Be the most trusted and well-respected solutionbased Real Estate Group in our Market Area.
Our Promise:
Our promise to you is to deliver the best service imaginable. We promise to focus on your needs to ensure the best possible outcome. We promise to be proactive against all challenges along the way. We will put all of our focus on making this a five-star experience that exceeds all your expectations
WHY TOWNSEND REALTY GROUP?
We’re a team of real estate professionals who combine expertise in residential and commercial sales, appraisals, home inspections, and investing. We guide people with the same wealth-building strategies that the wealthy use to grow their money—because when you follow the smart money, you’re investing in the future, not the market of the moment.
Seller's Specialists
Showing Assistants
Marketing
TRG SERVICES
Attentive on-on-one service from all members of Townsend Realty Group, no matter if it is an agent or an assistant.
Managing the sale of your home is a huge responsibility and you will have a dedicated team with many years of knowledge to assist you every step of the way.
Professional marketing and advertising including custom magazines of your home, a large prominent sign, eye-catching social media posts and ads, and custom page for your property specifically
Regular communications regarding every aspect of our efforts and results of those efforts as well as any changes in the market, including new listings, price changes of other homes, sales, and how we need to reposition your property to remain competitive.
Assistance negotiating offers and preparing contracts to maximize your hard-earned profit.
Attending the closing to ensure all contract provisions have been met and that you are fully satisfied wit the results of your sale.
Top 4% overall producing agent at Keller Williams Realty Partners
Top 15% producing agent in the entire southeast region
Earned Luxury agent status in the Southeast region
Served on the Agent Leadership Council for 4 of the past 5 years
Licensed Residential and Commercial Appraiser
Surpassed 750 Real Estate families helped
IT'S ALL ABOUT
You will receive a personalized consultation to provide a tailored experience for your specific needs You will work with a full-time passionate Real Estate Agent dedicated to you Your agent will be available to you throughout the entire process and is there to answer any questions or concerns that may come up You will have a personalized and detailed property page featured on our website Local experts with connections and knowledge will be available to you at any time You will receive knowledgeable guidance and experienced negotiators on your side. A personalized closing experience specific to your needs will be provided
WHY HIRE A TEAM
A real estate team unites clients, agents, and administrative staff together to provide multiple services efficiently and with great attention to detail. A tight-knit family, like Townsend Realty Group, has many years of experience and can provide you with high-quality service that can bring real value to a transaction.
THE TEAM
TOM TOWNSEND REALTOR
In 1999, Beth and I packed up our three babies and left everything in Michigan for a new opportunity in Atlanta. By 2002, I had left corporate America and found myself "flipping" houses for a living. Since then, we have built a Real Estate company that has served over 1,500 clients. I have obtaiined my Certified General Appraisal license in the state of Georgia, am a home inspector, and a REALTOR. We are recognized as one of the top producing teams in the Keller Williams Realty Partners office in Woodstock, Ga.
BETH TOWNSEND REALTOR
Being a Realtor isn't the only thing I do: I am a local educator and have been since 2002 and also serve as a state commissioner. I am a mother to 3 kids who are now grown up and have started their own lives. Away from work, I love to relax and will rad any book you in put in front of me.
JANE TOWNSEND
Marketing & Operations Manager
I am the youngest of the three Townsend siblings. I proudly graduated from the College of Coastal Georgia in May 2020 with a degree in Marketing, a field I have grown truly passionate about. Working in the family business has been a delightful, challenging, and exhilarating experience all rolled into one. I oversee all our marketing initiatives, which includes managing our listing inventory and handling daily operations.
R&R Referral Managment
Transaction Manager
The Ultimate Contract to Close and Busienss Solution Partner.
OUR SELLING PROGRAM
Our Program Solves 2 Major Problems When Marketing Properties
Time On Market:
When homes linger unsold, buyers presume they are overpriced and make lower offers
Buyer Delay
When buyers delay making offers after a showing, those offers are typically lower
Our Solution:
ATTRACT MORE BUYERS
By implementing our 67-point marketing strategy and engaging ad copy, we generate buyer curiosity that draws in more customers compared to the typical marketing plan used by average agents.
BUILD BUYER EXCITMENT
We generate a sense of scarcity and opportunity for potential buyers. By launching a bold "coming soon" marketing campaign, we can reignite excitement that makes buyers eager not to miss out on this chance.
GENERATE HIGHER PRICE
We utilize our counteroffer intelligence to turn a buyer's desires into an advantage for you.
SAVINGS ON NEGOTIATIONS
We utilize the “Broken, Cosmetic, Worn (BCM) model” for negotiating repairs, helping you save significant amounts of money during the inspection phase.
THE MARKETING
Marketing plays a crucial role in the sale of a home. Townsend Realty Group has an extensive marketing strategy in order to get the most eyes on your property. From print to digital listing advertisements to social media campaigns to specialized property guides, we do it all!
Our main priority when listing your home is to be sure it is accurately featured on the websites used by buyers such as Zillow.com. This allows more exposure for your home over other standard agent listings.
We will also be featuring your home in the Keller Williams Listing System or KWLS. This website is exclusive to Keller Williams agents and allows your home to be marketed online 24/7 through more than 750 of the most popular search websites used today.
The Importance of Professional Photography
A picture is worth a thousand words. That is why we use a professional photographer! They will capture all the unique features of your home to stand out.
Average Agent's Photos: Our Photos:
Professional Photography
95% of home searches start online. Y home needs to look great in order to app to the widest audience possible We o use the best professional photographers order to capture the most eye-catch features of your home
Open Houses
We have the ability to show your home virtually or in real-time. We have a 7-level process in order to be the most successful when it comes to holding an open house. During the open house, you will want to make sure your home is in show-ready condition. You will want to be away during this time so the buyers can view the home and can speak freely. Within 24 hours, you will receive feedback from your agent.
Print/Signage
Studies show that people view and remember physical advertising longer than digital. Physical advertisement produces a stronger emotional response. Because of this, we will produce professional print marketing for your home.
DIGITAL MARKETING
Property Search Sites
We will make sure your home is advertised on the 3 most popular sites buyers use to search for a new home. These sites include Zillow, Realtor.com, Trulia, and many more.
Dedicated Website
We will create a dedicated page on our website and push this site out to all the additional realtors working with buyers. They will then be able to show their clients your home's specific features.
Social Media
Social Media is a crucial step to getting your home sold and our social media presence is growing every day which means your home gets in front of more eyes.
THE MARKETING STEPS
67-Point Selling Process
A "For Sale" sign will be placed on your property 1.
Install a very secure electronic lockbox, Supra, by the front door 2
Text property information rider will be added to the "For Sale" sign 3.
Have professional photos taken of the interior and exterior of the home 4.
Your home will be promptly submitted to the local Multiple Listing Services (MLS). The remarks section will be customized to maximize the appeal to cooperating agents 5.
Set up Showingtime to coordinate showings with owners and other agents 6.
7.
After each showing, we call the agent for additional feedback/client status changes since visiting the property
Call the seller to give results on ALL showing activity and share feedback- email updates service report 8.
Analyze weekly real estate activity and discuss market trends and activity with sellers 9.
A professional copywriter will copy for your property 10. You will be emailed a copy of your MLS listing for review 11.
A high-quality digital marketing brochure will be prepared by our full production Marketing Department, highlighting the features of your home for cooperating agents and potential buyers 12.
The listing will be placed on our premiere website with its own personalized page 13.
Launch social media Facebook/Instagram campaigns featuring the home 14.
Launch an SEO campaign directing traffic directly to your single-property site 15.
Launch a retargeting campaign for your single property website and to buyers searching online 16.
17.
Enlist the help of our own network of clients and colleagues by emailing them a special flyer describing your home and asking if they know of possible buyers
18. Send out an email to our list of buyers that are currently looking for a home
19. Add Listing information to specialty internet websites such as Realtors.com, Trulia, Homes.com, Zillow, Home Seekers, etc.
20. Modify Realtor.com and associated websites with additional photos and marketing information for maximum exposure
21. Prepare direct mail "Just Listed" announcements for selected target areas
22. Distribute e-flyer to ALL Realty Offices and agents
23. Send an e-flyer of the information sheet on your home to other Realtors for a specific geographic region
24 Email agents that have Listed or Sold properties in the area for the last 6 months to notify them of the new listing and for agents to solicit late buyer
25 Promote your property at the appropriate Associations of REALTORS meeting for maximum exposure to other cooperating agents.
26. Hold first Open House. Solicite feedback from prospects and other REALTORS to obtain information, which may improve the chances of selling your home
27. Qualify ALL incoming leads- log in services report to update seller (ongoing)
28. Advise Network Referral Program of listing
29. Provide marketing data to buyers and buyers agents from relocation networks
30. Convey price changes promptly to all Internet groups and remarket property as "Pri
Offer & Contract
31 Receive and review all offers to purchase contracts submitted by buyers or buyers' agents
32. Counsel seller on offers. Explain the pros and cons of each offer we receive
33. Confirm buyer is pre-qualified by contacting loan officers
34. Negotiate all offers on the seller's behalf
35 Prepare and convey any counteroffers, acceptance, or amendments to the buyer's agent
36. Email copies of the contract and all addendums to the closing attorney, lender, co-op agent, & all other parties
37. Record and promptly deposit the buyer's money into an escrow account
38. Advise seller in handling additional offers to purchase submitted between contract and closing
39. Change MLS Status to "Sale Pending"
40. Coordinate all inspections, such as pests, termite septic, survey, mold, radon, home inspection, etc.
41. Recieve and review all inspections with the seller and negotiate any items that may have an impact on the sale
42. Assist the seller in identifying and negotiating any items that may have an impact on the sale
43. Negotiate payment and oversee the completion of all required repairs on the seller's behalf, if needed.
44. Follow the BCW formula when negotiating buyer repair requests
Tracking The Loan Process
45. Follow loan processing through to the underwriter
46. Contact the lender weekly to ensure processing is on track
47. Relay final approval of buyer's loan application to seller
48. Schedule appraisal
49. Provide comparable sales used in market pricing to appraiser if needed
50. Follow up on appraisal
51. Assist the seller in questioning the appraisal report if it seems too low
Closing Preparations and Duties
52. Coordinate the closing process with the buyer's agent and lender
53. Ensure all parties have all forms and information needed to close the sale
54. Select the location for closing
55 Confirm closing date and time and notify all parties
56. Work alongside the attorney in resolving any title, easement, or boundary issues if needed
57. Work with the buyer's agent in scheduling and conducting the buyer's final; walkthrough before closing
58. Research all tax, HOA, utility, and other applicable prorations
59. Request final closing figures from the closing agent (attorney or title company)
60. Recieve and carefully review closing figures to ensure accuracy
61. Provide "Home Owners Warranty" for availability at closing is applicable
62. Provide earnest money deposit from escrow account to closing agent
63. Coordinate closing with seller's next purchase, resolving timing issues
64. Have a "no surprise" closing so that the seller receives a net proceeds check/wire at closing
65. Refer sellers to one of the best the agent in their destination, if applicable
66. Change MLS status to SOLD. Enter the sale date, price, selling brokerage, agent's ID numbers, etc.
DO YOU NEED STAGING?
Before your house hits the market, you want to "stage" your home to show off the best features. A clean, well-lit home will appeal to potential buyers and enable our photographer to show your home in the best lighting possible.
Additionally, it can be difficult for potential buyers to see themselves in a space that is heavily cluttered with the owner's personal trinkets and belongings. Make sure to follow our list of tips and tricks and this will be a great way to get high-quality photos of your home.
GET YOUR HOME READY FOR PHOTOS
When your home is getting photographed you want it to look the bests it's ever looked. Below are some tips to help you prepare. When you are getting ready, look around the room like you have never been there before and notice things that are our of place or cluttered. Before our photographer arrives to take pictures of your home please open all blinds, turn on all lights, and turn off all fans.
Outside:
Please have the cars out of the driveway and parked in front of the house.
Please do some general yard work; trim overgrown plants, rake dead leaves, mow, and edge
Do some general clean-up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed
If you can, hide your trashcans and roll up your hoses.
Inside:
Make sure toys are picked up and out of sight in every room
Pick up any shoes, especially in the entry area
Clean any french doors or glass front/back doors
Clean windows that are streaked or dirty.
If you have pets, make sure the dishes are hidden, and the litter box and crate too if possible
Check for burned-out light bulbs and replace them
Hide the paper stacks- bills, mail, magazines
Hide the trashcans
Kitchen:
Clean off counters of most items- dishtowels, food, dishes, etc.
Wash and put away the dishes
Remove everything from the outside of the refrigerator
Bedroom:
Make all beds. Pick up all laundry and neatly put toys where they go (preferably out of sight).
Bathrooms:
Clean up the bathrooms- no shampoos, razors, towels laying around, etc.
Put all toilet seats down
Hang towels neatly on pegs or towel bars, but do not throw them over the shower rod.
Clean off the counters. nothing out except decorative items and hand towels
Clean out the shower- no shampoo bottles, face cloths, etc.
Living Room:
Pick up remote controls
Straighten furniture and pillows
SHOWING TIPS
Turn on all lights in your home
Leave interior doors slightly ajar
Crack open the blinds
Leave home during the showing
A representative from TRG will not be present at showing
Lock up all jewelry, medications, weapons, and other personal items
Appraisal: $300-$450
Home Inspection: $350-$600
Termite Inspection: $35-$50
HVAC Inspection: $125-$250
Radon Inspection: $150-$250
Survey: $1,200+
Septic Inspection: $450-$650
Well Inspection: $150
Roof Inspection: $250
Foundation Inspection: $400
OTHER SELLING SOLUTIONS
BUY BEFORE YOU SELL
Your current home can be your down payment for the next one. No need to wait with our exclusive offer. Use your current house’s equity and move on!
INSTANT CASH OFFER
Do you want to sell your home fast? Check if your property qualifies for our instant cash offer program. Think Selling Wholesale: No Showings No Repairs Cash Offer Close Fast
FIX NOW AND PAY
WHEN YOU SELL
Renovate your home and sell for top dollar, and pay when you sell your home.
2024 AT A GLANCE
36 Families Served
15 Sales with Multiple Offers Received
18 Homes Sold in Less than 7 days
Nearly 16 million in Closed Volume
Hosted 4 Client Events
5 Local Charities Served
THE COMMUNITY
HELPING HANDS
We love supporting our local foster care programs. For the past couple years, we have been supporting Children's Haven as much as we can. Children's Haven provides services toward the health and happiness of children impacted by abuse and neglect.
RED DAY
We've pourned into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, and even spreading joy and raising funds as only KW can when life takes an unexpected turn.
GIVING BACK TO LOCAL SCHOOLS
We believe education is the foiundation for a successful and happy life. For us that starts at our local schools here in Cherokee County. We are passionate about supporting the teachers and staff in any way possible.
OUR SERVICE AREAS
THE WORDS
Got the best price on our new home. Tom did a great job in selling our home and helping us find a new one. His knowledge of current market trends helped us price our home and helped us get the best price on our new home!
-Karl Barbour
Tom was very professional and knowledgeable in the real estate field. He provided a professional photographer to take pictures and had the property advertised in several social media outlets. I would definitely recommend and use his expertise again in the future.
-Darlene DeMesa
What can I say about Tom and Bethany Townsend? They have been with us for 2 houses now. They would meet with us just to talk and advise on even if we should sell. When it was time to sell and buy, they were all business. No pressure at all, and compassion to our changing needs. They were sensitive to what we were looking for and they brought the right people to our home. Both of our homes sold quickly, and we found a great home to live in Jane and Kaela are great to work with and speedy in communication I have recommended them to anyone living in the area they serve, and if they don’t serve in the area you are moving to, they will make sure they find somebody to take care of you. Thank you Townsend Realty for taking care of our family.
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I have worked with many realtors over the years and haven't always been pleased with their services. Our new non-profit business required a commercial realtor to find a property to lease & I was fortunate to find Tom Townsend. He's an extraordinary realtor - he's kind, responsive, knowledgeable & professional!! Thanks again
- Denise Lee-Hinds
Cartner Family
Yes No
INTERVIEWING OTHER AGENTS?
Do you place my home on 3 MLSs, including the international MLS?
Do you offer a 72 hour sold program?
Do you have a dedicated listing assistant?
Do you have a dedicated closing assistant?
Do you send personalized letters to my neighbors?
Do you include professional photography and drone footage?
Do you include a professional virtual tour?
Do you proactively contact the agents who's clients received my listing through the MLS?
Do you offer staging and do you feel my home needs it?
Do you pre-screen every buyer before each showing?
Do you have a large "arm hanging" sign?
Do you market my home on all social platforms?
Yes No
Do you do a professional bound home presentation book?
Do you provide weekly activity reports?
Do you only work with sellers so you are 100% focused on my needs?
Do you have a dedicated person(s) to answer buyers inquiring about my home so they don't move on to another listing?
Do you contact over 1,000 out of the area agents per month about buyers looking in my area?
Do you offer to be present at all showings, if beneficial?
Do you offer an option for me to buy before I sell?
Are you in the top 5% of all agents within your office?
Do you have a network of vendors that you coordinate any services I need to have completed?
Do you do customized appraisal packets for the appraiser?
Do you have the ability to do a net profit for me, right now?
Do you have a program if I want to sell off market?
