TOW N R E S I D E N T I A L .C O M |
1
2
Welcome to TOWN Residential TOWN Residential has cemented its position as New York’s foremost luxury real estate services firm with an exhilarating foundation and seamless execution of bestin-class customer service by an unparalleled team of Representatives. At the core of the firm’s culture is a team of professionals who possess unsurpassed industry knowledge and experience. The winning formula and unique culture, which has brought TOWN Residential many of its accolades in the residential real estate community — as a Best Firm to Work For and one of the Top 50 Best Places to Work in New York City — is a result of this top talent’s availability to every TOWN Representative. With unrivaled support, TOWN’s Representatives are industry leaders who provide an unprecedented level of service and expertise to their clients. At all price-points, TOWN Residential implements a hand-crafted approach to the marketing of sale and leasing properties with unequaled distribution online and in print; through press and events; and industry syndication. TOWN Residential’s innovative platform extends beyond traditional print and digital exposure. We have cultivated strategic relationships and focused on events that provide our Representatives with personal access to thought leaders, trendsetters, and tastemakers.
TOW N R E S I D E N T I A L .C O M |
3
4
T O W N I S T H E O N LY F U L LY I N T E G R AT E D R E A L E S TAT E SERVICES FIRM SPECIALIZING IN LUXURY SALES, LEASING, COMMERCIAL, AND N E W D E V E LO P M E N T SALES AND LEASING UNDER ONE U N I T E D B R A N D. TOW N R E S I D E N T I A L .C O M |
5
With an undisputed status as best-in-class local experts, TOWN Representatives possess unparalleled customer service skills that streamline any property transaction. Our ever-growing team of over 500 Representatives and professionals has a proven track record of maintaining a dedication to every client’s individual need. With an innate understanding of the New York City luxury real estate landscape and its micro-segments, our Representatives will provide you with both in-depth market knowledge and a vast network of industry connections. From townhouses and condominiums on the Upper West Side; to co-ops on the Upper East Side; and luxury lofts in SoHo and Tribeca, TOWN Residential Representatives possess vast experience in every type of property at every price point. With a respected brand built around high-end sales, TOWN Residential brings a customized approach to each individual sales listing with unmatched marketing resources.
With
a
unique,
fully-integrated
platform,
TOWN
Residential employs a unified division that concentrates on all aspects of high-end new development services, as well as ground-up, converted, and repositioned multi-family assets. With a full suite of in-house marketing, communications and analytic tools, TOWN New Development and TOWN Marketing & Leasing focus on market research and analysis; innovative pre-development
planning,
branding,
marketing,
and advertising; ahead-of-the-trend unit layouts and amenity programming; and result driven active sales and leasing operations.
6
TOWN
Residential
experience
in
the
Representatives leasing
of
have
extensive
Manhattan’s
luxury
properties, with many having helped transform the industry throughout their careers. Their proven track records enabled TOWN Residential to immediately make an impact in the high-end leasing market, representing countless property owners in the marketing and leasing of their units. TOWN Residential’s expertise ranges from the leasing of apartments for individual unit owners to leasing entire properties for some of the most prominent landlords in Manhattan. We bring a personalized level of marketing that caters to the specifics of each individual unit and property owner. By consistently delivering impressive results, property owners can trust that their residences will be leased at the highest possible price in the shortest amount of time.
TOWN Commercial provides each client with additional tools to help realize their acquisition and disposition investment goals and retail and office leasing needs. Our focused, bespoke approach and dedication to understanding clients’ needs is a point of differentiation within the crowded Manhattan commercial real estate marketplace. TOWN Commercial’s approach is both meticulous and prompt, ensuring every opportunity is positioned to deliver optimal value. For tenants and landlords, the deep marketplace knowledge and negotiating prowess of the TOWN Commercial team is evident in every project, whether working in the retail, office, or medical sector.
TOW N R E S I D E N T I A L .C O M |
7
TOWN Residential is the luxury marketplace’s leading specialist in pre-planning, marketing, sales, and leasing. A creative, carefully crafted approach ensures that every client of TOWN Residential receives the individualized attention needed to achieve the highest potential value of his or her asset. Our discerning eye and innate understanding of the varied elements that lead to the highest and best results set TOWN Residential apart from the crowd. Of equal importance is our commitment to customer service and accountability — delivering cost-effective solutions is our utmost priority.
8
Over 500 New York City Real Estate Professionals
Since inception, the firm has successfully completed more than 20,490 transactions totaling over $11.9 billion in residential and commercial sales
10 strategically located offices: FiDi, SoHo, Astor Place, Gramercy, Flatiron, Midtown, UES, Astoria/LIC, Williamsburg, Brooklyn Heights
TOWN New Development is highly specialized in luxury marketing, sales, and leasing with 30+ projects under our direction
2,400+ local leading experts in 125 offices on 5 continents
Ranks among top 5 residential sales firms for: average listing price, total number of agents, office locations and total value of exclusive listings
Current value of TOWN’s listings totals more than $1.1 billion
More than 25 percent of company is multi-lingual with more than 26 languages spoken
TOW N R E S I D E N T I A L .C O M |
9
TOWN Global Elite UNITED KINGDOM London (32) SPA I N
UNI TE D STAT E S
Costa Del Sol (3) Madrid (25) Sotogrande Marbella Seville Cadiz
New York City (10) Miami (12)
G I BR A LTA R
Palm Beach (3) B ARB AD OS ( 3 )
PORTUGAL Algarve (2) Porto (2)
ME XI CO Mexico City CAYMAN I S L ANDS
BR A Z I L São Paulo
PARAGUAY Ascuncion
U R U G UAY Punta Del Este A R G E N T IN A Beunos Aires
10
TOWN RESIDENTIAL
FORTUNE INTERNATIONAL
5 CO NT I NE N TS | 1 2 5+ O FF ICES | 2 , 40 0 + L EA DIN G ASS O C I AT E S
FR AN CE Paris (9)
TOWN is a proud member of Who’s Who in Luxury Real Estate, a premier global network representing the top 10% of firms within 70 luxury international markets
MON ACO SWI TZERLA ND Verbier AUST R IA Zell am See Vienna ITALY Sardinia MALTA ( 2 )
QATAR Doha D U B AI (2) AB U D HA BI
SI N G A P O R E
SOUT H AFRI CA
AU ST R A LI A
Cape Town
GILMAR
Brisbane
CHESTERTONS
FITE GROUP
TOW N R E S I D E N T I A L .C O M |
11
12
Introducing TOWN New Development With a focus on ground-up, converted and repositioned multi-family assets, the TOWN New Development team provides
extensive
market
research;
ahead-of-the-
trend recommendations on unit layouts and amenity programming; innovative branding and marketing; and results-proven sales and leasing operations. TOWN
New
Development’s
approach
is
both
comprehensive and collaborative. The industry-leading team of experienced executives, project managers and
onsite
agents
possess
unrivaled
knowledge;
provides high-level pre-development consultation, and marketing, sales and leasing strategies. TOWN New Development seamlessly executes multiple efforts simultaneously, to increase awareness and maximize profits. Our mission is to partner with the development team from the inception of the project through the successful lease-up or sell-out.
TOW N R E S I D E N T I A L .C O M |
13
14
Critical Path RESEARCH & FEASIBILITY Comparable Analysis • Market Reports • Acquisition/Financing Underwriting • Residential Pro Forma
PRODUCT DESIGN & DEVELOPMENT Unit Mix • Floor Plans • Amenity Programming • Finish Selection • Interior Layout
BRANDING & MARKETING Identity Creation • Logo Design • Digital Campaign • Website • Collateral
ACTIVE SALES & LEASING Sales/Leasing Strategy • Inventory Analysis • Onsite Team Training • Comprehensive Reporting
TOW N R E S I D E N T I A L .C O M |
15
Scope of Services ENTRY
BALCONY 54 SF
BEDROOM 2 10'-0" x 10'-10"
MASTER BEDROOM 12'-0" x 15'-8"
BEDROOM 4 10'-0" x 9'-8"
W
D WALK-IN CLOSET
LINEN
BEDROOM 3 10'-0" x 9'-2"
Sleek and fresh with sweeping views, dynamic interior spaces and private balconies redefine life on Central Park.
OVEN
DW
REF
KITCHEN LIVING / DINING ROOM 15'-6" x 31'-4"
ALWAYS
HOME
FOUR BEDROOMS
2,114 SF / 196 M2
THREE BATHS
99 SF EXTERIOR
POWDER ROOM
3G 4G 5G 6E 7E
BALCONY 45 SF
N
All dimensions are approximate and subject to normal construction variances and tolerances. Square footage exceeds the usable floor area and there are no subtractions for common elements that lie within a residence, i.e. columns, shafts, vent stacks, etc. Sponsor reserves the right to make changes in accordance with the Offering Plan. Plans and dimensions may contain minor variations from floor to floor. All measurements on floor plans of room sizes are taken to the longest points of the room. The complete terms are in an Offering Plan available from the Sponsor – file number CD 150033. Sponsor: Crescent 110 Equities, LLC. 316 West 118th Street, New York, New York 10026. Exclusive sales and marketing by TOWN New Development Sales & Marketing, LLC, a licensed real estate broker. 33 Irving Place, New York, New York 10003.
Research + Feasibility
Product Design + Development
Whether looking at a new site for acquisition or
Every successful project is largely dependent on
seeking financing, the assumptions an owner uses for
correctly executing the programming of a building
underwriting are of the utmost importance. Through
at the product development stage. TOWN New
extensive and thorough research, and having our finger
Development’s breadth of experience allows us to
on the pulse of the residential market, TOWN New
focus on the countless variables present at this stage
Development conducts in-depth analysis of current
and to develop a full understanding of the specific
and future market trends, competitive buildings and
challenges and assets of every property. Creative
neighborhood
and collaborative thinking at this juncture is the
statistics.
Continued
comprehensive
research is ongoing throughout each phase of the
cornerstone of a successful project.
project, with every decision driven by proven data. • Floor Plan Analysis • Acquisition/Financing Underwriting
• Unit Mix Recommendation
• Market Reports
• Interior Design, Architectural Consultation
• Comparable Analysis
• Amenity Programming
• Incentive Studies
• Finish Selection
• Neighborhood Studies
• Interior Layouts
• Opinion Letters • Residential Pro Forma
16
Scope of Services
10 0 % L E A S E D Town Marketing & Leasing is pleased to announce this exceptional milestone and would like to thank the brokerage community for helping to make THE GRAYSON a success.
212.333.4848
100% LEASED Town MArkETing & LEASing iS pLEASED To AnnouncE ThiS ExcEpTionAL MiLESTonE AnD wouLD LikE To ThAnk ThE brokErAgE coMMuniTy for hELping To MAkE icon A SuccESS.
thegraysonnyc.com
212.679.2828
Branding + Marketing
Active Sales + Leasing
Even perfectly designed properties will fall short of
The final step in maximizing a property’s value is a
their potential without a well-executed marketing
carefully crafted and well-executed sales or leasing
plan. TOWN New Development recognizes how to
strategy. TOWN New Development’s unique approach
properly position a property, effectively manage third
maximizes each property’s exposure from pre-launch
party involvement and deliverables, introduce the
buzz to the opening of the Sales or Leasing Gallery, and
property to the marketplace and achieve maximum
throughout the completion of the project. Our hand-
visibility among the target audience. Based on years of
selected onsite team receives in-depth training designed
success with countless residential properties, TOWN
for each property, as well as a certification course in the
conceives, designs and implements a custom branding
property’s respective neighborhood and competitive
and marketing campaign for each property.
market. Marketing and advertising decisions are guided by weekly reports that closely monitor deal activity, traffic, marketing expenditures and demographics.
• Marketing Budget • Manage Creative Development • Press Strategy
• Model Units Design and Staging
• Printed and Digital Advertising
• Launch Management
• Brand Identity
• Event Planning
• Logo Design
• Selection of Team and Training Program
• Website
• Active Marketing Campaign Oversight
• Collateral
• Effective Sales and Leasing Strategies
• Signage
• Traffic and Availability Reports • Strategic Sales & Leasing • Inventory Control • Pricing Strategies and Release
TOW N R E S I D E N T I A L .C O M |
17
In-House Branding & Marketing Allen House | 201 East 71st Street LOGO
INSPIRATION
E L E G A N T
S O P H I S T I C A T E D
M O D E R N
(pigeon grey / aubergine)
Described as elegant, sophisticated and modern, Allen House is a bespoke boutique collection of classic residences for rent in the Upper East Side.
COLOR PALETTE
W E L L A P P O I N T E D K I T C H E N S C u s t o m m i l l w o r k , S u b - Ze r o , Wo l f, a n d B o s c h a p p l i a n ce s D E S I G N E R M A S T E R B A T H R O O M S M a r b l e , Ko h l e r r a i n s h o w e r s , c l a w - f o o t s o a k i n g t u b
aubergine
G R A N D R O O M D E T A I L S Ce n t r a l H VAC w i t h S m a r t p h o n e co n t r o l , 1 0 - 1 4 ’ ce i l i n g h e i g h t , w h i te o a k f l o o r s
ICONOGRAPHY pigeon grey
limestone
FONTS
S O P H I S T I C AT E D A M E N I T I E S Vir tual Doorman, package and grocery reception, live-in super
(keyhole)
sage
LO F T S - 4 B E D R O O M S
(curly brackets)
represent its unique features, amenities and location.
201 EAST 71ST STREET
{ AH } LOGO
AVENIR MEDIUM
INSPIRATION
KAREN J STONE
L i ce n s e d A s s o c i a t e Re a l E s t a t e B r o ke r
L E A S I N G @ A L L E N H O U S E N Y. C O M
646.795.4010
A L L E N H O U S E N Y. C O M
BRAND DNA UPPER EAST SIDE
LUXURY CLASSIC
(pigeon grey / aubergine)
We were approached to re-brand the property to better
MAJESTI
espresso
RENAISSANCE EXCLUSIVE
2A
MODERN BOUTIQUE
Loft Studio, 1 Bath 201 East 71st Street New York, New York 646-795-4010 AllenHouseNY.com
TOWN Residential, LLC (“TOWN”) is a licensed real estate broker and a partnership of Buttonwood Residential Brokerage, LLC and Thor Equities, LLC. All property listing information, including, but not limited to, square footage, room count, and number of bedrooms are from sources deemed reliable, but are subject to errors, omissions, changes in price, prior sale or withdrawal and should be verified by your own attorney, architect, engineer or zoning expert. This is not intended to solicit property already listed. Real estate agents associated with TOWN are independent contractors and are not employees of TOWN. TOWN 79th Street, LLC is a licensed real estate broker and a subsidiary of TOWN.
Once a distinctive point of view was achieved, we were asked to create supporting advertising, as well as
COLOR PALETTE
signage, etc. LOFT STUDIO
aubergine
ICONOGRAPHY limestone
11'-0" x 18'-0"
FONTS
(keyhole)
MAJESTI
espresso (curly brackets)
{ AH }
W/D
AVENIR MEDIUM
BRAND DNA
EAST SIDE
LUXURY CLASSIC
RENAISSANCE EXCLUSIVE
ROLES: Brand Identity, Signage, Floorplan Design, Print
3rd Avenue
n grey
MODERN BOUTIQUE
71st Street
All dimensions are approximate and subject to normal construction variances and tolerances.
Forsyth | 204 Forsyth Street Forysth is a boutique condominium comprised of only 11 exclusive residences. The building integrates the rich history of the Lower East Side with timeless design and thoughtful details crafted by prideful artisans. The homes range from 2 bedroom half floor units to a full floor penthouse featuring a private roof deck with views of the Chrysler Building, the Freedom Tower, bridges to the East and all of downtown to the West. We received the Forsyth assignment after its launch. Extensive money had been spent on marketing materials and collateral. TOWN Creative was tasked with reimaging the building’s brand and visual language. A new brand identity, marketing collateral, and launch party were created on a short timeline as to not lose momentum in a swift sales market. ROLES: Brand Identity, Print & Digital Media, Website, Sales Office, Copywriting, Floorplan Design, Eblast Design, Events, Collateral Design & Printing
18
Advertising
YES, IN YOUR BACKYARD.
The Charles | 1355 First Avenue e xot i c 350
d i d ot b o l d
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
futura
av e n i r l i g h t
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
The Charles, is a limited collection of bespoke full-floor four bedroom residences is located in the charming TO SEE WHAT ELSE IS STEPS AWAY, VISIT US AT 1355 FIRST AVENUE
streets of the Upper East Side, a neighborhood defined
BETWEEN 72ND AND 73RD STREETS
SELECT FULL FLOOR RESIDENCES START AT $6.58M GINGER C. BROKAW LICENSED ASSOCIATE REAL ESTATE BROKER 917-981-4800 JASON P. KARADUS LICENSED ASSOCIATE REAL ESTATE BROKER 917-685-8575
212-475-2800 INFO@CHARLESNYC.COM CHARLESNYC.COM
by luxury and elegance.
TOWN Residential LLC (“TOWN”) is a licensed real estate broker and a partnership with Buttonwood Residential Brokerage LLC and Thor Equities, LLC. No representation is made as to the accuracy of any description. This is not intended to solicit property already listed. The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom. TOWN owns the following subsidiary licensed real estate brokerages: TOWN Astor Place LLC; TOWN Fifth Avenue LLC; TOWN Flatiron LLC; TOWN Gramercy Park LLC (“TOWN Gramercy”); TOWN Greenwich Street LLC (“TOWN Financial District”); TOWN Greenwich Village LLC; TOWN Soho LLC; TOWN West Village LLC; and TOWN 79th Street LLC (“TOWN Upper East Side”). TOWN New Development Sales and Marketing, LLC is a licensed real estate broker and a partnership of Buttonwood Residential Brokerage, LLC and Thor Equities, LLC. 25 West 39th Street, 10th floor, New York, NY 10018. The complete terms are in an Offering Plan available from the Sponsor. File No. CD-07-0661. Sponsor: The Charles Condominiums, LLC. 712 Fifth Avenue, 9th floor, New York, NY 10019. Equal Housing Opportunity.
THIS VIEW CAN BE YOURS TOO.
We were approached to refresh the brand for the last remaining units and reposition them in a crowded luxury marketplace.
TO SEE FOR YOURSELF, PLEASE VISIT US AT
ROLES: Brand Refresh, Website Optimization, Print &
1355 FIRST AVENUE BETWEEN 72ND AND 73RD STREETS
SELECT FULL FLOOR RESIDENCES START AT $6.58M GINGER C. BROKAW
LICENSED ASSOCIATE REAL ESTATE BROKER 917-981-4800
JASON P. KARADUS
LICENSED ASSOCIATE REAL ESTATE BROKER 917-685-8575
Digital Media, Copywriting
212-475-2800 INFO@CHARLESNYC.COM CHARLESNYC.COM
TOWN Residential LLC (“TOWN”) is a licensed real estate broker and a partnership with Buttonwood Residential Brokerage LLC and Thor Equities, LLC. No representation is made as to the accuracy of any description. This is not intended to solicit property already listed. The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom. TOWN owns the following subsidiary licensed real estate brokerages: TOWN Astor Place LLC; TOWN Fifth Avenue LLC; TOWN Flatiron LLC; TOWN Gramercy Park LLC (“TOWN Gramercy”); TOWN Greenwich Street LLC (“TOWN Financial District”); TOWN Greenwich Village LLC; TOWN Soho LLC; TOWN West Village LLC; and TOWN 79th Street LLC (“TOWN Upper East Side”). TOWN New Development Sales and Marketing, LLC is a licensed real estate broker and a partnership of Buttonwood Residential Brokerage, LLC and Thor Equities, LLC. 25 West 39th Street, 10th floor, New York, NY 10018. The complete terms are in an Offering Plan available from the Sponsor. File No. CD-07-0661. Sponsor: The Charles Condominiums, LLC. 712 Fifth Avenue, 9th floor, New York, NY 10019. Equal Housing Opportunity.
The Nue | 62 Avenue B This condo conversion brings full amenity living to the heart of the East Village in a sleek, chic, modern development. Looking at the neighborhood, we were inspired by the unique artistry, determination of a young generation, and the commitment to community the area has. We aimed to infuse that spirit in the branding, marketing, and lifestyle of the building. ROLES: Brand Identity, Website, Media Planning and Placement, Amenity Consultation, Lobby Design, Sales Center Design, Copywriting
TOW N R E S I D E N T I A L .C O M | 1 9
TOWN Public Relations
20
TOW N R E S I D E N T I A L .C O M |
21
22
TOW N R E S I D E N T I A L .C O M | 2 3
Andrew Heiberger FOUNDER & CEO Andrew Heiberger, founder and CEO of TOWN Residential, is the driving force behind the firm’s business strategy and longterm vision. Under his leadership, the firm boasts over 500 Representatives and professionals within ten offices. Since launching in December 2010, TOWN has transacted over $11 billion.
In 1994, Andrew founded Citi Habitats and led the company from two brokers in one office to over 1,000 Representatives and staff in 20 locations throughout Manhattan. In June 2004, Citi Habitats was acquired by NRT Inc., a subsidiary of Cendant Corporation. In June 2005 he went on to found Buttonwood Development, with a focus on real estate development, investment and syndication in New York City. Buttonwood developed Greenwich Club Residences, a 452-unit conversion at 88 Greenwich Street, which emerged as downtown’s most successful condo development, with a complete sell-out of $340+ million in residential sales. Buttonwood also participated in the assemblage, planning and sale of Sundari Lofts & Tower, a proposed 26-story luxury condo at 158 Madison Ave; and the gut renovation, repositioning and marketing of Battery Park City’s 174-unit One Rector Park.
Andrew is a sought-out expert on Manhattan real estate, frequently quoted within the press. He has also been honored with awards including Crain’s 40 under 40; The Commercial Observer Top 100; and was named Entrepreneur of the Year by Ernst & Young in 2001 and finalist for their national award that same year. Andrew holds a B.A. from the University of Michigan and a J.D. from the University of Miami School of Law.
24
Jamie Reimer-Aloia V P O F D E S I G N & D E V E LO P M E N T With a background in architecture and real estate development, Jamie Reimer-Aloia primarily focuses on ground up and conversion new development rental projects. With respected expertise and tenacious dedication, Jamie serves as the Vice President of Development & Design of TOWN’s Marketing & Leasing Team.
Utilizing her past experience in real estate development, Jamie has an intimate understanding of a developer’s needs and the big picture elements that are important to the success of any project. With a love for architecture and interior design, Jamie provides hands-on, detail-oriented consulting beginning with the pre-development phase and throughout the life of the project.
After studying in the highly-regarded architecture program at Lehigh University, Jamie earned a Master’s Degree in Real Estate Development from New York University’s Schack Institute of Real Estate. Although advised by a wise professor to “never fall in love with the bricks,” she came to believe that the most valuable real estate projects are those that combine exceptional design with passion and sound financial planning. Consequently, her work with TOWN Marketing & Leasing involves helping real estate developers find the right balance of aesthetic appeal, functionality and strong bottom-line numbers.
Prior to joining TOWN Marketing & Leasing, Jamie held high profile positions with real estate developers Anbau Enterprises and Beck Street Capital where she was focused on acquisitions and project management. Through these experiences, Jamie gained a true and deep understanding of the development process and understanding that the needs of her clients extends beyond the marketing and leasing of a project.
TOW N R E S I D E N T I A L .C O M | 2 5
Lori Levin D I R E C TO R O F M A R K E T I N G & C O M M U N I C AT I O N S A 19-year veteran of the real estate industry, Lori Levin serves as TOWN’s Director of Marketing and Communications. In this dual role, Lori is responsible for the development of ongoing communication and marketing initiatives - from the placement of trendsetting stories to the deployment of customized campaigns for the firm’s properties and Representatives - that are reflective of TOWN’s distinctive luxury brand and position as an industry leader.
With her hallmark hands-on style, Lori works closely with TOWN’s executive and management team to provide the firm’s Representatives and clients with a consistent and robust level of service and support.
Lori began her career in New York real estate in the advertising department of The Corcoran Group and ultimately became the Director of Advertising for the then 600 agent firm. She went on to serve as the Marketing Director at Warburg Realty for 10 years, where she planned, negotiated, and oversaw the implementation of a comprehensive annual marketing program that benefitted the company with exposure of more than 100 times actual media expenditures.
Lori lives on the Upper East Side with her husband and son. An active member of the community, Lori worked with elected officials as a Parent Representative on the Manhattan Borough President’s School Task Force, the Department of Education and parent groups to open Yorkville Community School/PS 151. She went on to be Co-President of the growing school’s Parent Teacher Association for three years and served as a member of the School Leadership Team.
A Minnesota native, Lori holds a Bachelor of Arts in Advertising and Public Relations from the University of Wisconsin, Madison.
26
Michael Martin D I R E C TO R O F D I G I TA L S T R AT E GY Michael Martin is a real estate veteran with over 30 years of respected industry experience.
Michael’s extensive experience has carried him across multiple real estate positions, from on-site leasing and residential sales to marketing and strategic design. His early position at The Corcoran Group included overseeing the launch of corcoran.com, developing the firm’s online brand strategy and
statistics
system,
and
producing
market
research
reports and value assessments. From there, Michael’s career included the positioning of major residential condominium developments and the management of integrated listing systems; the production of the Mitchell Maxwell and Jackson Market Measure report and management of the firm’s brand development and online appraisal system.
Most recently, Michael served as Digital Marketing Director for The Trump Organization, where he managed all digital marketing initiatives including the design and development of over 30 websites and social media channels, the management of cross-functional production teams, vendor relationships, SEO and SEM campaigns, e-commerce, CRM and CMS, Google Analytics and research.
TOW N R E S I D E N T I A L .C O M | 2 7
Mary Iannacone GRAPHIC DESIGNER & MARKETING COORDINATOR Mary leads the design of branding and marketing materials as well as creating marketing strategies for new development projects. Having held positions in both TOWN’s Representative Marketing and Creative departments, Mary carries years of experience working alongside the firm’s elite roster of agents to create unique and effective marketing campaigns.
28
Matthew Elo R E S E A R C H M A N AG E R Matthew Elo brings more than a decade’s worth of experience as a top-performing analyst to his role as Research Manager at TOWN. With a solid background in data analytics and market research, Matthew adeptly applies the same skill set and tools previously used to predict changes in the consumer market to the New York City real estate market. This wellinformed analytical approach is crucial in gauging this fastpaced and ever-changing industry for the benefit of TOWN Representatives and clients.
A New Jersey native, Matthew currently resides in beautiful Hoboken. He earned a bachelor’s degree in communication, with a minor in history, from Rutgers University, and holds multiple Financial Industry Regulatory Authority (FINRA) securities licenses.
TOW N R E S I D E N T I A L .C O M | 2 9
Martin Newman L I C E N S E D R E A L E S TAT E S A L E S P E R S O N Martin Newman has always been so fascinated with real estate, he’d find himself reading industry publications and viewing new properties even in his free time. It was obvious what his career choice would be, so Martin entered the business at an early age - in his late teens - starting on the property management side. Eight years ago, he switched to residential brokerage, and has since served clients ranging from landlords with several hundred units in one building who he exclusively represents, to individual apartment owners looking to rent or sell their property. Martin also enjoys helping renters, first-time homebuyers and investors successfully achieve their unique real estate goals.
By listening well to his clients’ needs, Martin is able to see the world through their eyes. This allows him to move the process along smoothly and make each person happy. He loves his work, and it’s evident in the enthusiasm and dedication that shines through with every single transaction. Always on the pulse of the market, Martin is a great educator who believes in empowering clients with knowledge and honest guidance, so they make informed decisions without pressure. By taking to heart their best interests and treating them with utmost respect, he has turned many professional relationships into friendships, and earned ongoing referrals that comprise the majority of his business.
30
Aaron Mazor L I C E N S E D R E A L E S TAT E S A L E S P E R S O N Aaron Mazor is an accomplished real estate broker who has reigned as a top producer in New York since 2011. Aaron is active in all facets of real estate, from commercial sales opportunities to luxury resale properties (co-ops, condos and townhouses). His impressive track record is a result of uncompromising hard work on behalf of his clientele and an innate attention to detail. Aaron has extensive experience including negotiating offmarket building transactions throughout New York, acquiring development opportunities, representing buildings for lease and sale as well as selling luxury properties. Aaron is uniquely adept at guiding clients through the complex world of New York City real estate on both the commercial and residential sides of the business.
With a fascination for Detroit’s iconic architecture, Aaron’s passion for real estate began budding at an early age in his hometown of Bloomfield Hills, Michigan. Now a resident of Little Italy, Aaron possesses in-depth knowledge of the real estate market throughout Manhattan and Brooklyn. He is dedicated to uncovering each neighborhood’s hidden gems and passing on his love of real estate and New York city to everyone he works with, from buyers and sellers to renters and landlords.
Aaron effortlessly creates authentic relationships with his clients, colleagues, and peers and while New York is a vast playground of social and professional pursuit, Aaron is always available to his clients while guaranteeing them a great experience in the hunt for the perfect piece of New York Real Estate.
TOW N R E S I D E N T I A L .C O M |
31
Ari LeFauve M A N AG I N G D I R E C TO R Contagious energy, an unrelenting work ethic and unsurpassed market knowledge led Ari LeFauve to reach soaring heights in his decade as a New York City real estate professional. Over the years, his proactive approach and award-winning commitment to superior service have resulted in countless successful transactions, ranking as the #1 salesperson at his previous firm; top-producer status at TOWN Residential; and ultimately appointment to Managing Director of TOWN’s Soho and Gramercy offices.
Ari’s extensive expertise in sales, rentals and new development marketing is complemented by his ability to work with all client types to maximize value and deliver tremendous results. He is constantly focused on identifying challenges and offering creative, efficient solutions for his Representatives to help them enhance their business, and ensure the very best service for their clients.
His diverse experience allows Ari to instinctively stay a few steps ahead of the competition, which can make all the difference in a fast-paced market like New York. Prior to joining TOWN, he worked with both large and boutique real estate firms in the city. This afforded him a broad array of skills that fuel his success in any deal environment. With his established track record as an industry leader, Ari believes that the abundance of cutting-edge resources available at TOWN can take his office’s and Representatives’ business to ever greater heights, and deliver services and advantages that exceed anything clients are accustomed to. “Besides exercising the highest levels of professionalism and integrity, our goal is to make sure that every client is cared for in a world-class manner.”
Originally from Buffalo, NY, Ari has lived in New York City since graduating from the University of Albany with a degree in Economics and Business. An avid golfer, skier and snowboarder, he enjoys using his free time to stay physically fit, also through yoga and biking through the city.
32
TOW N R E S I D E N T I A L .C O M | 3 3
34
TOW N R E S I D E N T I A L .C O M | 3 5
Similar to our collective experience, the Benchmark Buildings portfolio is vast and varied.
36
640 NoHo
The Constable
6 4 0 B R OA DWAY | N O H O
5 3 H OWA R D S T R E E T | S O H O
LEASING LAUNCH: Converted in 2012 UNITS: 21 Units, 9 Stories TYPE: Rental Conversion ESTIMATED RENTABLE SF: 12,000 ft2 DEVELOPER: Winhaven Group ARCHITECT: Joseph Pell Lombardi Architects INTERIORS: De Lemos & Cordes,
LEASING LAUNCH: Converted in 2011 UNITS: 17 Units, 5 Stories TYPE: Rental Conversion ESTIMATED RENTABLE SF: 17,000 ft2 DEVELOPER: United American Land
Joseph Pell Lombardi
TOW N R E S I D E N T I A L .C O M | 3 7
Twenty Exchange
icon.
20 EXCHANGE PLACE | FINANCIAL DISTRICT
306 WEST 48TH STREET | MIDTOWN WEST
LEASING LAUNCH: Converted in 2008/2015 UNITS: 767 Units, 55 Stories TYPE: Rental Conversion ESTIMATED RENTABLE SF: 505,000 ft2 DEVELOPER: DTH Capital ARCHITECT: Cross & Cross
38
LEASING LAUNCH: Built in 2008 UNITS: 122 Units, 43 Stories TYPE: New Construction Rental ESTIMATED RENTABLE SF: 95,000 ft2 DEVELOPER: First Dominion Developments ARCHITECT: Ismael Leyva Architects INTERIORS: Ismael Leyva Architects
The Grayson
Allen House
247 EAST 28TH STREET | KIPS BAY
201 EAST 71ST STREET | UPPER EAST SIDE
LEASING LAUNCH: Converted in 2015 LEASING LAUNCH: Converted in 2013
UNITS: 14 Units, 4 Stories
UNITS: 128 Units, 17 Stories
TYPE: Luxury Rental Conversion
TYPE: Rental Conversion
ESTIMATED RENTABLE SF: 20,000 ft2
ESTIMATED RENTABLE SF: 90,000 ft2
DEVELOPER: Thor Equities
OWNER: MB Grayson LLC
ARCHITECT: Studio V INTERIORS: Studio V
TOW N R E S I D E N T I A L .C O M | 3 9
172 Montague
The Crest
B R O O K LY N H E I G H T S | B R O O K LY N
6 3 WA L L S T R E E T | F I N A N C I A L D I S T R I C T
LEASING LAUNCH: Built in 2015 UNITS: 62 Units, 19 Stories TYPE: New Construction Rental ESTIMATED RENTABLE SF: 50,000 ft2 DEVELOPER: Bonjour Capital ARCHITECT: Daniel Goldner INTERIORS: Daniel Goldner
40
LEASING LAUNCH: August 2014 UNITS: 476 Units, 37 Stories TYPE: Rental Conversion ESTIMATED SELLABLE SF: 285,000 ft2 DEVELOPER: DTH Capital ARCHITECT: Delano & Aldrich Architects
67 Wall
45 John Street
67 WA L L S T R E E T | F I N A N C I A L D I S T R I C T
45 JOHN STREET | FINANCIAL DISTRICT
LEASING LAUNCH: August 2014 UNITS: 331 Units, 24 Stories TYPE: Rental Conversion ESTIMATED RENTABLE SF: 225,112 ft2 DEVELOPER: DTH Capital ARCHITECT: Delano & Aldrich Architects
LEASING LAUNCH: July 2017 UNITS: 84 Units, 14 Floors TYPE: Rental Conversion DEVELOPER: 45 John NY LLC ARCHITECT: Daniel Goldner Architects
TOW N R E S I D E N T I A L .C O M | 4 1
26 Vandam
215 West 84th
HUDSON SQUARE
UPPER WEST SIDE
UNITS: 21 Units, 5 Stories CURRENTLY LEASING TYPE: Renovated 1900 building
42
UNITS: 128 Units, 4 Stories CURRENTLY LEASING TYPE: Renovated 1925 building OWNER: Bi-Coastal Properties
138 East 38th Street
The Centra
M U R R AY H I L L
2 3 0 E A S T 4 4 T H S T R E E T | T U R T L E B AY
UNITS: 88 Units, 12 Stories CURRENTLY LEASING TYPE: Renovated 1928 building OWNER: Tatham House
UNITS: 164 Units, 14 Stories PAST ASSIGNMENT TYPE: Fully renovated
TOW N R E S I D E N T I A L .C O M | 4 3
The Collective
175 Ludlow Street
201-207 EAST 33 STREET | KIPS BAY
LOWER EAST SIDE
UNITS: 25 Units, 6 Stories PAST ASSIGNMENT
44
UNITS: 16 Units, 5 Stories CURRENTLY LEASING TYPE: Prewar building fully renovated in 2014
205-207 Eighth Avenue
178 Mulberry
CHELSEA
L I T T L E I TA LY
UNITS: 26 Units, 7 Stories UNITS: 10 Units, 5 Stories
CURRENTLY LEASING
CURRENTLY LEASING
TYPE: RENOVATED 1900 building OWNER: Cherso Realty
TOW N R E S I D E N T I A L .C O M | 4 5
239 Mulberry
419 East 9th Street
NOLITA
NOLITA
UNITS: 17 Units, 6 Stories CURRENTLY LEASING TYPE: Classic pre-war composed of a front and a back building joined by a common courtyard, FULLY RENOVATED IN 2016
46
UNITS: 8 Units, 4 Stories CURRENTLY LEASING
217 Thompson Street
42-44 Grand Street
E A S T V I L L AG E
SOHO
UNITS: 45 Units, 7 Stories CURRENTLY LEASING TYPE: Renovated 1920 building
CURRENTLY LEASING TYPE: Newly renovated
TOW N R E S I D E N T I A L .C O M | 4 7
630 Hudson Street
115-121 Wooster
WEST VILLAGE
SOHO
48
UNITS: 6 Units, 4 Stories
UNITS: 18 Units, 6 Stories
CURRENTLY LEASING
CURRENTLY LEASING
TYPE: Mixed-use renovated 1905 building
TYPE: Renovated 1900 building
433 West Broadway SOHO
CURRENTLY LEASING GROSS RENT: $12,250
TOW N R E S I D E N T I A L .C O M | 4 9
50
42 West 33rd Street
52 Elizabeth Street
NOMAD
N O L I TA TI N A C H
C N U LA 017 ED 3 2 AT Q IP E: AT D
UNITS: 223 Units, 39 Stories ANTICIPATED LAUNCH DATE: Q3 2017
UNITS: Approx. 50
TYPE: New Construction Rental
TYPE: New Construction Rental
ESTIMATED RENTABLE SF: 140,000 ft2
ESTIMATED RENTABLE SF: 35,000 ft2
DEVELOPER: The Torkian Group
DEVELOPER: 52 Elizabeth LLC
ARCHITECT: Steven B. Jacobs Group
ARCHITECT: Bernheimer Architects
INTERIORS: Andi Pepper Interiors
TOW N R E S I D E N T I A L .C O M |
51
52
TOWN Offices TOWN Residential’s ten offices are conveniently located in the city’s most dynamic neighborhoods providing easy access to customers and Representatives alike.
TOWN Flatiron
TOWN Gramercy
1 1 0 F I F T H AV E N U E , N E W YO R K , N Y 1 0 0 1 1
3 3 I R V I N G P L AC E , N E W YO R K , N Y 1 0 0 0 3
UE
2 1 2 . 5 57. 6 5 0 0 ND
ST
RE
6T
H
AV
EN
32
ET
TOWN Flatiron, the firm’s flagship office which opened 31
ST
ST
RE
Located at historic 33 Irving Place, TOWN Gramercy is
ET
in December 2010, is perfectly located in the heart of
primely located on 16th Street just off of Union Square.
ET
The early 20th century building was designed by famed
7T
H
N R
RE
RE
AV
TH
ST
EN
AV
PA
26
ST
RE
RE
ET
RE
ET
RD
ST
RE
UE
ST
RE
ET
ST
ET
RE
ET
TH
ST
RE
ST
RE
ET
ET
E
18 T
ST
RE
17 T
H
ET
ET
ST
RE
ET
EN
H
H
ST
AV
VI IR
16 T
UE
AC
N
Q N R
TO
ET
4 5 6 PL
L
NG
ET
ST
RE
ET
AV 1S T
EN AV D
H
3R
EN
ST
ET S TU Y V ES ANT S QU ARE
H
ST
RE
ET
AVE N
UE
AV
13 T
RE
ET
ET
D
ST
RE
ET
ST
1S T
H
UE
ET
2N
H
L
EN
RE
AV
ST
TOW N R E S I D E N T I A L .C O M | 5 3
D
10 T
9T
RE
ST
EN
AV
EN
UE
11 TH
ST
H
UE
12 TH
3R
D
3R
RE
AV
AC
1 4 T
4TH
UNION SQUARE PA R K
15 T
L
UE
E
N Q R W
UE
WAY
EN
4 5 6
PL
L
NG
ET
VI
RE
IR
ST
B R O AD
UE B RO
H
AV
AV H 5T
15 T
G R A M ER C Y PARK
RK
ET
PA
RE
AD W AY
ST
UE
H
EN
16 T
EN
UE
ST
ST
D
H
ST
2N
17 T
TH
EN AV
UE EN AV PA
W ES RE UN
UE
RE
NG
RE
19 TH
XI
ST
U NI O N S Q U ARE PARK
LE
H
20
IO
N
SQ
6
EN
ST
21
UA
ET
AV
H
ET
RK
T
BRO
RE
RE
D
UE AV PA
5T
18 T
ST
ND
RK
ET
EN
19 T
TH
22
AD W AY
EN
RE
AV
ST
AV 6T
H
20
EN
R W
ET
H
ST
UE
21
RE
UE
best practices.
ST
23
BRO
M A D I S O N S QU A R E PA R K
ND
ST
2N
tables focused on current market trends and sharing of 22
TH
LE
ET
D
RE
3R
ST
AD WA Y
RD
24
XI
5T
regular office meetings and intimate bi-weekly round 23
25
the firm’s corporate departments.
ET
EN
RE
AV
ET
H
RE
6
UE
TH
collaboration and professional development through
TH
Development, TOWN Marketing and Leasing, as well as
6
H
6T
24
F M
ET
D
ET
TOWN Square, a 750-square-foot space dedicated to ET
RE
3R
UE
MA
ST
EN
RE
ST
AV
ST
26
RK
UE EN
TH
TH
TH
Place is home to the offices of the CEO, TOWN New
DI
Representatives. At the center of TOWN Flatiron is 27
27
UE
UE
EN
ET
ST
Saks Fifth Avenue among their many credits. 33 Irving
AV
RE
N
ST
SO
TH
EN
5T
B R O AD
28
TH
M ADI S O N S QU ARE PARK
workspaces, TOWN Flatiron is home to 110 of the firm’s 25
28
architects Goldwin, Starrett & Van Vleck who boast
ET
H
WAY
AV
EN
With more than 16,600 square feet of open and private ST
UE
TH
UE
UE
29
AV
AV
Manhattan’s thriving Flatiron District at 110 Fifth Avenue.
N
EN
RE
EN
ST
AV
TH
TO
UE
30
R W
NG
2 1 2 . 6 3 3 .1 0 0 0
RE
ET
RE
ET
TOWN Offices
TOWN SoHo
TOWN Astor Place
3 37 W E S T B R OA DWAY, N E W YO R K , N Y 1 0 0 1 3
2 6 A S TO R P L AC E , N E W YO R K , N Y 1 0 0 0 3
BL
EE
212.584.6100 C
KE
R
ST
RE
ET
BR
AL
O
ST
AD
RE
W AY
ET
K I NG S TRE E T
T
ST
AC
TOWN Astor Place, a full-block storefront space
W ES
RE
O
ET
U
G
The 1885 landmarked corner storefront located at 337 D
overlooking historic Astor Place in the Gawthmey Siegel-
ET
IV
ET
RE
S TRE
ST
LL
LT O N
AN
M
West Broadway boasts a first floor TOWN Square and US
TO
N
O
PR
M
PS
O
N
SU
a second floor that includes an open and collaborative HO
ST
RE
designed Sculpture for Living at 26 Astor Place. From the concrete floors to the more than 12-foot ceilings and
ET
ET
ST
RE
ET
RE
T
CE
oversized windows featuring the iconic TOWN clock,
O
RE ST
T
foot office bring the neighborhood inside. Standing as
ST
RE
R CE
D F M fourth office, TOWN Astor Place also features the Bfirm’s W AY
ST
E
TT
O
ET
ST
RE
RE
ET
ST
T
CE
that is also made available to community partners.
ER
EE
professional development space offering weekly classes
SIT Y
E
TR EE
EET S R R YGRE SETNR E LB E MU
ET RE
ET RE
SB
ST
O RE
ET
LA
ST
FA YE
TT
E
CR
ET RE
E
ST
M
T
KE
NM
ET
E
O
ER
R
O
ST
T
O
S
BR
AR
E
ST
RE
ET
T RE E ST
ET
T
R
E
E
T
ET
S TR TH
RE
EE
TT
T
S TR
BOW
ERY
EET
RE
MO
BE
ZA
S
E LI
L
ET
A
RE
N
ST
A
RY
N R
ST
ET
ER
C RE
XT
ST
NT
R
CE
KE
ET
ET
RE
RE
ET
ST
ST
D
RE
ET
E
W AR
ST
RE
TT
ST
O
O
6
LA
D
BA
W H
W AL
AR
FA YE
RE
ET
EN
CR
H
SP
ST CH UR
54
CH
6 T H AV E N U E
LI
SB
Y
ST
BR
O
RE
AD
ET
W AY
CE ER M
RE
CE R
ST
ER
ND
R
ST
G
RA
M
G
RE
RE
ET
EN
E
ST
RE
W O
L
6
ST Y
W AY AD
A
T
ER
6
O BR
N
ET
W AY
T
T
A
RE
AD
EE
O
TR
W ES
C
ST
CE ER S
BR
6 T H AV EN
ND
M
RA
UE
G
IV
NG
R
G
ST
RE
RI
UN
SP
RE
EN
ET
E
PL
ST
AC E
RE
W O
O
ET
ST
TR
RE
Y SB
AD O
S
BR
E
T
M
W ES
O
IN
N R
FA YE
W AY
M O O
ST
RE ST N
PS
O
PR
TH
R
ET
AD
ET
BR
O
IV LL
SU B
the Astor Room – a state-of-the-art theater-style ET
ET
RE
RE
AN
ST
ER
ST
NG
M
ET
RI
RE
AV
CK ST
G
UE EN
SP
6TH
DOMI NI
RE
EN
ET
E
S TRE E
W O
S P RI NG
the design choices made throughout the 6,000-square-
ET
ST
ER
ST
S TRE E
IN
TH
work space for TOWN SoHo’s 35 Representatives. VA N D AM
CR
C H AR
LA
VA R I C K
S TRE E T
2 1 2 . 9 24 . 4 2 0 0
TOWN Fifth Avenue
TOWN Financial District
7 3 0 F I F T H AV E N U E , N E W YO R K , N Y 1 0 0 1 9
88 G RE E NWICH ST RE E T, NE W YO RK, NY 10006
2 1 2 . 24 2 . 9 9 0 0
21 2. 269. 8888
Home to more than 70 Representatives, TOWN Fifth
TOWN Financial District, nestled in the heart of the
Avenue is located in the prestigious Crown Building at
neighborhood at 88 Greenwich Street, was one of
730 Fifth Avenue at 57th Street – a location recognized
TOWN’s original two offices that opened in December
around the world as the epicenter of luxury.
2010. A neighborhood with a rich history and countless architectural gems, the Financial District is quickly
C EN TR AL PARK
MU
W AR
RE
evolving into a bustling 24 hour a day residential A C BA
RC
RR
L
Y NS B ORO B RI DG E Q U EAE S
C E N T R AL P AR K S O U T H
TR
EE
AY
ST
RE
N
ST
RE
ET
CH
ET
AM
BE
RS
destination with luxury amenities. The only full service
4 5 6
T
PA
RK
PL
S I LV E R STEIN PARK
AC
ST
RE
ET
E
firm in the neighborhood, the storefront office embodies 2 3
E
5 7 TH S TRE E T
BA
CITY HALL PA RK
the warmth and spirit of the area, and is home to more WORLD TRADE CENTER MEMORIAL PA R K
ET
OW K R
ET
RE
ST CH
RE
A
ET
N
N
S
E
T
RE
4 5 ET
E
2 3 T
R
T S O
ET RE
LD GO
RE
ET
S
TR
E
T
S L R
S
A
L
TR
E
ST
WI L L I A M
BRO
RE R ST
W AL
EE
P
T
RE
ET
TR
E
E
E
T
ST
W
NE
G
E TR A
LI
A O BR
ET RE
E AST R I V E R
R
J
AD S TRE E
E
S TR TON
T
A W
ET
T
E
R
S
T
R
E
E
T
E
E
T
TOW N R E S I D E N T I A L .C O M | 5 5 S TRE E T
FDR DR I VE
ST
W D
ST NW ICH EE
GR
AC
PL
Y IT
IN
R
EET
W IL
AU S S A N
AY
ET RE
2 N D AVE N U E
I NG
A
ST
S
LL WI
IA
M
ST
R
E
E
T
O
N
T
S
E
E
WA S H
D
L
TR
T AVE N U E
E
AR
S
AVE N U E
T
PE
N
L E X I N G T O N AVE N U E
C
H
M AD I S O N AVE N U E
E
ET
2 3 E
ET
RE
TR
RE
JO
4 5
S
ST
ST
4 5
E
FF
N
BOWLING G R EE N PA R K
IN
I CL
O
T
NE
E
5 T H AVE N U E
LT
E
LA
R
6 T H AVE N U E
FU
T
BOWLING
Y P L
N
3 9TH S TRE E T
S
T
TE R
DE
4 0T H S T R E E T
Y
N R
P
B E AVE
B AT
T
41 S T S TRE E T
R
4 5 6
AI
ET
M
RE
E
43 RD S TRE E T
42 ND S TRE E T
BRYANT PARK
ST
LD
T
E ET
S
RE
B
45 TH S TRE E T
7
S
OR
T
ST
E
D
E
N
M
ET
LA
ET
ZUCCOTTI PARK CE DA R ST
ET
RE
RE
T
ST
EE
ST
Y
TR
FD R D R I VE
LE
RE
RT
S
IS
ST
BE
A C
E
RL
NY
LI
RT
LI
7
CT
E
BA
49TH S TRE E T
RE
T
E
E
TR
TR
S
CH
UR
ST
TR
1 S T AVE N U E
N
S
AL
CA
O
N
5 0T H S T R E E T
LT
E
WE S T S TREE T
AVE
market.
P AR
FU
H
5 1 S T S TRE E T
6
44TH S TRE E T
O
C
5 3 RD S TRE E T
CO
46TH S TRE E T
R
pulse of the leasing, resale, and active new development
M E
47 TH S TRE E T
K
JO
P AR K AVE N U E
5 5 TH S TRE E T
48TH S TRE E T
R
U
5 2 ND S TRE E T
RE
A
PR
M E
ST
P
than 30 Representatives who have their fingers on the
EN D
5 4TH S TRE E T
LA Y
S
L E X I N G T O N AVE N U E
5 6TH S TRE E T
RC
T
R
E
E
T
T
W
RE
UN IV
ET
ER
SI T
Y
PL
AC E
TOWN Offices
GR E
EN
E
ST
6
TOWN Upper East Side
TOWN Astoria-LIC
239 E AST 79T H ST R E E T, NE W YO R K , N Y 1 0 075
3 5 - 37 3 6 T H S T R E E T, A S TO R I A , N Y 1 1 1 0 6 718.215.8460
M
ER
CE
9 1 S T S TRE E T
FD
212.929.1 4 0 0
E V R RI STD R RE ET
9 2 ND S TRE E T
9 0TH S TRE E T
TOWN Upper East Side is located at 239 East 79th Street
TOWN Astoria/Long Island City stands at 3537 36th
8 9 TH S TRE E T
at the corner of Second Avenue – a key crossroad of the
Street alongside the iconic Kaufman Astoria Studios. ERY
8 8 TH S TRE E T
With an already successful sales rate in Queens, the BOW
Upper East Side, one of the city’s most prominent and 8 7 TH S TRE E T
4 5 6
prestigious neighborhoods. The firm’s 6,000-square-
flagship office will bolster the ever-growing interest in the
CARL SCHURZ PA R K
8 6 TH S TRE E T
foot space is home to more than 55 Representatives.
VE R S E
area and bring best-in-class service to the community.
8 1 S T S TRE E T
E AS T E ND AVE NU E
8 3 RD S TRE E T
Y ORK AVE NU E
1 S T AVE NU E
3 RD AVE NU E
8 2 ND S TRE E T
2 ND AVE NU E
8 4TH S TRE E T
LE X I NG TON AVE NU E
PARK AVE NU E
M AD I S ON AVE NU E
5 TH AVE NU E
8 5 TH S TRE E T
FDR D R I VE
8 0TH S TRE E T
7 9 TH S TR E E T
TRAL RK
7 8 TH S TRE E T
7 7 TH S TRE E T
J O HN J AY PARK
6 7 6 TH S TR E E T
E AS T R I VE R
7 5 TH S TRE E T
7 4TH S TRE E T
7 1 S T S TRE E T
7 0T H S T R E E T
6 9 T H S TRE E T
6 6 8 T H S TRE E T
6 7 TH S T R E E T
6 6 TH S T RE E T
56
6 5 TH S T R E E T
F
6 4T H S T RE E T
FDR DRI VE
1 S T AVE NU E
2 ND AVE NU E
3 RD AVE NU E
7 2 ND S TRE E T
Y ORK AVE NU E
LE X I NG TON AVE NU E
PARK AVE NU E
5 TH AVE NU E
M AD I S ON AVE NU E
7 3 RD S TRE E T
E RS E
TOWN Williamsburg
1 9 5 M O N TAG U E S T R E E T, B R O O K LY N , N Y 1 1 2 0 1
24 0 B E D F O R D AV E N U E , B R O O K LY N , N Y 1 1 2 1 1
718.215.8440
718.215.8450
TOWN Brooklyn Heights stands at 195 Montague Street
Situated at 240 Bedford Street, TOWN Williamsburg is
HT
S
TOWN Brooklyn Heights
home to an expert group of Representatives. Specializing
K LY N Q U E E N S E X P Y BROO
in the neighborhood’s vibrant culture scene, the TR
U N E V
D E B
T E E S Y R R E B
TR
TR
E V
E
N
U
S
A R FO D
TR
E
E
E
E
T
T
T
T
T
T
E E
V
E
T
T E E TR
E
S
E
T
G
TR
N
S
R
H
IG
G
TR
N
U
E
E
E
S
E
E
A
E B
E
E
E
TH
TR
S
T E E
TR
E
TR
1O
E
E
T
E
TR
E
E
E
T
TR
T
RE
E M LI T
E
PO
AN
V
TRO
ET
AV E
NU
E
M E T R O P O L I TAN AVE N U E
ET
ET
E S N
RE
E
ST
ET
ET
D
ST
ET
K
O
O R B
ET
1 S T
ST
RE
ET
RE
ST
ET
RE
ET
Y
H
ST
S
2N
D
RC
4T
D
TOW N R E S I D E N T I A L .C O M | 5 7 S
ME
RE
AN
ST
RE
E
T
3R
GR
EE
RE
UE
ST
EN
D
AV
2N
LY
N
RE
PE
E
ST
HO
U
1S T
Q
S
X
P
Y
ST
RE
Y
E
D
ST
TR
AT E
T
ST
S
MA
TI C
TH
VE
S
EE
AN
8
RE
S
UM
AT L
TR
E
D
S
AC
ET
ER
RE
BO
ST
ET
IC
RE
CI F
ST
ET RE ST
PA
S
ET
ET
PL
ET HI C
KS
ST
RE
VAN VOORHEES PAR K
S
GS
RE
ET
ET
H
ST
RE
S
R
RE
TR
S
YE
ST
AN
UE ET
Y AT E
H
HA
ST
S
H
LI
RN
D
H
ME
1S T
ET
OR ST
3R
S
A
RE
RR
ST
TR N
DF D
6T
E
E
4T
5T
7T
L N
ET
BE
UE
3R
N
EB
HO
S
T
RO
ER
4 5
9T
T
N
U
ET
RM
ET
N
IG
RE
RE
T
N
RE
HE
T
BE
ST
E
EN
ST
E
T
E
EN
D
E
11 TH
T
R
ET
EN
E
ST
ET RE ST
SC
ON
AV
2N
EE T S TR ON
UR
ST
I NT
TI C
CL
AN
E
AV
ET
CO
E AC Y P L
I NG
NE SID
E
NS
AT L
EE QU
S T
N ST RE
TR
H
S
RE
N
R
AV
E
D
E AC
EMO
PL
LI V
E
GR
EN RD GA
ET
TR
N
ST
T
LI
N
S
12 T
B
TA
E
N H
M CCA R PAR
N
E
LI
TR
T
D
PO
S
E
O
RE
O
E
T
R
D
ST
R
TR
E
H
ST
E
1 S T
AN
1S T
ET
D
E
B
R
E
S
S
E
R
GR
S
E
E
T
RE
NR HE
H
AC
RE
U E V E
N
2 3
E
E
E
FO
E
V
JO H NS O N S TR E E T
N R
TR
TR
TR
Y
V A E
ET
ET
PL OW
ST
Y XP B R O O K LY N
4T
TH
M
A W
ET
S
7T
S
E
ST
RE
Y S T
ST
N
W Y
ET RE ST CL
RE
COLUMBUS PARK
EN
TR
NG
RE
3
ON I NT
ST
T S T
J O R AL
WI LL
CO
AT E
S
E UE
ON
S
N H
U AG
EP
AC PL IA MB LU
ET RE
ST AN RM
ST
FU
5T
N MS
RE
RE
TH
S
UE
ET
ET RE ST KS
ET
E
ON S TRE
HI C
N S T RA JO
NT
RR
E C T
RE
LE M
LE
MO
JO R A
E
E MO
ET
8
H
DR
RE
PI E
ET
AZ N PL
ST
RE
N
AD AM S S TR E E T
AC
ET
GR
EN
ST
TI LLARY S TR E E T
MA C AD
MS
BRO O KLY N B R I D G E PA RK P I ER
UE
H
U
AC PL OE NR
RE
AG
6T
E K
E
TI LLARY S TR E E T
MO
NT
N
EG
LL CO
T
9T
TR
EN
ET
E P L
KS HI C
EE
10 TH
AV
RE
ST
RE ST OW WI LL T S TR
K S T
RE
ET
ET
AR
N
N
HT
CL
WHITMAN PARK
V
ET
N
A
ET
T
RE
N
ST
B R O O K LY N B R I D G E
LE
E
PP
IG
ON
A
A
ET
C AD M AN P LAZ A E
EA
HE IA
MO
T
ET RE
RE
N
Y S T
ST
N
NR
GE
C AD M AN P L AZ A W
RE
AN
HE
OR
S
N
ET
TH
RE
W Y
Y S T
N
EAST RIVER STATE PARK
process.
OW K S T
ET
N
RE
E
ST
K
GH
S
NS QU EE YN
MB LU
KL OO BR
CO
EP
11 TH
N RR
ST
BE
DA
2 3
RR
N
E AN
RE
ET
CR
WI LL AR
EX
PY
CL
ET
U
RE
FU
RM
collaborates to streamline every part of the real estate
PI E
ET
S
customized approaches to best-serve their every client.
PI N
RE
H
community of best-in-class and driven Representatives
SQ U IB B PA R K
MI D
R OO KLY N BRIDG E PARK
12 T
the Representatives tailor their dynamic expertise and R S T
E
N
LU
P LA
A
MB
ET
RE
CO
ST AN
PO
D
IA
NE ST RE ET H I L L S I DE PA R K
Serving a neighborhood rooted in its historic landscape, BROOKLYN BRIDGE PARK
R
VI
HE
I GH
with a strong and collaborative community culture.
AI
NS
Market Snapshot T R I B E C A | WA L K U P RENTED
AC T I V E
Status
RENTED
Status
IN CONTRACT
Building Type
CONDO
Building Type
CONDO
Attended Lobby
YES
Attended Lobby
YES
Within a specific time period
6/1/2016 - 7/11/2017
Within a specific time period
ALL
TOTAL
AVG SF
AVG PRICE
AVG PPSF
TOTAL
AVG SF
AVG PRICE
AVG PPSF
Penthouses
1
1,140
$9,995
$105
4 +Beds
6
3 Beds
2
1,900
$9,700
$61
3 Beds
2 Beds
11
1,511
$6,786
$56
2 Beds
4
1,750
$8,550
$57
One Bed
15
1,092
$4,063
$56
One Bed
1
Studios
10
1,133
$4,225
$49
Studios
3
Penthouses
$8,427
4 +Beds
$7,500 1,082
$5,682
$64
T R I B E C A | U N AT T E N D E D L O B B Y Tribeca Rental Unattended Lobby
16-Jun
16-Jul
16-Aug
16-Sep
16-Oct
16-Nov
16-Dec
17-Jan
17-Feb
Average Listed Rent
$10,371
$11,158
$10,100
$10,831
$10,763
$8,736
$8,477
$7,557
$8,351
Median Listed Rent
$7,895
$7,939
$7,950
$7,873
$8,188
$7,847
$7,923
$7,562
$7,557
Number of Properties Rented
14
6
9
7
11
7
9
6
13
Rentals Taken Off Market
1
4
3
5
3
1
6
11
5
New Rentals
13
10
10
10
18
8
6
12
12
Rental Inventory
48
45
47
44
52
45
43
49
48
Average Rent per SF
$55
$56
$53
$58
$57
$50
$50
$59
$59
Listings with Rent Drops
7
13
9
8
13
18
5
7
7
All data is deemed reliable but is not guaranteed accurate by Town Residential. All information regarding a property for sale, rental, taxes or financing is from sources deemed reliable. No represen square footage and dimensions are approximate. Exact dimensions can be obtained by retaining the services of a professional architect or engineer. The number of bedrooms listed is not a legal c
58
T R I B E C A | E L E VAT O R | U N AT T E N D E D L O B B Y RENTED
AC T I V E
Status
RENTED
Status
IN CONTRACT
Building Type
RENTAL UNIT
Building Type
RENTAL UNIT
Attended Lobby
NO
Attended Lobby
NO
Within a specific time period
6/1/2016 - 7/11/2017
Within a specific time period
ALL
TOTAL
AVG SF
AVG PRICE
AVG PPSF
TOTAL
AVG SF
AVG PRICE
AVG PPSF
Penthouses
8
3,393
$17,368
$80
Penthouses
16
3,098
$20,756
$80
4 +Beds
14
3,486
$16,593
$64
4 +Beds
4
3,414
$16,349
$83
3 Beds
31
2,195
$10,402
$66
3 Beds
17
2,300
$10,687
$63
2 Beds
47
1,792
$8,160
$59
2 Beds
17
2,108
$10,062
$64
One Bed
42
1,393
$5,345
$56
One Bed
7
1,746
$9,011
$67
Studios
12
1,024
$5,015
$61
Studios
2
1,925
$10,156
$63
17-Mar
17-Apr
17-May
17-Jun
Tribeca - Unattended Lobby
1 Bed
2 Beds
3 Beds
4+ Beds
All Tribeca
$9,217
$10,723
$11,002
$10,533
Average Listed Rent
$7,292
$10,865
$11,286
$18,082
$10,533
$7,895
$8,359
$8,958
$8,940
Median Listed Rent
$7,478
$9,898
$8,067
$12,360
$8,940
11
9
9
9
Number of Properties Rented
0
0
0
0
9
10
3
1
3
Rentals Taken Off Market
0
0
0
0
3
21
9
18
8
New Rentals
2
2
4
0
8
54
47
50
42
Rental Inventory
3
8
14
5
42
$64
$63
$65
$60
Average Rent per SF
$56
$65
$62
$59
$60
10
14
12
8
Listings with Rent Drops
0
4
3
1
8
SOURCE: OLR
ntation is made as to the accuracy thereof, and such information is subject to errors, omission, change of price, rental, commission, prior sale, lease or financing, or withdrawal without notice. All conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.
TOW N R E S I D E N T I A L .C O M | 5 9
Thank You.
This document is confidential. For discussion purposes only and not for circulation. At the request of TOWN proprietary materials received shall be returned or destroyed. All data is deemed reliable but is not guaranteed accurate by TOWN. All information regarding a property for sale, rental, taxes or financing is from sources deemed reliable. No representation is made as to the accuracy thereof, and such information is subject to errors, omission, change of price, rental, commission, prior sale, lease or financing, or withdrawal without notice. All square footage and dimensions are approximate. Exact dimensions can be obtained by retaining the services of a professional architect or engineer. The number of bedrooms listed is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.
6 0 Residential LLC (“TOWN”) is a licensed real estate broker located at 33 Irving Place, New York, NY 10003. All property listing information, including, but not limited to, square footage, room count, and number TOWN of bedrooms are from sources deemed reliable, but are subject to errors, omissions, changes in price, prior sale or withdrawal and should be verified by your own attorney, architect, engineer or zoning expert. This is not intended to solicit property already listed. To find a Representative’s licensed as name, please visit: http://townre.nyc/NameSearch. TOWN Gramercy LLC is a licensed real estate broker and a subsidiary of TOWN.