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Media Reach and Exhibition Statistics
An extensive media and marketing strategy was put in place, which resulted in high levels of exposure and positive media coverage for both the event and the participating artists.
The strategy’s objectives were:
+ Further develop Strand Ephemera’s reputation as a first class event
+ Increase the awareness of Strand Ephemera locally, nationally and internationally
+ Increase awareness of Gallery Services through marketing the event
The reach of the event’s social networking strategy was also pleasing, with nearly 19 000 impressions (and in excess of 11 000 unique accounts reached) through the twitter #strandephemera alone. Coupled with dramatic spikes in patronage of the Perc Tucker Regional Gallery facebook account coinciding with this period, and high levels of participation in the Instagram competition, these statistics paint a picture of both the power of social networking, and of the community’s love for Strand Ephemera.
While these results were all driven by Gallery Services in liaison with Townsville City Council’s Corporate Communications department, independant press also took great interest in the event and helped spread the word. 82%
