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3.3 Existing Demand Patterns
Caravan parks in the region have anecdotally indicated they are generally at or near full occupancy for the peak months of June to August, with the shoulder months of May and September also receiving strong visitor numbers. This is attributed to travellers attracted by Townsville’s pleasant winter climate. In particular, sites are busiest during major events in Townsville (such as the Supercars Townsville 400 generally held in July), public holidays and school holidays.
Occupancy drastically drops off during the summer months. These occupancy fluctuations are a general pattern for the North Queensland tourism industry and represent a challenge for commercial operators. However, overall the demand is so strong in peak months that additional accommodation is required for this market to grow.
In recent years, the six Council campgrounds in the Northern Beaches have seen increased visitation, particularly during the high season, placing pressures on surrounding communities. As the occupancy average illustrates, the demand is concentrated in the peak periods between June and August. These occupancy counts do not include the campground at Lake Paluma.
COUNCIL CAMPGROUNDS - NORTHERN BEACHES
Average Daily Occupancy 2018-19 (Source: TCC Staff Records)
