VISITOR INFORMATION CENTRE

The Visitor Information Centre has continued to grow and expand its offerings to the visitors of Townsville throughout 21/22. During the latter half of the year, the building in Flinders Street received a makeover with all new signage and imagery installed to create a brighter and more vibrant welcoming for our tourists. The volunteers have continued to provide an outstanding service with their dedication and passion to the tourism industry unwavering after COVID. Our volunteers are the smiling faces representing our region and make visitors feel welcome.

21|22 HIGHLIGHTS

The volunteer program remains strong with over 40 volunteers giving 2500+ hours each year through the Visitor Information Centre and Welcome Events.

Over 7,100 visitors received assistance through the Visitor Information Centre in the 21/22 period with June 2022 recording the highest number of visitors since 2018. A 50% increase from the same period last year. During National Volunteers Week 2022, Townsville Enterprise played host to 50+ volunteers from across the region for the Annual Visitor Information Centre Volunteers Conference. Attendees from Ayr, Charters Towers, Home Hill, Ingham and Townsville enjoyed two days learning about the new and exciting developments in Townsville and across the VIC industry.

The Townsville North Queensland Booking system recorded $209,000 in bookings for local tourism accommodation properties and tour operators in21/22. 45% of these sales were made in the Visitor Information Centre.