Hot Properties

Stumble Guys - Scopely

licensing@scopely.com

With over 50m players every month and nearly 700m downloads, Stumble Guys is a multi-award-winning party battle royale game that features extremely fast-paced multiplayer gameplay; social mechanics that make playing with friends easy; a wide array of challenging and imaginative events, tournaments and levels; multiple game-play modes; personalised and expressive customisation options and more. Stumble Guys also features in in-game partnerships including Nerf, Pac-Man, Tetris, Hot Wheels, Barbie and Monopoly.

Stumble Guy offers an inclusive, diverse and global community of avid players ensuring that anyone can Stumble with their friends and with millions of others across the globe. Stumble Guys is also a global sensation on social media, with over 2m followers and over 40b views on TikTok alone. Discord is another great example of the game’s active and dedicated player community, with over 1m users across Stumble Guys Discord servers in multiple languages.

Already a staple of the top free games on Xbox and PlayStation, Stumble Guys released on Nintendo Switch in August, making the game playable across all major gaming platforms, including consoles, mobile and PC. Recently, the game added split-screen multiplayer on PlayStation and Xbox, with the feature coming to Nintendo Switch soon, bringing players together in the same space. Stumble Guys has also added crossplay, allowing players to connect across different devices, allowing them to play together no matter what console they own.

With PMI Kids World on board, Stumble Guys has launched its toy line globally across major retailers worldwide, debuting in Walmart in spring 2024. The next wave of toys is scheduled for autumn 2024 to launch in the US, LATAM and Europe. An additional special Figurines and Plush collection will hit store shelves around Thanksgiving, to delight the fans of the franchise and collectors worldwide in time for the holiday season. Another global partner, Panini, has successfully launched the Trading Cards collection across all key markets and is preparing for the launch of the Stickers Collection and the next generation of Trading Cards.

Currently with over 30 licensees onboard globally and growth in major categories - including toys, collectibles, back-to-school, apparel and accessories - the Stumble Guys brand is ready to expand to outdoor toys, role-play and party goods, and FMCG categories.

Zoonicorn - Toonz Entertainment

info@roonz.co

Zoonicorn heads into Brand Licensing Europe with a new licensing partner, new products and the launch of its official branded Amazon portal.

Zoonicorn’s seven-minute episodes are produced by Toonz Entertainment and Zoonicorn and distributed by Toonz Entertainment. Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing. Zoonicorn will be represented at BLE at the Toonz Entertainment (stand E171).

Zoonicorn has entered into a Global Merchandising Agreement with Teddy Mountain, the world’s largest wholesale supplier of DIY Plush products. Teddy Mountain will showcase the entire Zoonicorn DIY Plush Characters family through its expansive distribution network in North America, UK, EU and The Emirates. Teddy Mountain’s interactive kit concepts will enable customers to craft and accessorise their own Zoonicorn stuffie. The products come to market in spring, 2025.

Zoonicorn licensee Storypod will be releasing a new Zoonicorn bundle for its interactive audio player featuring a Promi Craftie yarn-audio character, a new audio storybook entitled Home Sweet Home, a Zoonicorn branded activity and colouring book, and a magnetic Token that plays 10 sing-along songs. The new products will be available this holiday season.

Zoonicorn has developed and will launch its new branded Amazon.com portal where consumers can find a wide range of Zoonicorn licensed products. Coming to the portal this autumn are products from Zoonicorn licensees SRM Entertainment, Storypod, United Smile and Jay@Play.

The Zoonicorns inhabit the dreams of young animals, taking them on adventures to learn important social-emotional skills with a focus on determination, optimism and resilience. The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving escapades. When the dream is over, the young animal wakes up feeling self-confident, with the decision-making skills necessary to overcome whatever challenges they are facing.

Multi-Emmy Award-winner Mark Zaslove serves as showrunner and lead writer/editor for the series. The music for the show has been composed by Emmy Award-winning composer Rich Dickerson.

Science Museum - Science Museum Group

licensing@sciencemuseum.ac.uk

The Science Museum is a leader in helping children learn about science through play, and as a globally respected voice in the informal science education sector, attracts over 3m visitors a year (2023/24) of which 63% are families. In its mission to inspire the scientists of tomorrow, it is now aiming to extend its reach wider than ever before through a live touring show and the launch of a new STEM (science education technology and mathematics) badge for licensed toys and games products.

In February, the Science Museum Group launched its first-ever licensed show: Science Museum The Live Stage Show, which is currently touring to every corner of the UK to spread the love of science beyond its walls and promote STEM learning through play.

The Science Museum has a long history of engaging children with science through play, from the opening of the first Children’s Gallery in 1931 to the ever-popular interactive Wonderlab galleries in London, and at the National Science and Media Museum in Bradford, and the National Railway Museum in York. The live show takes the fun, hands-on experiments from the Museums and makes them spectacular on stage, delighting family audiences. From a licensing perspective, the show has a high impact in terms of brand recognition and brand extension.

The licensing team worked closely with the Museum’s learning team to draw on its educational expertise in the creation of the new STEM badge. As part of the roll-out, the team is working with licensees to assess how a toy, whether one that already exists in the marketplace or a brand-new concept, can be enhanced and elevated with clearer on-pack messaging and consistent Science Museum branding that appeals to a wide consumer age range.

Drawing on the Museum’s role as a STEM ambassador, the badge – part of the Science Museum’s packaging refresh – is a mark of quality assurance for purchasers that the interactive products that carry it will be both fun and educational. A real USP for the Science Museum is that it is trusted by education institutions as the place to come for real added value in a fun way, as part of the delivery of the national curriculum. The Science Museum is at the forefront of informal science learning seven days a week.

Ultimately, the badge and new packaging aim to help guide consumers towards the most educational toys with the biggest learning outcomes. Consumers know they want an educational slant to the toy they are buying, but when faced with too many choices and little guidance, it can be overwhelming. The Science Museum is always trying to find new ways to increase scientific knowledge and is keen to partner with toy companies to identify and tease out the STEM principles in their products - by working with the Science Museum, licensees can provide much-needed clarity for consumers.

The new Science Museum packaging style guide helps to showcase the fun contained within each box, making it easier for licensees to market their products. The Science Museum wants to collaborate with toy and games creators on a licensing agreement that benefits both parties; the Museum can inspire and educate even more children, while licensees can enjoy working with one of the UK’s most trusted educational institutions.

The badge will only be given to a product, toy or game which truly reflects STEM principles, and the licensing team has developed a very clear process to help support licensees, using unrivalled expertise in age-appropriate science communication to help partners promote their product in ways that are proven to be impactful. In turn, purchasers who buy a STEM badge product know that they will be buying not just, for example, a lava lamp or a plasma ball, but will be finding out the science behind how it works. The Science Museum’s design team has used the brand’s eye-catching colours and aesthetic to create packaging which appeals to gift buyers and to the child the toy is destined for.

There are additional advantages of working with the Science Museum’s licensing team including being able to advocate on behalf of licensees with the retail outlets in all five of the Science Museum sites (London, York, Manchester, Bradford and Shildon). Information from the retail and visitor teams can be shared to better inform licensing partnerships, with everyone working towards the same, successful goals. The brand licensing team is open to approaches from potential licensees, to hear ideas and start a dialogue.