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Q&A - Mattel

Q&A - Mattel

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Casdon, Great Gizmos, IG Designs, Lego, Playmobil, Spin Master & Vivid.

Lego Ideas The Globe

The Lego Group | 01753 495 000 | www.lego.com

Available from this month, The Lego Group has revealed its impressive new set, Lego Ideas The Globe, which the company says will spark visions of traveling around the world, exploring new places and building new memories. The 2,585-piece set allows Lego fans to build their very own realistic, customisable vintagestyle brick-built globe. Printed names of the continents and oceans that glow in the dark help kids and adults alike learn more about our planet, even with the lights off. In addition, the completed globe really spins - a first for a Lego globe produced at this scale. The set was designed as part of the Lego Ideas platform, a Lego initiative that takes new ideas imagined and voted for by fans and turns them into reality. France-based Lego fan Guillaume Roussel was responsible for creating the concept for the Lego Ideas The Globe, having been inspired by the tales of Jules Verne.

Beware the Buzz

IG Design Group | 01908 618 811 | www.igdesigngroup.uk info@igdesigngroup.com

IG Design’s Kids Create brand aims to inspire children with creative yet safe to use products with clear instructions, giving kids a tangible sense of achievement. Kids Play introduces fun and excitement with an ever-expanding range of interactive games. Designed to bring friends and family closer, Kids Play Games are bright, colourful and engaging, and offer a real sense of challenge for players of all ages. Beware the Buzz challenges kids to see if they have what it takes to complete the maze. Using the tool included, they must navigate their way around the metal wire without touching it and setting off the buzzer. Friends and family can compete against each other to see who can complete the maze successfully in the quickest time.

The Batman toys

Spin Master | 01628 535 000 | www.spinmastertoys.co.uk

Ahead of the March release of the new movie The Batman, Spin Master has launched an exciting selection of licensed action figures and RC vehicles.The 12” The Batman action figures are the perfect choice for any child looking to create their own epic Batman adventures. Each action figure features 11 points of articulation, a cloth cape and detailed movie styling that brings the character to life. DC fans can start their collection with action figures including Batman, Selina Kyle (Catwoman), The Penguin and more. Also available are 4” movie action figures, which take the adventure to the next level with accompanying Mystery Cards and three unique accessories.Those looking for something faster paced will enjoy the Batmobile Turbo Boost RC. This remote control Batmobile features authentic styling as seen in The Batman, a light-up engine and turbo-boost speed, and allows drivers to perform epic back wheelies using the dual joystick remote control. The Batmobile Turbo Boost RC can also drive in any direction and up to six can be raced at once without interference from up to 60 metres away thanks to the 2.4GHz dual remote control.The new Batcycle RC, with its fixed Batman figure, features an easy-to-use remote control and authentic details inspired by The Batman. The Batcycle is a great option for any Batman fan wanting to act out scenes from the new Warner Bros. film by racing through the streets of Gotham City. For even more action, kids can check out the new Batman Gauntlet from Spin Master. This interactive role-play gauntlet fits over the user’s arm and features authentic movie-styling, six blaster accessories and an adjustable band.

4M Craft kits

Great Gizmos | 01293 543221 | www.ggtrade.co.uk | sales@greatgizmos.co.uk

The popular 4M range from Great Gizmos is expanding once again with new additions to the craft category. Mould & Paint continues to be one of the company’s most popular craft ranges. New for 2022 is the 3D range, available in Dinosaurs, Unicorns and Dragons. Each kit contains everything needed to mould and paint two impressive 3D statues. The Junior range, Thinking Kits, continues to grow with the addition of the Light’n Sound Art Pad, a feature packed doodle kit with flashing eyes, sound effects and colouring that lets children create their own designs. Kids can also have fun building the Paper Cup Robot, which performs like an acrobat and moves around a table without falling off. Vibrating Doodler takes drawing to the next level. The kit includes a 16-page activity booklet ready to be doodled in. KidzMaker welcomes new introductions for 2022 including Paint Your Own Glitter Unicorn Bank, Paint Your Own Terracotta Garden Frog and Paint Your Own Terracotta Flower Pot. Each kit has everything included for kids to decorate their own masterpiece.

Mini Cooper

Playmobil | 01268 548 111 | www.playmobil.co.uk

The Mini Cooper symbolises the independence and spontaneity of the 1960s. Now the unique combination of classic British style in a small, fun and nimble package is available as a Playmobil model, with a lovingly detailed design and individual parts finished in shining chrome. The design of the original Mini remained almost unchanged for nearly forty-one years; for designer Alec Issigonis, creative use of space and a focus on the essentials were so important that there was no room for heating or radio, and sliding windows were used instead of retractable ones. The Playmobil model Mini Cooper's tailgate can be opened, and four figures fit into the small interior through the removable roof. The classic vehicle shines with detailed design, as well as chrome-coloured accents. In addition to two figures in colourful retro outfits and a Dalmatian, the set also includes a policeman in a classic Bobby uniform. The Playmobil Mini Cooper measures 18.5x10x8 cm (L/D/H) and is available now.

Sky Dancers

Vivid Goliath | 01483 449944 www.vividtoysandgames.co.uk

Fuschia Fantasy, Coral Cutie and Purple-Licious are the Sky Dancers making their return in July 2022. A product with a huge legacy of success, selling 22m units between 1995 and 1997, the new improved version is set to make a mark with an entirely new audience – and with some hankering after memories past. The update includes modernised outfits more suited to fashion tastes of today and taps into an increased interest in fashion dolls, although Sky Dancers offer so much more. Reimagined from the 90s’ classic, the new Sky Dancers maintain the same magical play pattern to captivate a new generation when they take flight. Each Sky Dancer comes with a decorated launch base. Children simply pull the string to set them into flight and then marvel as they flutter back down in style. The marketing campaign includes PR, TV and digital campaigns alongside a celebrity launch event. The event will drive nationally-relevant mass brand awareness at a location to be unveiled, while the PR campaign will tap into the nostalgia of parents who played with the dolls when they were kids.

Joseph Joseph role-play toys

Casdon | 01253 766411 | www.casdon.com | UK@casdon.com

Casdon is a third-generation, family-focused business which manufactures best-selling role-play toys for pre-school age children. Continuing to build its successful heritage within these categories, this January will see Casdon welcome a completely new licence. Joseph Joseph is one of the world’s leading houseware brands with a global presence spanning over 100 countries. Casdon will be launching six products in the range, including the Joseph Joseph Extend which takes water play to a whole new level. Designed and officially licensed to look just like the real thing, the Joseph Joseph Extend set comes complete with a wash bowl and tray to capture small spills while water can be pumped from the bowl through the dispenser and back again for endless play. Includes cleantech brush, extend dish rack, cutlery, plates and bowls which change colour when added to water for added play value. Another new product which will be launched at the show is the Joseph Joseph Bake. This colourful set features four interlocking measuring cups, a large mixing bowl, twist whisk, egg spatula and ergonomic rolling pin.

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