Fresh

Animal Adventure

Rainbow Designs | 01329 227 300 | www.rainbowdesigns.co.uk

Rainbow Designs has welcomed a new UK distribution range this year: the Animal Adventure Soft Toy Collection. Available from summer, the Animal Adventure Cuddles Collection comprises soft and squishy cuddly toys grouped into series of mini ranges including Little Luxuries, Puppy Pals, Dangle Bears, Dinoriffics, Barnyard Buddies and Puddle Jumpers. Completing the line-up is the Squeeze with Love Collection, which features the adorable Little Dumplings.

The stylish and unique Safe & Soft Collection has been created especially for babies. The patented range features beautiful My First and Baby Comfort Toys made from specially-treated antibacterial and hypoallergenic materials, delivering the ultimate in hygiene protection. In addition, the infant aquatic Under the Sea Collection focuses on the vibrant Octopus and Turtle characters. The full range will be on display at Spring Fair in Hall 3, Stand M10-N11.

Gaming and tech accessories

DreamGear | www.dreamgear.com

The DreamGear brand provides innovative and cutting-edge video game accessories for all major video game platforms. An extensive product line for every gaming system produced by Sony PlayStation (PS3, PS4 and PS5), Nintendo Switch (Nintendo Switch, Switch Lite, New3DS XL) and Microsoft Xbox (One and X/S) is offered, providing consumers with hundreds of different items across all video game platforms.

DreamGear’s line-up of bionik products comprises an extensive array of high-quality video game accessories for PlayStation, Xbox, Nintendo, PC and Android. The bionik brand is committed to providing unique and innovative accessories that act as catalysts for an improved experience by bringing players the latest in gaming technology.

My Arcade is an exciting line of miniature retro arcade machines, ‘plug ‘n play’, portable handheld devices which feature iconic licensed titles from Bandai Namco, Capcom, Data East, Konami, Taito and Jaleco. My Arcade brings classics such as Pac-Man, Galaga, Space Invaders, Street Fighter II: Champion Edition and many others to the palm of players’ hands, evoking nostalgia among adult gamers while encouraging a whole new generation of youngsters to embrace classic retro games.

iSound is a complete line of audio products and accessories for all mobile devices. The iSound brand offers a wide variety of high-quality audio, power and general mobile products, including Apple licensed products, speakers, batteries, charging docks and other accessories.

To find out more, visit www.dreamgear.com, www.bionikgaming.com, www.myarcadegaming.com, or www.isound.com.

KookyLoos

Magicbox Toys | 01293 222 500 www.magicboxint.com | sales@magicbox-toys.co.uk

KookyLoos collectible dolls from Magicbox let kids change their doll’s facial expression with a simple swipe of the finger, and new for this spring is the Kooky Case assortment. There are four Kooky Cases to choose from, each with its own exclusive doll within a chic suitcase that matches the character’s fashion style. The stylish but quirky suitcase exterior is all part of the fun and opens out to create a travelling wardrobe. The cases include Suzie the kooky rock chick with her stage outfits, funky footwear, guitar and mic; while Jane’s safari suitcase contains clothes and accessories that complement her wild personality. Each themed case comes with hangers, drawers and more, plus three stickers to help personalise the case.

Marketing support will include TV advertising, digital pre-roll, stop frame shorts and peerto-peer conversation through influencers. Added to this will be a nationwide competition. Magicbox’s commitment to support retail partners will include instore retail kits for independents along with targeted social media campaigns with links to buy.

The Kooky Case assortment launch coincides with the introduction of the KookyLoos Series 3 Party Time collection, which will introduce 12 girls and four fun party themes.