Sponsored Feature - Weirdoh

Weirdoh Modeling Dough Compound: where creativity meets sustainability

In the ever-evolving landscape of sustainable products, one remarkable development is making waves in the toy industry: Weirdoh Modeling Dough Compound. Going beyond the traditional notion of toys, Weirdoh Compound is not just a product - it's a sustainable revolution that promises a fun and creative play experience while championing eco-consciousness. Here, readers are invited to explore the unique features of Weirdoh Modeling Dough Compound, the parent company’s commitment to sustainability, and why it presents an exciting opportunity for toy companies and modelling dough manufacturers to redefine their role in the market.

Weirdoh Modeling Dough Compound stands as a beacon of sustainable innovation, setting a new standard of eco-friendly modelling compounds. What makes Weirdoh truly exceptional are the key principles that elevate it above conventional options:

Food for People: Most modelling doughs today are based on virgin wheat flour, an essential food ingredient. At Weirdoh, virgin wheat flour is out of the game, zero use, being redirected back to its main purpose: food for mankind. Just imagine if all the flour being used today for modelling doughs was free for making bread, buns and other food products. Just for a moment, try to guess how much flour is wasted, how many children could have been fed... Here's a hint: it’s a number with at least six zeros.

Always Looking Up: Weirdoh Compound demonstrates sustainability by upcycling its main ingredient, unconsumed bread, preventing it from being trashed and turning it into a treasure. In an industry where linear production is mainstream, Weirdoh's unique process breathes new life into discarded materials and paves the way to a circular economy.

Fun Play, Clean Planet

Weirdoh Modeling Dough Compound's commitment to sustainability extends beyond its composition. Fully compostable, users can simply toss it into the brown bin for responsible disposal, ensuring it is recycled instead of ending up in a landfill. This actively reduces the quantity of waste in landfills, contributing to the reduction of greenhouse gas emissions. From unconsumed bread to tactile dough, Weirdoh Compound offers an alternative for a better, more sustainable future.

Who Do You Call Weirdoh?

Weirdoh is an innovation by Shachar Group, a food waste upcycling company operating in Israel that began life as an industrial start up more than 40 years ago. Shachar's motto - ‘Nothing is wasted’ - is more than a slogan: it is a way of life. Each year the company recycles more than 70,000 tonnes of food waste, reducing over 230,000 tonnes of CO2e and upcycling 99.9% of all waste received.

"It all started when we looked at the huge pile of bread we collect on a daily basis and thought to ourselves: ‘How can we turn it into something better?’" recalls Itzik Shachar, co-founder of Shachar Group. "We knew we could not turn it back into flour for human consumption, but maybe, indirectly, we could free the flour from other products. And then it hit us - modelling dough compound! We knew that if we could do it, our product could replace existing modelling doughs and free up millions of tonnes of wheat flour, preventing food waste and hunger. After two years of R&D we have managed to do it, and today the formula and the process are approved patents. Weirdoh Modeling Dough Compound is more than a wonderful product. It is proof of how two completely different sectors - food waste recycling and the toy industrycan nourish one another and create something innovative, wonderful and sustainable."

"Focus on your strengths; collaborate for success" - Lailah Gifty Akita Shachar is a food waste upcycling company, not a toy company.

"We developed the compound with experts from the food tech and the toy industries,” says Michal Amit Green, chief of Innovation at Shachar Group. “Yet, we are not a toy company, and to make a real difference we need a strong strategic partner who can take our formula and turn it into a global brand, all the way to the final consumer. Our partner needs not only marketing and distribution abilities but, above all, a vision."

Weirdoh is in no doubt that the partner that will join it on this journey - whether an existing dough company that wants to offer a sustainable new line or a sustainable company that wishes to offer a new line of products - will enjoy strong positioning within the industry as both sustainable and innovative. It will be a company that is not afraid of pushing boundaries and redefining traditional norms in the toy industry.

Everybody loves modelling dough. It's an existing and growing market, which is a great advantage. Consumers are increasingly seeking sustainable products, presenting a significant opportunity. And in the meantime, regulations protect everyone when actions are not taken voluntarily. Itzik says: "We believe that sooner or later, regulations will cover mandatory sustainability and demands such as using recycled materials or prohibiting the use of essential food products will become a norm. We are ready for this moment, as our product complies with those demands and fully supports the UN SDGs.”

Weirdoh Modeling Dough is not merely a compound: it represents a paradigm shift in how the company is approaching the toy industry from a sustainable point of view. This innovative approach bridges the gap between the thriving recycling industry and the traditional toy sector, showcasing the powerful impact of collaboration.

Maintaining joy while remaining conscious of its responsibilities is achieved by Weirdoh through a unique combination of technology, innovation and, above all, a sustainable vision.

Visit us at Spielwarenmesse: Hall 3a, stand: D-14A.

For more information email: info@weirdoh.biz