Fresh

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Brainstorm, Bruder, Cheatwell, Funrise, Guidecraft, Panini, Playmobil, Topps & Zuru.

Playmobil 1.2.3

Playmobil

01268 548 111

www.playmobil.co.uk

Playmobil now has even more to offer from its popular Playmobil 1.2.3 range. This range of toys is specifically designed for toddlers and is based on three interconnected learning stages. Parents can closely follow their child's progress and help them learn with the toys, which offer an interactive way for toddlers to explore the world around them while also developing their cognitive and motor skills. Imaginative play is also encouraged, making Playmobil 1.2.3 an ideal choice for a fun and educational summer.

Key new lines include The Doughnut Truck. The Stacking and Sorting Feature offers plenty of stimulation for active toddlers, who can sort the nicely decorated doughnuts into the trailer. When the rear door opens, the doughnuts roll out across the room, providing fun for everyone. The doughnut stacking feature on the truck's rear end also strengthens fine motor skills. The Adventure Tower with Ice Cream Booth has a lot of fun features of its own. Turning the handle sets the ferris wheel in motion, and there is a hidden double function: when a figure is placed on the platform, it is gradually moved towards the slide until it slides down by itself. Understanding these cause-and-effect relationships helps cognitive skill development, while matching the figures to the appropriate seat and sorting the ice cream sticks by colours extends the play value.

These new ranges, which are complemented by the recently launched Disney-licensed 1.2.3 sets, will benefit from in-store support and will be supported by media and partnerships with parenting bloggers and key influencers across Q3 and Q4.

Travel Wild Guess

Cheatwell

02392 524098

www.cheatwell.com

sales@cheatwell.com

Cheatwell’s new game of fantastic facts and fascinating figures challenges players to give their best guesses in response to trivia questions.

Mind-boggling facts and figures await players in Wild Guess. From mind-blowing statistics to unbelievable information, this game offers a treasure trove of knowledge that will leave participants in awe. Unlike traditional trivia games, Wild Guess doesn't require players to know the exact answer. Instead, players compete to see who can make the closest guess. Those taking on the game need to use their intuition, follow their hunches and take a stab in the dark to earn points and claim victory. With each card presenting a new question and a range of possible answers, Wild Guess keeps players on their toes. The game is filled with unexpected twists and turns, ensuring that every round is a thrilling and unpredictable experience.

Travel Wild Guess is suitable for players of all ages, making it the perfect game for family gatherings, parties or game nights with friends. It’s also perfect for on-the-go holiday play this summer.

Modern Home Dollhouse

Guidecraft

07725 833 273

www.guidecraft.com

A creator of imagination-inspiring educational toys since 1966, Guidecraft emphasises the importance of open-ended play and the significance of hands-on learning via meaningful experiences with quality materials. By developing products that are inherently educational, Guidecraft enriches children’s lives through play and encourages them to use their imagination in the classroom and beyond.

Part of its 2023 collection of products, Guidecraft has introduced a large-scale Modern Home Dollhouse that encourages authentic pretend play. When children engage in play using the multiple levels of the dollhouse, connected by handy staircases, they can act out common social situations and develop all-important communication skills. The playful and open Modern Home Dollhouse is constructed from a durable combination of solid wood and plywood with colorful acrylic accents that illuminate play in a unique way. Softened natural colors and window and door accents draw upon familiar details that children aged three years and up will recognise, leading to deeper, more meaningful and dramatic play experiences. By mimicking real-life scenarios, children will strengthen their emotional intelligence and navigate social emotional conflicts. The play can be enhanced with the Modern Home Dollhouse Furniture set (sold separately).

FIFA Women’s World Cup 2023 sticker collection

Panini

01604 877 888

www.paninigroup.com

Panini has revealed the Official Sticker Collection for the FIFA Women’s World Cup 2023. Featuring all 32 nations competing to lift the coveted trophy, the new sticker collection will give collectors and fans an exciting lead-up to the action-packed tournament.

Celebrating the women’s game, this vibrant and jam-packed sticker collection features 580 stickers to collect including 68 special stickers, some of which feature incredible motivational stories from some of the world’s best female footballing talent.

Collectors can kick-start their sticker collection with a starter pack, which includes an album and 31 stickers. In addition to the highly-anticipated official sticker collection, this FIFA Women’s World Cup will also see the launch of the first ever trading card collection dedicated to the event.

The Panini FIFA Women’s World Cup Australia & New Zealand 2023 Adrenalyn XL hit retailer shelves on 29th June, starring the world’s top female players and icons of the game for the first time ever. These trading cards include all the classic Panini AXL features and categories such as Rarity Icons, Top Masters, Fans’ Favourites and more for exciting football challenges.

The FIFA Women’s World Cup 2023 Adrenalyn XL starter pack includes a collector’s album, three packets, one limited edition card, game board and official game guide. The tournament kicks off this month.

Crushie Fluffies

Funrise

01908 555 640

www.funrise.com

salesuk@funrise.com

Crushie Fluffies is a one-of-a-kind plush toy that combines everything kids love about soft and cuddly toys with a unique and interactive sensorydriven element, all packaged in a unique ice lolly concept. Transforming from crunchy to cuddly, Crushie Fluffies promises the ultimate unboxing experience. There are 12 different plush characters plus an ultra-rare collectible character to look out for.

Crushie Fluffies launches this month and are available in a ready-to-go ice cream van CDU solution for retailers. The launch will be supported by with a robust TV campaign during July, followed by a large investment into YouTube digital airtime to drive awareness and support sell through at retail. The brand is also partnering with Gabi Faye (@gabifaye on TikTok) who has a following of 11m.

For more information, readers are advised to contact their Funrise account manager or email the team on the details given above.

Model fire engines

Bruder

00353 67 63800

www.bruder.de

Impressive and robust, the Scania Super 560R fire service ladder truck joins the Bruder range this year, bringing realistic and exciting firefighting play to all fans of the brand. In addition to all the details kids would expect, such as opening doors and folding mirrors, the vehicle also features a built-in water tank that can be easily filled. The water hose can be wound up, held by Bruder figures such as item no. 60100 (sold separately), or attached to the ladder basket. It has a fully functional nozzle. The turntable ladder with rescue basket can be extended and adjusted in height using a hand wheel. In addition to two seats in the cab, there is an additional seat for the bworld figure on the fire service ladder. Four extendable stabilisers ensure the vehicle is stable in any situation while a large storage compartment with hinged door provides additional space for storing tools. The Light & Sound Module has four different functions including engine noises, flashing lights and siren noises, further enhancing the play value of this elaborate vehicle. The bworld Fire station (item no. 62702) is the ideal addition to this exciting model.

Bruder’s extensive range of models includes the latest MB Sprinters in a wide range of designs. The New Bruder Mercedes Benz Fire engine is a truly multifunctional vehicle perfect for rescue operations. The crew cab can accommodate up to four bworld firefighters, while the fully functional water cannon with water tank and pump extinguishes fires in no time. There is also a second hose for further firefighting operations.

This detailed vehicle includes a ladder, shovel and besom for recovery and rescue, and can be expanded with a plough blade (item no. 02581/02582) or a cable winch (item no. 42545).

Sensory Motion Bubblers

Brainstorm

01200 445 113

www.brainstormltd.co.uk

Brainstorm has gained a reputation for introducing new and original STEM concepts to the UK via innovative distribution partnerships. The company’s newest product range, Sensory Motion Bubblers from the Australian toy specialist Toymonster, continues this tradition and was received very positively at the Toymaster May Show.

This soothing sensory range will launch with an initial three products that hit impulse price points and have huge appeal among children of all ages (and even adults).

The Sensory Motion Bubbler can be used at home or in the classroom and features colourful, soothing droplets that fall when the timer is flipped. It is also a fun way to help kids keep time while studying or tidying their room. It helps promote visual awareness and tracking skills while creating calm. An assortment of colours is available, in a perfect travel size.

The Bubbler Pen comes in lots of colours. As well as having all the sensory benefits of the Bubbler Timer, it also makes a comforting fidget toy that allows children and adults to take time out while watching the relaxing, colourful droplets.

Sensory Motion Bubbler Stairs, meanwhile, is a chunky, highly visual sensory toy that sees the droplets travel as if downstairs when flipped. Like a lava lamp or an hourglass timer, the whole range offers great gifts for all ages.

The items have already launched in Australia and the USA, where retailers have been extending their range following excellent sales. All the products come in colourful, eyecatching displays that attract attention and encourage interaction.

Following this initial launch, Brainstorm has promised range extensions in time for its 2024 catalogue.

F1 Turbo Attax 2023

Topps

01908 800 100

www.topps.com

In its fourth year of partnership with Formula 1, Topps has now launched its stunning new F1 Turbo Attax 2023 collection. As well as over 400 trading cards to collect, including the prized Limited Editions and Exclusive cards, Topps has revealed that Exclusive Autograph cards will be introduced through an expanded events programme which includes the Silverstone Grand Prix. Parallel cards make a return in this season’s product, allowing fans to experience the thrill of finding rare variations in lucky packets, while - for the first time ever - F1 Turbo Attax 2023 will feature Legends, paying tribute to iconic figures who have shaped the sport’s rich history. These include Alain Prost, Nigel Mansell, David Coulthard, Ayrton Senna and Michael Schumacher.

Starter Packs offer guaranteed Charles Leclerc Diamond and George Russell Gold Limited Editions, while Mega Tins include a guaranteed Ayrton Senna Limited Edition. Mega Multipacks come with the chance to find Ultra-Rare Max Verstappen and Lewis Hamilton Limited Edition cards. Jumbo Boxes, exclusively on sale in the Official F1 store, are packed with three guaranteed Limited Editions: Max Verstappen Platinum, Lewis Hamilton Platinum, and Lando Norris Quartz. With a new ‘Accelerate into the Next Generation’ strapline, F1 Turbo Attax 2023 invites fans to embrace the future of racing with the best Speedster and Hero drivers from Formula 2 and Formula 3. Exciting new cards for this season include Radio Messages, Pit Crews, Sprint Superstars, Milestone Moments, Gladiators and Topps Awards. Signature Style cards feature digital autographs from all 20 drivers competing in the 2023 FIA Formula 1 World Championship.

Topps created an impressive presence at the UK Silverstone Grand Prix last month for the third year running, allowing the publisher to sample promotional packs, sell the new F1 Turbo Attax 2023 SKUs, box-break premium Topps F1 products from its fanzone stand, and offer highly sought-after competition prizes including an Exclusive George Russell Signed card.

Founded in 1938, Topps is the global leader in trading cards and collectibles, and is part of Fanatics Trading Cards: a next-gen physical and digital trading cards company that was launched in 2021 and is a subsidiary of Fanatics, Inc.

Snackles

Zuru Toys

zurutoys.com

sales@zuru.com

With licensing a key mainstay of its overall business growth strategy, Zuru unveils Snackles, a new range of cute and collectible plush featuring some of the world’s hottest licensed snack brands.

The award-winning toy manufacturer has collaborated with new partners and licences, tapping into the expanding plush trend to develop a line-up of super-soft velour characters featuring a real moulded mini replica snack. Available as Super-size and Small versions, both lines offer 11 characters to collect. The blind-packaged capsules provide a surprise reveal for the smaller line, while the Super-size styles are available as non-blind for consumers attracted by collectible animal characters and favourite household brands.

Froot Loops, Reese’s, Mike and Ike, and Chupa Chups are just some of the brands to be given the Snackles treatment, paired with cuddly characters. Each character comes with its own backstory and includes a comic strip to show how it fell in love with its snack, further increasing brand connection and the desire to collect.