Fresh

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. Here are new releases from: Asmodee, Bruder, Canal, Hasbro, Janod, Magicbox, MGA Entertainment, Playmobil, Ravensburger, Tactic & Zuru.

SuperThings Legends

Magicbox   •   01293 222 500   www.magicboxint.com   sales@magicbox-toys.co.uk

Next month, SuperThings fans will be given the opportunity to get their hands on characters from previous SuperThings collections with the all-new Legends series.

SuperThings Legends from Magicbox will deliver plenty of playability and are offered at even more affordable price points, with collectible value packs set to provide back-to-back surprises and endless inspiration for storytelling. SuperThings figures, SuperMachines and PowerJets are all offered within the range, wrapped up in epic Legends branding just waiting to be discovered. This latest series is the perfect way for kids to relive the sagas of the SuperThings origins story and for collectors to find previously retired characters.

The new range benefits from the support of an always-on marketing campaign, with a whole host of activity planned to ensure visibility and drive awareness of the new series from launch including impactful digital campaigns, influencer outreach and - new for the season - a consumer-facing festival visit at Gloworm 2024.

Style 4 Ever

Canal Toys   •   01904 379 123   •   www.canaltoys.co.uk   sales@canaltoys.uk

Canal Toys has announced the addition of several new lines to the range, whilst the Style 4 Ever 3-in-1 Scrapbooking Station and Style 4 Ever Fashion Designer Studio continue to be best-sellers across the Arts & Crafts sector.

New lines include the Style 4 Ever DIY Unicorn Lava Lamp, Style 4 Ever Diamond Art LED Case, Style 4 Ever Nail Art Gel Studio and Style 4 Ever Diamond Art Lamp Set.

The Style 4 Ever DIY Unicorn Lava Lamp allows kids to create and decorate their own battery-operated lava lamp. This complete DIY kit includes decorations, colourant and sticker sheets: kids just decorate, add water and then turn it on to watch the swirls and colour-changing lights create amazing effects.

The Style 4 Ever Diamond Art LED Case includes pictures to decorate with the diamond painting technique. The kit includes 3,500+ diamantes, a diamante pen, mini colour pencils and a storage pot. Kids can choose their favourite design and place the diamantes one by one, following the design. Once finished, everything packs away in the light-up battery-operated case.

Style 4 Ever Nail Art Gel Studio lets imaginative kids create their own nail art with the UV nail lamp. First, they create custom nail charms in the mould using the UV activated nail polish, then place them on the painted false nails and cure them under the light to attach. In just a few seconds, the finished nails are ready to wear. The kit includes a UV lamp, three gel nail polishes, one silicone mould, two false nails sets, sticker sheets, decorations and tools.

Rounding out the new introductions, the Style 4 Ever Diamond Art Lamp Set comes with two characters to decorate with the diamond painting technique, placing the diamantes one by one according to the design. Once completed, putting the finished product on the colour changing light-up base will cause it to shine in the dark.

L.O.L. Surprise! Hair Beads

MGA Entertainment   •   0845 0533 333      www.mgae.com

L.O.L. Surprise! has announced the launch of its brand-new collectible, L.O.L. Surprise! Hair Beads. Sitting within the Tots range, children aged three and above can unbox new, colourful and adorable Tots to create their own unique styles. The Tots range has seen strong growth over the last year, with the likes of Mix and Make Birthday Cake, Baby Bundle and Water Balloon Surprise being a hit with fans in spring/summer 2024. This new product for autumn 2024 continues to introduce a whole new play-pattern for the brand within the creative play space.

Retailing at RRP £9.99, there are seven characters to collect, and every ball comes with 60 beads to unbox, allowing children to make wild and fun hairstyles for their Tot. As part of this new play-pattern experience, children simply use the beads to create a hairstyle on their Tots' hair and spray the beads with water to fuse the style together, which they can repeat over and over. These new Tots ensure that every child can use their everyday experiences from what they see around them to have fun and create unique styles inspired by their growing confidence.

XShot Insanity HorrorFire

Zuru   •   www.zurutoys.com   •   sales@zuru.com

Following the success of its first modular blaster range with the launch of XShot Insanity last year, Zuru has introduced the new XShot Insanity HorrorFire line, to combine integrated capabilities with designs influenced by the popular horror genre.

Leading the blaster category through its innovation and value-driven approach, the new range comprises three core SKUs, each designed using the latest air-pocket dart technology. The range has been developed to ensure that each blaster appeals as a stand-alone purchase while encouraging users to collect all lines to create the ultimate Insanity HorrorFire combination. In addition, the new range is compatible with the original XShot Insanity lines, further increasing collectability and playability, and encouraging repeat purchase at retail.

Driven by customer demand to see even more ammo, actions, combos and themes, the range caters to those consumers looking for a collectible value line, with each model under £25, and all three available to purchase for under £50. The sub-£10 entry price-point XShot Insanity HorrorFire Reaper X can blast the eight Air Pocket Technology darts up to 27m/90ft away and allows players to pull a secondary trigger to activate the Reaper X saw blade for added play. Taking the blaster action to new levels, the XShot Insanity HorrorFire Doomsday blaster features a spinning saw blade every time the user pumps to reload and comes complete with an eight-dart capacity revolving drum and 16 Air Pocket Technology darts. Finally, the largest blaster in the new range, XShot Insanity HorrorFire Dread Hammer, features a 35-dart clip and includes 48 Air Pocket Technology darts for precise shots with up to 27m/90ft range. Users can collect and combine the entire Insanity HorrorFire range to create bespoke combo blasters.

The XShot Insanity HorrorFire launch will be supported with a robust digital and social marketing campaign implemented from the summer holidays until Christmas, with intensive bursts of content to reach the core XShot audience.

Star Wars Unlimited – Shadows of the Galaxy

Asmodee   •   01420 593 593   •   www.asmodee.co.uk

Following the resounding success of its inaugural set, Fantasy Flight Games introduces the next adventure in the Star Wars Unlimited series: Shadows of the Galaxy. This eagerly awaited second set, available from 12th July, promises to enhance the gaming experience with innovative mechanics, dynamic gameplay and fan-favourite characters.

This set challenges players to blend new and classic cards creatively, setting the stage for endless strategic depth. New cards include the Moff Gideon and the Mandalorian leader cards, each with unique decks that introduce novel gameplay tactics. Whether it's leveraging Moff Gideon's deck to dominate the battlefield or utilising the Mandalorian's deck to strategically outmanoeuvre opponents, the Shadows of the Galaxy set promises a gameplay experience that's both engaging and challenging.

This set features characters and content from the Mandalorian series, Solo: A Star Wars Story, the Book of Boba Fett and more. Featured cards such as the Phase-III Dark Trooper and Gideon’s Light Cruiser add to the intrigue and complexity.

One of the most highly anticipated cards, the Grogu Unit Card, enables players to exhaust an enemy's unit, mirroring Grogu's powerful yet draining abilities as seen in the Disney+ series, The Mandalorian. This card, in combination with the Mandalorian Unit Card, captures the protective bond between the characters, offering players new strategic depth and thematic gameplay.

Mölkky Minipeli

Tactic Games   •   07595 048770   •    www.tactic.net   •   thomas.randrup@tactic.net

In a new move for its iconic and award-winning outdoor game Mölkky, Tactic Games is launching Mölkky Minipeli. First unveiled at the London Toy Fair in January, the globally popular skittle-throwing game is now available as a miniature version.

Following the play pattern of the original Mölkky, players set the miniature numbered pins in a formation on a table-top, aim the throwing skittle and watch where the pins fall. To win any game of Mölkky, classic or mini, users must score exactly 50 points - if they go over 50, their score goes down to 25.

The newly launched finger-size throwing game, crafted from real wood for authentic play, brings a new element of fun to the Mölkky offering and makes it easy to take the game anywhere while also providing a safe way to play indoors. The new Mölkky Minipeli is a great way to introduce a new audience to the brand and keep the game being played all year round.

The original wooden crate version of the famous Finnish game, meanwhile, has undergone a packaging refresh to align with Tactic’s mission to reduce the use of plastics in its manufacturing. The crate now comes with a cardboard wrap to make it more environmentally friendly and give it stronger branding to stand out on the shelf.

Stock of Mölkky Go, the smaller version of the game in a box with a carry handle, has been flying out as soon as it lands from Finland, so Tactic is urging UK customers to get orders in quickly before it sells out for another summer.

Playmobil Pirates

Playmobil   •   01268 548 111   •   www.playmobil.co.uk

Playmobil has introduced the Playmobil Pirates range. Launched in February and July of this year, these dynamic sets are designed to captivate young adventurers and are backed by a robust media campaign throughout the year and a special YouTube episode.

Featuring intricately designed ships, detailed pirate figures and a host of accessories, these sets promise endless adventures for children. The narrative possibilities are limitless, encouraging kids to create their own epic tales of high-seas escapades and buried treasures. Key launches in the Playmobil Pirates range include the 71530 Large Pirate Ship, 71531 Skull Island, 71532 Battle with the Giant Crab, and 71533 My Figures: Pirates. These sets are designed to provide immersive play experiences that spark creativity and fun.

As children engage in pirate adventures, they often play collaboratively, learning to communicate, share and work as a team. The experience of assuming different roles helps them develop empathy and emotional intelligence, key components of their overall growth. The Playmobil Pirates sets also support fine motor skill development. The detailed figures and ships require precise handling and assembly, strengthening young hands and improving hand-eye coordination. These developmental benefits are a strong selling point for parents looking for toys that offer both fun and educational value.

Playmobil's commitment to safety and durability also means these products are built to withstand the rigors of adventurous play, providing long-lasting value for customers.

Dance ‘N Crawl Spidey

Hasbro   •   0208 569 1234      www.hasbro.co.uk      kimberly.kugler@hasbro.com

Children can get ready for an interactive playtime full of dancing, crawling, music and sound effects with the Marvel Spidey and His Amazing Friends Dance ‘N Crawl Spidey from Hasbro. This new toy, for pre-schoolers aged three and up, is inspired by the hit Disney Junior show Spidey and His Amazing Friends, which encourages kids to get up, move and imagine adventures with Spidey.

This highly interactive 10” plush features phrases, sounds and hit music from the show. Children can activate dance mode to ‘Do the Spidey’ by pushing the web on Spidey’s foot or can press the icon on his chest to hear 20 familiar phrases and sounds, plus two songs from the show. They can help Spidey get into crawl mode by tilting his head up, rotating his wrists and placing him on his belly, and then do The Spidey Crawl along with him. With Spidey’s soft exterior, fans can take him with them wherever they go. A special Do the Spidey music video for pre-schoolers to watch and dance along to will also be released this summer.

Horrified: World of Monsters

Ravensburger   •   01869 363 830   www.ravensburger.com

Horrified: World of Monsters introduces a mysterious arcane-punk town centred around the Void, a doorway between worlds from which terrors of all ilk might erupt, and over which the players watch as Earth’s premier monster experts. The cooperative game sees players face the Sphinx, Yeti, Jiangshi and Cthulhu and includes all-new rules to mix and match monsters with its predecessor, Horrified: Greek Monsters.

Horrified: World of Monsters continues the series’ five-year legacy of impeccable atmosphere, immersive gameplay and detailed miniatures, all while adding some extra fearsome firsts. The game also marks Ravensburger’s first mix-and-match rules for Horrified, its first multi-phase monster challenge and its first release at a new, more approachable price point.

Horrified: World of Monsters is the fourth entry in Ravensburger’s popular Horrified franchise. Similar to its predecessors, Horrified: Greek Monsters (2023), Horrified: American Monsters (2021) and Horrified: Universal Monsters (2019), in this edition, each monster presents a unique challenge and can be combined differently for infinite thrills. Fans of previous iterations will discover character cameos from previous editions, including Mari from Horrified: American Monsters and The Investigator from Horrified: Universal Monsters.