Special Feature - Character Options

Skibidi Toilet - The viral sensation has landed at retail

Undeniably one of the more unusual properties to emerge in recent years, Skibidi Toilet is nonetheless flushed with success and fans are already clamouring to get their hands on the latest toys from Bonkers Toys, distributed in the UK by Character Options. Here, the company gives the ‘loo-down’ on the range and explains how it will be raising awareness of what it offers among Skibidi Toilet’s passionate fanbase.

Thanks to Bonkers Toys and Character Options, Skibidi Toilet is coming to toy aisles across the UK and is set to be one of the hottest launches of the year. With this in mind, buyers and retailers alike are advised to bring themselves up to speed on the viral craze that inspired the toy collection…

What is Skibidi Toilet?

Skibidi Toilet is a record-setting animated YouTube series that has gone from viral sensation to cultural phenomenon. The sci-fi series chronicles the chaotic adventures of an Alliance of humanoids with TVs, cameras and speakers for heads in their fight against Skibidi Toilets – toilets that aren’t just sanitary fixtures, but living, scheming entities with ambitions of their own.

From viral craze to the hottest new franchise

Skibidi Toilet’s success has seen it transform from viral craze to hot new franchise. Demand for official Skibidi merchandise has been huge and the wait is finally over fans. Kids and kidult collectors can now build their own collection of Skibidi Toilet characters and create epic battles at home. The toy line, which is distributed by Character Options in the UK, is available now.

A rundown of Character Options’ toy line

Character Options’ range comprises collectible toy versions of the Skibidi Toilet characters, which capture all the excitement from the YouTube series. Each of the four fun SKUs embodies the classic battle play pattern and combines it with toilet humour and new media virality. The collection includes:

• Skibidi Toilet Mystery Figures

Each Mystery Figure blind pack contains one Mystery Skibidi Toilet Figure. There are nine characters to collect, featuring characters from both sides of the battle. This means fans can be in with a chance to unbox one of the Skibidi Toilets or a member of the Alliance.

• Skibidi Toilet Mystery Figure Collector Series

Each Mystery Figure blind box contains one of eight Mystery Skibidi Toilet figures, be it a Skibidi Toilet character or a member of the Alliance. The Collector Figures are the biggest and coolest Skibidi Toilet collectible figures available.

• Skibidi Toilet 11" Mystery Plush

Skibidi followers will be keen to get their hands on all four characters in this line. Each comes in a Mystery Plush Blind Pack, so fans won’t know if there’s a Skibidi Toilet or

Alliance member inside until it’s unboxed, adding to the excitement and offering collectors added play value.

• Skibidi Toilet Mystery Surprise Toilet

This Giant Mystery Toilet features a spring-loaded toilet with a telescoping pop-up head. The hero item in the range, the toilet comes filled with collectible mystery surprises including mini figures and more. Of course, no toilet is complete without a ‘try-me’ flushing sound.

How is Character Options driving awareness and demand for Toilet toys?

“One of the best things about bringing to market a toy range inspired by a viral craze is that awareness of the property and demand for any kind of merch is already there,” said Mark Hunt, Marketing director, Character Options. “It’s just a matter of cutting through the noise and making fans aware the official toy line has dropped. We’ll be working with a network of YouTube channels and content creators that collaborate with the official Skibidi Toilet brand to expand reach and engage fans. Of course, we’ll also be shouting about the range on socials, with dedicated posts and Meta ads among other activities.”

For more information, contact Character Options on 01616 339 800 or email sales@charactergroup.plc.uk.