Helen Genia Consumer Products Licensing Leader You will hear me say time and time again that I am honoured to work in such an amazing industry. Licensing is full of diversity and inspiration with limitless potential. I know of no other industry where you can wake up with an idea in the morning and turn it into reality by the afternoon. I know I am biased, but the world of licensing is the best industry that anyone could hope to work in, with the most talented, entrepreneurial, and inspirational people. I warmly welcome you to our Barbie Show & Tell for 2021 - and what an eventful year it has been. As the world starts to open back up, Barbie has been standing strong both in her own space and in others. Standing for diversity and inclusiveness, and demonstrating purpose, Barbie has inspired joy in our consumers both young and old, with the passion for the brand going from strength to strength. The team remains focused on delivering meaningful, complementary, beautiful products and experiences, from designing licensed bars of chocolate to reimagining kids’ make-up through the lens of Barbie’s world. We constantly strive to add value to the consumer journey while elevating our product range so it stands proudly apart in the marketplace. Over the next couple of pages, you will see some highlights from the year so far and be able to peek into the future too.
Enjoy.
hion s a F #1 erty p o r Doll P D* YT
olls D l a t #1 To D* YT
oy T l a t #3 To erty Prop * YTD
NPD % 2 +2 YTD*
The Barbie brand has seen five years of year-on-year growth, with 2021 looking to be another recordbreaking period. The Consumer Products range is enjoying the same success, seeing double digit growth year to date. *NPD YTD to July 2021
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