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TMNT: Mutant Mayhemtoys CharacterOptions (PlaymatesToys)

01616 339 800 - www.character-online.com - sales@charactergroup.plc.uk

A line of Playmates Toys Teenage Mutant Ninja Turtles action figures, vehicles and iconic roleplay weapons based on the upcoming TMNT: Mutant Mayhem movie will be available for purchase in stores and online from June 25th.

In Teenage Mutant Ninja Turtles: Mutant Mayhem, after years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts, with new friend April O’Neil.

The Playmates Ninja Turtles action figure line is inspired by Seth Rogen’s movie vision and iconic Turtles elements and stylings. The range vividly captures the shades and shapes of the turtles as depicted in the film.

New toys based on the film and available this summer include the Teenage Mutant Ninja Turtles: Mutant Mayhem Action Figure Assortment. Each standing between 4-5” tall, these fully articulated, poseable heroes and villains come complete with iconic weapons and accessories. The Mutant Mayhem Deluxe Ninja Shouts Action Figures are 5 1/2” tall versions with spring-loaded arms and legs. They feature electronic phrases voiced by the movie talent. Larger, 12” Mutant Mayhem Giant Figures are fully articulated and poseable, and come with iconic weapons.

Authentically detailed and decorated as seen in the movie, the Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Van fits all four Turtles and Splinter inside and has a built-in pizza launcher. The Mutant Mayhem Sewer Lair Playset is 24” tall and has multiple levels of play and more than 20 action-packed features.

The Playmates Toys movie line-up also includes additional role-play toys, vehicles and accessories.

Heelys

Shiner

01172 020 120 (Ext. 123) - mward@shiner.co.uk

Heelys, the original two-in-one wheely shoe launched in 2000, prepares for the upcoming Easter holiday with its new spring collection.

Ideal for encouraging children to be active outdoors through spring and beyond, the collection consists of 19 SKUs split across two aesthetics: those with a darker colour scheme vs. a lighter, spring-inspired palette. Design choices such as camouflage print, graffiti text and paint drips contrast with pastel colours, tie dye, metallic laces, foil and rainbow print.

Three brand new Heelys shapes - Reserve Ex, Reserve Low and Pro 20 Half Flood - are also introduced. The Reserve Ex has a basketball shoe style, while the Reserve Low and Pro 20 Half Flood tap into the current Y2K trend for an extra chunky sole.

Available in the UK and Europe now, the collection is available in sizes C12-7 across single- or two-wheeled styles.

For more information, contact Marc Ward, sales manager UK & Ireland, on the details above.

Biggies

Eolo Toys

01268 548 111 - www.eolo.com

Eolo Toys‘ new patented plush reveal concept Biggies has been a major success at this year’s London and Nuremberg toy fairs, where the company secured multiple deals for the brand.

Much more than a regular plush, Biggies are supersized mega plush toys that offer an appealing, patented unboxing experience. Each toy is enclosed within shaped mystery packaging and comes with a pump used to reveal the character with a fun ‘pop’ effect. The packaging breaks open as the product continues to get bigger and bigger. Pumping and revealing the new Biggies characters provides kids with a fun and unique play experience.

The Biggies characters are covered in soft material. The first wave of Fantasy Mega plush includes a Unicorn, Rabbit, Dragon and Puppy.

Parents will be pleased to discover Biggies are reusable and can be easily deflated and stored. Repeat play and space-saving were both considered by Eolo Toys during the product development process, as regular mega-size plush often takes up a lot of space – inconvenient for families with smaller homes or playrooms.

Biggies distribution has already been confirmed in various markets including the USA, UK, Brazil, Australia, Iberia and UAE, among many others. In the UK, the range will be available via Click Distribution.

Due to the strong uptake and positive reception it has enjoyed so far, Eolo is already planning further investment in product develop which promises to turn Biggies into one of its best-selling brands. Supported by a well-designed marketing plan that will include PR, influencers and digital marketing (both paid media and organic content), plus a TV commercial, Biggies is tipped to become one of the next TikTok viral trends.

To support its customers, Eolo Toys also provides marketing assistance and assets that can be used to promote the Biggies brand on websites and across social media, with marketing activity tailored to each territory.

Eolo Toys continues to seek worldwide distributors who would like to be part of the brand’s success story. Interested parties should contact sales@eolohk.com.