Brand Profile - IMG/3D Sparrow Group

All singing, all dancing new property at IMG

Booba is broadcast worldwide on some of the biggest digital platforms, and IMG is looking for top tier partners to rollout toys, plush, collectibles, publishing and apparel, plus FMCG, back to school and stationery.

UK Animation studio 3D Sparrow Group recently appointed licensing agency IMG to extend its pre-school property Booba through product and brand licensing partnerships. The agreement will see IMG further expand Booba’s global footprint across wider lifestyle categories for fans of the show to enjoy.

Created in 2016, Booba is a globally loved, non-dialogue family show, which aims to teach kids empathy and resilience through fun and edutainment. The characters interact together, along with a zest for discovery and an inventive mindset. Kids can follow the adventures of the joyful, funny and curious little creature called Booba and all his friends; Loola, Mr Beak, Noodle and Spike, as they find themselves in hilarious situations trying to explore the world around them.

IMG will initially focus on securing tier one partners for a traditional rollout including toys, plush, collectibles, publishing and apparel, plus fast-moving consumer goods, back to school and stationery. With incredible interest already shown in Land Based Entertainment (LBE) promotions and events, there are exciting times ahead for this partnership.

Booba is broadcast worldwide on some of the biggest digital platforms, including Netflix, Amazon Prime and YouTube, as well as TV broadcasters in more than 45 countries. Booba has reached more than 13b views on YouTube to date and has a social media presence on Facebook, Instagram and TikTok. There are three series of Booba available to watch on Netflix, where the show is regularly listed as a top-rated kid’s series. Season 4 and season 5 are currently being produced in cooperation with India’s Assemblage Entertainment Studio and will be available in Q4 2022 and Q4 2023.

Booba also sings and dances, recently collaborating with Sony Music and Avicii on a cover of the hit ‘Levels’, with the video currently at 24.5m plus views. With a brand-new style guide and sales deck currently in development, this is the perfect time to be part of Booba’s entertaining world.

“We are really excited to partner with IMG globally,” said Oli Bernard, CEO at Northamptonbased 3D Sparrow Group. “It is the perfect partner to help our digital superstar Booba launch an upcoming range of high-quality licensed products. It’s a fantastic time for Booba right now: our latest collaboration with Sony Music on Avicii's song saw millions of YouTube views, season 4 is launching in Q4 this year and season 5 is planned for a 2023 release. At 3D Sparrow, we believe passionately that Booba enables kids to discover the world around them, using their imagination to recreate their own Booba inspired adventures. With the help of IMG, we look forward to partnering with best-in-class licensing partners to entertain children everywhere.”

Anna Viola, associate director, IMG commented: “Booba has become a worldwide phenomenon and is loved by children around the world. We will focus on products that highlight and embody the spirit of the show’s playful and humorous content, which children and other fans of the show enjoy. With three seasons already available and two more in development, Booba’s story is growing every day. We can’t wait to bring the Booba world to its millions of followers in engaging new ways.”

For more information on licensing opportunities, contact your local IMG representative, visit https:// imglicensing.com/ or visit IMG's stand at this year’s BLE (B250/D244).