Special Feature - Icecat

Icecat enhanced content boosts online conversion +11%

Looking into the future, it's clear that Enhanced Product Stories will become increasingly important for eCommerce websites. Icecat tells us more.

Icecat, founded in 1999, is an independent global syndicator of eCommerce product content. It provides a digital catalogue on which brands can share product content. This can include specifications, marketing text, images and videos related to their products. Retailers can easily connect to the Icecat catalogue and automatically download the available brand product content to their web shops.

In today’s digital age, online shopping has become the go-to choice for many consumers. With a variety of options available at the click of a button, it’s crucial for eCommerce websites to provide a seamless shopping experience that makes products stand out from the crowd – and that’s where Icecat Enhanced Product Stories come in.

Enhanced Product Stories transform regular product pages into enhanced product experiences: a page that allows companies to tell a larger, more complete story about a product, service, or brand. These pages include a combination of video, images, feature logos and 3D objects which present the product in a brand-consistent way across different channels.

A recent case study by Icecat and Disney demonstrated the power of Enhanced Product Stories. The study showed that by implementing Enhanced Product Stories on its product pages, Disney saw an increase in online conversion of +11% and revenue growth of +34%. These numbers illustrate the effectiveness of Enhanced Product Stories in driving sales and boosting revenue.

Looking into the future, it’s clear that Enhanced Product Stories will become more important for eCommerce websites. One trend we can expect to see is the adoption of customer reviews into every Product Story, which will allow online shoppers to easily access reviews from other customers, increasing their confidence in the product and ultimately driving sales.

Last year Icecat launched a UGC-module (User Generated Content) in Product Stories to display social media posts of users that tag the brand’s products. The company expects Augmented Reality (AR) to play a more significant role in Enhanced Product Stories in the future.

Companies interested in working with the Icecat team and want to understand what Icecat does for the toy industry can find out more on the company website: www.icecat.com or can contact Rene Rozendal at rene.rozendal@icecat.com