WHERE
LEGENDS LIVE AND
HISTORY HAPPENS.
LEGACY FOUNDATION
“ The “grandaddy of them all” is at a level all by itself...From the history and pageantry of the game to the unparalleled beauty of its surroundings—The Rose Bowl is the most magnificent setting in ALL of sports.”
KIRK HERBSTREIT
ESPN/ABC COLLEGE FOOTBALL ANNOUNCER
FROM THE DESK OF THE GENERAL MANAGER
For almost a century, the Rose Bowl Stadium has stood the test of time, becoming an icon for the City of Pasadena, Southern California and America. The Central Arroyo, in which the Stadium resides, has become identifiable on its own, welcoming an estimated 1.5 million annual visitors who attend Stadium events as well as participate in recreational and health-oriented activities. It serves as a hub for many lifestyles as destination for activity and access. The national profile of the Stadium and the public use of the Central Arroyo is at an all-time high with entertainment opportunities for all demographics, skill levels, and fans.
Improvements at the Stadium and in the surrounding areas will always be a priority of the Rose Bowl Stadium’s management team, the Rose Bowl Legacy Foundation and its supporting Board of Directors and Advisory Committee. This civic responsibility also includes the necessary adaptations and modifications to enhance our business operations, to maintain a premier event day experience and to promote philanthropy by giving back to the community.
As we continue to grow and improve our home, please know that we are grateful for our supporters both locally and around the world. Thank you for considering supporting the Rose Bowl Legacy Foundation and the vision to continue improving one of the premier, unique recreation, sport and entertainment footprints in the nation.
All the Best from America’s Stadium,
Darryl Dunn GENERAL MANAGER/CEO, ROSE BOWL OPERATING COMPANY
ROSE BOWL LEGACY FOUNDATION
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ABOUT THE ROSE BOWL LEGACY FOUNDATION The Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary purpose is to making the venue and surrounding activity spaces even more distinguished and iconic as one of the FIVE YARDS EACH TIME. FANS AND TEAMMATES STARTED SLAPPING PALMS AND CHEERING “HIGH FIVE” IN THEIR EXCITEMENT, AND THUS THE ”HIGH FIVE” WAS SUPPOSEDLY BORN.
FUN FACT: THE 1931 ROSE BOWL GAME IS REPORTEDLY THE SOURCE OF THE “HIGH FIVE”. ALABAMA’S “FIVE YARD” FOGERTY GOT THE BALL 25 TIMES DURING THE GAME, AND CARRIED IT
financially ensure the appropriate honoring of a historic past, while building a premier future through world’s most celebrated entertainment areas. The Foundation’s four core values were born out of respect for those that have made the Central Arroyo a special, unique place for all types of visitors, regardless of demographic background or demographic and economic backgrounds. It is the responsibility of the Foundation to continue growing the strength of this legacy through creating symbiotic, expansive options to best grow and supplement current activity at the venue and in the Central Arroyo.
ROSE BOWL LEGACY’S CORE VALUES Strenghten Community
Enhance the Future
Build on an Authentic Tradition
Continue to Carry the Responsibility
ROSE BOWL LEGACY’S MISSION The Rose Bowl Legacy Foundation is committed to continuing and strengthening the global stature of America’s Stadium and the beautiful backdrop of the Central Arroyo Seco by providing innovative and creative programming that benefits the local, national and international communities. Through philanthropic outreach, the long-term developments of Legacy will modernize facility operations, programming and amenities, while improving public safety and access for future generations of athletes, fans and viewers in one of the world’s unique and active entertainment spaces.
ROSE BOWL LEGACY’S VISION Honoring a historic past, while building a premier future.
”The stadium takes your breath away— as a coach, a fan and now Advisory Board member of the Foundation, it never wavers in its ability to provide an emotional connection. It’s our job to protect that.” ~TERRY DONAHUE FORMER UCLA HEAD COACH (‘76-’95), NFL GENERAL MANAGER AND FOUNDATION ADVISORY BOARD MEMBER
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” It’s amazing how quiet 90,000-plus people can be in that moment.” ~BRANDI CHASTAIN 1999 WOMEN’S WORLD CUP CHAMPION, TEAM USA, Before her Cup-clinching kick at the Rose Bowl Stadium
ROSE BOWL LEGACY FOUNDATION
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1922
1902
First Tournament of Roses East-West football game is played as the first post-season college football contest ever held.
The stadium was built by Pasadena architect Myron Hunt for a total cost of $272,198.
The newly constructed stadium is named the “Rose Bowl” by Harlan W. Hall and is dedicated hosting its first Rose Bowl Game: USC 14, Penn State 3.
Then Tournament of Roses President William L. Leishman announced that a permanent home was needed for the New Year’s Day football game.
1920
1925
ABOUT THE
1923
ROSE BOWL STADIUM It is an emotional connection that has spanned generations and has bonded families, friends, alumni and more around the globe. It is local. It is national and international. It is sports. Recognized locally as a community partner, and around the world for
The Four Horsemen of Notre Dame played in the 11th Rose Bowl Game, while two legendary coaches, Knute Rockne of Notre Dame, and Glenn “Pop” Warner in his first year at Stanford, coached from the sidelines.
tradition and positively bearing the
Construction was completed to enclose the south end of the stadium.
1928
spotlight for world-class events and championship moments. The venue evokes emotions from everyone that has had the pleasure of walking through its gates.
Cal center Roy Riegels ran 65 yards the wrong way after picking up a Georgia Tech fumble.
1929
1950
The Rose Bowl hosted the cycling events during the Summer Olympics held in Los Angeles.
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1932
This Rose Bowl Game began the Rose Bowl Game sellout era that still exists today.
1936
1942
An Army decree grounded all sporting events on the West Coast, so the Tournament of Rose Parade® was cancelled and the Rose Bowl Game was moved to Duke Stadium in Raleigh, NC.
A stadium expansion increased capacity to over 100,000, making the Rose Bowl Game the first bowl game to have 100,000 spectators in attendance.
1980
1952
Steelers beat the Rams, 31-9 in Super Bowl XIV
The Rose Bowl Game became the first nationally televised bowl game.
The famous neon Rose Bowl marquee was added on the south exterior of the stadium.
The Raiders defeat the Vikings 32-41 in Super Bowl XI
1977
1950
1983 Super Bowl XVII sees the Redskins defeat the Dolphins, 27-17 The Rose Bowl is the only site west of the Mississippi River to host the Army-Navy Game. Money was fundraised to transport the cadets and midshipmen to Pasadena, while the neighbors opened their homes to both groups as hosts.
1982
1983
UCLA Bruins moved their home field from the Los Angeles Coliseum to the Rose Bowl.
The Rose Bowl played host to the soccer games during the Summer Olympics when 10 different countries played 11 games
1984
1993 The FIFA World Cup Final set records in the Rose Bowl by becoming the largest single sports event in the world with 3.5 million for all matches.
Giants beat the Broncos in Super Bowl XXI, 39-20
1987
The Women’s World Cup Final was the most-attended women’s sports event in history with an official attendance of 90,185.
1999
Super Bowl XXVII sees the Cowboys defeat the Bills, 52-17
Texas beats USC for the BCS National Championship in one of the greatest college football games ever played.
2006
1994
U2 plays their 360º Tour at the Rose Bowl Stadium to a sold out crowd of 97,014 people.
2009
The Los Angeles Galaxy soccer team begins play and called the Rose Bowl home until 2002.
1996
Kenny Chesney, Jason Aldean and others play the first country concert in Stadium history in front of a sellout crowd.
2015
ROSE BOWL LEGACY FOUNDATION
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TELL YOUR
STORY
The Rose Bowl Legacy Foundation provides opportunities for individuals, families and corporations to give tax-deductible gifts in support of various areas of need, including capital improvements, operational support and enhancements to the fan experience. Naming opportunities and donor benefits allow your emotional connection to the venue to be told in special, experiential ways.
Honoring A Historic Past, While Building A Premier Future. For a full list of naming opportunities email legacy@rosebowlstadium.com. For donor benefits view page 12. Benefits and Legacy Society memberships begin with a $100 annual donation.
� H aving spent over 40 years traveling the world with ABC and CBS to broadcast almost every sport imaginable, there is not a more beautiful venue anywhere than the Rose Bowl. This great stadium is like home and is a part of our family.� ~TIM BRANT, SPORTS BROADCASTER AND LEGACY DONOR
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ROSE BOWL LEGACY FOUNDATION WAYS TO SUPPORT:
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Provides operational support to various areas of the Legacy efforts.
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Planned Giving
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Transfer of Securities
Having a game plan is key. Helping us plan for the future through assistance from your estate, will or living trust can provide benefits in perpetuity.
Capital Improvement Giving As the stadium approaches its centennial, capital gifts provide important funding needed for facility and experiential improvements at the venue, while providing attractive naming opportunities for your gift.
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Gifts In-Kind Gifts of specific high-quality physical items, game tickets and real estate properties can relieve budget items and help to progress the Foundation’s efforts.
Gifts of securities often confer significant tax benefits on a donor. For example, contributions of appreciated securities held for over a year are generally deductible at market value, regardless of what the donor paid for them; moreover, the capital gains tax can be avoided through such a gift.
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Matching Gifts
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Premium Seating
It’s a win-win – Your company may match charitable gifts and you could double your Legacy donation and your benefit level. Ask your employer if they support a matching gift program.
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Premium seating guests in the Terry Donahue Pavilion enjoy premier VIP parking, wider, more comfortable seats, expanded legroom and first class food and beverage offerings from Legends/Wolfgang Puck.
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Endowments Sustainable support in perpetuity is of the utmost importance to establish and maintain a viable future. Invested support shows a commitment to future growth.
Special Events With multiple locations to choose from for any size or style of event, events at the Rose Bowl Stadium capture the history and tradition of the venue, with your own personal touches.
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Rose Plaza Bricks
FUN FACT: THE ONLY PERSON TO PARTICIPATE IN THE ROSE BOWL GAME AS A PLAYER, ASSISTANT COACH, HEAD COACH, AND DIRECTOR OF ATHLETICS IS “BUMP” ELLIOT OF MICHIGAN.
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Annual Giving
Starting at just $100, a fan can purchase and personalize a paver in the Rose Plaza outside of Gate A in the shadows of the famous Rose Bowl marquee. All proceeds benefit stadium capital improvements. Visit www.rosebowlbricks.com for more information. ROSE BOWL LEGACY FOUNDATION
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CAPITAL
IMPROVEMENTS Providing visitors and fans with the best facilities and resources possible to mold a lasting, emotional connection during an event at the Rose Bowl Stadium or time spent in the Central Arroyo is of the upmost importance. As a National Historic Landmark, the host to five Super Bowls, two Olympiads, two World Cup Finals and many more historic moments, the near-century young venue needs updates within several areas of its operational infrastructure to best support the event-day experience and its future. Private, philanthropic support for capital improvements is the primary focus of the Foundation. Revitalizing the venue through charitable gifts, supporting its enhancement will ensure a state-of-the-art environment for future generations to enjoy. Building a storied history since 1922 as America’s Stadium, the Rose Bowl and its surroundings informally bring moments to life through a premier experience on a world-class stage. While amplifying the many areas that vibrantly keep the venue and the City of Pasadena as one of the first-class sports and entertainment destinations for all demographics, the continued improvement of all areas deserves consideration to maintain the status and national credibility of all areas. For more information on targeted and specific capital improvement projects, please contact legacy@rosebowlstadium.com
” With its renovation and the new opportunities that are emerging, the Rose Bowl—America’s Stadium— is on the threshold of a new era. I happily joined the Rose Bowl Legacy Foundation Advisory Board to participate in the exciting things that lie ahead and to make my contribution to the Rose Bowl’s success.” ~BILL BOGAARD FORMER MAYOR OF PASADENA AND FOUNDATION ADVISORY BOARD MEMBER
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all aspects of a comprehensive, long-term fundraising program. It serves to establish a base of donors that can serve as an effective device to involve, inform and bond a constituency to the Legacy Foundation, thus building its future. With a successful annual campaign, the Legacy Foundation can go on to bigger and better things in addition to providing an eventual steady flow of philanthropic income for programs, services and capital improvements that it provides to the Rose Bowl Stadium. Anyone can become an annual fund donor with a gift as small as $1. Legacy Society memberships and benefits begin with a minimum $100 annual donation.
“ When you’re 16 years old, you don’t ever dream of ending up somewhere like the Rose Bowl. You just don’t. There are places that still seem sort of unreachable. This is definitely one of them.”
FUN FACT: ALBERT AND ESTHER ANDERSON LIVED IN AN APARTMENT FROM 1945 UNTIL THE LATE 1950S IN A STRUCTURE BUILT BETWEEN
The annual fund will be the building block and cornerstone for all Foundation fundraising efforts and is the key to success for
THE ROSE BOWL STADIUM TUNNELS 22 AND 23. MR. ANDERSON WAS THE FOREMAN OF THE ROSE BOWL CARETAKING STAFF.
THE ANNUAL FUND
~KENNY CHESNEY COUNTRY MUSIC SUPERSTAR AND LEGACY DONOR Before 2015 performance at Rose Bowl Stadium
ROSE BOWL LEGACY FOUNDATION
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ROSE BOWL LEGACY FOUNDATION DONOR BENEFITS
$100
$250
$500
$1,500
Tax Deduction and Building the Future of the Rose Bowl Stadium and Central Arroyo Stadium and Legacy Foundation E-Newsletters Public Recognition on Website and in Venue as Legacy Foundation Member Car/Business Decal Lapel Pin Rose Bowl Stadium Gift Exclusive Apparel
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Option to Purchase Premium Seating for Non-Football Events Souvenir grass plug of the Stadium Playing Field Family/Business Photo and 20 min. “play” Opportunity on Stadium Playing Field^ Complimentary VIP Stadium Tour (up to 15 people) VIP Invitation to College Football Kickoff Premium Event (August) VIP Game Day Experience Invite to a Stadium Celebrity Lunch Series and Other Special Exclusive Events Brookside Golf Club Playing Privileges# Rose Parade® Float Preview VIP Party (December) Annual Donor Recognition in Venue Complimentary Tickets to Tournament of Roses Hall of Fame Luncheon Meet and Greet with a Stadium Legend* Temporary Field Pass During a Stadium Event* VIP Hospitality in Legacy Foundation Pre-Game Party** VIP Event Parking Opportunity to Host a Business Meeting in Suite% Opportunity to Purchase Rose Bowl Game® and Rose Parade® Tickets Annual Donor Trip and VIP Experience Opportunity to Host an Annual Party on Stadium Field’s Rose Garden or Court of Champions Complimentary Tickets to the Rose Bowl Game® (and option to purchase additional)^^ Opportunity to Purchase Premium Seating for the Rose Bowl Game® Exclusive Rose Bowl Stadium Experiences Value Based on Actual Benefits Received. Consult your personal tax advisor for deduction.
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$0
$ 10
$ 20
$ 50
LEGEND: ^ Date/time to be mutually agreed upon with Legacy Foundation.
** Pre-Game Parties take place prior to UCLA Football Home Games.
# Golf privileges based on course availability and mutually-agreeable time. Limit is 2 foursomes per fiscal year.
% Date/time to be mutually agreed upon with Legacy Foundation. Hand license fee waived. Expenses to be paid for by donor.
* To be mutually agreed upon with Legacy Foundation. Does not apply to Rose Bowl Game.
^^ Courtesy of Legacy Foundation.
In appreciation of a philanthropic gift, donors will enjoy premier benefits that will enrich the legacy experience and foster high-quality interactions with the venue and its events as a supporter of the Rose Bowl Legacy Foundation.
LEGACY SOCIETY MEMBERSHIP-ANNUAL DONATION LEVEL
$5,000
$10,000
$25,000
$50,000
2
2
4
8
10
2
2
2
2 2
$ 20
$ 190
$ 660
$250,000
$500,000
10+
10+
10+
2
4
4
6
8
2
4
6
6
8
8
2
2
4
4
6
8
2
2
2
2
4
4
2
2
2
4
6
6
1
1
1
2
2
3
1
1
1
2
3
2
4
4
6
8
2
4
4
6
1 yr.
2 yrs.
3 yrs.
2
4
6
$ 32,950
$ 72,860
$ 89,150
$ 6,260
$ 6,560
$100,000
$ 21,480
$1M-plus
10+
FUN FACT: SEVEN QUARTERBACKS WHO PLAYED HERE ON NEW YEAR’S DAY WENT ON TO PLAY IN THE SUPER BOWL.
$2,500
TAX ID #01-0972999 The Internal Revenue Service allows a 100% deduction on contributions where there is no tangible or intangible benefit to the donor.
ROSE BOWL LEGACY FOUNDATION
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THE BRICK PLAZA
ROSE PLAZA The Brick Campaign is a joint effort between the Pasadena Tournament of Roses Association and Legacy Foundation, the Rose Bowl’s 501(c)3 non-profit fundraising organization committed to preserving the history of the Rose Bowl Stadium and ensuring its viability for years to come.
FUN FACT: FIFTEEN HEISMAN TROPHY WINNERS HAVE PLAYED AT THE ROSE BOWL STADIUM.
Both the Tournament of Roses and Legacy Foundation are organizations comprised of community
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volunteers and local citizens dedicated to the effort to maintain the Rose Bowl Game, and its home of nearly a century, the Rose Bowl Stadium, as a legendary home for college football. The Rose Plaza is designed to allow all stadium and Rose Bowl Game fans, and community members to celebrate the “Granddaddy of them All®” and forever hold a symbolic spot at America’s Stadium. All bricks directly support the improvement of the Rose Bowl Stadium.
” The City of Pasadena and The Rose Bowl have been and will continue to be very special to me. I feel incredibly blessed to have spent so much time in America’s Stadium and, through the Legacy Foundation, I want to express my gratitude by making a positive difference.” ~ CADE MCNOWN FORMER UCLA ALL-AMERICAN QUARTERBACK AND FOUNDATION ADVISORY BOARD MEMBER
www.rosebowlbricks.com
Honoring a historic past, while building a premier future.
” As the ‘78 Rose Bowl Game MVP, this place has a special place in my heart. The Rose Bowl Legacy Foundation has a strong mission that ensures future generations can have their own special moments.” ~ WARREN MOON 1978 ROSE BOWL MVP, NFL HALL OF FAMER AND ADVISORY BOARD MEMBER
ROSE BOWL LEGACY FOUNDATION EST. 2010 1001 Rose Bowl Drive, Pasadena CA 91103 PH. 626.397.4178
www.RoseBowlLegacyFoundation.org TAX ID 01-0972999
@ RoseBowlStadium