BY THE NUMBERS GRAPHIC ARTS EMPLOYMENT NUMBERS DOWN SLIGHTLY IN SEPTEMBER

All printing employment was down 1.3% in September 2022 from August. Production employment was down 1.9% and non-production employment was down 0.1%.

Hope Rises

Overall revenues dropped a bit in 2022, although not for everyone. Shops with 10–19 employees performed above average, and shops with 20–40 employees also saw a revenue rise compared to 2021. The largest print businesses (100+ employees) were also up a bit. The two size categories that saw revenue declines from 2021 were the smallest (1–9 employees) and those with 50–99 employees.

Source: whathteythink.com

Content Matters

According to the ‘Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023’ report, content is becoming a top-of-mind issue for manufacturing organizations.

Approximately one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on content marketing. (Another 62% reported that they spend less than 25%.)