1 minute read
Transforming the Retail Experience in the First Al Bustan Store in Abha
by tpg media
There is no doubt that effective design can have a tangible and far-reaching impact on a retail business, and at the Al Bustan store in Abha, altavia.odg has set a new benchmark for the industry, creating a destination that provides a complete sensory experience for customers.
Al Bustan Company is a pioneer in the roasting and trading of coffee, and one of the largest producers of roasted seeds, in the Kingdom of Saudi Arabia. The brand, known for the quality of its products, innovation, and creativity, approached the design team at altavia. odg with the goal of rebranding and upscaling its store. altavia.odg responded with a distinctive, aesthetically pleasing, and experiential retail space.
The store is divided into three primary categories: chocolate, nuts, and coffee, with gifting and personalization options that align with the standards of premium stores.
altavia.odg's retail design team went above and beyond to ensure that the store was not only visually distinct from a traditional nuts store, but also that the overall store design was as adaptable as possible. The furniture and design, for instance, allow for cross-category interchangeability, making it simple and straightforward to change elements and price tags.
The nuts counter, which combines the benefits of self-service and serveover solutions, is one of the store's distinguishing features, allowing for counter cross-merchandising, and thus making the shopping experience more fluid and efficient.
Refusing to settle for ‘things as they are’, altavia.odg’s innovative retail design means that customers can now enjoy a store infused with fresh, new energy, helping to take its client’s business to the next level. Indeed, the Al Bustan store has been a huge success, with the company planning to roll out new stores across Saudi Arabia.
This project demonstrates how retail design can elevate a brand and make a store into a destination, allowing retailers to build a distinct and memorable customer experience by focusing on the user and maximizing design agility and responsiveness, resulting in everything and anything except the ordinary.
