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As Twitter continues to evolve into a major driving force for online marketers, many mobilize their Tweets for the purpose of driving prospective new clients and customers to their offers. Because Twitter is a social networking medium and not just a distribution channel for promotional copy here are a few pitfalls that you may want to avoid if you're new to Twitter marketing. Many new Twitter marketers fall prey to these simple mistakes that invariably sabotage their marketing efforts and dilute their Twitter followers. 1 - Using The Wrong Type Of Image On Your Twitter Profile -Why Are You Hiding? If you're trying to create buzz on Twitter and attract people to your offerings the last thing you need is anonymity. Remember, Twitter is a "social" network; therefore people are attracted to following other "people". If you have chosen an image for your Twitter profile that is not an image of a "real" person (preferably YOU), you have immediately rendered yourself "anonymous. People like to follow other people not logos, animals or innate objects. Use an image of a person to personalize your Twitter profile and attract others. Once people get to know you, gently move them toward your product brand and product logo for branding purposes but not a moment before. 2- Using A Generic Twitter Page Design For Your Twitter Profile Page - A Sure Sign Of A Twitter Newbie First let me make something clear here... There's absolutely nothing wrong with the default Twitter page designs if you're going to be Tweeting about what you had for dinner last night or who you happen to think the most popular celebrity happens to be... however, if you're trying to develop a following for commercial purposes I'm afraid that just won't cut it. Take a look at the most popular profiles... they're all personalized. Make the effort to personalize your Twitter profile. Make sure it is consistent with the message and the theme that you're trying to convey. You can purchase a customized Twitter profile or have someone actually customize your Twitter profile to reflect the look and feel of your commercial offering. A generic Twitter profile when used for commercial exposure simply says one thing. "I don't care enough to create a personalized profile to brand myself or my business". In the mind of many "seasoned" Tweeters it also suggests that you may not care enough to handle the details required by clients or prospects that may be considering you for business projects. 3- You Constantly Tweet Promotions And Advertisements - The Most Fatal Mistake Of All!
Entering into the Twitter realm is like walking into a convention hall that's filled with thousands of people, with a multitude of interest. Some of these people may very well be interested in your offers or services but some simply won't be. Imagine walking into this type of environment, totally new, with no relationship ties established. You then proceed to stand on a table and shout promotional lines and persuasive statements about your offers in hopes to gain recognition and exposure. This strategy probably won't go over very well. Think about it, do you enjoy being bombarded with commercial based conversations by friends and associates? Probably not... right? If you were to walk into that convention hall, stand on a table and begin shouting about your great product, service or offering that's exactly what you are doing. Unfortunately, this is the default behavior of most Twitter newcomers. This will quickly get you tagged as a Twitter spammer. Avoid this behavior like the plague. Mix up your tweets. Throw in a little humor, a famous quote, a funny video and gently mix in your promotions. Get personal to develop new relationships that allow you to cultivate new prospects. Remember, Twitter is simply an introductory medium. The final objective is to encourage a visit to your web site and ultimately to your opt-in form. Here's a better approach... Do your homework... search for Twitter conversations that reflect "mutual interest", then simply approach a person or two, by contributing to the conversation. This approach lays the foundation for reciprocal conversation which could lead to new relationships and ultimately more business prospects. Don't make the mistake of bombarding the Twitter community with a constant string of promotional Tweets about your products, services or programs. Twitter is first and foremost a "social networking" medium. A place to exchange ideas, exchange conversation and interact with others on subject matter that is of mutual interest. Do yourself a favor and mix up those Tweets instead of deploying a constant string of promotional copy. 4- You Don't Shortening You URL's (hyperlinks) - "When You Use A Long Link Your Tweet Stinks..." This may come as a surprise to you but seasoned tweeters simply don't use long URL's in their tweets. One of the most fundamental reasons is based on the simple 140 character format limit. If someone wants to "ReTweet" your tweet, an extra long URL may be a hindrance to doing so... there's simply not enough characters left to do so... URL's that look something like this http://www.xxxxxxxxx/5555.aaabbbccc.html are simply a dead giveaway that you are new to Twitter and probably don't understand basic Twitter etiquette. Use one of the many free services available to shorten those URL's (like bit.ly), it's easy, simply and will rid you of the neon light that flashes on your forehead and distinguishes you as a Twitter newbie! 5- You Never Send Thank You Messages To Your Followers Once you began to gain followers, it's always a good idea to send an instant "Thank You"
message to those who have CHOSEN to follow you. Understandably, you may think that this is to laborious but there are ways to circumvent the time required to execute this gesture. Try automating the process with service like socialoomph.com which can cut down on the tedious task of following up with new followers and save you lots of time. This approach can also start the conversation. Try following these simple suggestions and your initial Twitter experience will be much more productive. If you find this article helpful, I'll make a deal with you.... Tweet this article, follow me on Twitter and I promise to follow you back..... see how easy it is, you've already picked up a new follower. (smile...)
William Lockhart is an Internet Marketing, Sales & Communications Specialist. William counsels clients on their online marketing needs as well as their strategic marketing practices. He helps clients develop innovative solutions for non-productive day to day internet marketing, sales processes and communications bottlenecks. Visit William at http://twitter.com/wlockhart or http://www.williamlockhart.com.
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