Bourbon & Bones

BOURBON & BONES BRAND IDENTITY BY: TRACEY NGUYEN

RESEARCH ABOUT BOURBON & BONES

Bourbon & Bones is a restaurant and onsite smokehouse located in Fremont that serves a hybrid of Southern and Dominican barbeque, speciality cocktails and draft beer.

RESEARCH DEMOGRAPHIC

28 - 45 year olds who enjoy southern, locally-sourced, quality bbq and speciality drinks with friends and family.

They love to dine one or twice during the week in their local neighborhood and enjoy an energetic, warm and friendly environment.

TONE/MOOD

Laid back, transparent and intimate. Open and comfortable with a neighborhood feel. Infusion of good food, good music and good times.

RESEARCH CURRENT LOGO

SIMILIAR LOGOS

CURRENT WEBSITE

RESEARCH MIND MAPPING

MOODBOARD

BOURBON & BONES - REBRAND TYPEFACES ROCKING BONES FONT

SECRET SOCIETY FONT

BOURBON & BONES DARK

ECLECTIC SMOKEY

SEASONED MAGICAL

SKETCHES

INITIAL LOGOS

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

SEATTLE, WA

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REVISED LOGOS ES T. 20 13

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b r o u n o B

b r u o n o B

Bo n e s

B on e s

S E AT T LE, WA

S E AT T LE, WA

r b u o o n B TTLE, WA S EA

B o n es ES T.

20 1 3

TTLE, WA S EA

FINAL LOGO

SAMPLE MOCKUPS

SAMPLE MOCKUPS

WHAT’S NEXT

COLLATERAL WEBSITE