Pop Fashion Summer/Spring 2015
Marketing Statement The Pop Fashion woman is sophisticated and loves to stand out in a crowd. Her clothes are her strives to be the best at what she does. She follows the trends, but has her own unique sense of style .
Pop Fashion
S/S 2015
Target Market Age 20-30 Education- Some College/College Degree Income- $25,000 + Marital Status- Single/Married Children- Yes/No Occupation/Education- Corporate Stores Shopped- Asos, Top Shop, Macy’s
Pop Fashion
S/S 2015
Inspiration Board
Pop Fashion
S/S 2015
Trends Board
19-3731 TCX
19-2030 TCX
18-4530 TCX
17-2617 TCX
14-1045 TCX
15-4421 TCX
14-3805 TCX
12-0704 TCX
Vroom Violet
Drowning in Teal
Yellow Flower
Kiss Berry
Pop Fashion
S/S 2015
Color Board
Pop Fashion
S/S 2015
Pop Fashion
S/S 2015
Line Sheet
Pop Fashion
S/S 2015
Line Up
Pop Fashion
S/S 2015
Look 1
Pop Fashion
S/S 2015
Look 2
Pop Fashion
S/S 2015
Look 3
Pop Fashion
S/S 2015
Look 4
Pop Fashion
S/S 2015
Look 5
Pop Fashion
S/S 2015
Look 6
Pop Fashion
S/S 2015
Nautical Resort Wear
S/S 2015
Nautical Resort Wear
S/S 2015
Nautical Resort Wear
S/S 2015
Nautical Resort Wear
S/S 2015
Nautical Resort Wear
S/S 2015
Line Sheet
Nautical Resort Wear
S/S 2015
Nautical Resort Wear
S/S 2015
Look 1
Nautical Resort Wear
S/S 2015
Look 2
Nautical Resort Wear
S/S 2015
Look 3
Nautical Resort Wear
S/S 2015
Look 4
Nautical Resort Wear
S/S 2015
Look 5
Nautical Resort Wear
S/S 2015
Look 6
Nautical Resort Wear
S/S 2015
Works Cited