Design Desi gn Portfolio Portfoli ortfolio Tracy Lau
GRAPHIC G RAPHIC & GRAP RA RAP MULTIMEDIA ULT LLTIMEDIA TIMEDIA EDIA DIA MU MULTIMEDIA
1
MOTION GRAPHIC DESIGN
Hong Kong Football Club – Digital signboard FWi – Digital shelf display One Pacific Centre – Floor directory New Town Plaza – LED wall Prudential – Roof top LED sign
5
BRANDING & PACKAGING DESIGN
Home Sweet Home ARTion Soaper 石鹼の達人 Heng Lung - The Peak Galleria
2
USER INTERFACE DESIGN
6
Hang Seng Bank – Information kiosk
ANIMATION Creopstek Solution Co. promotional video ‘I am a dreamer’ “We are Aliens 3D” promotional video
3
INDUSTRIAL DESIGN
7
Sands Macao – Tablet Enclosure Creopstek Solution Co. – Office signboard
PRINTING DESIGN
Creopstek Solution Co. Harmony Foundation International Co. Ltd. EQI Education Centre HKU x HKFYG Japan Endless Discovery Bla bla bla IVE school
4
WEBSITE DESIGN
8
Hong Kong GI Endoscopy Centre 2009 East Asian Game Creopstek Solution Company SCALA & Creopstek - Signage System Control
PHOTOGRAPHY
9
DE Miracles – photo retouching book design
DRAWING & PAINTING
Digital signboard GRAPHIC DESIGN
Hong Kong Football Club
Hong Kong Football Club is a private members sports and social club in Hong Kong. It is situated in Happy Valley, with the sports pitches being inside the Happy Valley Racecourse. This is a project to design 3 LED display templates for showing matches scoring information as well as sponsor and promotion videos.
Shelf display
MOTION GRAPHIC DESIGN
Four Winds Interactive is a leader in digital signage solution company, serving multiple markets with a wide array of digital sign applications.
This is a project to design 3 videos for digital shelf display demonstration. 3 different tastes of coffee have been selected as samples, to test the digital signage control system.
HKTDC Hong Kong Electronics Fair 2014 (Spring Edition)
Storyboard
VIDEO for exhibition
Video link : http://youtu.be/Lxbr9Ta7zNM
Video link : http://youtu.be/4Cz3fUBwx4M
Video link : http://youtu.be/yTkxHmtlzE8
Video link : http://youtu.be/UxGfSYYrufo
Floor directory MOTION GRAPHIC DESIGN
One Pacific Centre in kowloon district.
is a commercial building which is located at 414 Kwung Tong Road
There are two digital signages have been done, one is a digital floor directory display with a trendy smart motion graphics ; and the other one is a simple digital signage with escalators & lifts information. The digital signages placed at the ground floor of the centre, indicate visitors the floors and shops locations.
Design
LED wall
MOTION GRAPHIC DESIGN
New Town Plaza
is a shopping mall in the town centre of Sha Tin in Hong Kong. It was the biggest shopping mall in the New Territories of Hong Kong, the plaza comprised Phase 1 (the main mall) and Phase 3, which are connected to each other, as well as the Grand Central Plaza. This project is to design some video templates and video promos to show on the LED video wall. Videos contents include shops’ information, products advertising, car-parking and hot sale details.
VIDEO Content Video link : https://www.youtube.com/watch?v=FZkZ4Px6hYQ
Video link : https://www.youtube.com/watch?v=pJBTqek_bzQ
Video link : https://www.youtube.com/watch?v=nQstzN8H-LQ
Video link : https://www.youtube.com/watch?v=K2FjYMDmccY
Video link : https://www.youtube.com/watch?v=vvmbzQpVSL8
Video link : https://www.youtube.com/watch?v=c6RDAdH9Qo8
Video link : https://www.youtube.com/watch?v=2dp1nTg8LAs
Roof top LED sign MOTION GRAPHIC DESIGN
The Prudential Assurance Co. Ltd. is a business unit of Prudential plc, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong. There is a building roof top LED sign that displays brand messaging, live weather information and company product promotion , it is one of famous symbol at Hong Kong harbour view.
Sketch
VIDEO Content Video link : https://www.youtube.com/watch?v=P5gMX_FqHHw
Video link : https://www.youtube.com/watch?v=b5qIToqoZMs
Information kiosk USER INTERFACE DESIGN
Hang Seng Bank Limited
is a commercial bank whose major business activities include retail banking, wealth management, commercial banking, treasury services, and private banking. It is one of Hong Kong’s leading public companies in terms of market capitalisation and is part of the HSBC Group. The information kiosk contains many different kinds of financial services , branches information as well as wealth management details for customers. It is a digital interactive design for user to leaning and understands more about the Hang Seng Bank conveniently.
Design
Design
Design
The information kiosk offers a mini- game for customer, user can log-in by using their bank account. Customer has a chance to get a prize by the lucky draw programme.
Information kiosk Tablet enclosure DESIGN
Sands Macao is a casino resort located in Macau Peninsula, Macau, China. It is owned and operated by the Las Vegas Sands Corporation, and was designed by Steelman Partners. A tablet enclosure has been design for interactive use. It is a metallic enclosure which will be placed on gambling table. Two digital screens included one for dealer and the other one for player to enjoy the games leisurely.
Design
Design
Sketch
The tablet enclosure design needs to consider about the computer hard-drive, it will be installed at the bottom of the two digital screens. The hardware driver could not be distorted or transformed, it must be a box size. So the enclosure design form should be straight and no S curve.
Industrial
Office signboard DESIGN
CreopsTek Solution Consultant Co. Ltd. CreopsTek Solution is one of the first few solutions provider pioneered the digital signage market in Southern China, aim to bridge creative thoughts with technologies to deliver the unique and cost efficient digital communication solution for every industry.
Design
Website DESIGN Graphic Layout Video & Photography
The GI Endoscopy Centre The GI Endoscopy Centre aims to provide an excellent standard of health care to our clients in a desirable environment. A group of professional staff and experienced doctors that specialized in endoscopy operations, it is located in Causeway Bay.
Website link : http://www.giendoscopy.com.hk/en
Storyboard
Design
Video link: http://www.giendoscopy.com.hk/en/video.asp
Website DESIGN Graphic Layout & Flash
The East Asian Games is a multi-sport event organised by the East Asian Games Association (EAGA) and held every four years since 1993 among athletes from East Asian countries and territories of the Olympic Council of Asia (OCA), as well as the Pacific island of Guam, which is a member of the Oceania National Olympic Committees. We designed 7 flash graphics, the contents were about sports equipments, sports information and the rules of the sport competition.
2009 The East Asian Games We designed 7 flash graphics, the contents were about sports equipments, sports information and the rules of the sport competition.
Athletics equipment storyboard
Graphic development
1. Main page Click on the button (user can choose ‘sport equipment’ or ‘super running shoes’.
2. ‘Sport equipment’ page Click on the yellow button (there are three buttons, user can choose one at each time)
4. ‘Sport equipment’ @2 This is the explanation of athletics level of the rack.
3. Sport equipment’ @1 It is the explanation of athletics number of the rack.
5. ‘Sport equipment’ @3 It is the explanation of athletics shape & the structure of the rack.
7. ‘Super running shoes’ @1 It is the explanation of running shoes - material.
6. ‘Super running shoes’ page Click on the yellow button (there are two buttons, user can choose one at each time)
8. ‘Super running shoes’ @2 It is the explanation of running shoes - material.
The sports banner
Main page layout design
This botton like to the games JPG format image, related to the sports information
Rowing equipment storyboard
Graphic development
UI Flow
1. Main page Click on the button (user can choose ‘Sport equipment’ or ‘sporty suit’).
2. ‘Sport equipment’ page @1 An oar.
3. ‘Sport equipment’ page @2 A oarlock.
4. ‘Sporty suit’ page @1 These are diving suit.
Website DESIGN Graphic Layout & Photography
CreopsTek Solution Consultant Co. Ltd. CreopsTek Solution is one of the first few solutions provider pioneered the digital signage market in Southern China, aim to bridge creative thoughts with technologies to deliver the unique and cost efficient digital communication solution for every industry.
Website link : http://creopstek.com
Website DESIGN Graphic Layout
Branding & Packaging BOOK CARD GAME & BOOTH DESIGN
Read the book online :
http://issuu.com/tracy-portfolio/docs/happycookingbook?mode=window&viewMode=singlePage
This project is to show parents what kinds of things/ actions they can do if they want to maintain or achieve a good family relation. There many ways of expressions for parents to show their love and caring to children appropriately, in verbally or non-verbally.
Design It is a book to introduce 34 skills of family communications. It is an interesting, humour and simple contents to introduce the key factors for readers how to maintain a happy family relations.
Design
Design
FIVE COLOURS
It is ‘Trendy Cantonese Card’ x ‘Poker Game’ design.
To indentify different items.
This is a further developed product of the books. Book is one of the easy ways for reader to understand some information directly. It is an interesting, humour and simple contents to introduce the key factors for people how to maintain a happy family relationship. It is not only a Chinese grammar card, but also a card game, and there are three different ways to play.
Do’s
|
Dont’s
|
Cooking sources |
Cooking methods
|
Tastes of food
Design
Packaging Design
Branding & Packaging INTERIOR & PROMOTION DESIGN
A container design project, included shop interior design, brand and image design. An art stationary shop called ARTION which will be located in TST near the harbour.
Design Some art pieces which were drawn by Hong Kong artists display in the shop, like a mini-exhibition. Different kinds of art works will be displayed in there in different cycles, artworks will be changed by every 14days. Customers can visit the exhibition when they are shopping in the store.
Day view
Model (1:20)
Night view
Design
We supply seven special design brushes, six of them are made by bamboo and plant fiber. And one of the brushes is Hydrogen balloon.
The Mobile Store was constructed by two 20 feet containers. The shop can be moved and transported by lorry.
Artion is an art supply company that offer eco-friendly art paints. The products are environmental friendly design-brushes and eco-colours (Paints, Acrylic paint and watercolour). We encourage people make creations by using our unique design-brushes. The mobile retail shop will be designed with geometric graphic. The colour scheme of the container design is funky colour.
Design
There are two packing for customers to choose. It made by recycle paper, one set include 1 brush and 1 watercolour. Customers can draw anything or write a message on the cover of the packing.
Design
Besides the paints and brushes, we also supply sketch book, there are totally 4 styles for customers. The sketch books were made by recycles paper.
Green Design - Water collection
Separate the used water after washing the brushes. Four containers collect different colors.
Stefano Merlo. Container & light for our night operating period.
Branding & Packaging SOAP & PROMOTION DESIGN
Name a product and design a set of packaging materials to promote the product. I choose to create a natural soap. I design a cartoon character to present a cute and fresh taste. It is calling ‘SOUPER’. It is a natural, organic product. For the Japanese name “石鹼の達人” ,means the people who use soap or adept at using a soap.
Design
It is a natural skin care product for ladies. The colour scheme of ‘Soaper’ is natural colour.
Design
Design
Branding & Packaging DECORATION & GUIDE BOOK DESIGN
The Peak Galleria
The Peak Galleria is leisure and shopping complex and tourist attraction located at Victoria Gap, near the summit of Victoria Peak on Hong Kong Island, Hong Kong. The shopping complex houses a number of eateries and one of G.O.D.’s flagship stores. It also has a viewing deck on level 3, which is larger than the deck at the Peak Tower.
Design
Design
A project to redesign the shopping leaflet, also designed a set of icons for clients to promote the events of the Peak Galleria.
Animation
Promotional video
Video link : https://www.youtube.com/watch?v=uNvMkHOSWv4
Sketch
Animation
Self Introduction Video
Animation to introduce myself. Like science, hopefulness, love to enjoy the natural environment, love to explore and travel.
Video link : http://www.youtube.com/watch?v=Urq0KFsjcnQ
Animation
“We are Aliens 3D” Promotional video
Storyboard
This is a video to introduce the “We are Aliens 3D” .
Video link : https://www.youtube.com/watch?v=dIrmuVUB5ys
Printing
POSTER BANNER & PROMOTION KIT DESIGN
Design
Design
is a gospel chrisitian online television channel in Hong Kong.
as the Chinese Evangelical affiliated organizations, was established in 1984. Organized a number of seminars and regularly openness religious gatherings and activities.
Design
Design
DAY
NIGHT
Design
Design
is a tutorial centre in Hong Kong for primary school, the only one Cambridge Homerton English Centre in HK.
A summer school training programme promotion for secondary students.
Travel trip advertising.
This is a magazine advertisement to promote the new collections of bla bla bra.
a women under-wear brand in Hong Kong.
Design a memory book cover as a graduation gift. (Published on June 2008)
Photography ART BOOK DESIGN
Design
This is a book to magnify the price of having the attractive faces. Sometimes people just focus on the appearance rather than inner beauty and also the models with their make-up faces in the book are not very lovely at all.
Magnified Beauty The theme of this project is ‘Non-sense’ and the keyword is ‘Magnifier’. This is an association between ‘Non-sense’ and ‘Magnifier’. One of the non-sense social issues in Hong Kong is about “Beauty”. Many of people spend as much money as two-third of their monthly income on makeup and beauty, sometimes they lend money from financial company for make up or medical treatments.
This book raises a question between “Real” and “Fake”. The make-up faces are not a real face of the women, after they remove their make-up, the truth would be exposed, and it is only an illusion. At the same time, it reminds readers that it takes a huge amount of money for them to maintain their appearance, does it worth to do so?
BEFORE
AFTER
Drawing & Painting
Tracy Lau
Design Desi gn wi with ith ith th
PPassion assion