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Chair’s Message
Aloha HFIA Team,
As I look ahead to the holidays this year, I know they will be a bit diff erent. Some of our plans, celebrations, and traditions may have to change to stay safe in our current times, but I know that we’ll still fi nd ways to come together and share this special time of year.
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As 2020 comes to an end we still have many challenges ahead. Safely welcoming visitors back to our islands and restarting the economy will take hard work and probably have some ups and downs. Looking back at the past several months I am continually amazed by everything our industry has done to continue to serve our communities and provide for the people of our state; we have shown time and again that we truly are essential. Our member businesses have invested so much in keeping our customers and employees safe. Companies have found creative ways to stay open and stay stocked. I continue to hear so many stories of ways that those in Hawaii’s food and beverage industry have gone above and beyond to make sure that people get what they need.
Thinking about the year to come I’m optimistic that we will continue to make progress. I know that someday soon we’ll get beyond the current trials of this pandemic. Whatever our new normal will look like, I know that our industry will keep being there for our neighborhoods and our state. I know that we’ll use what we’ve learned this year to keep improving and growing, and I know that someday, hopefully soon, we’ll fi nd a way to all get together in person again, and I’m looking forward to that! Aloha,
