Apple’s iPhone and iPad Dominate Christmas Activations
The increased percentage of iPhone and iPad device activations this Christmas indicates Apple’s hold on the market.
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The Christmas season is a clear indication of how prepared companies are to capitalize on the shopping urge of people. It’s an indication of their vibrancy, and it can directly influence their stock performance. Apple ($AAPL) found its activation servers quite busy and working overtime this Christmas, indicating many were gifted with iPhones and iPads.
According to Flurry
Analytics, Apple has secured 44% of the activation of mobile devices from the 19 th to the 25th of December. That’s over double of what Samsung could manage, at 21%. Next was Huawei but way down with 3%, followed by LG at 2%. Along with Christmas, this year saw the Jewish festival Hanukkah fall in the same period. So the celebrations were doubled.
Flurry notes that Huawei and LG’s positions were earned largely due to their range of devices that also included lower priced models. These together helped boost the rankings for these brands. Neither had any one model which ranked highly. This also brings to light the importance of phablets. The mobile market is moving towards phablets and large devices.
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Back in 2012-2013 Apple was under pressure to bring out a bigger iPhone, and Apple obliged with its iPhone 6 and 6 Plus in 2014. It was a validation of where consumer preference was heading. Sure enough, phablet sales have soared in the period from 2013 to 2014. Apple’s iPhone 6 Plus also hastened people’s shift towards phablets. But Apple’s market saturation is slightly lower this year than during the Christmas season last year. That was despite the fact that Hanukkah was earlier in December then. Back then $AAPL had managed to secure 49% of activations. This year, in spite of two days of the Hanukkah festival being part of the 19 to 25 December period, Apple was 5 percentage points lower. What’s important is to figure out the company’s sales in the quarter. Despite Flurry’s estimates in percentages, there are reports that demand for iPhone is coming down, and the iPhone cycle isn’t quite as strong as it was in the past years. Back in fiscal 2016, iPhone sales peaked and such a peak was understood to be hard to maintain. Investors need to wait for the company’s fiscal Q1 earnings to be reported at the end of January 2017. Ultimately, it’s the earnings report that helps provide a clear indication of the financial strength of the company. In online stock trading, you need the right trading software and platform that can provide you with a ringside view of the market along with statistics and analysis that tell you which stocks are really performing well.
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