AT&T Is Well Prepared for the Future
AT&T is branching out to crucial areas that could define the future, and is thereby ensuring it’s in a really good position.
TradeZero Ocean Place Cable Beach, Unit #1 Nassau, Bahamas
Technology powers online stock trading. Thanks to advanced technology in the form of user-friendly and powerful trading platforms and software, people are checking out stock trading from the comfort of their home. This is also helped by the presence of online broker dealers that provide features such as commission free trading to encourage people to check out this activity. New technology adoption is also what you need to watch out for when you’re dealing with stocks in the technology and telecommunications industries. Technology ensures sustenance in the future and helps keep the stock prices optimistic on account of positive investor buzz. AT&T ($T) is looking towards technology to build itself up for the future. That’s really the only way ahead since it is technology that is changing the way people do things, and conventional telecommunications companies such as AT&T need to adapt to the changing times. AT&T’s Crucial Areas of Focus Three crucial areas AT&T has branched out into are connected cars, entertainment and 5G. Connected cars are basically a reinvention of the automobile. Connected cars use artificial intelligence (AI), telematics, mechatronics and other such technologies to offer more comfort, entertainment and safety by interacting with the environment and providing an overall connected experience for users. AT&T’s connected car technology is pretty advanced and is comprehensive enough to feature voice recognition, advanced analytics, rear seat infotainment, connected media, family tracker, automotive app store, telematics, remote services, vehicle updates, global services, etc. The Future of Transportation – Connected Cars These connected car technologies involve the convergence of the automotive and telecom industries. This new industry is now considered a great opportunity for revenue for mobile operators. There are around 36 million cars estimated to be globally sold by 2018, with each of them having SIM cards preinstalled. The global market size for car connectivity is expected to reach between 170 billion Euros and 180 billion Euros by 2020, according to research and analysis firm McKinsey. AT&T has sensed this and has already forged agreements with global car companies such as BMW, Audi, Ford, General Motors, Honda, Nissan, Volvo, Land Rover as well as truck companies such as Freightliner.
www.tradezero.co
+1.954.944.3885
The Future of Entertainment Industry Is Buzzing Moving on to the entertainment industry, AT&T has already acquired DIRECTV with the expressed intent of providing more video entertainment choices in integration with highspeed Internet and mobile service. AT&T then acquired a leading OTT video services provider Quick play Media in 2016. Later that year $T presented a bid to acquire Time Warner for a massive $85 billion, and the deal still needs to be completed. So the company really has been making its moves here. AT&T feels that video and mobile are interconnected in that their future depends on each other. With the market for global video streaming estimated to grow to $70.05 billion at an 18.3% CAGR during 2016 to 2021, $T has already launched DIRECTV NOW, Fullscreen and FreeVIEWvideo streaming services in 2016. AT&T has also made a joint acquisition with INVIDI Technologies’ WPP and DISH Network. With INVIDI software, advertisers can administer addressable video advertising intended at the target audience through various distribution platforms such as television and the Internet. Addressable television advertising in 2016 reached around 42% of households in the US. This could grow to 74% in 2020 with around $2.17 billion of ad spending. 5G Will Make the Future Happen In
the
5G
arena
AT&T
is
cementing
its
position
by
acquiring
Straight
Path
Communications, the nationwide portfolio holder of millimeter wave spectrum. Earlier in the year it had also acquired Fiber Tower. AT&T also collaborated with Qualcomm and Ericsson for conducting 5G New Radios (NR) trials for accelerating wide-scale 5G deployment on January this year. In February, AT&T and Nokia completed successful 5G fixed wireless streaming tests over 39 GHz for DIRECTV NOW. AT&T believes that 5G is the network of the future. According to Qualcomm Technologies, 5G will bring about many benefits, enabling global economic output of $12.3 trillion and supporting 22 million jobs. With 5G adoption there’ll be smoother transition into augmented reality (AR), virtual reality (VR), telemedicine, driverless cars, connected cars and many such smart technologies. AT&T is well prepared for that, based on its current acquisitions and trials.
www.tradezero.co
+1.954.944.3885