Safety area is the minimum space around the logo. Nothing should be placed in the safety area to enhance the logo’s presence. Safety area is a lso the minimum distance from the edge of the artwork.
Safety.area.is.a.minimum.space.around.the.logo..Nothing.should.be. placed.in.the.safety.area.to.enhance.logo’s.presence..Safety.area.is. also.a.minimum.distance.from.the.edge.of.the.artwork.
Creating a loving connection.
Section Header Goes Here
SECTION HEADER
Helvetica Neue Medium, 8.5/12, space after 0.0625 in
Cus eribus nihil minvelluptat ut voloris tisseque sit aritas que dolora escienti que nus voluptaerias et anihilliae labo. Itatentet dolupta tusame eium hilitatet ut aut pore ad iatempores des reperchit lamusant, officae moluptio. Ilicten ihicipi endero omnim quibus, quam, ommodit, estem il incium.
Cus eribus nihil minvelluptat ut voloris tisseque sit aritas que dolora escienti que nus voluptaerias et anihilliae labo. Itatentet dolupta tusame eium hilitatet ut aut pore adiatempores des reperchit lamusant, officae moluptio. Ilicten ihicipi endero omnim quibus, quam, ommodit, estem il incium solupti conseque.
HEADLINES
Helvetica Neue Thin, set solid (for example 30/30) with no leading, tracking 20, word spacing kerned to -50, Warm Gray 11
SUBHEADS
Helvetica Neue Light, (8/10)
INTRO PARAGRAPH
Helvetica Neue Light
8.5/12, tracking 20
BODY COPY
Helvetica Neue Light
7.5/12
Diaper Care Cream, Sensitive Care Body Lotion, Sensitive Care Face Cream
Helvetica Neue Light
6.5/9, tracking 25
0.7 in, 0.25 pt
A warm, comforting bath helps your baby relax before bed and is a peaceful time to deepen your bond with each other. is bathtime ritual will also calm your nerves and quiet your senses, inviting you to breathe deeply.
❦ Prepare the bath and check the temperature so it’s just right for your baby’s delicate skin. Then tell your baby it’s bathtime and slowly introduce him to the water.
❦ Once he’s comfortable, gently massage 2-in-1 Gentle Shampoo & Body Wash on his skin and hair. Take several deep breaths and enjoy the bubbles and splashes as your baby awakens to the sensation of being in water.
❦ R inse your baby thoroughly and dry him with a soft , warm towel. A gentle body massage with Comforting Body Lotion gives you the opportunity to continue bonding and makes his skin feel silky soft .
❦ Spend a few moments together snuggling and reading a bedtime story before it’s time to fall into sweet dreams.
Share what works best for you and your baby #WeledaRituals
Garamond Premier Pro 9/10, small caps, tracking 150
Garamond Premier Pro Italic, 8/12
Garamond Premier Pro, 8.5/12, Fleuron—Zapf Dingbats
sensitive care baby collection
Garamond Premier Pro, 9/10, small caps, tracking 150
Fragrance-free and specially formulated for hypersensitive skin, the Sensitive Care Baby Collection is a recipient of the National Eczema Association seal.
Our white mallow-based Sensitive Care products create a warming, soft layer that gently moisturizes your baby’s delicate skin without irritating it.
White mallow has a rich history as a therapeutic plant. Its pink-tinged flowers with delicate petals have gentle, quieting properties that are mild and nurturing for newborns, infants, and toddlers.
BODY COPY
Helvetica Neue Light, 7.5/12, alignment optional per project
a calming bathtime ritual
A warm, comforting bath helps your baby relax before bed and is a peaceful time to deepen your bond with each other. This bathtime ritual will also calm your nerves and quiet your senses, inviting you to breathe deeply.
❦ Prepare the bath and check the temperature so it’s just right for your baby’s delicate skin. Then tell your baby it’s bathtime and slowly introduce him to the water.
❦ Once he’s comfortable, gently massage 2-in-1 Gentle Shampoo & Body Wash on his skin and hair. Take several deep breaths and enjoy the bubbles and splashes as your baby awakens to the sensation of being in water.
❦ Rinse your baby thoroughly and dry him with a soft, warm towel. A gentle body massage with Comforting Body Lotion gives you the opportunity to continue bonding and makes his skin feel silky soft.
❦ Spend a few moments together snuggling and reading a bedtime story before it’s time to fall into sweet dreams.
Share what works best for you and your baby #WeledaRituals
When retouching lifestyle, make sure the skin tones haven’t been artificially altered, and that they look natural and healthy. Use images that will work well in the layout, with plenty of negative space around the object to allow for possible type placement.
When retouching nature, make sure that whites are white, greens or other colors aren’t over saturated, and the images are properly exposed with enough details in highlights and shadows.
When working with products on white background, make sure the shaddows of placed elements are consistent and logical. Leave plenty of white space around the object.
Key.plants.should.be.used.on.white.seamless.background,. placed.either.behind.the.product.or.around.the.edges.of.the.artwork to.allow.for.planty.of.white.space.
Watecolor.images.of.the.key.plants.should.be.used.only.for. baby.products..Show.more.of.the.stems.(more.green).so.that.the.fi.nal. art.doesn’t.feel.too.scented..It.is.also.permissible.to.use.the.image.of. the.ladybug.
Products.should.appear.centered.on.white.seamless.background.. When.creating.a.group.of.products,.make.sure.the.shadows.are. consistent..When.possible,.make.composition.symmetrical.and. centered.with.one.product.in.fornt.slightly.bigger.to.create.the. illusion.of.perspective.
Products.should.maintain.their.original.scale.and.proportional.size..
Live life in harmony.
Keep your sweet new love in balanced harmony with nature’s gentlest plants and flowers, found in our baby care products and certified natural by NATRUE. Take a deep breath and cherish these moments, celebrating the bright new human being you are bringing into the world.
Let the mind and body work in unison.
calendula baby collection
Also known as the humble pot marigold, the calming nature of calendula gently soothes the most fragile skin—making it optimal for newborns, infants, and toddlers.
Collection includes: Diaper Cream, Nourishing Face Cream, Nourishing Body Cream, Comforting Body Lotion, Comforting Cream
Body washes that leave skin feeling hydrated
your body, mind, and spirit
Breathe deeply and embrace the present moment with these versatile oils that work wonders as a full-body moisturizer, for massage and body treatments, in the bath, in your hair,
Cleanse and nourish your skin with creamy body washes that are rich in plant oils, with fatty essential oils comprising 11 percent of the total formula. Each body wash has a light fragrance from essential oils to brighten your spirit and calm your mind.
personal care • skin care • baby care since 1921
our commitment to you
Free from synthetic preservatives a nd f ragrances
Free from parabens and phthalates
Fair-trade partnerships with farmers and other suppliers
No animal testing
@Weleda USA/Weleda@Weleda
Questions? Call 1.800.241.1030 or visit weleda.com
Learn more about our plants, values, commitment to sustainability a nd NATRUE certification at www.weleda.com
For conversational sentences:
U se sentence case in headline and subhead (only capitalize first letter of first word)
D o not use a period after the headline —Use a period after the subhead
For two-word statements:
U se title case (capitalize first letter in each word)
F irst word in subhead is lowercase (it’s a continuation of the headline)
N o period at the end of the headline or subhead
Live life in harmony.
HEADLINES
Helvetica Neue Thin, set solid (for example 30/30) with no leading, tracking 20, word spacing kerned to -50, Alignment optional, based on the background image
with a power-packed berry that leaves skin soft and hydrated
SUBHEADS
Helvetica Neue Light
