10 Days To Page 1 Local Buzz Challenge http://localbuzzmarketinglondon.co.uk /10-days-page-1-local-buzzchallenge/
Google Places can drive a lot of highly targeted g traffic to y your website and generate leads and sales for your business on autopilot. We decided that we wanted t help to h l local l l London L d businesses b i optimise ti i their listings with easy step by step videos aimed at getting you into the first page of Google! The question is…Are is Are you up to the challenge?
Who Can benefit From Taking The ten days to page One Challenge?
™Any forward thinking business that understands the g growth of online and mobile marketing is essential for today and tomorrow. ™ Any business within a competitive marketplace ™Any Business who feels they are not getting a good return on investment for their marketing efforts and budgets. budgets
™Any business who wants to dominate their marketplace p ™Any business who wants to know what their customers are searching for online and cares enough to want to provide that information to them ™Any business who wants to become The Trusted Authority in their marketplace online .
™Any business who knows that online is the growing g g but who may y not understand how or what to do about it. ™Any business who wants to cut their marketing budgets (or at least not spend a cent more than they are doing now offline) while increasing leads and sales by switching some of their budget to Online & Mobile Marketing.
Any business who is spending money on Pay y Per Click or Adwords advertising g online and not getting a good return on investment….With these methods you will NOT need d to t use PPC again i * NOTE – We will not be using a lot of Tech Talk that you o do not understand, nde stand this training will be done in simple language that even the most computer challenged people can understand
Frequently Asked Questions ™Q. Is this really free? ™A. Yes, we will give you step by step video tutorials over 10 days by accessing our website which will guide you in setting up a Google Places local business listing properly. There will be an option if you choose to ha have e it done for fo you, o there the e will ill also be an option to take a 3 month trial of our online marketing services and with that comes a free website for your business.
™Q. Do i need to have a business website to do this? ™A. No, but we would recommend that you do get one, we will have special offers running during the 10 days to give you the option of getting a free website or a website ebsite at a discounted disco nted price p ice for fo your o business if you do not wish to take the 3 months trial of ourur other services. services
Q. Is this some kind of Gimmick that will lead to aggressive gg sales tactics from y your company? A. No, this is not a gimmick, we want to educate businesses to the value of having a proper online presence using a “whats working now” approach to online marketing. marketing
™We believe that any business website should be a major j p part of their marketing g strategy as the web is changing fast and this is affecting traditional methods of marketing k ti such h as TV, TV Radio, R di Publications, P bli ti Yellow Pages etc. These traditional methods are now called outbound marketing.
™We want to teach businesses the value of doing g local search engine g marketing, g together with social media and to seize the opportunity that is now before them right i ht now that th t they th may nott be b aware of. f
™At this point in time local search is growing g g at a rapid p p pace, but its still a bit like the wild west and first movers will have a definite advantage. ™With our methods of inbound marketing we teach businesses how to use the internet for local search marketing and also mobile marketing which attracts highly targeted leads to your business.
™Once these things are set up they will be there long g term, unlike p paying y g for adverts offline which are gone after the expiry date. ™Online marketing offers true value for money these days and especially in tough economic times like toda today we e believe belie e that it is more important to build Authority and recognition in your niche or market at a lesser cost long term than traditional outbound marketing. g
™We will not revert to aggressive sales tactics at any y time. ™Of course we do expect p to have some enquiries about our services and we will explain those in parts of the course, but we will not be pushy at any time and you have no obligation to take any further services We will not contact any business services. directly to offer business.
™We believe that you will see the value in what we do and that y you will either come to that decision yourself or it may just not be for you at this time. ™What we teach businesses to do online we also do ourselves, our marketing for our own services is completely based on inbound marketing. marketing
™We know as we progress that you will start to see a clearer p picture of what this means as its exactly what we are doing ourselves and that you will see the value i what in h t we do d and d you will ill seriously i l consider this approach for your own business. business
Q. What Guarantees do we realistically have of g getting g to the first p page g of Google g in these ten days? A. That;s a great question…In all honesty some businesses will find themselves on page one pretty quickly because their niche o or ma market ket locall locally doesn’t have ha e much m ch competition, others will find that there is competition but that the competition is very poorly optimised and it will be easy to g get on the first p page. g
™Other markets may find the competition is strong g and there will be some very y well optimised competing listings.
™It may y be a case of doing g some extra work beyond the 10 days to achieve the goal of first page rankings for their Google places l li listings. ti
™As long as each video is followed step by step p we are confident that businesses will at least get onto the first page. The Google places listings are made up of 7 li ti listings th thatt G Google l thi thinks k iis mostt relevant. we call this a 7 box. ™This 7 box bo can be reduced ed ced to a 3 box bo when one of the listings is properly optimised which relegates 4 other businesses and leaves the top 3 businesses with the majority j y of the search engine traffic.
™With a highly optimised listing it is also common to have the 3 box reduced to a one box. ™We expect some businesses that follow our tutorials will achieve this and totally dominate their competition by a one box being created and relegating 6 of their competitors thus enjoying the traffic that competitors, the particular search term brings.
In the case of businesses not being able to break into the first p page, g we will do some webinars and have some question and answer sessions. It is very important th though h that th t every step t is i taken t k exactly tl as shown on the video tutorials to give yourself the best chance of success…this success this is why we have named it a “challenge” …we are challenging g g businesses to take action and if you do then you will see results or we will give you additional training and options.
™Q. Is this only for London businesses or can other businesses take the challenge? g ™A. Any UK business can take the challenge but we will verify each business first before we give login details to access the videos and passwords to take the t aining training.
™Q. How does a business qualify to take the challenge? g ™A. For a business to qualify for the challenge they will be asked to submit a simple questionnaire to prove they are a legitimate UK business, they will also have to subscribe s bsc ibe with ith their thei name and email address and later confirm their email address to give us permission to send them more information.
™Q. Are there any types of business that do not qualify? q y ™A. Most businesses will qualify but there may be some that we may not wish to include. Those are likely to be other marketing companies and perhaps some othe s that we others e would o ld not like to be associated with. We will review all applications but we do want to have as many business types as possible taking the challenge. g
Q. Do i have to be technical to be able to follow the steps? p A. No you to not have to be technical at all to do this!…In fact by the end of it you will have learned some really useful things and skills too but everything is very easy to do. do You Yo will ill even e en learn lea n how ho to create c eate your own business video within just a few minutes with no technical skills and at no cost!
™Q. Will there be any further costs involved? ™A. We will recommend some options for you to further optimise your business listings. These will be low cost options and would add value to the steps that you are taking during d ing the challenge. challenge These are a e optional, your business may not need them but for those in competitive markets it might be worth seriously considering but we will cover that in a short introduction webinar before we start.
™There will be no pressure to take these extra services and the services themselves are often from third parties that we have no association to but would recommend you using. i ™We would advise to do the steps as we will outline on the videos and watch to see if you need further services, services many of you will not.
™Q. Why are you doing this and what do you get y g out of it? ™A. Great question. There are several reasons why we want to do this but lets cover the obvious as we know that there are going to be some skeptical folks out the e First there. Fi st we e want ant to educate ed cate people about whats happening today online and why your business needs it. it
™Marketing is becoming social, marketing is becoming g mobile, marketing g is becoming g something that small businesses can use as effectively as big business today. ™When people search for a product or service they now turn to their mobile de ices and computers devices comp te s mo more e than the old traditional methods of using yellow pages or newspaper adverts. adverts
™Secondly, we want to train businesses, we want to build relationships p with businesses that want to have their own online marketing department to save on hiring expensive i SEO companies i and d web b design d i companies and give them the tools, knowledge and skills needed to achieve exactly that.
™Look at us as expert marketing consultants with valuable knowledge g of whats really happening through major changes online and offline but also with th skills the kill to t be b able bl tto teach t h you or your team how to do this yourself.
™Yes we do also offer services to do it for you but we realise that times are tough y g and by training your team you will have knowledge and skills to compete confidently fid tl with ith your competitors, tit in i fact, f t we can show you how to dominate them online!
Lets take a look at some local search statistics that you as a business owner should be aware of.
73% of internet users would prefer to find product and services using p g search engine g rather than having advertisement sent to them. 85% of people believe the quality of a business owner’s website is an important factor in earning the consumer’s trust.
90% of home owners have Sky PLUS or similar… or DVR ((digital g video recorder)) and skip all commercials. Only 18 % of TV Ads generate a positive return on i investment, t t meaning i th thatt whopping h i 82% are losing the advertisers money. Surely there has to be the desire to learn a better and more profitable way to market your business. ((Source: Nielsen/NetRating) / g) There are 2.6 Billion Local searches every month and from that there are 1 Billion in the USA.
This volume of local search is growing at the rate of 50% p per y year! In 2008 a significant amount of $3 Billion was spent on local search marketing, in 2009 it was estimated to be over $13 Billion, that’s a growth of over 400% in one year. ea Proof P oof that some businesses b sinesses are a e starting to understand the value of the low hanging fruit offered by local search marketing.
67% of people looking for products online will p purchase them offline 43% of Google searches have a geographical identifier such as city, town or zip code 61% of LOCAL searchers online will result in a purchase offline to business services or for products
Local search is growing so fast that it has already y overtaken all traditional offline methods of searching for businesses and services locally. Google, Yahoo and Bing spend hundreds of millions every year developing local sea ch and it’s not going to change search anytime soon, Local search is here to stay!
™Local searches for businesses have a very high g commercial intent‌for example p if someone was searching for a dentist in Islington or a plumber in Wimbledon they are nott doing d i it for f browsing b i or research h intent, the majority actually need that service. service
Less people are watching TV these days. They y surf the internet, they y watch their favorit programs, news & movies online. They see something interesting or like on TV magazines TV, i or during d i their th i day d and d they “Google It.. “. The meet somebody They somebod new ne and they the search about them online.. People are now turning to social media for things that they would normally do offline, especially when researching gap potential p purchase.
™From a marketing standpoint, we have never seen anything y g like the internet before. It’s become a method that business owners can use to build, market and d grow their th i business b i att phenomenal h l rates at lower costs than ever.
And then there is the Mobile Marketing Aspect Too!
Did You Know… Google ships out 60,000 of their Android phones every single day? phones are g gmail and local All of these p business listings ready and all with have access to Google buzz which is a social media application that allows users to comment and leave reviews about your business. business
Social media is like word of mouth advertising g on steroids! 5 Billion mobile devices exist in the world with a population of 6.5 Billion People People are using mobile more and more to find local business information, news and reviews. Some final points…
™What we have discussed so far is only about a very y small aspect p of online marketing, we barely if at all discussed things like online reputation management, social i l media, di h how tto use facebook f b k fan f pages and linked in for your business.
™How to set up competitions that will bring attention to y your business and get g people p p talking and creating a buzz. ™We didnt cover things like optimising websites for the search engines AND for conversions to make your visitors follow your call to action and do exactly what you want them to do. do
™We didn’t touch at all on PPC or paid online advertising, g and jjust for the record Google adwords on the search network is not the only player in town, there are many highly hi hl effective ff ti and d low l costt paid id advertising opportunities online apart from Google. Google
™Nor did we talk about about SEO, using the huge g but easy y opportunity pp y that web 2.o interactivity through social network sites offers you today.
™We didn’t cover building Authority, trust and recognition g for y your business with very simple methods such as forum posting, blog posting, using document sharing h i sites, it video id marketing, k ti article ti l marketing, online press releases in a well structured way to completely dominate your competition online. Perhaps some of these things g we will cover in another challenge.
™Our goal is to give you an introduction to online in a way y that will bring g you y results, open your eyes and show you a way to cut your business costs by using the power of online li marketing k ti ffor your business. b i ™We would urge you to sign up for the challenge it will challenge, ill be an education ed cation and an eye opener and it promises to be a lot of fun too!