Traidcraft Bulletin - March 2021

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Bulletin

INTERNATIONAL WOMEN'S DAY

CYCLE OF GOOD'S ELEPHANT BIKES

EXCLUSIVE SPRING DISCOUNTS

T R A I D C R A F T S H O P. C O . U K

MARCH 2021


in this issue...

2-3 INTRO PAGES 4-5

I NTERNATIONAL WOMEN'S DAY

6-7

C YCLE OF GOOD'S ELEPHANT BIKES

8-9 S HARED EARTH GO 100% CARBON NEUTRAL 9 P RODUCT UPDATE

Vaccine Hero! A special shout out this month has to go to our very own Kirsty. When she’s not selecting the very best third party products to offer to you all, she’s using her evenings, flexitime and holidays to volunteer as a St. John’s Ambulance COVID-19 vaccinator! Well done Kirsty, what a brilliant thing to be a part of.

10-11 SPRING 2021 IS HERE! 12 S HINING THE LIGHT ON: EARLS BARTON FAIRTRADE SHOP 13 M OTHER'S DAY GIFT GUIDE 14-15

TRAIDCRAFT EXCHANGE

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V AL'S HAZELNUT AND RED PEPPER ROAST RECIPE

You're Invited to Our

Zoom Party

Thanks to everyone who attended the roadshows last month and for the overwhelmingly positive feedback. While the roadshows are mainly us sharing latest news, many enjoyed the breakout rooms. To that end we have decided to have a Zoom Party to come together and to celebrate the last two years.

Competition Winners! You may remember that during Fairtrade Fortnight, we ran two competitions giving you the opportunity to get your hands on some fabulous fair trade goodies. The lucky winners were: Jean P Webster and Ian Campbell who both won a Fairtrade bundle each. Enjoy! 2

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We will meet for cake, tea or something sparkly, have a chat and short presentation, and give you a chance to meet in smaller groups, get to know one another, and share stories and sales advice. We will break you up into regional breakout rooms and hopefully a few of the team here in Gateshead will be able to join in the fun and answer your questions. There may even be a quiz! There will be two parties, Friday 9th April at 6:30pm and Saturday 10th April at 10:30am. Registration is essential so click here for the Friday and here for the Saturday. Look forward to seeing you there.


Friends, By now I am sure you will have digested your new catalogue cover to cover at least three times, and be busy taking orders from your community.

Rio's Fair Trade Feta, Cous Cous and Date Parcels

Did you catch our YouTube recipe series? To celebrate all things fair trade for Fairtrade Fortnight, Traidcraft’s Sarah and Rio treated us to a little cooka-long in their own homes! Did you try either of their recipes at home yourself? Let us know! Missed them during Fairtrade Fortnight? Take a look at Sarah and Rio’s videos here.

It was amazing to be able to spend time with around 300 of you on your recent virtual roadshows. So much so, I have decided to throw a virtual Fair Trader Party after Easter so that we can come together and celebrate properly the successes of the last two years. Details of the party can be found on the opposite page. Look forward to seeing you there. This month I am really looking forward to meeting many of your customers through the Live Fair for Lent Campaign. We are doing 43 events of 35 days in the lead-up to Easter. Many of you have felt that you may not have enough people to warrant doing a stand alone event. So I have created an open Live Fair For Lent on Tuesday Mar 30th at 6:30pm. You and your friends will need to register for this one off event. You can do so here.

REGISTER HERE After registering, you will receive a confirmation email containing information about joining the meeting.

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International Women's Day Monday 8 thHow Marchwill 2021you

help forg

International Women’s Day is a day where we come together to celebrate women's achievements, raise awareness against bias and take action for equality.

#ChooseToChallenge This year’s theme is #ChooseToChallenge. A challenged world is an alert world; from challenge comes change.

So, let's all choose to challenge.

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#IWD2021

Individually, we're all responsible for our own thoughts and actions - all day, every day. We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women's achievements. Collectively, we can all help create an inclusive world. International Women’s Day 2021’s uniting symbol is holding your hand up high, to show you’re in, and that you commit to choosing to challenge and call out inequality. Are you in? We are.


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S P O T LIG H T ON :

Cycle of Good’s Elephant Bikes You’ve probably heard about Cycle of Good by now, but if you haven’t, here’s a brief introduction to this forward-thinking enterprise. Cycle of Good create lasting products with a purpose; helping to end poverty in some of the poorest communities in the world, along with recycling waste and caring for the environment. The trading surpluses fund education, family support and life-changing, non-profit enterprise development in Malawi. Cycle of Good collect waste inner tubes and other recycled materials from the

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UK, ship them in containers to Malawi, which are packed full of donated bikes and school equipment, and trained, fairly paid artisans, who work at the Cycle of Good social enterprise, will carefully craft into useful and beautiful items. They ship all of these amazing products back to the UK, where they are sold and surplus profit funds a children's centre built within the hub of social enterprises in Malawi. And so, the cycle of good continues…


However, not only are they finding new and innovative ways to recycle waste bound for landfill, they’re also transforming the lives of many people in Malawi with Elephant Bikes.

SHOP CYCLE OF GOOD

100% RECYCLED PRODUCTS

BUY A BIKE, GIVE A BIKE Cycle of Good is also home to Elephant Bike. When you buy a bike for yourself, a bike is sent to someone living in Malawi. This short film shows how a bike can really help someone to earn a living in Malawi; Tim (aka Mr Woza Woza) has now taken on extra helpers, so he is employing others and he sends his chilli sauce to shops across the region. What a success story!

SHOP NOW

Elephant Bikes: • G enuine British-made ex-postal bikes • P rofessionally restored • Limited edition • 24 colours • Pricing from £330

MORE INFO

traidcraftshop.co.uk

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SHARED EARTH GO

100% CARBON-NEUTRAL

WHY NOT HEAR IT FROM SHARED EARTH THEMSELVES?

AS A BUSINESS, WE WANT TO DO ALL WE CAN TO PROTECT OUR PLANET. BUT HOW TO AVOID THE CARBON EMISSIONS CREATED BY SHIPPING GOODS ACROSS THE WORLD? IT’S A DILEMMA FOR ALL IMPORTERS.

“As a business, we want to do all we can to protect our planet. But how to avoid the carbon emissions created by shipping goods across the world? It’s a dilemma for all importers.” Shared Earth. Shared Earth has become the first importer in the UK gift, fashion and homeware sector to decarbonize its shipping, by changing from fossil fuels to biofuels. From January 2021, our whole supply chain (air, road and sea), will be 100% carbon-neutral, resulting in CO2 emissions of ZERO!

Globally, transport accounts for 15% of all CO2 emissions today, a figure which could be as much as 60% by 2050. 90% of the products we buy in the UK – food, clothing, furniture – arrive here by ship. And the maritime industry burns the dirtiest fuel in the world. It’s time to clean the decks… Shared Earth is working with GoodShipping, a sustainability pioneer in the Netherlands, and switching from fossil fuels to biofuels. These biofuels are made from waste. 8

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Shared Earth was founded in 1986 on fair trade/eco principles and celebrates its 35th anniversary this year, as one of York’s oldest independent retailers. It is also one of the fastest growing wholesalers in the UK, having increased sales by more than 30% each year for the last 7 years. It sells to over 1,000 businesses across the UK and abroad, and was recently recognized by the Parliamentary Review as a UK leader in its field.

They don’t compete with food production, nor do they involve any change in land use, deforestation or loss of biodiversity. “When we heard of GoodShipping, we jumped straight on board! They work on the ‘mass balance’ principle, whereby the volume of biofuel that will neutralize our emissions is fuelled into another ship that would otherwise have run on fossil fuels. As all CO2 from shipping is emitted into the same atmosphere, reducing these emissions is equally effective, regardless of which ship uses the biofuels. This approach allows for immediate impact, whilst having the same net effect in reducing global emissions and averting climate change. We’re also extending this approach so it covers the journeys by truck from our producers to their overseas port, and deliveries from our warehouse to our customers in the UK.


With weather patterns changing, floods, fires and droughts on the up, the world faces potential disaster. We still have time to prevent this catastrophe, however. But we need to act now! Businesses can play a huge part in reducing carbon emissions, saving our oceans and our wildlife. What type of products are we selling? Are raw materials sustainable? Are fossil fuels a significant factor in production, packaging and transportation? Shared Earth is already a UK leader in supplying low or zero carbon recycled and sustainable products. Now, their transport will be completely carbon-free too.

Demand for products which will help slow global warming is increasing rapidly; they’re all the rage today. Ironically, businesses which ditch the traditional business mantra of ‘growth, growth, growth’, and opt for sustainability instead, tend to increase their sales, as concern about these issues grows. Public support for tackling climate change is at its highest ever.” “If we don’t act on climate change, will future generations be asking, “why didn’t you act while you had the chance?” Or will history thank us for what we did to save the world?”

Product Update from Kirsty & Lizy Shared Earth and Namaste Craft Item Delays

are committed to supporting our producers and partners through this period and to bring their products to you as soon as we can.

You may have noticed that some of our craft and grocery items from the spring 2021 catalogue, such as some of the rainbow crockery items, and the new pulses range, are not in stock yet. We are really disappointed by this and hope that it hasn’t caused you or your customers too much inconvenience. The delay is due to COVID and Brexit slowing down delivery considerably. We are working hard with our suppliers in order to get these items into stock as soon as possible.

We have an estimated time of arrival for the following items, which we hope you will find useful. Apologies again for this delay.

We had hoped that delaying the delivery of the catalogue would eliminate this happening. The situation is difficult for many of our producers around the globe; however, please be assured we

Flip Flop Doormat 59690 due end March Recycled Hemp & Silk Knitting Yarn 56390 Double Zip Purse 43774 due April Recycled Key Bowl 69638 Recycled Key Box 54232 due late March Fairtrade and Organic Chickpeas 10341 Fairtrade and Organic Red Lentils 10337 Fairtrade and Organic Toor Dahl 10339 due May

Zaytoun Oils Price Increase You will notice that the prices of the Zaytoun products we sell have increased. This is because we sell at RRP and so have increased to match the RRP in line with the increased costs. traidcraftshop.co.uk

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Spring

IT'S

HERE!

2021

A REMINDER OF OUR CATALOGUES’

ECO-CREDENTIALS: The nights are getting lighter, trees and flowers are beginning to bloom… and the Traidcraft Spring Catalogue is here! Hopefully by now you will have received your Spring 2021 catalogue, and will have had a moment to grab a Fairtrade cuppa, put your feet up and flick through our enticing range. If not, not to worry, you can view it online. READ ONLINE HERE

Plastic-free Recyclable Made from FSC®-certified, woodfree, silk paper Use vegetable and water-based inks, with no solvents throughout the printing process rinted in an efficient factory (just down P the road from our Gateshead HQ!) which is powered by solar panels and uses intelligent heating/lighting to minimise carbon output

DO YOU HAVE A CUSTOMER WHO WOULD LIKE A CATALOGUE SENT DIRECTLY TO THEIR DOORSTEP? THEY CAN REQUEST A FREE COPY HERE

10 traidcraftshop.co.uk


HAVE YOU CHECKED OUT OUR EXCLUSIVE CATALOGUE DISCOUNTS? Please remember that everyone throughout the supply chain has been paid in full; these discounts are on us or our suppliers.

20% OFF

Singles £2.20 OFFER £1.76 Cases £11.88 OFFER £9.50 (See below for case sizes) Offers: 17th February - 13th April inclusive.

Cafédirect Offers: 17th February - 13th April inclusive.

Cafédirect Organic Machu Picchu Ground Coffee 50536 (227g) £4.25 OFFER £3.19 51040 (6 x 227g) £22.92 OFFER £17.19

Sencha Green Tea 59578 (40g) 60604 (6 x 40g)

Peach & Rhubarb Tea 60474 (40g) 61162 (6 x 40g)

Lemon and Ginger Tea 60098 (40g) 60866 (6 x 40g)

Raspberry Inferno Tea 60340 (44g) 60966 (6 x 44g)

Peppermint Tea 59812 (30g) 60812 (6 x 30g)

Chamomile Tea 59714 (30g) 60628 (6 x 30g)

25% OFF

Cafédirect Organic Machu Picchu Beans 54146 (227g) £4.25 OFFER £3.19 53416 (6 x 227g) £22.92 OFFER £17.19 Cafédirect San Cristobal Hot Chocolate 48656 (250g) £3 OFFER £2.25 53526 (6 x 250g) £16.20 OFFER £12.15

20% OFF

Singles £4 £3.20 | Cases £43.20 £34.56 Offer: Until 13th April inclusive.

Divine Dark Chocolate Mint Thins 46198 (200g) | 34668 (12 x 200g) Divine Dark Chocolate Salted Caramel Thins 32948 (200g) | 28560 (12 x 200g) SHOP ALL OFFERS

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OV ER T O YOU

SH ININ G T HE SP O T LIG H T ON :

It's Only Fair

FA I R T R A D E S H O P

Here, Nicky, one of our lovely Retailer customers, tells us how her fair trade shop has coped during the past year of being in and out of lockdown. Our little fair trade shop in Earls Barton (Northants) was only open during 5 months of 2020 and for half our normal hours, due to many of our volunteers having to selfisolate. Despite this, our sales held up well and we were actually only about 10% down on the previous 2 years. It helps that we're in a large village community and it's very much a church project, so a lot of loyal customers helped us out buying up all our Easter eggs last year as well as other stock throughout the year. We did this mainly through occasional emails to church members and through 12 traidcraftshop.co.uk

our Facebook page and being generous with catalogues! We had 2 very busy weekends in December and opened for slightly extended hours. When we were closed, we offered a doorstep delivery service and upgraded our shop bank account to enable me to have an app on my phone to check when customers had done transactions. We were also fortunate to be able to hold our annual Christmas shopping preview evening just before the November lockdown, which enabled quite a lot of customers to see and order from the range within a sociallydistanced booking system. January started very quietly of course but we are starting to get a few requests in now.

We're hoping the new catalogues and Easter range will help sales pick up and are also trying to think of some ideas for Fairtrade Fortnight. Fortunately, because our set up is with the church hall building, we are able to run the shop overhead-free which means that we don't have the challenges that many other retailers would have. I hope that gives you a feel for where we are at the moment. I have attached a pic someone took of me on our first day of opening in July after the first lockdown. Very best wishes.

Nicky


Sunday 14th March 2021

GIFT GUIDE Are your customers struggling for inspiration when it comes to ethical Mother’s Day gifts? Here are some of our highlights...

Thought Madelyn Patterned Slacks £42.95

30% OFF

Thought Women's Louise Air Balloon Socks Sunflower in Yellow 10267 £6.95

S 10256 M 10257

L 10258 XL 10259

Thought 100% Tencel Elsie Black Scarf in Gift Box 38450 £24.95 OFFER £17.46

The Zaytoun Collection with Falastin Cookbook 10163 £50 Blue Half Moon Canvas Bag 10352 £33.99

For Marvellous Mothers Gifts for Life 10004 £15

SHOP MOTHER'S DAY GIFTS

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Meet the Regenerators - and Have Your Donations Doubled..

In the villages across Tanzania and Bangladesh where Traidcraft Exchange works, no one asks if climate change is real. And ‘what will we eat now the floods have washed away our crops?’

Between 8th March and 7th June 2021, Traidcraft Exchange, the UK’s trade justice charity, will run the Regenerators appeal – supporting those living on the frontline of the climate crisis to take action by investing in new, eco-friendly businesses, planting climate friendly crops, and using green technology like solar panels and irrigation.

The climate crisis is hitting those living in poverty the hardest.

For people like Monira, in rural Bangladesh, the project is already having an incredible impact.

But the people who are living with the devastating effects of climate change are fighting back, and they need your support.

“We are already very poor, and this climate change is making our days miserable (but) this project is changing our lives and making us aware about climate change.

They ask, 'When will the rains come?'

You can make DOUBLE the difference this Spring, as all donations made between 8th March and 7th June 2021 will be matched by the UK government. DONATE HERE 14 traidcraftshop.co.uk

We learn and understand something new from this project in every meeting. We are trying to plant trees. We no longer want to be dependent on agricultural work only. We are trying to learn different skills of income. Together when we stand side by side, we are able to deal with many problems.”


Together, the Regenerators are taking a stand against climate change. With basic climate friendly technology, knowledge and skills about how to adapt to erratic weather patterns through things like growing new crops and investing in beehives or fisheries, communities will be able to earn more from the hard work they already do. They can come together, learn new skills, and take action to prevent climate change – through protecting forests and soil. These changes mean that whatever the climate crisis throws at them, they’ll be able to feed their families and earn a decent income.

How to get involved and have your support DOUBLED this spring Donate at: www.traidcraftexchange.org/regenerators Buy raffle tickets at: www.traidcraftexchange.org/raffle Hold a Big Brew-Easter (virtual or otherwise) – find all the resources you need at: www.traidcraftexchange.org/bigbrew

With your help, and donations doubled by the UK government, they can protect the earth for generations to come - and earn more for the hard work they do every day. Donate to Traidcraft Exchange’s Regenerators Appeal between 8th March and 7th June 2021 and the UK government will double your gift to help the most vulnerable stand strong in the face of climate change. Together, we can turn the tide. To learn more, sign up to updates, or donate, visit www.traidcraftexchange.org/regenerators

Join us at one of our fun and interactive events on the evenings of 17 March, 7 April, 14 April and 12 May – sign up at: www.traidcraftexchange. org/regenerators-webinar Challenge yourself to walk or run 100km in April: www.traidcraftexchange.org/100km-in-aprilsignup Plant a tree in your local community: www.traidcraftexchange.org/plant-an-acre Please share our message on social media, including our lovely new animation, to get all your friends to give what they can and make double the difference. traidcraftshop.co.uk

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DOWNLOAD PRINT-FRIENDLY VERSION

Val's

HAZELNUT AND RED PEPPER ROAST INGREDIENTS 1 onion 4 oz (125g) mushrooms 1 red pepper 2 tbsp milled flax seed soaked in 6 tbsp cold water 1 clove garlic 4 oz (125g) wholemeal breadcrumbs Olive oil for frying Salt and pepper to taste 4 oz (125g) chopped or ground hazelnuts ½ jar Meru Herbs tomato and chilli pesto METHOD 1. Fry chopped onion in olive oil

Big thanks to Val Rudd for sending us her recipe!

2. Add chopped garlic then chopped mushrooms then chopped red pepper. Fry.

“I thought I would send you my newly invented recipe (as of January 2021) for a nut roast, suitable for vegans and vegetarians and meat-eaters who don't mind not eating meat!” - Val

3. Place breadcrumbs in a mixing bowl. Add hazelnuts and all other ingredients.

Top tip: Make twice the above mix. Generously line a loaf tin with foil and put in half of your doublemix. Wrap the foil around so that the top of the loaf is covered i.e. the whole roast is foiled. Place in the freezer and, when completely frozen, remove from the tin. The tin can go back in the cupboard for use while the nut roast remains frozen until needed. Bake defrosted, as above, in the aforementioned tin.

5. Bake at Gas Mark 8 (450°F/230°C) for 35 minutes.

Get to know us better...

4. Pour into a greased loaf tin.

Serve in slices with Yorkshire pudding, roast potatoes, vegetarian gravy and vegetables of choice. SHOP HOT CHILLI PESTO


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