Bulletin
ON THE ROAD
FA I R T R A D E FORTNIGHT OFFERS
MAGICAL MALAWI
T R A I D C R A F T S H O P. C O . U K
FEB 2019
Welcome
Fun Facts - Did you know...?
Dear Friends,
Did you know that the tasty cashew nut is in fact the seed at the bottom of a cashew apple?
Fairtrade Fortnight this month, so we at the PLC are lending our full support to Traidcraft Exchange’s annual Big Brew. Full details of how to get involved are on page 8. Make sure you have plenty of tea, coffee and biscuits to make your event really shine. See our Fairtrade Fortnight offers on pages 10-11. We will be bringing our fabulous warehouse sale on the road later this month. I hope to see as many of you as possible at either the London or Birmingham venues. Full details and registration
There are more than 40,000 varieties of rice, and it grows on every continent except Antarctica!
can be found at www.traidcraft.eventbrite.com Finally, ahead of moving premises later in the year, we have deepened the discount on many wonderful craft items, so stock up now to avoid disappointment. Check out our up to 80% off Clearance Sale on the website.
Raisins and sultanas are produced from the same grape - the only difference is the way that they’re dried.
Happy fair trading! Fairtrade certified sugar was first launched in several European markets in the late 1990s, followed by the UK in 2000.
Matt
C H O C O L AT E E A S T E R E G GS An Easter celebration isn’t complete without a tasty fair trade Easter egg to nibble on! All of our Easter eggs are made from Fairtrade certified chocolate, so not only do they taste good, but they do good too.
O C O L AT E E A S T E R E G G S
er celebration isn’t complete without a tasty fair trade Easter egg ble on! All of our Easter eggs are made from Fairtrade certified colate, so not only do they taste good, but they do good too.
Easter at Traidcraft
Easter at Traidcraft
F U N , FA I R A N D FA B U L O U S LY Y U M M Y
F U N , FA I R A N D FA B U L O U S LY Y U M M Y
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The Real Easter Egg Milk Chocolate 47424 £4.50 | 25710 (6 eggs) £23.94 The Real Easter Egg Dark Chocolate with Chocolate Squares 48808 £5.95 | 50266 (6 eggs) £33
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he Real Easter Egg Milk Chocolate 47424 £4.50 | 25710 (6 eggs) £23.94
ster Egg Dark Chocolate with Chocolate Squares 48808 £5.95 | 50266 (6 eggs) £33
V- E G G - A N
DELIGHTS
G-AN
1. Divine Dark 70% Chocolate Foiled Easter Mini Eggs 25428 £4.75 / 2. Divine Tangy Orange
TS
Milk Chocolate Easter Egg 59928 (100g) £5 | 59208 (6 x 100g) £33 / 3. Divine Milk Chocolate Hazelnut Praline Foiled Easter Mini Eggs 49188 £4.75 / 4. Divine Flight of Flavours Milk &
Chocolate Luxury Mini Eggs
White Chocolate Easter Egg Selection 39458 (100g) £8 | 44492 (6 x 100g) £43.20 / 5. Divine Milk Chocolate Speckled Easter Eggs 43446 £4.75 / 6. Divine Milk Chocolate Luxury Easter Egg with Praline Mini Eggs 62084 £10 / 7. Divine Milk Chocolate Foiled Easter Mini Eggs 35646 £4.75
alayan Salt Dark r Egg 5 ) £27
8. Divine Milk Chocolate Popcorn Easter Egg 69662 £10 / 9. Divine Chocolate Easter Egg Box 25778 (120g) £5 | 26864 (6 x 120g) £27
Truffle Dark r Egg 5 ) £27
SPRING
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DISCOVER MORE ONLINE
Divine 70% Dark Chocolate Luxury Easter Egg with Mini Eggs 29078 £10.00 Divine Pink Himalayan Salt Dark Chocolate Easter Egg 34356 (100g) £5 37400 (6 x 100g) £27 Divine Hazelnut Truffle Dark Chocolate Easter Egg 31782 (100g) £5 33554 (6 x 100g) £27
1. Divine Dark 70% Chocolate Foiled Easter Mini Eggs 25428 £4.75 / 2. Divine Tangy Orange Milk Chocolate Easter Egg 59928 (100g) £5 | 59208 (6 x 100g) £33 / 3. Divine Milk Chocolate Hazelnut Praline Foiled Easter Mini Eggs 49188 £4.75 / 4. Divine Flight of Flavours Milk & White Chocolate Easter Egg Selection 39458 (100g) £8 | 44492 (6 x 100g) £43.20 / 5. Divine Milk Chocolate Speckled Easter Eggs 43446 £4.75 / 6. Divine Milk Chocolate Luxury Easter Egg with Praline Mini Eggs 62084 £10 / 7. Divine Milk Chocolate Foiled Easter Mini Eggs 35646 £4.75 8. Divine Milk Chocolate Popcorn Easter Egg 69662 £10 / 9. Divine Chocolate Easter Egg Box 25778 (120g) £5 | 26864 (6 x 120g) £27
SPRING
| DISCOVER MORE ONLI NE T R A I D C R A F T S H O P. C O . U K
T R A I D C R A F T S H O P. C O . U K
Keep an eye out for our SS19 Easter flyer which will be available soon. FREE 37322
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In the UK, an oceanic 165 million cups of tea are drunk every day.
On The Road Again What a difference three months make!
November last year, it looked as if we were going to have to close and this February, we will be on the road with an impromptu Spring tour. While the team in the office are working on the Spring/Summer 19 catalogue, we are delighted to be on the road.
16th February 2019
23rd February 2019
St. Paul’s Shadwell
Wylde Green URC
East London
Near Birmingham
For years now we have held regular warehouse clearances at our Gateshead HQ and many of you have commented on how you would like to be able to attend but are unable due to distance. So, we will be bringing a van packed with goodies so you can have a good rummage, pick up a bargain and restock on craft items post-Christmas.
The Day’s Agenda
Register Today
At each roadshow we will hold a seminar. The seminars will give you a
Full details and registration
chance to ask the team questions, hear all about what’s been happening, as well as share our plans for 2019 and beyond. We will be joined at each venue by our sister charity Traidcraft Exchange, who will be sharing their
can be found at: www.traidcraft.eventbrite.com
plans for the year. We hope to also be joined by our friends from Saddle Skedaddle and their Meet the People Tours. The talks will be repeated twice during the day, giving you the opportunity to come for the morning, afternoon or for the full day. Bookings are looking strong, however there are still spaces at both events. The team will be waiting with a smiling face and a warm cuppa. However, if you are planning
‘Looking forward to seeing you all there.’ Matt Oliver - Sales
to stay over lunch-time please remember to bring your own lunch.
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Update from Robin
Hard Times
Excitement
The last few months have been some of the hardest in our history. Facing up to the fact that the old way of working was going to bankrupt us was tough. We were trying to cover too many bases in an ever more competitive world.
Looking forward I feel genuine excitement. We are leaner and nimbler, and we share enormous passion about what we do. Fair trade has been the most monumental success, far beyond the dreams of the pioneers who started things off back in the 1970s. It is mainstream and it’s here to stay. We need to just take a moment and be thankful for all the hours of effort and (mostly unpaid) work from volunteers who got us here. You can celebrate your achievements to the full.
But once we knew what we had to do, and once we felt the surge of support from so many of you, the ride was easier to negotiate. Thank you.
We have said goodbye to many, many wonderful colleagues. We have managed our resources faithfully and ensured that everyone was able to leave with their full redundancy payment and we have also ensured that every single supplier received full payment for all their deliveries. These are not small matters when I look around at the way many businesses treat their staff and suppliers when times get tough.
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We know also that fair trade will never be perfect, and that it’s easy to snipe and complain that supermarkets have merely jumped on the bandwagon of convenience, but it is still possible to enjoy the knowledge that hard-nosed, passionless and ruthless buyers in multinational corporations know that they can’t drop the label without a huge stink and plenty of adverse publicity. This is fantastic. How wonderful that we are such a pain in the neck!
Deal or No Deal As for Traidcraft, we are looking at the future and we see a lot of turbulence ahead. We don’t know whether tariffs of around 10% will hit us on April 1st, or if the pound will drop again if we leave the EU without a deal. We don’t know what paperwork will have to be completed to move goods in or out of the UK. This is frustrating, but almost irrelevant in the face of the real challenges ahead.
Good Stewards Climate change is having a significant, occasionally existential, impact on our producer friends. As one coffee farmer told us, each year the co-operative is having to plant its coffee bushes further up the mountain to escape the rampant infestations plaguing the valleys due to the warmer weather. At some point, he told us, you run out of mountain, and what does he do then? We know that the health of the soil is the beginning of all good farming and we are keen to pursue our work with cooperatives who are working organically, feeding bio-diversity, developing rain capture systems, processing and re-mulching their waste efficiently. It may mean that we all have to learn to live a little more simply, investing in what is good rather than buying what is cheap.
We are determined to be good stewards of our resources: this means putting the true principles of fair trade into commercial practice.
We have enough to be getting on with, and we want to make sure that our partners have enough too. I hope you will continue to support us on this mission. Robin Roth - CEO
UP TO
80% OFF!
CLEARANCE SALE
T R A I D C R A F T S H O P. C O . U K / S A L E
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Introducing Malawi
meet the people tours
meet the people tours
A MEET THE PEOPLE TOUR INSIGHT
It’s for good reason that Malawi is often described as the warm heart of Africa, and the friendly welcomes and inspiring stories make for an unforgettable Meet the People holiday. Lake Malawi
Our tour explores the north of the country where the land rises from the warm shores of Lake Malawi up into hills perfect for cultivating delicious coffee, and levels out at the Nyika plateau where we go in search of zebra, elephants and the elusive leopard! The first stop on our journey north gives us a delicious taste of what is to come as we settle down in the local cafĂŠ for a delicious mug of Mzuzu coffee. In the coming days we meet smallholder coffee farmers like Martha who shows with pride her plot of organic coffee bushes and explains how she cares for the plants and ensures that only the best quality cherries are taken for harvest. As we travel from place to place, the team of local guides make every stop an experience as
we shop at village stalls to stock up on essentials of fresh tomatoes and bananas and learn a few greetings along the way. You might even want to try your hand at making nsima using the traditional technique to pound the flour! No trip would be complete without taking time to enjoy Lake Malawi. Formed by a fault in the Great Rift Valley, the ancient lake is always a highlight. On the northern shores we join farmers as they gather their harvest of Kilombero rice. A speciality grain known throughout Malawi for its quality and taste, at this cooperative it holds a special significance as the fair price they receive is making schooling accessible for farming families and funding scholarships for children in the community.
Discover your adventure at meetthepeopletours.co.uk | 0191 2651110 | traidcraft@skedaddle.co.uk
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Join us in June as we travel to meet the people of Malawi! Magical Malawi 01 June to 13 June 2019
Street Market
If you’ve been captured by the delicious aroma of Mzuzu coffee or want to see the rice harvest for yourself then join us in June as we travel to meet the people! For more information about our holidays in Malawi and around the world: Visit: www.meetthepeopletours.co.uk Email: info@skedaddle.com Call: 0191 2651110
meet the people tours
Martha – an organic coffee farmer at a Mzuzu cooperative. 7
40th Birthday Big Brew! It’s a big year for the Traidcraft Family – 40 years of fighting for a fairer and more just world.
To celebrate, we at Traidcraft Exchange are hosting an extra special Big Brew birthday party as part of Fairtrade Fortnight! If you have not yet already received a pack, you can order one from us free of charge.
THERE’S STILL TIME TO GET YOUR PACK Visit our site: www.traidcraftshop.co.uk /big-brew-pack-2019 Or call us on: 0191 497 6445
After a difficult year, Traidcraft plc has found a new structure and new hope for the future and is ready to celebrate 40 years of trading. We think there’s a lot to celebrate – from fair trade firsts to pioneering new directions, the Traidcraft story is an inspirational one, and you’re at the heart of it. Traidcraft Exchange are part of that too – and that’s why we are dedicating our Big Brew to celebrating 40 years of the Traidcraft story!
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Want to join us? To celebrate, we’re asking amazing supporters like you to fundraise for Traidcraft Exchange – and help even more people living in poverty get a better deal from trade. What better way to mark 40 years than by changing more lives for the better?
How? Whether by hosting a Big Brew, or taking on a ’40 themed challenge’ – baking 40 cakes to sell, walking 40 miles, swimming 40 lengths or wearing a silly hat for 40 days, we want you to join us in celebrating 40 years of fairness – after all, none of it would have happened without supporters like you.
Resources If you’d like help, sponsorship forms, collection envelopes, leaflets or other resources to help make your 40th celebrations a success, you can find them at www.traidcraft.org.uk/bigbrew, or give us a call – we’d love to hear about your plans!
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Fairtrade Fortnight Offers GEOMUESLI 18
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FEB - 11
TH
MARCH
15% OFF
GEOMUESLI Fruit & Nut 36870 (750g) Single | 48700 (5x750g) Case GEOMUESLI Exotic Fruit 46778 (750g) Single | 60264 (5x750g) Case
20%
Eat Your Hat Honduras Ground Coffee 34978 (200g) Single | 37608 (6x200g) Case Eat Your Hat Sumatra Ground Coffee 42508 (200g) Single | 48252 (6x200g) Case Eat Your Hat Uganda Ground Coffee 52910 (200g) Single | 58638 (6x200g) Case Eat Your Hat Zesty Monkey Ground Coffee 59470 (200g) Single | 65974 (6x200g) Case Eat Your Hat Espresso Coffee Beans 68782 (200g) Single | 29924 (6x200g) Case Singles £5.90 OFFER £4.72 Cases £31.80 OFFER £25.44
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FEB - 11
TH
MARCH
20% OFF
Divine Dark Chocolate with Mint 38350 (15x90g) Display Box 38574 (90g) Single
Singles £4.15 OFFER £3.52 Cases £18.75 OFFER £15.93
1 8 TH F E B - 1 1 TH M A R C H
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Divine Milk Chocolate with Orange 59728 (15x90g) Display Box 60588 (90g) Single
GEOMUESLI Very Berry 31796 (560g) Single | 67788 (5x560g) Case
E AT Y O U R H AT C O F F E E
D I V I N E C H O C O L AT E
OFF
Divine Dark Chocolate with Ginger & Orange 30018 (15x90g) Display Box 32900 (90g) Single Divine Dark Chocolate with Raspberries 43768 (15x90g) Display Box 49630 (90g) Single Divine Milk Chocolate with Toffee & Sea Salt 34274 (15x90g) Display Box 35962 (90g) Single Divine Dark Chocolate with Pink Himalayan Salt 41128 (15x90g) DISPLAY BOX 43724 (90g) Single Divine Dark Chocolate with Lemon & Juniper 53394 (15 x 90g) Display Box 53964 (90g) Single Singles £2.65 OFFER £2.12 Cases £36.75 OFFER £29.40
Fairtrade Fortnight Offers TRAIDCRAFT C H O C O L AT E
20% OFF
1 8 TH F E B - 1 1 TH M A R C H Traidcraft Fairtrade Organic Milk Chocolate with Praline 40610 (100g) Single | 38404 (10x100g) Case Traidcraft Fairtrade Organic Dark Chocolate Mint Cream 36186 (100g) Single | 35896 (10x100g) Case Traidcraft Fairtrade Organic Milk Chocolate 34018 (100g) Single | 31916 (10x100g) Case Traidcraft Fairtrade Organic 70% Dark Chocolate 29418 (100g) Single | 23962 (10x100g) Case Singles £2.65 OFFER £2.12 Cases £23.50 OFFER £18.80
Traidcraft Fairtrade Organic Milk Chocolate with Hazelnuts 50616 (100g) Single | 60452 (10x100g) Case Traidcraft Organic Dark Chocolate with Marzipan & Orange Liqueur 38610 (100g) Single | 61270 (10x100g) Case Singles £2.95 OFFER £2.36 Cases £26.50 OFFER £21.20
TRAIDCRAFT SUGARS
20%
1 8 TH F E B - 1 1 TH M A R C H
OFF
Traidcraft Fair Trade White Granulated Sugar 28074 (500g) Single | 66634 (6x500g) Case Traidcraft Fair Trade Raw Cane Sugar 69670 (500g) Single | 32518 (6x500g) Case Traidcraft Fair Trade Golden Granulated Sugar 25940 (500g) Single | 54738 (6x500g) Case Singles £1.60 OFFER £1.28 Cases £8.40 OFFER £6.72 Traidcraft Fair Trade Dark Muscovado Sugar 25620 (500g) Single | 62342 (6x500g) Case Traidcraft Fair Trade Demerara Sugar 56222 (500g) Single | 30068 (6x500g) Case Traidcraft Fair Trade Golden Caster Sugar 55132 (500g) Single | 63166 (6x500g) Case Traidcraft Fair Trade Light Brown Soft Sugar 24440 (500g) Single | 26642 (6x500g) Case Singles £1.65 OFFER £1.32 Cases £8.70 OFFER £6.96 Traidcraft White Fair Trade Sugar Sticks 52046 (approx 500x3g) Case Traidcraft Brown Fair Trade Sugar Sticks 66714 (approx 500x3g) Case £8.00 OFFER £6.40
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Important Product Updates Stem Ginger Cookies
Tropical Wholefoods
We are currently out of stock of the Stem Ginger Cookies, we had hoped that they would be back in stock in January. We are updating the packaging and also the ingredients used in the biscuits. The Stem ginger currently used in the biscuits is not fair trade because at the time this was not an available ingredient, it now is available. We are doing a line trial with this new ingredient in February and hope to get the product back in stock in March. Where an ingredient can be fair trade, it should be fair trade. In the meantime for those Ginger biscuit fans we do still have available the GEOBAKES Ginger Snap biscuits.
Our Store cupboard ingredients will be moving over into Tropical Wholefoods packaging, the products are exactly the same, we are working closer now with our friends at Tropical Wholefoods. Watch out for some new products in next months Bulletin!
GEOMUESLI
Meaningful Chocolate Company
We will be doing the last production run of GEOMUESLI Very Berry this month but the rest of the range will be continuing.
GEOBAR Last year saw the last production of our GEOBAR range. With the supermarkets no longer selling GEOBARS we were unable to sustain further production runs so the hard decision was taken to stop producing them.
Get to know us better... 12
Clean and Fair The Product range is being re-formulated with a different type of FairPalm oil, once we have confirmation that this product works we will be revieing the range and bringing back to you, I hope to update you with more progress on this next month.
Both Milk and Dark Easter eggs will be available as singles and cases to buy.
Divine The 35g and 90g will be back in the range along with the Easter range from Divine. Lizy White - Product Development
Traidcraft
@Traidcraft Traidcraft
@Traidcraft