Traidcraft July Bulletin 2022

Page 6

“This project had really taken us far” Back in 2018, we launched the Hidden Entrepreneur appeal – where your donations were doubled by the UK Government to help people in low-income countries build businesses and create a better future for their families and communities. Gladys Gathoni, farming entrepreneur, Meru County, Kenya

Four years later, we now want to share just what that appeal – and your generous support – has meant to communities in Meru County, Kenya. The region faces many challenges – the increasingly fragile climate is prone to severe droughts and because farmers are so isolated, it’s difficult to get the training, seeds and routes to market that are fundamental to a successful farming business. At the heart of all of these challenges are farmers like Gladys. When we started working with her, she already demonstrated the drive and commitment central to the Hidden Entrepreneur appeal. 6

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Credit: Traidcraft Exchange/Ian Gatere

She said… “If I have a lot of work to do, I just have to stretch myself, I just have to work a little harder every day to get all the work done.” Your donations – matched pound for pound by the UK government – supported amazing people like Gladys, who have all the talent and determination needed to succeed in Gladys and Julius Mwangi Maina, a trainer with the project Credit: Traidcraft Exchange/Ian Gatere


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