Seacell(TM): What's All The Fuss About?

SEACELL (TM)

So, what's all the fuss about?

You may have spotted a T-shirt made from SeaCell(TM) in our spring 2021 preview and wondered what on earth that meant. Well, that’s where we come in - we’re here to tell you all about this new, sustainable material, and why it’s so good for people and planet. Brace yourselves... WHAT IS SEACELL™?

What if we told you that the components which make up your favourite items of clothing didn’t have to involve farming or animals? What if they came from an abundant, sustainable resource, like seaweed? Yep, you read that right… seaweed. Welcome the innovative and progressive new fabric, SeaCell™. SeaCell™ is made from a brown algae called ascophyllum nodossum, also known as Knotted Wrack, which grows in the Icelandic Fjords. HOW IS SEACELL™ MADE?

Through a solventspinning process, cellulose is dissolved and mixed with washed and filtered seaweed, to create a sturdy yarn. This process locks in the beneficial properties of seaweed.

WHY IS SEACELL(TM) SO GOOD?

• It contains antioxidants that react with free radicals in the skin to neutralise them, thus slowing down ageing and reducing skin damage by the environment. • Nutrients from the seaweed are retained in the fibre, including iron, calcium, magnesium and

Vitamin E. The structure of the fabric promotes the transfer of these nutrients when the skin comes in contact with the fabric. • The fabric absorbs bodily moisture faster than cotton. • It’s wearable, breathable, absorbent, lightweight and soft. • The end product is 100% biodegradable. • Seaweed for use in SeaCell™ is collected by

Smartfiber AG (using a special machine with blades that do not cause any permanent damage). They harvest a batch of seaweed once every four years and cut it only above the regenerative part of the plant. This ensures that the seaweed isn't permanently damaged.

Cutting the upper portion of the plant in this manner encourages the plant to sprout more. • Seaweed in SeaCell™ is dried naturally and not subject to any chemical treatment, ensuring that the natural components of the plant are retained. • Since seaweed is renewable and the production method is extremely energy-efficient, this is one of the most eco-friendly fabrics around!

Thought Eliza Seacell(TM) Cream T-Shirt £39.95

Size 8 10220 Size 12 10222 Size 16 10224 Size 10 10221 Size 14 10223 Size 18 10225