Bulletin
ON THE ROAD
FAIRTRADE FORTNIGHT OFFERS
EASTER ESSENTIALS
T R A I D C R A F T S H O P. C O . U K
MARCH 2019
Welcome
Introducing
Sarah & Rio
Dear Friends,
What a terrific start to the year despite the challenges we have faced reconnecting some
Sarah
parts of our supply chain. This month’s bulletin contains the majority of the content of the talks given at the recent roadshows, and also
Content Strategist
introduces two new members of the team. Sarah will lead on online
As you all gear up for Easter events, we in
and offline content.
Gateshead will be planning our 40th birthday celebrations. We hope to be able to provide you with a pack to hold a celebratory event in your community, as well as hold a special service
Rio
here in the North East.
Digital Marketing
More details will be released as we have them,
Executive
but for now, thank you for all you are doing and as ever…
Rio will focus on digital
Happy fair trading!
presence across the website, email and
Matt
GS ASTER EG
social media.
Easter Flyers
Easter at Traidcraft
C H O C O L AT E E A S T E R E G G S
r egg fair trade Easte ithou t a tasty ied Fairtr ade certif are made from too. they do good te good , but
LOUS A N D FA B U F U N , FA I R
An Easter celebration isn’t complete without a tasty fair trade Easter egg to nibble on! All of our Easter eggs are made from Fairtrade certified chocolate, so not only do they taste good, but they do good too.
Easter at Traidcraft
LY Y U M M Y
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Remember, you can still order your SS19 Easter flyer in
F U N , FA I R A N D FA B U L O U S LY Y U M M Y
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bundles of 50 today! We have
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£23.94 | 25710 (6 eggs) £33 ate 47424 £4.50 | 50266 (6 eggs) s 48808 £5.95 hocola te Square
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The Real Easter Egg Milk Chocolate 47424 £4.50 | 25710 (6 eggs) £23.94 The Real EasterTangy Orange Chocolate with Chocolate Squares 48808 £5.95 | 50266 (6 £4.75 / 2. Divine Egg Dark late eggs) £33 Choco Mini Eggs 25428 / 3. Divine Milk Foiled Easter (6 x 100g) £33 70% Choco late rs Milk & 1. Divine Dark (100g) £5 | 59208 Flight of Flavou Easter Egg 59928 £4.75 / 4. Divine / 5. Divine Milk Milk Choco late Mini Eggs 49188 x 100g) £43.20 Foiled Easter Egg with £8 | 44492 (6 Easter (100g) Hazeln ut Praline 39458 Luxury Selection Choco late £4.75 late Easter Egg / 6. Divine Milk White Choco Mini Eggs 35646 43446 £4.75 Easter Eggs Foiled Box led Easter Milk Choco late late Easter Egg Choco late Speck £10 / 7. Divine / 9. Divine Choco Eggs 62084 69662 £10 Praline Mini rn Easter Egg x 120g) Divine£27 70% Dark Chocolate Luxury Choco late Popco £5 | 26864 (6 8. Divine Milk 25778 (120g) Easter Egg with Mini Eggs 29078 LINE E O N£10.00
V- E G G - A N
DELIGHTS
SPRING
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MOR DISCOVER Divine Pink Himalayan Salt Dark O. U K F T S H O P. CChocolate Easter Egg
TRAIDCRA
34356 (100g) £5 37400 (6 x 100g) £27
Divine Hazelnut Truffle Dark Chocolate Easter Egg 31782 (100g) £5 33554 (6 x 100g) £27
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included some lovely FSC
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certified greeting cards and a glorious range of yummy, fair
1. Divine Dark 70% Chocolate Foiled Easter Mini Eggs 25428 £4.75 / 2. Divine Tangy Orange Milk Chocolate Easter Egg 59928 (100g) £5 | 59208 (6 x 100g) £33 / 3. Divine Milk Chocolate Hazelnut Praline Foiled Easter Mini Eggs 49188 £4.75 / 4. Divine Flight of Flavours Milk & White Chocolate Easter Egg Selection 39458 (100g) £8 | 44492 (6 x 100g) £43.20 / 5. Divine Milk Chocolate Speckled Easter Eggs 43446 £4.75 / 6. Divine Milk Chocolate Luxury Easter Egg with Praline Mini Eggs 62084 £10 / 7. Divine Milk Chocolate Foiled Easter Mini Eggs 35646 £4.75 8. Divine Milk Chocolate Popcorn Easter Egg 69662 £10 / 9. Divine Chocolate Easter Egg Box 25778 (120g) £5 | 26864 (6 x 120g) £27
SPRING
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DISCOVER MORE ONLINE
T R A I D C R A F T S H O P. C O . U K
trade chocolate eggs. FREE 37322
Fairtrade Fortnight In case you missed the memo, it’s Fairtrade Fortnight! Key Points You Need to Know About Fairtrade Fortnight...
“Fair trade means so many different things to so many different people. For landless women in Honduras whose husbands have all fled north to avoid the drug cartels, it means an economic alternative to decamping to the slums
When is Fairtrade Fortnight 2019? 25th February
where they and their children risk human and/or sex
to 10th March 2019
trafficking. For a concerned consumer in Britain, it
What is Fairtrade Fortnight? During the two
offers one small, anonymous opportunity to show
weeks of Fairtrade Fortnight, thousands of
solidarity with poorer communities in the developing
companies, groups and individuals in the UK
world. For an international trader moving hundreds of
come together to celebrate the people who grow
containers of raw materials a day, it means yet another
our food, who are often exploited and badly paid.
certification process that needs to be completed.
What is Fairtrade Fortnight’s Focus This Year?
For the small indigenous community picking wild tea
The focus this year is on the people, particularly
in the golden triangle around Thailand and Laos, it is
the women, who grow the cocoa which goes into
an alternative to harvesting opium. For the committed
fair trade chocolate.
volunteer trying to explain that international trade is unjust, it is a handy tool to make very complex issues approachable and understandable. To many individual
What Does Fair Trade Mean to You? During the weeks preceding Fairtrade Fortnight and during the fortnight itself, we’re having a think about our own relationships with fair trade and what it means to us. This question has certainly got the old grey matter working in our office, and we’ve discovered that each and every individual has a truly unique relationship with fair trade. Here’s an insight into what fair trade means to some of us.
children, particularly girls, who have grown up with the benefits of education in their communities, it offers an escape from grinding poverty. For some communities, it has meant the chance to invest in alternative money-making schemes to minimize the risk of 100% reliance on cash crops.
Go to our blog to read more;
traidcraftshop.co.uk/blog
For me, it means having a purpose.”
Robin
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Fairtrade Fortnight Offers GEOMUESLI 18
TH
FEB - 11
TH
MARCH
15% OFF
Singles £4.15 OFFER £3.53 Cases £18.75 OFFER £15.94
20%
Eat Your Hat Honduras Ground Coffee 34978 (200g) Single | 37608 (6x200g) Case Eat Your Hat Sumatra Ground Coffee 42508 (200g) Single | 48252 (6x200g) Case Eat Your Hat Uganda Ground Coffee 52910 (200g) Single | 58638 (6x200g) Case Eat Your Hat Zesty Monkey Ground Coffee 59470 (200g) Single | 65974 (6x200g) Case Eat Your Hat Espresso Coffee Beans 68782 (200g) Single | 29924 (6x200g) Case Singles £5.90 OFFER £4.72 Cases £31.80 OFFER £25.44
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FEB - 11
TH
MARCH
20% OFF
Divine Dark Chocolate with Mint 38350 (15x90g) Display Box 38574 (90g) Single
GEOMUESLI Very Berry 31796 (560g) Single | 67788 (5x560g) Case
1 8 TH F E B - 1 1 TH M A R C H
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TH
Divine Milk Chocolate with Orange 59728 (15x90g) Display Box 60588 (90g) Single
GEOMUESLI Fruit & Nut 36870 (750g) Single | 48700 (5x750g) Case GEOMUESLI Exotic Fruit 46778 (750g) Single | 60264 (5x750g) Case
E AT YO U R H AT C O F F E E
D I V I N E C H O C O L AT E
OFF
Divine Dark Chocolate with Ginger & Orange 30018 (15x90g) Display Box 32900 (90g) Single Divine Dark Chocolate with Raspberries 43768 (15x90g) Display Box 49630 (90g) Single Divine Milk Chocolate with Toffee & Sea Salt 34274 (15x90g) Display Box 35962 (90g) Single Divine Dark Chocolate with Pink Himalayan Salt 41128 (15x90g) DISPLAY BOX 43724 (90g) Single Divine Dark Chocolate with Lemon & Juniper 53394 (15 x 90g) Display Box 53964 (90g) Single Singles £2.65 OFFER £2.12 Cases £36.75 OFFER £29.40
S H O RT S H E L F L I F E I N S TA N T C O F F E E BEST BEFORE 10
TH
50%
MARCH
OFF
Short Shelf Life Traidcraft Freeze Dried Decaff Coffee 65614 (450g) Single | 61664 (6x450g) Case Singles £19.45 OFFER £9.72 Cases £105 OFFER £52.50
TRAIDCRAFT C H O C O L AT E
20% OFF
1 8 TH F E B - 1 1 TH M A R C H Traidcraft Fairtrade Organic Milk Chocolate with Praline 40610 (100g) Single | 38404 (10x100g) Case Traidcraft Fairtrade Organic Dark Chocolate Mint Cream 36186 (100g) Single | 35896 (10x100g) Case Traidcraft Fairtrade Organic Milk Chocolate 34018 (100g) Single | 31916 (10x100g) Case
TRAIDCRAFT SUGARS 1 8 TH F E B - 1 1 TH M A R C H
OFF
Traidcraft Fair Trade White Granulated Sugar 28074 (500g) Single | 66634 (6x500g) Case Traidcraft Fair Trade Golden Granulated Sugar 25940 (500g) Single | 54738 (6x500g) Case Singles £1.60 OFFER £1.28 Cases £8.40 OFFER £6.72 Traidcraft Fair Trade Dark Muscovado Sugar 25620 (500g) Single | 62342 (6x500g) Case Traidcraft Fair Trade Light Brown Soft Sugar 24440 (500g) Single | 26642 (6x500g) Case
Traidcraft Fairtrade Organic Milk Chocolate with Hazelnuts 50616 (100g) Single | 60452 (10x100g) Case
Singles £1.65 OFFER £1.32 Cases £8.70 OFFER £6.96
Traidcraft Organic Dark Chocolate with Marzipan & Orange Liqueur 38610 (100g) Single | 61270 (10x100g) Case
Traidcraft White Fair Trade Sugar Sticks 52046 (approx 500x3g) Case
Singles £2.95 OFFER £2.36 Cases £26.50 OFFER £21.20
20%
Traidcraft Brown Fair Trade Sugar Sticks 66714 (approx 500x3g) Case £8.00 OFFER £6.40
Traidcraft Fairtrade Organic Muscovado White Chocolate 28846 (100g) Single | 36330 (10x100g) Case Singles £2.65 OFFER £2.12 Cases £23.50 OFFER £18.80
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Are there any values that you are willing to fight for? Go to prison for? Die for? I suspect that most of you will be slightly taken aback by that question, if not somewhat embarrassed. Apart from the obvious, (Brexit) we are, by and large, a compromise seeking nation not prone to outbursts of civil disobedience. Getting passionate about something is, quite honestly, a bit juvenile and awkward for friends and family to deal with. It’s certainly getting harder to be passionate about fair trade when even the most frequently boycotted and despised food multi-nationals have their token range of ethical products on the shelves. And in any case, what really is fair trade nowadays? What exactly are we fighting for? Ask 10 different people and you will get the proverbial 20 different answers. At Traidcraft, as we reboot the company, we have recently been spending time trying to capture precisely what it is that we are passionate about, because if we are not passionate, then what is the point? We’d just be selling products without a purpose. (If you really want to know about how to get arrested, do keep reading by the way.)
We found that there were exactly three things we agreed on, which, given that there are 12 of us, came as a bit of a surprise. 6
Firstly, we are actively, openly, noisily passionate about equality: gender, sex, religion, opportunity, regardless of background, heritage, experience or inheritance. It’s possible to be in agreement with all of this, of course, but it is quite a different thing to fight for it. It is, thanks to a few, quite remarkable individuals that we have what is today known as the “Universal Declaration of Human Rights.” Between the end of World War II and the start of the Cold War, just as the UN was being established in New York, Eleanor Roosevelt and a small team of international diplomats pulled together one of our richest heritages. When we promote fair trade we promote international co-operation and respect for each other. For us, fair trade is about social justice. Secondly, we burn strongly for trade justice. 40 years of fair trade has done nothing to counter the incredible power imbalances in international trade. It’s provided an alternative for a few lucky groups, but world-wide the impact has been negligible. It’s not easy to understand this unless you experience it first hand, but when a company that trades more than 10% of the world’s cocoa comes to your cooperative and tells you exactly what price you will be getting for your few measly tonnes of cocoa, you don’t enter into negotiations. You doff your cap, you take what’s given, and you don’t complain lest you are boycotted the following year. For us, fair trade is about economic justice.
Thirdly, we are increasingly concerned and worried about the killer effects that climate change is having on our partners. The reality of climate change will not hit us in the UK for a few years yet. For producers who are reliant on fickle weather patterns and fragile eco systems, the pain has already started. And of course, one bad harvest means debt, often at ruinous interest rates, or a move to the shanty towns and slums of the many new megacities. We don’t feel the pain – (yet) – but if the poor small holders, who produce 70% of the world’s crops can no longer harvest, we will feel it sooner rather than later. For us, trade is about environmental justice.
So, would we really be willing to get arrested for any of this? In Columbia, members of the Communidad de la Paz (Peace community) were willing to risk death throughout the long guerrilla war between the FARC and the government by refusing admission or passage to anyone carrying weapons through their lands. Volunteers from around the world agreed to spend months sleeping with the farmers to “protect” them. Social justice to the point of death, anyone...?
being taken by the government. Their goal is to address the real issues created by runaway climate change. Have a look at Extinction Rebellion online – and be inspired. These are serious, thoughtful and highly profession academics who are prepared to go to prison because the cause is too urgent. Environmental justice even in the polite UK?
At Traidcraft we have begun by challenging ourselves. Where is our passion? What will we fight for? Well, the above is just a part of what we’re thinking, and month by month we want to start sharing with you more of our thoughts. We hope you will be inspired as we change our culture from one of “being terribly polite” to one of being something more challenging. Others are prepared to go to the wire for their values, and we owe it to the millions in poverty to make a stand for their social, economic and environmental rights. Who knows, the next bulletin may be being written from a police cell…!
For years, right wing paramilitaries ravaged throughout Latin America ensuring that cooperative leaders were quickly and effectively silenced. Some of the best-known fruit brands like Ffyfes, Del Monte, Chiquita and Dole stand accused of human rights abuses in the name of profit. Economic justice for torture? And here in the UK, there is right now a group of climate scientists and academics who are utterly appalled at the science they are observing, compared with the lack of action 7
On the Road Again, a Report... Over the last few weeks we have held two roadshows in London and Birmingham, as well as two satellite fair trader information events in Nottingham and Fleet. In total, we have met with around 300 fair traders and retailers, sharing with them the journey of Traidcraft over the last five months. We have also been able to speak at Manchester and Leicester Cathedrals, as part of their Fairtrade Fortnight celebrations. For those of you who have not been able to attend one these events, here is a summary of the talks given. If you have a group of local fair traders you would like to gather, we would be delighted to attend and facilitate where possible.
Autumn Winter 2018 In October last year we conducted our usual Autumn tour, at which we said that this was truly a ‘make or break’ year for Traidcraft. Our turnaround plans to separate the charity from the PLC and put both organisations on a solid footing had hit a series of bumps in the road. While Traidcraft Exchange was flourishing, the PLC was experiencing difficulties. We buy most of our stock in U.S. dollars. Post referendum, the pound dropped against the dollar, and while we managed to hedge some monies, it was not enough to cover the estimated 27% increase in the costs of goods. We also invested in a new web shop, as the one we had was ten years old and not fit for purpose. Initial testing went well. However, when the web shop went live, many glitches were found. This led to literally tens of thousands of abandoned baskets and thousands of customers looking elsewhere.
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We have not been immune to the difficulties that large retailers like House of Fraser, Debenhams and Pound World (as well as others) have faced. 2018 has proved to be a truly difficult generally for retailers in the UK. While we were on the road, poor sales led the board to make the tough decision to announce that Traidcraft may have to cease trading at the end of the year. As a values based, alternative trading company, we had the opportunity to show the world that if we were to close, this is how it should be done, without a penny being owed to staff, creditors or suppliers. After the announcement, a group of four staff got together and looked to see if there was any part of the business that could be saved. After three weeks of development, a business plan was created and submitted to the board. The board commissioned an independent party to do due diligence on the plan and to confirm its viability. In early December the plan was given the green light, job descriptions written and all staff were invited to apply if interested.
The Plan
The Ethos
The plan is relatively simple; to bring a focused product offering, under a single brand, to a focused customer group. While there are many structural changes that also needed to be addressed, the main issue for Traidcraft is that our position as a fair trade pioneer had led to us trying to be, ‘all things fair trade, to all people.’ As a result, Triadcraft was spread too thinly. There are several successful fair trade companies out there and the thing they all have in common is focus.
Traidcraft will continue to put the principles of fair trade into commercial practice. As custodians of Traidcraft, the team want to take the pioneering spirit of those who went before us and continue to break the rules, speaking ‘truth to power’, we will combine our historic battle for equality with a desire to protect the environment through sustainable and organic products.
Initially, we will be focusing our product offering on grocery. Craft, while profitable is a very seasonal product group. We need to budget on constant, regular, repeat custom while we rebuild. The full range of products was published in the January bulletin. As each product’s packaging runs out, we will review the type of packaging used, redesign and bring it under the Traidcraft brand. Many of the craft producers we work with now have other UK outlets for their products through the British association of Fair Trade Suppliers and Shops (BAFTS). We will have a small craft range of around 30 products that we will source from BAFTS members. This means we can keep a closer control on costs, quality and quantity of stock being purchased. This core range will be topped up seasonally with additional lines at Christmas and Easter. We will also be continuing to stock Easter, Christmas and everyday cards.
We don’t want to lecture people on the amount they consume, just encourage them to buy enough for their needs, while making sure they pay enough. By doing this we are saying that Traidcraft has had enough of the injustices of this world caused by unethical trade. In making sure that the people who produce the item being bought have received enough, and that planet has been treated right in the process, we can truly make a difference as an alternative trading organisation.
We also believe the future of fair trade is transparency. Over the coming months we will start to share exactly how our products benefit the producer financially, how they impact the environment and how we operate as a business. Finally, we want to be a member led organisation. One that give its members a say in how it operates and business decisions we make. We will be exploring these themes over the course of the year, with a view to launching both programmes either late this year or early 2020.
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The Structure We have removed much of the historic hierarchy and are exploring working in a flattened, Holacratic structure. This will make us more agile and able to make decisions quicker. Each member of the team now has a high level of autonomy to make decisions. They also have a higher level of accountability to one another. We have also flattened our pay structure, there are now only two pay-bands and the difference between the highest and lowest paid members of the team has been reduced.
A Slow Start We could only take 12 people into this new venture. At the end of December, we said goodbye to many friends and colleagues. Our offices were a sad and difficult place to be, as literally hundreds of years of experience left the building. With so many people leaving and the Christmas trading period being upon us, we could only really get going in January. One of the disadvantages of being transparent is that when we announced we may have to cease trading, many of our suppliers removed our credit with them. In addition, our manufactures, assuming we would not be here in 2019, did not reorder packaging. So, while delighted we were continuing to trade, we did not have any packaging available. These issues are now resolved, but turning the taps back on has taken a little longer than we had hoped. The really good news is that sales for January and February have been on target and the Spring catalogue (which would normally have been completed in October, but was only started in January) will be ready for the end of March. I was asked at one event, “what can we do to help?” There are three things…
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Please keep going… we know it can be frustrating not hearing from us and we will improve our communication with you all. As a PLC, we cannot always share everything that is going on. Thank you for your amazing response over Christmas. We would not be here now with the opportunity to keep going without it. Please pray… Traidcraft was founded on Christian principles. As I reflect on the last five months, I can see how God’s hand has been upon us. Please, if you are of a religious persuasion, pray for the team as we continue to rebuild. Please keep us accountable… to the plans we have and the dream we have to break the rules, make a difference, and make fairness the norm.
Matt
Fair Trader Feedback Thanks Matt, Jo and Kirsty for bringing us news of all your hard work and future plans, and all the reduced stock for our stalls. An inspiring and enjoyable morning x
Maggie Thanks Matt & your lovely team for all your hard work today & Matt for your informative & encouraging talk. Here's to a brave & fair future.
Really appreciate everyone’s hard work. You certainly go the extra mile - or should that be miles?
Thank you again and have a safe journey home.
Sue
Ruth
Many thanks Matt and Team Traidcraft for an excellent Roadshow and for sharing your vision for the future of Traidcraft.
Dear Matt,
I just wanted to pass on some very positive comments from the Fair Trader at my church who was at the event on Saturday. She said it was the best one she had been to, and said that you, personally, had been brilliant, you had got the tone exactly right, had spoken to people’s faith, and had been ‘mint’.
So well done - realise it is all a bit of a struggle - but hope you know that the Board and so many customers/supporters/fair traders are wishing you on to success. Well done and best wishes,
Jenny 11
Tropical Wholefoods Snack Bar Review We were over the moon when three of the latest flavours of Tropical Wholefoods’ fruit bars landed on our desk for us to review. It’s a tough job, but somebody’s got to do it. Coming highly rated, with no artificial additives, colourings or preservatives and promising to be ‘bursting with flavour’, it’s time to see for ourselves what all the fuss is about.
The great thing about Tropical Wholefoods is that they pay fair prices in advance, develop and market the farmers’ products and share useful technology and experience with overseas partners. Starting its life in Uganda in the early 1990s, Tropical Wholefoods began helping Ugandan farmers sell their fruits at good prices in European markets.
Firstly, let’s have a look at these bars in a little more detail. We’ve got three different flavours to choose from; apricot and raisin, date and walnut and pineapple and cashew. All 100% organic, low saturated fat bars, suitable for vegans and a great source of fibre – they’re ticking all the boxes so far.
They realised that the best way to do this sustainably was to solar dry the fruit, as this adds value, extends shelf life, makes fruit more transportable, retains waste at the source and uses only renewable energy. It also means that for the consumer, fruits are even more tasty, as they are dried when fresh and ripe so true flavours are captured – which bodes well for our review. With this in mind, let’s get down to the tasting.
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Organic Apricot & Raisin Bar Made with a medley of organic ingredients including rolled oats, Hunza apricots, raisins, barley flakes, apricot kernels, apple juice and sunflower oil, we started on a high with the apricot and raisin bar. Very soft, chewy and moist, the strong flavours immediately surface and the promise of a ‘flavour burst’ was certainly delivered. The compacted oats and fruit make for a welcome dense mouthful, and, although a sweet treat, you can’t help but feeling like it’s a wholesome and healthy one, too. Coming with 2.4g per bar, this one is packed with the highest percentage of fibre, which is an essential part of a healthy diet.
Organic Date & Walnut Bar The Tropical Wholefoods Date and Walnut bar sent waves through our office. Made up of 35% oats, the high fruit content is evident before you’ve even taken your first bite. The delightful, naturally sweet aroma hits and the taste to follow does not disappoint. With a soft, almost caramel-like texture, this strong, sweet bar almost melts in the mouth, complemented by the crunchy walnut pieces which follow. With 2.6g of protein and 1.8g of fibre, this nourishing bar is packed with wholesome goodness and if you’re a fan of dates, you will not be disappointed.
Organic Pineapple & Cashew Nut Bar Last, but by no means least, the pineapple and cashew fruit bar. This one is much tangier than the others, which isn’t a bad thing! A real taste bud tingler, the pineapple and cashew bar is the perfect blend of bitter, interspersed with sweet bursts of pineapple. The bar itself has a harder and more rigid consistency than its counterparts, which adds a welcome element of density and almost makes the wholesome fibre palpable. With no artificial additives, colourings or preservatives, we may have just found our latest guilt-free, sweet treat.
If we’ve sufficiently whetted your appetite, why not give Tropical Wholefoods’ new snack bar range a try for yourself and let us know which is your favourite? 13
Egg-squisite Easter Collection F U N , F A I R A N D F A B U L O U S LY Y U M M Y
Easter is a wonderful time of year, and now is a better time than ever to stock up on those Easter essentials! Our 2019 Easter range is our best yet, with a lovely selection of Easter cards to choose from and delicious fair trade chocolate Easter eggs for all ages to enjoy.
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1. Divine Dark 70% Chocolate Foiled Easter Mini Eggs 25428 £4.75 / 2. Divine Tangy Orange Milk Chocolate Easter Egg 59928 (100g) £5 | 59208 (6 x 100g) £27 / 3. Divine Milk Chocolate Hazelnut Praline Foiled Easter Mini Eggs 49188 £4.75 / 4. Divine Flight of Flavours Milk & White Chocolate Easter Egg Selection 39458 (100g) £8 | 44492 (6 x 100g) £43.20 / 5. Divine Milk Chocolate Speckled Easter Eggs 43446 £4.75 / 6. Divine Milk Chocolate Luxury Easter Egg with Praline Mini Eggs 62084 £10 / 7. Divine Milk Chocolate Foiled Easter Mini Eggs 35646 £4.75 8. Divine Milk Chocolate Popcorn Easter Egg 69662 £10 / 9. Divine Chocolate Easter Egg Box 25778 (120g) £5 | 26864 (6 x 120g) £27
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The Real Easter Egg Dark Chocolate 48808 Single £5.95 | 50266 (6 eggs) £33
The Real Easter Egg Milk Chocolate 47424 Single £4.50 | 25710 (6 eggs) £23.94
Easter Cards
Easter Floral Cards Pack of 6 40936 £4.50
Easter Religious Cards Pack of 6 39422 £4.50
Easter Fun Cards Pack of 6 44554 £4.50 15
WIN
A TRIP TO M AC H U P I C C H U
Cafedirect Competition
+ 1 00’s OF OTH E R PRIZES
Our friends at Cafédirect are offering the chance to win a trip to the source of your favourite coffee, Machu Picchu, along with 100s of other fantastic prizes. If you’d like to enter, check out their website cafedirect.co.uk
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Meet the Makers
If you’re passionate about fair trade and want to meet the people behind the products you know and love, why not embark upon the adventure of a lifetime in 2019 and join us on a Meet the People tour.
Inspiring Fair Trade Holidays We travel in small groups and enjoy the sights, sounds and tastes of the country and its cultural heritage, visiting fair trade producers far from the tourist trail.
Upcoming Tour Programme Cuba
23rd March to 6th April
Malawi
1st to 13th June
Eswatini (Swaziland) 10th to 21st June Thailand
21st July to 3rd August
Inca Trails in Peru
31st July to 12th August
Spectacular Peru
4th to 15th September
Northern India
9th to 23rd October
Chile
19th to 30th October
Vietnam
22nd October to 7th November
Ghana
26th October to 7th November
Nepal
2nd to 15th November
Bangladesh
3rd to 16th November
Costa Rica
23rd November to 5th December
Southern India
18th January to 2nd February 2020
Sri Lanka
6th to 21st February 2020
Western India
15th February to 1st March 2020
Incredible scenery, inspirational people‌
For more information visit www.meetthepeopletours.co.uk To receive your brochure or for up to date availability contact Hannah or Lizzie on info@skedaddle.com or by phone at 0191 2651110
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Clearance Sale Don’t forget, our clearance sale continues with some fantastic bargains to be had! With up to 80% off some of your favourite products, why not see how much you could save? All of our makers, crafters and growers have been paid fairly and in full, so these discounts are on us!
Reindeer & Bauble Roll Wrap FSC Certified twin pack of 3m rolls. Sourced in the UK. 3m x 70cm. 44488 WAS £5.95 NOW £3.50
Reindeer & Kraft House Roll Wrap FSC Certified twin pack of 3m rolls. Sourced in the UK. 3m x 70cm. 27340 WAS £5.95 NOW £3.50
Joy, Hope, Peace, Glory 20 pack of 4 designs. H9.5 x W9.5cm. 57782 WAS £4.95 NOW £3
Shepherd Boy 10 pack. H17.1 x W12.1cm. 54732 WAS £3.75 NOW £1.50 18
The Night Before Christmas 10 pack. H13.7 x W13.7cm. 39334 WAS £3.75 NOW £1.50
62% OFF
Mary and Child 10 pack. H17.1 x W12.1cm. 41656 WAS £3.95 NOW £1.50
53% OFF Reindeer Wine Bottle Holder Painted fibre board by Gospel House. H25.5 x L41cm. 40984 WAS £14 NOW £6.50
White Marble Candlestand (Set of 2) Baswara stone. 37898 WAS £17 NOW £8
White Frosted Dinner Candles 60432 WAS £4.95 NOW £2
Cream Dinner Candles 33078 WAS £4.95 NOW £2
60% OFF
Grey Slate Candle Plate Handcrafted slate. L25 cm x W25 cm x H1.3-1.6 cm 57488 WAS £20 NOW £8
Silver Foil Dimpled Tea Light Holder Glass. H10cm x D6.5cm 64190 WAS £8 NOW £3.50 19
Update From Kate With Fairtrade Fortnight in full swing, we want to say a huge thank you to all of you who are holding Birthday Big Brews, taking on 40th Birthday challenges, sacrificing for Lent or raising money for Traidcraft Exchange in your own amazing ways.
Don’t forget – it’s not too late to get involved. You can get in touch with Traidcraft Exchange on 0191 497 6445, or go to www.traidcraft.org. uk/bigbrew for further resources. We’ll send you everything you need to fundraise for a brighter, fairer future. After all, fighting for trade justice doesn’t end with Fairtrade Fortnight… Amazing supporters like you have been sending us photos and updates from up and down the country – please send us an email on hello@traidcraft.org if you’ve got a story to share, and we’d love to publish it on our website or social media.
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Easter Appeal
A time for reflection and new hope in Southern Senegal 2019 is a challenging year for the Traidcraft family. For Traidcraft Exchange, our income has been affected by the falling value of the pound and the changes the plc has been forced to make. To steward our resources more effectively, we’ve decided to send out only two appeals a year – one at Easter and one at Christmas. We hope this means that our dedicated supporters can plan their giving and continue to join our fight for trade justice. This year’s Easter appeal focuses on the new hope our West African based project is bringing to extremely poor communities in the post conflict region of Southern Senegal. Through fruit and friendship, your support could help change lives for vulnerable women and their families. If you’d like to receive a copy, or are keen to learn more about how you can support the appeal by sharing it in your community, do get in in touch at hello@traidcraft. org ! Take a sneak peak at the appeal here: www.traidcraft.org.uk/senegal
Exciting tea news! Last month, PG Tips – the UK’s most popular tea brand – became the fifth big tea brand to publish their supplier list in response to our ‘Who Picked My Tea?’ campaign. This is absolutely brilliant and it shows what we can achieve together. With five out of six big brands publishing, we are shifting the norm from secrecy to transparency – a vital step to address the appalling conditions on tea estates in Assam.
Now, we’ve just got one big brand left to convince: Typhoo. So, to ramp up the pressure, we’ve launched a new ‘Ty-Whoo picked my tea?’ action. Please join us by sending them a quick email or order our Ty-Whoo postcards – the perfect addition to your Big Brew! 21
New Product Launches Tropical Wholefoods
Why have we picked four bars?
We now have a Fairtrade and organic snack bar option back in stock, this time from Tropical Wholefoods. This is our first product launch where we have introduced a minimum order. For these bars, you will need to buy four or more bars; there will not be the option to buy one bar on its own (or two or three). You will be able to purchase between four and 24 bars. Ideally, we would like you to buy the whole case, meaning you’ll get a greater discount!
• You would get four or five bars in a multipack, so this is a suitable quantity.
• It needs to be commercially viable for Traidcraft to send out these products, it costs us the same to pick one bar as it does to pick one case that contains 24 bars.
Muscovado White Chocolate After many months, we finally have the Muscovado white chocolate in stock. We hope you enjoy munching this chocolate as much as we do at the Traidcraft office! This Organic, fair trade chocolate has a subtle sweetness and a hint of caramel from the Muscovado whole cane sugar. This exquisite flavour comes from the sugar used from Alter Trade Mascobado; for more information on the sugar, see here. With real cocoa butter, no emulsifiers (the chocolate is mixed for longer) and fair trade milk from Cooperative Milchwerke Berchtesgadener, this product is the best of the best. Traidcraft Fairtrade Organic Muscovado White Chocolate 28846 (100g) Single | 36330 (10x100g) Case Singles £2.65 OFFER £2.12 Cases £23.50 OFFER £18.80
O N O F F E R U N T I L 1 1 TH M A R C H 22
20% OFF
Important Product Updates Cookies Shortbread fingers, Fairbreak Cookies, Fruit and Oat 45g and 180g packs should be available on Monday 4th March, Chocolate Cookies should be produced Tuesday 5th March and be available the next day. We apologise for this delay and we continue to work on the Stem Ginger Cookies to make as much of the ingredients as possible fair trade.
Clean and Fair
Penne Pasta
Tissue Range
We need to complete further testing to successfully re-formulate the cleaning range with a different FairPalm oil. We want to make sure we deliver the same excellent product as we have previously. We need to spend some time getting it right and are working closely with the manufacturers to deliver this.
We have been out of stock of pasta as we ran out of packaging and missed the next production slot. The Pasta will be back in stock early March, however in different branded packaging from Altromercato in Italy. The pasta is the same pasta.
We will be continuing with the Traidcraft toilet roll and kitchen roll. However, because of the very high minimum order to print the tissue boxes, the tissues will not be continuing. We still have stock coming in for spring but once they are gone, they are gone.
Lizy White Product Development
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Traidcraft @Traidcraft Traidcraft @Traidcraft 23