Marketing
Brands and conversations are investments in customer relationships. Your people have to live the brand, understand values and appreciate their impact on the customer experience as you drive growth, launch new initiatives and compete in new markets. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
brand values
Essential to maintain the investment in your brand and its value on your balance sheet. Get your people to stay on brand in their thoughts, actions and interactions. Build your balance sheet. Learning Objectives: s Identify brand values s Link brand values to corporate values to personal values to activities s Understand the value of the brand and your behaviors and decisions that support this investment
competitive environment How is our brand an investment?
Brand values are so conceptual, more for the creative types.
Being able to identify the competition in order to drive market share and grow revenue. Learning Objectives: s Understand how, where and when we compete and with whom s Compare and contrast our strengths and weaknesses with our competition s Counter weaknesses and articulate strengths
customer touchpoint Exceed expectations
How do I counter their claim when people ask?
How about we do this as a way to beat...
Ensure that the entire enterprise supports the customer, their experience and interaction. Your competitive advantage depends on it. Help your people understand how to behave and how to recover when things go wrong. Raise customer satisfaction scores. Learning Objectives: s Identify customer value at each touchpoint and link to your behavior s Understand how values change and how to react to that value when things go wrong s Identify how I impact the experience
I hate dealing with customers; I can’t seem to please them!
It’s not my fault. How should I respond?
Executive How does this fit in?
You manage a paradox: organizational complexity is a reality, yet simplicity is demanded. Strategic changes, new business models, new leadership, growth and M&A are all major issues, are highly conceptual, and need to be imbedded. When people embrace your initiatives, they are aligned, increasing their contribution and delivering high performance through better decisions and sound judgement. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
Why are we doing this?
vision
strategy
Improve leadership effectiveness and alignment by having buy-in to a concrete and clear organizational vision. The rally point for all decisions and behaviors.
This is how we’ll get there!
Learning Objectives: s Know what the objectives of the organization are s Understand how to know if the organization is on track s Identify where you fit in and what your priorities are
Build the ultimate map. The Why and When that guides investment, people and activities. Learning Objectives: s Make the link between vision and strategy s Articulate why and when activities and actions will be taken and where you fit in s Show how my behavior supports the strategy
journey
How do I create value?
Drive understanding of the history and DNA of the organization in order to improve decision making. Learning Objectives: s Know the company’s history and how the history will impact the future s Link to culture and values s Link to strategy and vision
Haven’t we tried this before?
I wonder if...
H.R.
People, are crucial, and critical, but complex. Managing change, leading orientation and onboarding, managing talent, assign roles and measuring performance. Engaging employees, training and development, building capacity and ensuring a good people fit are just some of the challenges that you face. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
culture and behaviors
Align corporate culture and behaviors to improve performance, raise employee survey results and decrease churn. Learning Objectives: s Understand the organizational culture and links to individual behaviors s Manage exceptions and discipline s Understand how you impact culture and alter your behavior
managing change
Is this place for me?
Change again?
But that’s wrong? Right?
NEW!
Decrease resistance to change, and build a positive reaction to critical programs the business is undertaking. Learning Objectives: s Understand the rationale for the change s Identify positive results that impact you s Understand how this change aligns with organizational goals
roles and responsibilities My Role How will I be evaluated? Why are we going though all of this?
Not again!
Cool, when do I need to get involved?
Who does what? When?
My Resp
s
onsibilit
ies
Improve effectiveness and performance by clearly articulating roles and activities. Break down silos and encourage synergy. Learning Objectives: s Understand roles required and inter-relationships s Define your responsibilities and how to meet those and make the link to evaluation models and balanced scorecard s Identify how your role impacts others
Operations
Operating procedures, movement of materials, profit and safety, all in real-time, that’s your environment, the ultimate big picture. Your people need to comprehend the nuts and bolts of the operation, the processes, the flow of activities and the internal system that creates value. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
process
Improve compliance, reduce deviations and ensure business optimization by driving process improvements. Learning Objectives: s Build the correct swim-lanes of people, activities, artifacts and responsibilities s Understand the links within the organizational process s Identify your role in the process, the outcome and how you impact others, up and down stream, both positively and negatively I don’t read flow diagrams.
Just tell me where and when!
health and safety operating environment
Hello!
Maintain a positive safety record and exceed your commitment to people and the environment. Learning Objectives: s Comply with policy and procedures s Practice what to do in the event of an incident s Identify health and safety risks in the environment
Increase organizational awareness of the big picture and drive to the heart of your operations.
What do we do exactly?
What do we do in the event of...
Let’s just cut these corners, it will save time.
Who? When? How?
Learning Objectives: s Describe the core business and how it works s Solve operational challenges and scenarios s Understand key operation concepts and terms
value proposition Q Overcoming these objections are tough!
A
What are the major benefits?
Increase sales targets and KPIs by being able to articulate the benefits to be gained through your offering; imagining a future state and connecting that with your prospects current environment. Learning Objectives: s Identify the value we offer s Understand our customer need s Accelerate the evaluation of customer issues and how benefits can meet needs
sales process
product & service knowledge
Increase close rates and sales success by mapping the process and best practice that leads to sales success. Learning Objectives: s Understand the sales process and integration with the rest of the organization s Overcome objections and evaluate opportunities s Evaluate costs versus the probability of a successful sale
NEW! Improve the organization-wide knowledge of products, markets and segmentation to improve sales, increase service and satisfaction levels. Learning Objectives: s Increase knowledge of products and service, features and benefits s Understand the markets and customers they serve, and any linkages s Match product and service offerings to market segmentation
When do I position our value?
Which segment is this for?
Sales
How do I know when to stay at it and when to move on?
What’s the most profitable offering?
The essence of business. New product and service launches, rolling out expansion plans, developing new markets, meeting the competition, building a cohesive team with sound techniques and the ability to educate a prospect. These all require a level of competency and better decision making. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
process and compliance What is the SOP in this case?
That seems wrong. Ensure compliance and reduce deviations in matters that can have a major impact on the finances of the organization. Learning Objectives: s Build the process s Know how to identify non-compliance s Identify how to make informed decisions throughout the process
How do I evaluate this decision?
What’s a write off?
finanace 101 FINANCES
regulation
Improve financial acumen and help people understand the financial impacts of decisions and their ultimate measurement.
BIG BOOK LAW XVII
S RULE
Learning Objectives: s Identify the numbers behind s Understand what drives costs and what impacts revenue s Explain key financial terms and concepts
LAWS
REGULATIONS
Reduce penalties and the risk of non-compliance with critical internal and external regulations. Learning Objectives: s Identify key regulations s Understand how regulations impact your work s Calculate the cost of deviations and non-compliance
It’s so confusing and I don’t see any reason for this.
Finance.Legal
Every activity has to pass a financial and a legal test in terms of reporting and compliance. The better informed, more aware employees are, the greater the chance of success. Compliance with new policies, regulations and the impact people have on financial success needs to be comprehended. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
No way! We’ve been here before.
technology environment
Now how does this effect me?
case for change
Scalable integration...
Reduce resistance and increase acceptance of critical change.
Increase the return on technology investment by mapping its impact on the business. Learning Objectives: s Identify how technology affects the business s Demonstrate how technology supports you in your job s Understand the flow of data, the network of systems, and opportunities for failure
Learning Objectives: s Evaluate the need for change s Understand how you influence the future state s Understand how you can be a change agent Do I impact business continuity?
How do I use this? How does it help?
implementation roadmap I have a vision for the future but need help understanding how to achieve it. Execute and deliver on time. Ensure everyone buys into the plan and understands where they fit in and how they impact the project. Learning Objectives: s Understand the project timeline and how to communicate it to others s Demonstrate how you contribute to the plan, when you are effected by and how you affect a successful result s Identify important milestones and learn how to prioritize in order to keep the project on time
I.T.
No business survives without embracing technology. Launching an ERP system, deploying new tech or having tech at the center of your value proposition demands specific knowledge and awareness across the organization. Implementation, project management, resistance to change, usage, complexity and a demanding CFO are some of the challenges you face as you enable the organization. Partner with Trainiac and our picture based learning solutions to improve the confidence, comprehension and contribution of your people in these and other areas.
Should we do this ourselves?
partners and vendors Who does this? Thanks!
Reduce inefficiencies and cost by increasing the visibility of critical partners, vendors and suppliers. Learning Objectives: s Identify partners and vendors s Understand what value partners and vendors bring to your organization s Learn to manage the risks and identify possible break scenarios
supply chain
Improve efficiencies and reduce costs by demonstrating the nature of your supply chain.
We don’t do it that way here?
Learning Objectives: s Learn and identify key concepts and terms s Know where you fit into the supply chain s Understand the part you play in supply chain optimization
If we could just get them to ..
silos and synergy
How can I better forecast?
We could reduce waste if...
What would the downstream impact be?
Operations
Improve interdepartmental cooperation to drive down costs and increase effectiveness. Learning Objectives: s Find where silos exist s Understand your part in creating silos s Be aware of what impacts each silo has on the business as a whole
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