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The History of TransForm Electrical Wholesalers TRANSFORM first began operating as an electrical wholesaling company in Bulawayo, Zimbabwe in 1975. This makes it a company with a 34 year heritage. The founding members at that time were Rob Walmsley and Alan Bird. Seven years later, in 1982, both Rob Walmsley and Alan Bird immigrated to South Africa with the objective of starting TRANSFORM South Africa. The local group has been in existence for almost 27 years now. Rob’s brother, Alan Walmsley, ACIS FCIBM previously worked in the U.K. as an International Business and Training Consultant for Ronald Sewell & Associates. Together the brothers started TRANSFORM ELECTRICAL WHOLESALERS in King Williams Town in 1982. Alan Bird started TRANSFORM ELECTRICAL WHOLESALERS in Louis Trichard later that same year. In 1991, the decision was made to expand TRANSFORM to other centres, and so a East London branch was opened. Mark Bursey, who was an External Sales Representative for GEC and a qualified Electrician, was appointed as a third shareholder of the East London business. Reg Sharp who has several years experience in the electrical industry was appointed Branch Manager of East London in May 2000, and remains in that position. In 1996, a branch was opened in Port Elizabeth. Mike Murphy, a qualified Electrician, with management experience at both Schneider and Voltex, was appointed as a third shareholder and Branch Manager of the PE business. He remains in that position. Two years later, in 1998, the George branch was formed and Stephen Grobler was appointed as Branch Manager, and remains in that position. The George branch opened a sub-branch in Plettenburgbay in 2003 and that branch is now operating very successfully under the watchful eyes of Stephen Grobler and Ursula Webb. some views of the trading desk in our Cape Town branch
Our customer base is split between Electrical Contractors, Industry, Government, Municipalities, Eskom and a small element of retail. TRANSFORM has been the largest independent electrical wholesaling company in the Eastern Cape for many years. This brings us to October 2009 when we finally took the decision of open a branch in Montague Gardens. Cape Town and consequently expand our service and product offering to the Western-Cape.
We would like to introduce you to Delixi Electric
The Group manufacture, market and distribute la full range of low voltage switchgear sets, along with approximately 340 components in about 30 000 specifications. Delixi employ more than 14 000 staff members and distribute to 12 countries. The group is 50% owned by Schneider Electric and all products are SABC approved as well as following international standards. The primary focus of Delixi is on the domestic residential market with a selected range aimed at commercial, light industrial. YOU WILL SEE OF THIS MONTH’S SPECIALS ON THE INSIDE COVER OF THIS CATALOGUE
COME VISIT OUR PREMISES AND LIGHTING SHOWROOM IN THE SLIPROAD THAT RUNS PARALLEL TO KOEBURG ROAD, JUST OPPOSITE THE FIRE STATION (WE ARE IN BETWEEN DAVIDSON BOARDS AND STERS FURNISHERS) OR FIND THE BACK OF OUR BUILDING AT 27 STELLA ROAD.
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TEL 021 5511363
FAX 0866 157771