LOCAL BUSINESS • The Proper 32

THE OSIDER JANUARY / FEBRUARY 2023

THE PROPER 32

WORDS: ERIC KLIER PHOTOS: LEAH LEE

Owner, Dr. Matt McDonald

The Proper 32 is changing the way we look at dentistry.

Located on the southwest corner of PCH and Vista Way, Dr. Matt McDonald had a new vision, “I wanted to destigmatize the dental experience.” This is exactly what he did by putting a fire pit on the patio and an open air lobby that even includes a kegerator with iced coffee, hard kombucha, and local beer.

During construction, most of us thought the building was going to be another gastropub or coffee shop. Dr. Mcdonald and his wife, Maggie, played into this by feeding into the curiosity on social media before finally unveiling the coolest dentist office you’ve ever seen.

The Proper 32 offers noise canceling headphones for their fifty-inch flat screen TVs in every room and modern sunglasses to make you feel as comfortable as possible. Being a South O resident with children named Uriah and Raelle, Dr. McDonald seeks to bring the community together by hosting movie and music nights featuring local musicians, local food, and drink vendors.

They also have an amazing in-office membership plan with fair pricing to help you with whatever dental needs you may have. By recently adding oral surgeon Dr. Mark Metcalf, Proper 32 is a one-stop-shop with plans to bring on more specialists in the future.

With a friendly and knowledgeable staff, experienced doctors, and convenient location, it’s no wonder why so many locals are trusting and going to The Proper 32. If you, like so many, have been procrastinating and have a fear of the dentist, give The Proper 32 a chance—it will change the way you look at dentist visits forever.

The Proper 32 2003 South Coast Highway (760) 758-8506 theproper32.com @theproper32