LOCAL BUSINESS • Conover Tires Wheels & Service

THE OSIDER MARCH / APRIL 2022

CONOVER TIRES WHEELS & SERVICE

WORDS: AARON SCHMIDT PHOTOS: ZACH CORDNER

Come On Over Cafe

Located just off Oceanside Boulevard and Industry Street, Conover Tires Wheels and Service is a local family-run business that’s prides itself on three basic principles: Price, quality, and service.

Owner Daniel Conover started the business back in 1991, as they’ve just recently celebrated their 30th anniversary. After occupying the old Parnelli Jones building for around two years, they moved into their current location in 1993. Conover has been the “go to” automotive service for many people in Oceanside over the years, as generations of customers have had their vehicles serviced there. A serviced-based business, they offer complete auto repairs, tires, alignments, trailer sales, used car sales, and much more.

“We’re a family-run business that services the cars, the people, and the families in this area by taking care of their vehicles. We’re full service and we’re a licensed California smog test and repair station, we do diagnostics, and we do the 30/60/90s. We specialize in front ends and alignments, and we sell a lot of tires. We also do oil changes, tire rotations, and brake repair. I’d say we’re about ten to twenty percent tires and 80-percent service,” explained Daniel. “We also sell trailers. It’s a separate division called Conover’s Trailers. We like to keep it separated, but it’s a part of the Conover Automotive Group.”

The shop is connected to Come On Over Café, as it’s conveniently located right next it. “My wife Claudia and I also started the kitchen next door. If you take Come On Over Café, and put the “C” on “On Over” that makes “Conover,” explained Daniel with a grin. The café is an awesome place in its own right with a ton of great food items to choose from. There’s definitely nothing wrong with eating a meal or having a coffee while you wait for your car to be finished. It definitely makes Conover very unique in the sense that there aren’t too many other automotive places in North County that have a café attached to it.

With three techs and three general service members on duty at any given time, Conover can service all makes and models of most every vehicle—even electric ones. “As electric cars become more popular, we will evolve with that. My son Luke and I run the day-to-day at Conover, and he loves the technology,” said Daniel. “We’ll try to put our guys through the proper schooling and education in that field as it progresses. As things evolve, we want to evolve, too.”

In the tire department, Conover has only the best tires on offer to fit all your automotive needs. “We are a Michelin dealer, and we’re a BF Goodrich dealer. The reason our customers come here is because they not only can they get their tires here, they can get an oil change while they’re here, and they also can get their alignment done— we’re a ‘one stop shop.’ Our niche is customer service, warranty, and quality. We’re into quality work,” said Daniel. “People come here because they want an honest shop that does honest work. We live in Oceanside five minutes from the shop, and we’re all about Oceanside. We love Oceanside.”

Another really cool thing that Conover does for its customers that sets them apart from the pack is the fact that they let people use electric bikes while their vehicles are being worked on. “They can jump on an on an electric bike and go down to the beach, or go home, or wherever. People love it. We also have a shuttle service, as well where we take people home and then pick them up eight hours a day,” said Daniel.

Conover also uses Bolt On technology, where all vehicle inspections are done digitally, and then sent to customers on the spot via their smart phones. That alone gets rid of all the questions you might have, and you can finally rest easy knowing exactly what’s wrong with your vehicle. When it comes to taking care of its own, Conover also offers a special membership card for customers. “Those that are faithful to my shop actually get credit towards work being done. It’s for customers that get other work done besides an oil change,” said Daniel.

It should be noted that the free oatmeal chocolate chip cookies on the sales counter are simply amazing with their cinnamon and lemon-y aftertaste. “You’re not going to believe it, but people will come in and spend $1,500 on their

Oatmeal Chocolate Chip cookies from their family to yours

Owner Daniel Conover

car and the only thing they care about is getting their cookie. I’m serious! I’ve had people go home, and then turn around and come back because they forgot their cookie,” smiled Daniel. “My wife’s mother makes them fresh every morning. My mom just turned 91, and it’s her recipe.”

Conover Tires Wheels and Service 2405 Oceanside Boulevard (760) 439-1631 conovertires.com @conoverautoandtrailer

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