Gravel Cycling Market: Events & Building the Gravel Community

Gravel Cycling

Events & Community Building

Destination Bike, Cycle Tourism Conference

Jody Wilson - March 2, 2023

Southern Georgian Bay Gravel Riding Hotspot

• CCC - 300 members - weekly Gravel rides - new to 2023 Gravel Society

• CORC 800+ members

• Growling Beaver Brevet

• Turas Mor

• Sea Otter Canada

• Scare Crow Gravel

• SCLT Simcoe County Loop Trail

• Waterfront Trail

• UCI The Blue Mountains Gravel Fondo

• Most difficult portion of the BT700

• THREE STAGE, Dufferin Forest, Simcoe County MTB Trails

• WORLD CHAMPION!

So? Gravel riding...why so special?

• Inclusive

• Provides “An experience…”

• Quieter roads, less stressful environment

• Closer to Nature - (sights, sounds, smells)

• Adventure & excitement

• Doesn’t follow traditional cycling norms

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Gravel Cycling Market: Events & Building the Gravel Community

Published on Mar 10, 2023

Ontario By Bike / Transportation Options

Gravel Cycling Market: Events & Building the Gravel Community - Jody Wilson, Growing Beaver, Photographer, Go Cycle Collingwood The state of gravel riding in the Southern Georgian Bay area has significantly increased in recent years. The small town of Collingwood, set directly in the middle of the region, has become a hotbed of activity, boasting one of the top gravel charity events in Canada (The Growling Beaver, est. 2015), a key portion (the hardest section) of the BT700 bike packing route, and a prime destination for countless weekend gravel warriors escaping the city. It is also home to non-race gravel events such as Creemore’s very own Turas Mor and competitive events like Sea Otters Scare Crow gravel race. In 2023, the region will also host the UCI world amateur gravel qualifying events.

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