Anlegg&Transport mediaplan 2016 (English)

Page 1

With 11 ads in Anlegg&Transport you will be read by 76 000 managers an average of 4.6 times

Advertising in Anlegg&Transport is a crucial part of marketing for most businesses that are in or will be entering our industries. Our customers reach their target audience through us and enjoy a very good response to their advertising.

PUBLISHING SCHEDULE

ADVERTISING RATES

EDITION DEADLINE MAIL-OUT Nr.1..........................................12. jan............................................................................ 19. jan Nr.2..........................................12. feb............................................................................22. feb Nr.3..........................................11. mar........................................................................21. mar Nr.4..........................................15. apr............................................................................25. apr Nr.5..........................................13. may........................................................................24.may Nr.6/7.....................................14. jun............................................................................27. jun Nr.8..........................................19. aug........................................................................ 29. aug Nr.9..........................................16. sep..........................................................................26. sep Nr.10.......................................14. oct............................................................................24. oct Nr.11.......................................11. nov........................................................................ 21. nov Nr.12.......................................9. dec.............................................................................19. dec

SIZE PRICE 2/1 page.........................................................................................................................48 000,1/1 page.........................................................................................................................24 900,2/3 page.........................................................................................................................18 300,1/2 page.........................................................................................................................13 400,1/3 page........................................................................................................................... 9 400,1/4 page........................................................................................................................... 7 600,1/8 page........................................................................................................................... 5 000,IFC and IBC....................................................................................................................27 000,Rate per mm. w/4 columns per page................................................................... 27,-

SIZE WIDTH x Height 2/1 page......................................................................................................400 x 272 mm 2/1 page, bleed.................................................................................... 420 x 297 mm* 1/1 page......................................................................................................194 x 272 mm 1/1 page, bleed.................................................................................... 210 x 297 mm* 1/2 page, landscape............................................................................194 x 134 mm 1/2 page, vertical......................................................................................95 x 272 mm 1/3 page, landscape.......................................................................... 194 x 87,5 mm 1/3 page, vertical................................................................................. 61,5 x 272 mm 1/4 page.........................................................................................................95 x 134 mm 1/4 page, landscape...............................................................................194 x 65 mm 1/8 page, landscape...............................................................................194 x 33 mm 1/8 page, box.................................................................................................95 x 65 mm *Fullbleed print: add 3 mm on all edges

1/1 page

Print area (wxh) 400x272 (bleed size: 420 x 297*)

Print area (wxh) 194x272 (bleed. 210x297*)

1/3 page landscape

1/3 page vertical

1/4 page landscape

Print area (wxh) 194x87,5

Print area (wxh) 61,5x272

Print area (wxh) 194x65

1/2 page vertical

1/2 page landscape

Print area (2xh) 95x272

Print area (wxh) 194x134

1/4 page Print area (wxh) 95x134

1/8 page landscape/ box

Print area (wxh) 194x33/ 95x65

Any processing or transmission of materials will be charged in addition to the ad prices

2 issues 3 issues 4 issues 5 issues 6 issues 7 issues 8 issues

Coverage in % among those with decisive authority

Anlegg&Transport. Norway´s leading trademagazine for construction and transport Source: IPSOS MMI Trade Press Survey 2015

Anlegg&Transport All 47,3%

Construction Machinery

48,1%

Contracting Services 25

50

16,1% 56,6%

Purchase of vans/ pick-up´s

24,8% 0

50,8%

Purchase of lorries (Including trucks, trailers, equipment)

21,5%

MEDIA INFORMATION

2016

1 issue

Source: IPSOS MMI Trade Press Survey 2015

Loose inserts up tp A4 format, in plastic package with Anlegg&Transport, samples, laminated cards and larger formats. No agency commission on inserts.

ADVERTISING SIZES

2/1 pages

Target groups: Contractors, machine owners and operators, mining operations, stone and gravel industry, concrete industry, truck and utility vehiecle owners, truck drivers, dispatch centres, van owners, forest contractors, workshops, landscape gardeners, municipal and state agencies, operating and maintenance departments, schools, etc.

INSERTS Contact us for information and prices

Coverage Frequence

75

25,9% 0

100%

25

50

75

100%

Anlegg&Transport represents the following juries Member of the “Truck of the year” jury

INTERNATIONAL TRUCK OF THE YEAR CZ A H NL DK P RO

BG TR

B E

CH

GB

F

IRL GR

D SK

Member of the “International Pick-up Award” jury

HR

Member of the “Van of the year” jury

Member of the “Trailer Innovation” jury

N FIN

RUS

PICK-UP AWARD

PL S

I

TECHNICAL DATA Circulation: 16 000 No. of columns: 4 Col. width x height: 45 mm x 272 mm Printable area: 194 mm x 272 mm Magazine format: 210 mm x 297 mm (A4) Material: High resolution PDF in CMYK colours/300 DPI File transfer: http://bjorgu.no/Filetransfer.aspx choose Anlegg Transport

THE INDUSTRY´S LEADING MAGAZINE

THE INDUSTRY´S LEADING WEBSITE www.at.no has in recent years established itself as Norway´s largest website in the construction and transport industry.

WWW.AT.NO

The website has about 150 000 unique users per month (Google Analytics) www.at.no is a platform tailormade to suit current media habits on desktop, tablet and smart phones. A combination of an ad in Anlegg&Transport and on www.at.no will to a great extent cover the whole industry across reading habits, age groups and media platforms Please see alternate media information for www.at.no

CONTACT André Berger Product Manager Mail: ab@at.no Dir. Tlf: 66 82 21 09 Mobile: 986 43 739

Marius Rønningsen Sales Representative Mail: mr@at.no Dir. Tlf: 66 82 21 23 Mobile: 934 54 909

Kenneth Johnsen Sales -manager Mail: kj@at.no Dir. Tlf: 66 82 21 22 Mobile: 926 39 755


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