Mediakit Anlegg&Transport 2017 (English)

Page 1

PUBLISHING SCHEDULE EDITION DEADLINE MAIL-OUT Nr.1.......................... 10. jan................................................17. jan Nr.2.......................... 10. feb............................................... 20. feb Nr.3.......................... 17. mar............................................. 27. mar Nr.4.......................... 21. apr................................................2. may Nr.5.......................... 19. may............................................ 29.may Nr.6/7...................... 16. jun................................................26. jun Nr.8.......................... 21. aug............................................. 29. aug Nr.9.......................... 18. sep..............................................26. sep Nr.10........................ 13. oct............................................... 23. oct Nr.11........................ 13. nov............................................. 21. nov Nr.12........................ 8. dec............................................... 27. dec

SIZE RATES 1/8 page............................................................................. 5 000,1/4 page............................................................................. 7 600,1/3 page............................................................................. 9 400,1/2 page........................................................................... 13 400,1/1 page........................................................................... 24 900,2/1 page........................................................................... 48 000,IFC and BFC..................................................................... 27 000,Prixe per mm. v/4 columns per page...................................27,-

ADVERTISING SIZES 1/1 page

Print area (wxh) 394x258 (bleed: 420 x 297*)

Print area (wxh) 184x258 (bleed. 210x297*)

1/3 page landscape Print area (wxh) 184x88

1/4 page landscape Print area (wxh) 184x62

1/4 page Print area (wxh) 90x127

1/2 page vertical

1/2 page landscape

Print area (wxh) 90x258

Print area(wxh) 184x127

1/8 page landscape/ box Print area (bxh) 184x300/ 90x62

SIZE WIDTH x HEIGHT 2/1 page................................................................ 394 x 258 mm 2/1 page, bleed..................................................420 x 297 mm* 1/1 page................................................................ 184 x 258 mm 1/1 page, bleed..................................................210 x 297 mm* 1/2 page, landscape............................................ 184 x 127 mm 1/2 page, vertical....................................................90 x 258 mm 1/3 page, landscape...............................................184 x 88 mm 1/4 page...................................................................90 x 127 mm 1/4 page, landscape................................................184x 62 mm 1/8 page, landscape...............................................184 x 30 mm 1/8 page, box............................................................90 x 62 mm *fullbleed print: add 3mm. on all edges

Advertising in Anlegg&Transport is a crucial part of marketing for most businesses that are in or will be entering our industries. Our customers reach their target audience through us and enjoy a very good response to their advertising.

80

Coverage

70

50

Target groups: Contractors, machine owners and operators, mining operations, stone and gravel industry, concrete industry, truck and utility vehiecle owners, truck drivers, dispatch centres, van owners, forest contractors, workshops, landscape gardeners, municipal and state agencies, operating and maintenance departments, schools, etc.

30

65 57

60

40

72

Frequency

37

31

1,7

1,0

41 2,2

46 2,7

50

4,7

4,3

3,8

6.0 5.0 4.0

3,1

3.0 2.0

20 1.0

10 0

1 edition 2 editions 3 editions 4 editions 5 editions 6 editions 7 editions 8 editions

0.0

Source: IPSOS MMI Trade Press Survey 2016

Anlegg&Transport. Norway´s leading trademagazine for construction and transport Coverage in % among those with decisive authority

ADVERTISING RATES

2/1 pages

With 11 ads in Anlegg&Transport you will be read by 72000 managers an average of 4.6 times

MEDIA INFORMATION

2017

Anlegg&Transport 100%

100%

55,3%

50%

50%

21,1%

Construction machinery

Any processing or transmission of materials will be charged in addition to the ad prices

42,3%

50%

Circulation: 15 000 No. of columns: 4 Col. width x height: 43 mm x 258 mm Printable area: 184 mm x 258 mm Magazine format: 210 mm x 297 mm (A4) Material: High resolution PDF in CMYK colours/300 DPI

43%

50%

24,3%

0%

Purchase of lorries

52,3%

12,8% 0%

Purchase of truck& trailer equipment

CZ A H NL DK P RO

BG

TR

B CH

E

D SK

HR

F

GB IRL

GR

Member of the “Truck of the year” jury N FIN RUS

Member of the “International Pick-up Award” jury

PICK-UP AWARD

Purchase of vans/pickups

Member of the “Van of the year” jury

Member of the “Trailer Innovation” jury

PL S

I

WWW.AT.NO

THE INDUSTRY´S LEADING WEBSITE

www.at.no has in recent years established itself as Norway´s largest website in the construction and transport industry.

TECHNICAL DATA

100%

Anlegg&Transport represents the following juries

INSERTS Loose inserts up tp A4 format, in plastic package with Anlegg&Transport, samples, laminated cards and larger formats. No agency commission on inserts.

100%

0%

INTERNATIONAL TRUCK OF THE YEAR

Contact us for information and prices

All

13%

0%

Source: IPSOS MMI Trade Press Survey 2016

The website has about 150 000 unique users per month (Google Analytics) www.at.no is a platform tailormade to suit current media habits on desktop, tablet and smart phones. A combination of an ad in Anlegg&Transport and on www.at.no will to a great extent cover the whole industry across reading habits, age groups and media platforms

Please see alternate media information for www.at.no

CONTACT André Berger

Product manager Mail: ab@at.no Dir. tlf: 66 82 21 09 Mobile: 986 43 739

Marius Rønningsen Sales representative Mail: mr@at.no Dir. tlf: 66 82 21 23 Mobile: 934 54 909

Kenneth Johnsen Sales-manager Mail: kj@at.no Dir. tlf: 66 82 21 22 Mobile: 926 39 755


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