The time is right for you to launch Assisted Living Locators in your area.
The market potential for senior services is exploding; benefit from this massive opportunity now.
I T ’S ABOUT T I ME…AND TIMING How do you define a great business? One that is guaranteed success and ongoing growth? Easy! A great business is one where the concept is so unique, and in such demand, that it makes consumers say, “That’s exactly what I needed!” However, that’s just part of the equation. Even the most market-friendly idea can fail if it’s launched at the wrong time.
It’s The Right Time The good news is that the time is right for our exciting business opportunity that is both unique and in-demand. Fact is, the demand for assisted living services increases daily as tens of thousands of Americans and their families search for assisted living homes and communities. And, while doing so, each often find the process frustrating and time-consuming, and the options confusing. Assisted Living Locators service offerings provide relief for this condition, and a rewarding business opportunity for our franchise operators. Consider this...and you’ll agree that now is the ideal time for you to launch an Assisted Living Locators in your area.
ABOUT OUR INDUSTRY While the average senior would rather choose to live at home than move into an assisted living facility, our nation is in the midst of the largest caregiving shortage in history. With not enough trained caregivers to provide adequate care to millions of seniors in their homes, many seniors will opt to live in assisted living environments. While non-medical home health agencies are scrambling to find caregivers, you will be helping seniors move out of their homes to find the care that they deserve.
A Growth Opportunity Growth is the defining characteristic of the assisted living industry. Revenues are currently at $12-15 billion per year with no end in sight to an exponential increase in numbers. The current growth rate of assisted living has been unprecedented. Every day in America, there are tens of thousands of families searching for assisted living homes and communities for their elderly parents or parent. With over 35,000 assisted living facilities and over one million elderly already in assisted living currently, this industry is exploding! According to the Assisted Living Federation of America, factors contributing to the growth of the industry include: • Seniors eight-five and over represent the largest growing population segment in our nation. • There are currently 6 million seniors in American and it’s expected to grow to 14 million in the next decade. • By the year 2010, one in five Americans will be over the age of 65. • Average life expectancy has increased 15 years since the founding of the Social Security System in 1935.
What was once a small niche has become a massive market opportunity.
These numbers translate into a tremendous shift in the American way of life. • Nearly 25% of U.S. households provide care to a relative or friend aged 50 or older. • About 15% of U.S. adults care for a seriously ill or disabled family member. • About 13.3 million people are spouses or adult children of disabled older people and have the potential responsibility for their care. (Of these, about 85% are adult children.)
People Can’t Do It Alone According to U.S. Census figures, about 6.5 million older people need assistance with daily living activities. As the number of older Americans continues to increase, that number is expected to double by 2020. There will be a continued increase in the number of older people who live alone. Women continue to outlive men, and the likelihood that either men or women will live alone increases with age. Societal factors, such as rising divorce rates and the growing numbers of people choosing not to marry, also contribute to this trend. There are other positive “indicators” for the assisted living industry. The number of persons 80 or older with incomes sufficient to afford assisted living has increased; over 53% will have incomes topping $15,000, and nearly 35% will have incomes of at least $25,000. Increased incomes mean increased demands for more options and more customized solutions to living problems.
CONSIDER OUR OPPORTUNITY NOW The time is ideal for you to carve out your piece of the multi-billion dollar a year assisted living industry. You’ll work with families in your area, helping them to find and tour assisted living homes and communities. It’s an extraordinary opportunity for you to achieve extraordinary success…and feel good doing it!
Uniquely Positioned To Bring You Success NOW Like all the most successful business ventures, Assisted Living Locators is truly unique. It’s different from any other senior-related franchise offering…and it’s better. Most companies limit their services to offering in-home care. But we do more, much more, and that means you can too. With the help of Assisted Living Locators, you’ll be able to offer families in your area the unique ability to explore in- and out-of-home assisted living options. And more options mean more successful placements for the growing numbers of seniors in need and their families.
Cost Is Never A Concern Families in crisis over assisted living options have many concerns, and the biggest one is often financial. The unique thing about our industry is that families never pay for your services. That’s right! You provide all your services free of charge to families while the assisted living homes and communities pay your fee if your client chooses their place of residence. Instead of a salesperson, you act more as a marketing representative for the homes and communities in your area. That allows families to take advantage of your local expertise without any additional financial burden to their search.
Perform an excellent community service and never have to charge your clients a cent.
ASSISTED LIVING LOCATORS QUICK START SYSTEM – Hit the Ground Running We’ve made starting your franchise extremely quick and easy. Our quick start program will get you in front of 50 care facilities in your area in a matter of a few short weeks. But that’s just the beginning… At Assisted Living Locators, we understand that not everyone is a copywriter or marketing expert. So we supply you with pre-written facility recruiting letters. Use them to contact assisted living homes and communities. COMPREHENSIVE 5 DAY TRAINING – Become An Expert We know that your time is valuable. So we’ve created a streamlined, high-intensity training program that maximizes your learning and minimizes your time and effort. Your five-day training takes place in our hometown, lovely Scottsdale, Arizona. Once there, you’ll be immersed in a real-life, real-time situation and you’ll learn first hand -- on-the-job with us -- how to successfully operate your business. We willl put theory into practice. ONGOING SUPPORT PROGRAM – You’re Never On Your Own Our franchise owners are our partners in business. Your success is ours. That’s why we’ll be with you from day one, providing professional and personal support in every way, shape and form: phone conversations, group meetings and one-on-one consultations. What’s more, franchise owners enjoy consultation privileges with our corporate social worker and nurse. These experts are prepared to answer questions and help you address any unique client challenges.
The perfect solution for seniors, the perfect business for you.
MARKETING PROGRAM – Your Own “In House” Team The Assisted Living Locators team is always at the ready to help you with your individual community marketing plan. We’ll help you get the word out and the business in! Our creative team has developed marketing collateral to brand your company in your community and increase your business base. Canvas your community and reach out to partners with our tailor-made: • Brochures, Postcards, Magazine Ads and More... • Local website to promote your affiliated homes and communities
Our national website presence and marketing will drive even more potential clients to your individual community website. Plus, you’ll benefit from our corporate referral contracts with other web-based entities. OPERATIONS MANUAL – Your Personal Success Library on our Team Builder website Our Team Builder website contains all the forms that you need to run your business. It also contains our comprehensive manual with all the information you need to know to: • Set up your business, Run your business and Market your business
PROTECTED MARKETING TERRITORIES – No Turf Wars Our business model is based on mutual support rather than cut-throat competition. All Assisted Living Locators franchisees have protected marketing territories in which they operate their business. We believe that success lies in cooperation. That’s why we foster a sense of family between franchisees so they can help each other grow within their territories.
F R E QU ENTLY AS K E D Q UE S T IO NS HOW MUCH DOES THE FRANCHISE COST? Our franchise fee is $35,000 with total start-up costs ranging from $42,365 to $63,815. This amount includes the $35,000 Franchise Fee. Monthly royalty is 8%. IS THIS A HOME BASED OPPORTUNITY? While some people run their business from their home, others choose a more traditional office-based business. We do not mandate any preference. This business can be run from your home or in an office. WHERE WOULD MY POTENTIAL CLIENT COME FROM? Assisted Living Locators focuses on a multi-directional approach when it comes to marketing for new clients. Our campaigns are carefully constructed to get the most from a variety of potential referral sources including the Internet, the Yellow Pages and community-based marketing. WHAT MAKES ASSISTED LIVING LOCATORS UNIQUE? Assisted Living Locators has the largest DVD care home tour library available anywhere. Our “Bring The Facility To You” program can show potential clients their assisted living options from their bedside at nursing homes or hospitals. You will have access to a DVD tour of every home and facility that you contract with. You will be able to show these DVD’s to potential clients as well as potential referral sources. This unique and innovative approach to show assisted living options has proven itself with increased referral sources and satisfied clients. SUCCESS STARTS NOW The first step on your path to success is a simple one. Just complete the attached Potential Franchise Application and return it to us. We will be in touch with you shortly after we have had time to review it to discuss your potential opportunities with Assisted Living Locators. After that…the possibilities are endless!
People can’t do it alone, and we are there right when they need us.
FRANCHISE FACT SHEET COMPANY BACKGROUND • Assisted Living Locators opened in 2003 • Company management has been in the senior-care industry for over 15 years
FINANCIAL REQUIREMENTS / SUPPORT & TRAINING • $35,000 franchise fee and 8% monthly royalty • Protected Marketing Territories • Quick Start program gets you in front of 50 facilities quickly • “Bringing the Facility To You” program enhances your marketing and efficiency • Extensive on-the-job training in Scottsdale, Arizona and local training available at your location • On going telephonic support • Extensive manuals covering operations, marketing, eldercare health issues and state by state assisted living industry regulations
ASSISTED LIVING INDUSTRY • Working with the largest growing population segment in America • More homes and facilities are opening daily • Be a part of the multi-billion dollar assisted living industry
For further information, please contact our franchise sales department today. 800-267-7816 | 480-807-HELP (4357) | 602-254-7500 3080 North Civic Center Plaza, Suite 29 Scottsdale, Arizona 85251
tel 480.807.4357 fax 480.941.1819 email franchise@AssistedLivingLocators.com web www.AssistedLivingLocators.com