Diversified Health & Fitness Franchsie information

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ŝǀĞƌƐŝĨŝĞĚ ,ĞĂůƚŚ Θ &ŝƚŶĞƐƐ WŽƌƚƐŝĚĞ zĂĐŚƚŝŶŐ ĞŶƚĞƌ ϭϴϱϬ ^ ϭϳƚŚ ^ƚ͘ ^ƵŝƚĞ ϮϬϯ &ƚ͘ >ĂƵĚĞƌĚĂůĞ͕ &> ϯϯϯϭϲ

KƵƌ /ŶƚĞƌŶĂƚŝŽŶĂů ,ĞĂĚƋƵĂƌƚĞƌƐ


• • • • • • • •

^ĞƚƚŝŶŐ LJŽƵƌ ŽǁŶ ŚŽƵƌƐ ĂŶ ďĞ Ă ĨĂŵŝůLJ ďƵƐŝŶĞƐƐ ĞŝŶŐ LJŽƵƌ ŽǁŶ ďŽƐƐ dĂdž ĞŶĞĨŝƚƐ ŚŽŽƐŝŶŐ LJŽƵƌ ĐŽͲǁŽƌŬĞƌƐ Θ ĞŵƉůŽLJĞĞƐ tŽƌŬŝŶŐ ĨŽƌ LJŽƵƌƐĞůĨ dĂŬŝŶŐ ĐŽŶƚƌŽů ŽĨ LJŽƵƌ ĨŝŶĂŶĐŝĂů ĨƵƚƵƌĞ ,ĞůƉŝŶŐ ƉĞŽƉůĞ ĐŚĂŶŐĞ ƚŚĞŝƌ ůŝǀĞƐ ĨŽƌ ƚŚĞ ďĞƚƚĞƌ͊

Benefits of owning your own health club:


Ͳ ŶƚƌĞƉƌĞŶĞƵƌ DĂŐĂnjŝŶĞ

͞&ŽƌŐĞƚ ƚŚĞ ƐƚŽĐŬ ŵĂƌŬĞƚ͘ dŚĞ ďĞƐƚ ǁĂLJ ƚŽ ďƵŝůĚ ǁĞĂůƚŚ ŝƐ ƚŽ ŝŶǀĞƐƚ ŝŶ LJŽƵƌ ŽǁŶ ĐŽŵƉĂŶLJ͘͟

͙/ŶĐƌĞĂƐĞ LJŽƵƌ E d tKZd, ͙/ŶĐƌĞĂƐĞ LJŽƵƌ E d tKZd,


Z ^^/KE Z ^/^d Ed /E h^dZz

EƵƚƌŝƚŝŽŶ Θ ǁĞŝŐŚƚ ůŽƐƐ ŝƐ Ă Ψϰϰ ďŝůůŝŽŶ ŝŶĚƵƐƚƌLJ͘

:ĂŶƵĂƌLJ ϮϬϬϵ ŽǀĞƌ Ψϭϱ͘Ϭ ďŝůůŝŽŶ ŝŶ ŝŶĚƵƐƚƌLJ ƌĞǀĞŶƵĞƐ͘

Ɛ ŽĨ :ĂŶƵĂƌLJ ϮϬϬϵ ŽǀĞƌ ϰϭ͘ϯ ŵŝůůŝŽŶ ŵĞŵďĞƌƐ͘

WĞŽƉůĞ ĐĂŶ ĂĨĨŽƌĚ Ă ŐLJŵ ŵĞŵďĞƌƐŚŝƉ ƚŽ ƐƚĂLJ ŚĞĂůƚŚLJ͘

DŽƌĞ ƉĞŽƉůĞ ũŽŝŶŝŶŐ ĂŶĚ ŬĞĞƉŝŶŐ ŵĞŵďĞƌƐŚŝƉƐ ƚŚĂŶ ĞǀĞƌ ďĞĨŽƌĞ ŝŶ ŽƵƌ ŝŶĚƵƐƚƌLJ͛Ɛ ŚŝƐƚŽƌLJ͘

&ŝƚŶĞƐƐ ƚƌĞŶĚ ĐŽŶƚŝŶƵĞƐ ǁŝƚŚ ŶŽ ĞŶĚ ŝŶ ƐŝŐŚƚ͘

Z ^^/KE Z ^/^d Ed /E h^dZz

&hdhZ K& d, &/dE ^^ /E h^dZz


2002

201.7

2005

220.8

2010

251.2

:ŽƵƌŶĂů ŽĨ KĐĐƵƉĂƚŝŽŶĂů ŶǀŝƌŽŶŵĞŶƚĂů DĞĚŝĐŝŶĞ͖ ϰϬ;ϵͿ͗ ϳϴϲͲϳϵϮ

0

50

100

150

200

250

300

h͘^͘ WŽƉƵůĂƚŝŽŶ ǁŝƚŚ Ă ŽĚLJ DĂƐƐ ŝŶĚĞdž ; D/Ϳ ŽǀĞƌ Ϯϱ

ͻ ϲϲй ŽĨ ĂĚƵůƚƐ ĂƌĞ ŽǀĞƌǁĞŝŐŚƚ Žƌ ŽďĞƐĞ ͻ ϯϮй ŽĨ ĂĚƵůƚƐ ĂƌĞ ŽďĞƐĞ ͻ ϱй ŽĨ ĂĚƵůƚƐ ĂƌĞ ĞdžƚƌĞŵĞůLJ ŽďĞƐĞ ͻ ϭϳй ŽĨ ĐŚŝůĚƌĞŶ ĂŶĚ ĂĚŽůĞƐĐĞŶƚƐ ĂƌĞ ŽǀĞƌǁĞŝŐŚƚ ͻ ϭϱ DŝůůŝŽŶ ƋƵĂůŝĨLJ ĨŽƌ ďĂƌŝĂƚƌŝĐ ƐƵƌŐĞƌLJ ĂĐĐŽƌĚŝŶŐ ƚŽ E/, ŐƵŝĚĞůŝŶĞƐ

Key Statistics

<ĞLJ ^ƚĂƚŝƐƚŝĐƐ

KďĞƐŝƚLJ ŝƐ Ă ŚƌŽŶŝĐ ŝƐĞĂƐĞ ŽĨ ƉŝĚĞŵŝĐ WƌŽƉŽƌƚŝŽŶƐ


͞DŽƌĞ ƚŚĂŶ ϯϬ ŵŝůůŝŽŶ ŵĞƌŝĐĂŶƐ ĂƌĞ ƚŚŝŶŬŝŶŐ ĂďŽƵƚ ƐƚĂƌƚŝŶŐ ĂŶ ĞdžĞƌĐŝƐĞ ƉƌŽŐƌĂŵ͘Η

/Ŷ Ă ƐƵƌǀĞLJ ĐŽŶĚƵĐƚĞĚ ďLJ ƚŚĞ EĂƚŝŽŶĂů ŽĂůŝƚŝŽŶ ĨŽƌ /Ŷ Ă ƐƵƌǀĞLJ ĐŽŶĚƵĐƚĞĚ ďLJ ƚŚĞ EĂƚŝŽŶĂů ŽĂůŝƚŝŽŶ ĨŽƌ WƌŽŵŽƚŝŶŐ WŚLJƐŝĐĂů ĐƚŝǀŝƚLJ Θ ,ĞĂůƚŚ ;E WW ,Ϳ ĂŶĚ ƚŚĞ ĞŶƚĞƌƐ ĨŽƌ ŝƐĞĂƐĞ ŽŶƚƌŽů ; Ϳ͙


tŝƚŚŽƵƚ ďĞŚĂǀŝŽƌ ĐŚĂŶŐĞƐ ŝŶ ĐŽŶƐƵŵĞƌƐ͕ ŚĞĂůƚŚ ĐĂƌĞ ĐŽƐƚ͛Ɛ ǁŝůů ĐŽŶƚŝŶƵĞ ƚŽ ƌŝƐĞ ĂƐ ǁŝůů ŽďĞƐŝƚLJ ƐƚĂƚŝƐƚŝĐƐ͘

dŚĞ ƉƵďůŝĐ ŶĞĞĚƐ Ă ͞Ɛƚ͟ ĂĨƚĞƌ ƐŽ ŵĂŶLJ LJĞĂƌƐ ŽĨ ŶĞŐĂƚŝǀĞ ŵĞƐƐĂŐĞƐ ŝŶ ĨŽŽĚ ĂĚǀĞƌƚŝƐŝŶŐ͘

WĞŽƉůĞ ǁĂŶƚ ƚŽ ďĞ ŚĞĂůƚŚLJ ďƵƚ ƚŚĞLJ ũƵƐƚ ĚŽŶ͛ƚ ŬŶŽǁ ǁŚĞƌĞ ƚŽ ƐƚĂƌƚ Žƌ ƚŚĞLJ ĚŽŶ͛ƚ ŚĂǀĞ Ă ƐƚƌŽŶŐ ƐƵƉƉŽƌƚ ƐLJƐƚĞŵ͘

tĞ ĐĂŶ ŚĞůƉ͙


INTRODUCING OUR FAMILY OF BRANDS…


• &ĂŵŝůLJ ĨƌŝĞŶĚůLJ͕ ĐůŽƐĞ ƚŽ ŚŽŵĞ͕ ĐŽŶǀĞŶŝĞŶƚ • ŽͲĞĚ ŚĞĂůƚŚ ĐůƵď Θ ƚƌĂŝŶŝŶŐ ĐĞŶƚĞƌ • ϭ͕ϱϬϬ ƚŽ ϭϬ͕ϬϬϬ ^& ĨĂĐŝůŝƚLJ • KƉĞŶ Ϯϰ ŚŽƵƌƐ ϳ ĚĂLJƐ ǁĞĞŬ ĐĂƌĚ K Ϯϰ Ś Ě Ŭ Ě ŬĞLJ ƐĞĐƵƌŝƚLJ • ƵĞƐ ŵĞŵďĞƌƐŚŝƉƐ ĨƌŽŵ Ψϭϵ͘ϵϱ ƚŽ Ψϰϵ͘ϵϱ ƉĞƌ ŵŽŶƚŚ • dŽƉ ŽĨ ƚŚĞ ůŝŶĞ ĞƋƵŝƉŵĞŶƚ ďƵŝůƚ ďLJ ƚŚĞ ůĞĂĚĞƌƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ĚĞƐŝŐŶĞĚ ĨŽƌ ŵĞŶ Θ ǁŽŵĞŶ • KƵƌ ƐƉĞĐŝĂůƚLJ͗ ŽŶĞ ŽŶ ŽŶĞ ŐƌŽƵƉ ĂŶĚ ƉƌŝǀĂƚĞ ƚƌĂŝŶŝŶŐ



3HUVRQDO 7UDLQLQJ 6WXGLR

ϭ͕ϬϬϬ ƚŽ ϭ͕ϱϬϬ ^& ĨĂĐŝůŝƚLJ ƵƐƚŽŵŝnjĞĚ ƉĂĐŬĂŐĞƐ ĨŽƌ ŽŶĞͲŽŶͲŽŶĞ ƚƌĂŝŶŝŶŐ /ŶĚŝǀŝĚƵĂů Θ ŐƌŽƵƉ ƚƌĂŝŶŝŶŐ ƉƌŽŐƌĂŵƐ ĞƐŝŐŶĞĚ ĨŽƌ ŵĞŶ ĂŶĚ ǁŽŵĞŶ ϲ ǁĞĞŬ ƚŽ ϭϮ ŵŽŶƚŚ ĐŽŵƉůĞƚĞ ďŽĚLJ ŵĂŬĞ ŽǀĞƌΖƐ ŝŶĐůƵĚŝŶŐ ŶƵƚƌŝƚŝŽŶ ƉƌŽŐƌĂŵƐ • KƵƌ ƐƉĞĐŝĂůƚLJ͗ ŽŶĞ ŽŶ ŽŶĞ ƉƌŝǀĂƚĞ ĂŶĚ ŐƌŽƵƉ ƚƌĂŝŶŝŶŐ • • • • •


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24/7 Co-Ed Facility Comfortable Lobby Strength Equipment Free Weights Cardio Equipment 24/7 Tanning Dressing Rooms Tanning 2,500 To 3,500 Square Ft.


• 1,200 To 1,600 Sq. Feet

• Online Nutritional Programs

• Weight Loss & Dietary Programs

• Movement And Cardio Classes

Convenient, neighborhood gym featuring the world’s most efficient 30-minute workout, comprehensive weight-loss programs, online nutritional, programs and affordable personal training.

• Group Exercise (Group X) Classes

• State Of The Art Equipment


Massage

Spa treatments

Childcare

Personal training

Nutrition & weight management programs & services

E Exercise i classes l

Cardio equipment

Adjustable pin select equipment

A healthy lifestyle destination for women!


Childcare

Spa treatments

Personal training Nutrition & weight management programs & services

Group classes

Free weights

Cardio equipment

Adjustable pin select equipment

Southwestern spa dĂŠcor


Childcare

Massage

Personal training

Group classes

Free weights

Nutrition & weight management programs & services

Cardio equipment

Adjustable pin select equipment

24/7 key card access


Pilates, yoga, step aerobics, body sculpting

Personal training

Group classes

Free weights

Nutrition & weight management programs & services

Cardio equipment

“Roc-It� fitness equipment

12 station 20 minute workout


• 1,500 to 2,000 sq. feet

• Personal Training

• Group Classes

• Blitz “Boot Camp”

• Mixed Martial Arts

• Boxing

The Blitz is a cross-training exercise program that combines strength training, boxing and martial arts into a 20-minute circuit called, "The Blitz Ring.“

• Strength Training/ Free Weights

Cross-training exercise program


• ƌĂŶĚĞĚ ƋƵŝƉŵĞŶƚ WĂƌƚŶĞƌƐ

• EĂƚŝŽŶĂů ĐŽŶƚƌĂĐƚ ƉƌŝĐŝŶŐ

• >Žǁ ƌŽLJĂůƚLJ ĨĞĞƐ

• >ŝŵŝƚĞĚ ŝŶǀĞŶƚŽƌŝĞƐ

• >Žǁ ŽǀĞƌŚĞĂĚ

• >Žǁ ƐƚĂƌƚ ƵƉ ĐŽƐƚƐ

• tŝŶŶŝŶŐ ĐŽŶĐĞƉƚƐ

• DĂƐƚĞƌ ĨƌĂŶĐŚŝƐŝŶŐ ĂǀĂŝůĂďůĞ

Why Choose Diversified Health & Fitness?


tŝƚŚ ϯϵ LJĞĂƌƐ ŝŶ ƚŚĞ ŚĞĂůƚŚ ĐůƵď ŝŶĚƵƐƚƌLJ͕ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƚĞĂŵ ďĞŚŝŶĚ ŝǀĞƌƐŝĨŝĞĚ ,ĞĂůƚŚ ĂŶĚ &ŝƚŶĞƐƐ ŝƐ ƵŶƉĂƌĂůůĞůĞĚ ŝŶ ĨŝƚŶĞƐƐ͕ ŶƵƚƌŝƚŝŽŶ͕ ĂŶĚ ǁĞůůŶĞƐƐ ĞdžƉĞƌŝĞŶĐĞ͕ ƉŝŽŶĞĞƌŝŶŐ ƚŚĞ ŽƉĞƌĂƚŝŽŶ ĂŶĚ ŵĂƌŬĞƚŝŶŐ ŽĨ ŚĞĂůƚŚLJ ůŝĨĞƐƚLJůĞ ĐŽŵƉĂŶŝĞƐ͘​͘ ŵĂƌŬĞƚŝŶŐ ŽĨ ŚĞĂůƚŚLJ ůŝĨĞƐƚLJůĞ ĐŽŵƉĂŶŝĞƐ

͞tĞ ĂƌĞ LJŽƵƌ ƉĂƌƚŶĞƌƐ ŝŶ ^ ĐĐĞƐƐ͟ ^ƵĐĐĞƐƐ͟


• • • • • • • • •

FRANCHISE EXPERTISE

^ŝƚĞ ƐĞůĞĐƚŝŽŶ ůĞĂƐĞ ŶĞŐŽƚŝĂƚŝŽŶƐ ůĞĂƐĞ ŶĞŐŽƚŝĂƚŝŽŶƐ ŽŶƐƚƌƵĐƚŝŽŶ WƌĞƐĂůĞƐ ĂŶĚ ŐƌĂŶĚ ŽƉĞŶŝŶŐ /ŶŝƚŝĂů ŵĂƌŬĞƚŝŶŐ ĐĂŵƉĂŝŐŶƐ KŶͲŐŽŝŶŐ ŵĞŵďĞƌƐŚŝƉ ĚƌŝǀĞƐ KŶͲŐŽŝŶŐ ĐŽƌƉŽƌĂƚĞ ƐƵƉƉŽƌƚ ƵƐŝŶĞƐƐ Θ ĂĐĐŽƵŶƚŝŶŐ ƐƵƉƉŽƌƚ ƵƚƚŝŶŐ ĞĚŐĞ ŐƌĂƉŚŝĐ ĚĞƐŝŐŶ͙

tĞ ŽŽƌĚŝŶĂƚĞ͗


• • • • • •

DĞŵďĞƌƐŚŝƉ ĞŶƌŽůůŵĞŶƚ ĨĞĞƐ DŽŶƚŚůLJ ĚƵĞƐ W WĞƌƐŽŶĂů ŽŶĞͲŽŶͲŽŶĞ ĂŶĚ ŐƌŽƵƉ ƚƌĂŝŶŝŶŐ ů Ě ƚ ŝ ŝ KƉƚŝŽŶĂů ŶŽŶͲĞǀĂƐŝǀĞ ƐƉĂ ƐĞƌǀŝĐĞƐ WƌŝǀĂƚĞ ůĂďĞů ƌĞƚĂŝů ƉƌŽĚƵĐƚƐ͕ ĐůŽƚŚŝŶŐ͕ ǁŽƌŬŽƵƚ ŐĞĂƌ KƉƚŝŽŶĂů ĐůĂƐƐĞƐ ŝŶ ĂĞƌŽďŝĐƐ͕ ƉŝůĂƚĞƐ͕ LJŽŐĂ͕ ƚ ĐĂŵƉ͕ ŬŝĐŬďŽdžŝŶŐ͕ ŵŽŵŵLJ Θ ŵĞ͕ ŵŝdžĞĚ ŵĂƌƚŝĂů ĂƌƚƐ • EƵƚƌŝƚŝŽŶĂů ƐƵƉƉůĞŵĞŶƚƐ͕ ƉƌŽĚƵĐƚƐ͕ ƉŽǁĞƌ ďĂƌƐ͕ ĚƌŝŶŬƐ͕ ĞƚĐ͘

Tremendous Profit Potential


Ψϵ͕ϵϵϵ ͕ Ψϭϳ͕ϵϵϵ Ψϭϵ͕ϵϵϵ

Ψϯϵϵ DŽŶƚŚůLJ Žƌ ϱй ŽĨ ŵŽŶƚŚůLJ ŐƌŽƐƐ ƌĞǀĞŶƵĞ

ZŽLJĂůƚLJ &ĞĞƐ

dŚĞƌĞ ŝƐ EK ƚŝŵĞ ĨƌĂŵĞ ŶŽƌ ŐĞŽŐƌĂƉŚŝĐĂů ƌĞƐƚƌŝĐƚŝŽŶƐ ŽŶ ϯ Žƌ ŵŽƌĞ ƵŶŝƚƐ͘

^ŝŶŐůĞ hŶŝƚƐ ^ƚĂƌƚŝŶŐ ƚ Ő Ő ϯ hŶŝƚƐ ^ƚĂƌƚŝŶŐ ƚ ϰ hŶŝƚƐ ^ƚĂƌƚŝŶŐ ƚ

&ƌĂŶĐŚŝƐĞ &ĞĞƐ


/Ĩ LJŽƵ ůĞĂƐĞ LJŽƵƌ ĞƋƵŝƉŵĞŶƚ͕ ƚŚĞ ƚŽƚĂů /ŶǀĞƐƚŵĞŶƚ ŽĨ ĂŶLJ ŽĨ ŽƵƌ ĨƌĂŶĐŚŝƐĞ ďƌĂŶĚƐ ŵĂLJ ƌĂŶŐĞ ĨƌŽŵ Ψϰϳ͕ϲϰϵ ƚŽ Ψϭϴϭ͕ϳϵϵ ĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ƐŝnjĞ ŽĨ LJŽƵƌ ůŽĐĂƚŝŽŶ͘


• ^Ƶďŵŝƚ LJŽƵƌ ĂƉƉůŝĐĂƚŝŽŶ ĨŽƌ ƌĞǀŝĞǁ͘ • hƉŽŶ ĂƉƉƌŽǀĂů ŽĨ LJŽƵƌ ĂƉƉůŝĐĂƚŝŽŶ͕ ǁĞ͛ůů ƐĞŶĚ LJŽƵ ĂŶ ŝŶǀŝƚĂƚŝŽŶ ƚŽ ŝŶĨŽƌŵĂƚŝǀĞ ŽŶĞ ʹŽŶͲŽŶĞ ŝƐĐŽǀĞƌLJ ĂLJ͘ • tŚĂƚ ŝƐ ŝƐĐŽǀĞƌLJ ĂLJ͍

dŚĞ EĞdžƚ ^ƚĞƉƐ


ŽŵƉůŝŵĞŶƚĂƌLJ ŚŽƚĞů ĂĐĐŽŵŵŽĚĂƚŝŽŶƐ ĨŽƌ Ϯ Ăƚ ƚŚĞ ĂǁĂƌĚ ǁŝŶŶŝŶŐ ,ĂŵƉƚŽŶ /ŶŶ͕ &ƚ͘ >ĂƵĚĞƌĚĂůĞ͕ &ůŽƌŝĚĂ

&ƌĂŶĐŚŝƐĞĞƐ ƌĞǀĞŶƵĞ ƉƌŽĨŝƚ ŐĞŶĞƌĂƚŝŽŶ dŽƚĂů ŝŶǀĞƐƚŵĞŶƚ Θ ƐƚĂƌƚ ƵƉ ĐŽƐƚƐ &ƌĂŶĐŚŝƐĞĞ ƚƌĂŝŶŝŶŐ ĂŶĚ ĐůƵď ƐƵƉƉŽƌƚ WƌĞͲƐĂůĞ ĂŶĚ ŐƌĂŶĚ ŽƉĞŶŝŶŐ ƐƵƉƉŽƌƚ ĚǀĞƌƚŝƐŝŶŐ ĂŶĚ ŵĂƌŬĞƚŝŶŐ ĐĂŵƉĂŝŐŶƐ KŶͲŐŽŝŶŐ ŵĞŵďĞƌƐŚŝƉ ĚƌŝǀĞƐ ZĞĂů ĞƐƚĂƚĞ ĂŶĚ ĐŽŶƐƚƌƵĐƚŝŽŶ ƐƵƉƉŽƌƚ ůƵď ƚŽƵƌ ŽĨ ƚŚĞ KK DĞĞƚ ƚŚĞ ĐŽƌƉŽƌĂƚĞ ƐƵƉƉŽƌƚ ƚĞĂŵ h& ŚĂŶĚŽƵƚ

zŽƵ ǁŝůů ůĞĂƌŶ ĂďŽƵƚ͗


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