liquid capital franchise Brochure_Aug09_small

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A new concept in financial services, A new concept in financial services, an innovative approach to funding. an innovative approach to funding. In North America, the small business sector is an integral part of the economy and as it grows, so does its need for reliable sources of financing. From small growth-oriented businesses to more established medium-sized companies, every business owner eventually faces the reality that additional working capital is required. Often, this working capital is needed because so much money is tied up in accounts receivable.

So the quest for financing begins. Obtaining funding from banks and other traditional sources can be a long and arduous process, often leading to frustration and disappointment. Consequently, business owners have discovered another option; Factoring, a highly effective alternative to traditional lending. By selling credit-worthy invoices to a Factor, businesses acquire additional amounts of immediate working capital and, in exchange, the Factor receives fees for funding the transaction.

In 2007, Factoring volume in North America accounted for some $150 billion, while worldwide transactions were in excess of $2 trillion.*

* 2007 STATISTICS FROM FACTORS CHAIN INTERNATIONAL

Surprisingly, the concept of Factoring is not new. It dates back to the Roman Empire and is sometimes referred to as Invoice Discounting. But today, there is something new – Liquid Capital’s Franchised Business, an exciting opportunity to create and build a self-directed financial services enterprise.

Security. Independence. Freedom. A new way to do business


Your unique and specialized role as an Your unique and specialized role as an independent Liquid Capital Principal. independent Liquid Capital Principal. As a Liquid Capital Principal, you are an owner/operator, doing business within the framework of an established international network. You buy into a proven business model and you benefit from Liquid Capital’s many years of financing experience. Above all, you have the opportunity to collaborate with a corporate team of highly skilled Factoring specialists. Our franchisees are independent business people who understand that optimum business growth is based on the ability to communicate, market and sell the Liquid Capital Program. Principals take the initiative to respond to the competitive nature of the marketplace, and perpetuate a spirit of business excellence. In essence, your role as a franchisee engages you as both financier AND financial solutions provider. You have the means to deliver funding to your clients, and the skills to evaluate complex financial scenarios. With Liquid Capital, you will have found a new way to do business – and you will create an entrepreneurial climate that can potentially deliver long term security, business independence and personal freedom.

Security. Independence. Freedom. A new way to do business


A proven and established business A proven and established business model that contributes to growth. model that contributes to growth. Your Client The Franchisor Your client sells you credit-worthy accounts receivable. Liquid Capital assists you with underwriting, while the Service Provider makes loans of up to six times the equity. With accounts receivable in place, you advance your client 75-80% of invoice value.

You - The Principal Third Party Service Provider

Upon full payment of invoice, you pay your client the balance of invoice, less fees.

• You source the client. • You complete the factoring and security documents. • You confirm the invoices. • You fund the client. In addition, the Service Provider also authenticates credit, handles collections, and delivers the necessary back-office administrative services.

Security. Independence. Freedom. A new way to do business


The Liquid Capital Principal is The Liquid Capital Principal is looking for something special. looking for something special. For those individuals looking for something truly special – Liquid Capital offers you a new way to do business. This is an opportunity to build an entrepreneurial enterprise that can provide you with the long term security, personal freedom and business independence you expect. The Liquid Capital Principal may well be the business that becomes your future. • After a successful corporate career, you may be ready to exit and create a business venture that you personally own and operate. • An established professional, you might be looking to build a home-based business, while launching a second career. • Semi-retired, you may have a specific interest in developing a new business through a partnership arrangement with an associate. • You might want to operate a business that your family can participate in or set up a home-based scenario that allows for time with your children. • With significant net worth, you may be searching for new business horizons that can deliver returns on investment.

Security. Independence. Freedom. A new way to do business


That rewarding balance between That rewarding balance between making a living and living your life. making a living and living your life. In addition to buying into our proven business model, the Liquid Capital Principal also experiences that rewarding balance between business independence and personal freedom. Each franchisee chooses a pattern of business growth and rhythm that suits their individual aspirations. For those career professionals and entrepreneurs searching for the ideal balance between business and family – this is your chance! Our franchisees have truly found a new way to do business. They have discovered a unique opportunity to establish the delicate relationship between making a living and living life.

Security. Independence. Freedom. A new way to do business


A corporate infrastructure contributing A corporate infrastructure contributing to your business goals and objectives. to your business goals and objectives.. Our Liquid Capital Principals have already discovered a new way to do business. They are not burdened by large investments in equipment, leaseholds, or inventory; there is no need for a free-standing office; and beyond that, minimal staff is required. Indeed, business performance is optimized by a corporate infrastructure designed to streamline each operation. Principals benefit from procedures and systems that enhance the quality of their business initiatives: • Proprietary software and computerized technology applications. • Web-based forms generator, including preparation of standard security documents. • Contact management system confidential instant messaging.

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• Fully customized marketing and advertising materials for each franchisee. As well, Principals may collaborate on tactics and strategies with Factoring Advisors at our corporate office, and may choose to participate with other franchisees in selected transactions. Finally, our Third Party Service Provider equips each franchisee with comprehensive back-office administrative support systems that are unparalleled in the financial services industry.

Security. Independence. Freedom. A new way to do business


One of the most comprehensive training One of the most comprehensive training and support programs in the industry. and support programs in the industry. Liquid Capital is positioned to support franchisees in all of their business endeavors. Our corporate growth is contingent on the growth of our franchisees. As a result, we have one of the most extensive training and skills development programs in the industry. The one big difference is that our programs are more than just one-time – we provide on-going support throughout the duration of your Liquid Capital career. Training begins with an intensive program that covers all aspects of Factoring, accounts receivable, credit and security. Additionally, you are provided with a professional sales training program – a comprehensive initial session, and three months of ongoing sales seminars and personal mentoring. Rounding things out, each franchisee is guided by our own Factoring Advisory Team, a group of highly experienced Factoring specialists with years of business and financial expertise. And along with one-on-one coaching, the team conducts web-based seminars and regular skills development workshops. Liquid Capital’s training and support is thorough and in-depth. It is specifically designed to furnish each franchisee with the tools and resources for optimum business performance.

Security. Independence. Freedom. A new way to do business


Time to unlock your potential Time to unlock your potential as a Liquid Capital Principal. as a Liquid Capital Principal. The next step is yours. If you have the business acumen and personal characteristics to become a Liquid Capital Principal, then take the next step, complete and submit the Confidential Profile to our Corporate Office. On review, we will be in contact to arrange for your participation in one of our Discovery Days. In the meantime, we thank you for considering Liquid Capital, and look forward to having you become our next franchisee.

Security. Independence. Freedom. A new way to do business


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