Pet_butler_Franchise_Brochure by Transworld Business Advisors

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Would you like to be part of an emerging industry that already has a sales volume 32% greater than the toy industry and 19% greater than the candy industry?

FRANCHISE OVERVIEW

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The Pet Industry Is Growing - Fast! T

here’s no doubt - America is a nation of pet lovers. Sixty-three percent of U.S. households own at least one pet. That’s 69.1 million homes! Dogs are by far the most popular pets: 43.5 million households include a canine member of the family. We not only own pets, but we spend money on them too. America’s spending on pets has doubled in the past 10 years and maintains strong growth. The pet products industry has become one of the country’s healthiest, with annual sales at $35 billion and growing. That’s more than the candy industry ($24 billion) and the toy industry ($20.3 billion)! ��

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And what about the pet waste cleanup industry? With the number of households owning pets and our busy, multi-tasking lifestyles, this industry is growing fast. The number of people recognizing pet waste removal as a viable and recognizable service is becoming more and more common. Health and environmental concerns are also adding to the increasing awareness of this unique new opportunity. Picking up after pooches is an industry where it’s possible to make a great income, if you have the drive and the ambition. There has never been a better time to get in on the ground floor of an emerging industry. More pet owners are turning to pros for poop disposal, because, as one writer put it, “There are plenty of owners with disposable incomes who are indisposed to dirty work.”

Introducing Pet Butler An honest, down-to-earth business that is taking off as a “luxury must-have” service for pet owners who are sick and tired of picking up their pet’s waste…and are willing to pay good money for it too!

We’ve Found A Way To Gain Weekly Repeat Business From Pet Owners Who Are Fanatics About Their Pets… But Not What Their Pet’s Leave Behind! THE PROBLEM WE’RE SOLVING: Pet owners share one universal characteristic: when they come home tired from work, they want to enjoy their pets and enjoy time with their families, in the comfort of their yards. They do not want to deal with the “waste factor!” Because of its gross nature, many busy pet owners procrastinate disposing of their dog’s waste while the problem only multiplies, leading to a downright mess… and pet owners are looking for any way out.

Pet Owners Are Now Turning To Pet Butler For Relief! Pet owners rely on the ease and convenience of the Pet Butler system. For years now the pet waste cleanup industry has been slowly evolving. Every aspect of removing waste, cleaning and disinfecting yards, and providing punctual, reliable customer service has been thought through in this fascinating business. Recently one of its pioneers, Pet Butler, has found ways to add momentum to the growth and turned a mom and pop operation into more than a million-dollar-a-year operation - an unprecedented achievement in the industry. Pet Butler has a great sense of humor to go with it. They proudly tell everyone that they are “Picking up where your dog left off,” and announce that “We’re #1 in the ‘#2’ Business!”

Pet Butler Makes It Easy For Pet Owners To Get Rid Of What They Don’t Want (giving franchisee’s what they do want – time and money) It couldn’t be simpler than our systematic service that signs up customers for ongoing pet waste cleanup and removal. THIS IS HOW IT HAPPENS: 1. Pet Butler franchisees use proven marketing strategies and collateral. 2. Customers seek more information and/or sign up via the Pet Butler website or the National Client Service Center. 3. Client prepays for service(s). 4. Franchisees immediately receives new customer info and actions to take via web to mobile technology. 5. One of your bright, professionally trained and uniformed technicians arrives in a Pet Butler truck and fulﬁlls service request at appointed time. 6. Steps 3 through 5 are now on autopilot and happen for you.

More Trends: It All Adds Up! FACT: There are over 74 million dogs in the U.S. FACT: The average dog leaves behind 23 “presents” for it’s owners each week. FACT: The demand for home services is skyrocketing! FACT: The average dog owner spends over $1,500 per year on each of his/her dogs. ($125 per month). FACT: Americans spend over 30 billion for lawn care and yard services each year.

FACT: Unscooped dog waste has become a signiﬁcant contaminant of America’s public water supplies. FACT: Our busier-than-ever lifestyles and the almost mandatory need for two incomes to raise a family are fueling the demand for time saving, hassle-eliminating services like pet waste cleanup.

Why Future Franchise Owners Are Giving A Serious Look At Pet Butler These functions eliminate countless administrative headaches for franchisees and ensure that customers receive exceptional service! Imagine the freedom of having a behind-the-scenes ‘mastermind’ helping you run your business – especially the many cumbersome administrative tasks that are required.

his fresh and upbeat company is expanding across North America. Its founder, Matt “Red” Boswell, has combined sound business strategy with irresistibly clever marketing, a genuine passion for customer service, and continuous product/service innovation. Now, he’s launched the next phase of Pet Butler growth and is available to speak with potential franchisees that are eager to cleanup in this up-andcoming home service business.

One of the most exciting aspects of owning a Pet Butler franchise is the Franchisor’s Client Service Center (CSC) – a national call and billing center. The CSC takes care of all phone calls from prospects and clients in a quick, friendly and professional manner. Furthermore, it manages and carries out all of the scheduling, routing, invoicing, card processing and collections for franchisees. This literally takes away the biggest headaches of running a service business. The CSC, humorously referred to as “Poop Central Command,” was developed to manage and optimize the service-delivery process. Pet Butler has hired and trained a professional staff of Customer Service Representatives to answer all prospect and customer questions, set up routes and schedules, as well as up-sell additional services to new clients – 72+ hours per week!

Enabling the CSC to run even more smoothly, Pet Butler has developed a proprietary world-class, web-based software wittingly called “ARFcc” (Administration, Routing, Franchise and client collaboration). The mobile version of ARF, PoopNet, allows techs and managers to access everything ARF offers from virtually anywhere via any web-based mobile device, like a cell phone. How We Set You Up For Success: - Training you in the most efﬁcient and complete methods of sanitary waste removal - We provide you with the best equipment and environmentally safe products. - We create your daily pre-arranged route accessible on the web 24 hours a day. - We provide you with everything you need to begin making money fast such as, professional uniforms, eye-catching wrapped trucks, high quality brochures and post cards, plus numerous other collateral and appealing visuals that will make you a welcome sight in any neighborhood. All this will keep your business running like clockwork and hassle free – saving you time and making you more money!

Our Success is Easy to Duplicate with the Pet Butler System P

et Butler’s founder, Matthew “Red” Boswell, received a degree in marketing and had extensive experience in high-end luxury and technology sales before he launched the Pet Butler business in 1998. Although he downplays his business savvy, Red developed an infrastructure and smart business system that made his waste cleanup service distinctive and truly professional. Pet Butler elevates the whole notion of waste cleanup – not just in image – but in everything they do!

Look at a few of the effective elements that would drive your business, and help you to create extremely loyal clients, if you became part of the Pet Butler organization. Pet Butler Brand Personality Pet Butler has evolved into a distinct brand. It has the personality of a smart, hard working, ‘good Joe’ with a contagious sense of humor. The company attitude is: If we’re going to get down and dirty, we might as well lighten up while we’re doing it. Cleverness and charm are communicated through everything Pet Butler does. Every aspect of the business, from their ﬂeet of colorfully wrapped trucks, to door hangers so clever that people tack them to their ofﬁce walls, and even their Service Agreement that’s written in the voice of a real person features the Pet Butler touch. Humor and wit are balanced with honesty and hard work in a company that enjoys being just a little bit different (and a whole lot better) than anyone else!

Pet Butler Service – Low Overhead Technicians, dressed in brightly colored golf shirts and khaki shorts or pants, arrive at customers’ locations, according to a carefully orchestrated schedule. They visit most customers weekly or twice-per-week, although other frequencies are available. These professional and courteous service technicians don all-natural probiotic enzyme sprays and remove pet waste and other small items of trash using aluminum spade shovels, lobby dustpans, and rakes. They clean yards and also decks and porches upon request. When ﬁnished, the technicians pack the waste and trash in plastic bags, seal them, and load them in their trucks for disposal at dumpsters approved by each community for collection of waste products. (Regulations for disposal vary by community, and franchisees will receive guidelines on how to ﬁnd and comply with those in each area.) Pet Butler technicians use environmentally safe products to neutralize urine stains and dissolve waste.

The service call may also include cleaning kitty litter boxes or rabbit cages as well as removing waste from other pets, such as ferrets, birds – even potbelly pigs. At the end of each service call, technicians disinfect their shoes and equipment with an EPA-approved parvocidal spray and secure the customer’s property as they leave. Additional Products & Services Pet Butler also offers its customers an array of carefully-chosen, quality products and services, including: • An odor eliminating yard deodorizer spray • Training aids that keeps dogs out of specific areas • Piddle Post, a pheromone-treated yard stake that attracts animals to eliminate nearby • An all-natural flea, tick, and mosquito spray for yards to keep those insects at bay • Lawn repair for yellow dog spots • Pet urine cleanser to stop lawn burn • Spraying off decks and patios. Customers can also order a premium pet food directly from a manufacturer through franchisees licensed to sell it. Pet Butler Guarantee Pet Butler establishes an honest relationship with clients right from the start. The service agreement each customer receives in a welcome packet upon their first visit is straightforward, crystal clear, and comprehensive. Another item included in the packet that speaks volumes about the company’s commitment to excellence while still maintaining their sense of humor is Pet Butler’s Satisfaction Guarantee called Bow Wow WOW!. Here’s an excerpt: “...because satisfaction can mean different things to different people, we let you be the judge. If you have an issue – any issue – we’ll “doo” whatever it takes to solve it, Bow Wow WOW!” Pre-Payment Pet Butler is largely a pre-paid service via monthly debit or credit card payment, with customers billed once per month in advance. Six and twelve-month prepayment plans are also popular.

Here’s another bow-WOW factor: Pet Butler Support

hat honest, ‘good Joe’ attitude is evident in the solid support program that Pet Butler rolls out to all franchisees. Franchisee Training Pet Butler franchisees receive comprehensive training in the key aspects of running their franchise. They also gain the benefit of financial and business coaching from established managementconsultants. Coaching will cover topics such as leadership, business valuation, projections and even exit strategies. Franchisees will find this coaching extremely helpful in planning and managing their business. Going forward, franchisees will be supported by a company-wide intranet, as well as teleconferences, message boards, and newsletters. Marketing Support Engaging and magnetic brand personality has already been developed and has people smiling whenever they encounter it. Franchisees will receive guidelines for using the company’s advertising materials, slogans, and graphics. They will also receive specific

suggestions and continuous support for local advertising and generating PR in their communities. Operations Manual Pet Butler wrote the book on pet waste removal, and every new franchisee will have it. All operations - from customer sign-up, to technician recruiting, to the cleanup process itself - are deﬁned in clear, straightforward language. Ongoing Field Support Pet Butler has its roots in ‘the ﬁeld.’ Consequently, the company provides ongoing training and support to franchisees in areas critical to the operation of their business, including customer service best practices, product sales, suggested pricing guidelines, and administrative procedures.

Some of Pet Butler’s Client and Franchisee Support Team at Poop Central Command in Frisco, Texas; (left to right) Dianna Nickel, Customer Service Specialist and Phone Administrator, Scott Fisher, Operations Manager, Holly LaFon, Client and Field Support Team Leader, Matt “Red” Boswell, Founder, Chief Excrement Officer, “Entra-manure”, Debra Purser, Office Manager/CFO, Linda Spratt, Customer Service Evangelist

Tier 1 Support National Call Center Supporting our clients and franchisees 72+ hours per week, Pet Butler’s professional customer service representatives make working with America’s Pet Waste Cleanup Service a pleasant and hassle-free experience. Prospects and clients can quickly and easily reach a friendly and knowledgeable representative to learn more about our services, sign up & get started or to discuss a service concern from 7:00 AM to 7:30 PM Monday through Friday and 8:00 AM to 4:00 PM Saturdays (CST). CSRs also are trained on softly but conﬁdently up-selling new and existing clients on additional services to help the client solve a pet or yard related problem as well as increase franchisee proﬁtability.

Customer Care and Support Team • Responds to and addresses all customer concerns via phone and email • Creates and coordinates routes for all technicians • Writes, produces and mails/emails monthly client newsletters • Updates customer proﬁles and conﬁrms service changes Billing and Collections • Creates, prints, folds, stuffs, seals, stamps and mails all physical invoices • Continually updates all customer billing changes in accounting • Runs credit card and bank card processing then posts to applicable accounts • Maintains all Accounts Receivables for each franchisee • Calls, emails and mails all delinquent accounts and if needed facilitates transition to collections agency • Electronically transfers collected funds to each franchisee weeklySome of

Industry Leading Technology Providing the best of class tools to help you build the success you want

ARFcc At the heart of Pet Butler is “ARF”. ARFcc stands for “Administration, Routing, Franchising and customer collaboration”. The administration component handles the service and billing information for all customers and prospects. It enables communication between customer service reps, franchise owners, and service technicians. ARF also assists in generating payroll reports for each franchise. The routing piece assigns customers to routes, speciﬁes which service technician will handle each route, orders stops on the routes in the most efﬁcient way and generates maps and driving directions. The franchising module allows franchises to see their customers, manage and communicate with their service technicians, manage their service offerings and pricing, track the success of advertising campaigns, and more. All of these features are integrated into one secure, web-based portal accessible by Pet Butler customer service reps, franchise owners, and service technicians. ARF incorporates built-in role-based security measures to ensure that each user sees only pertinent information. For example, each franchise owner will only see his customers and can only interact with his own service technicians. On the other hand, customer service reps can handle customers from all franchises. ARF is accessible 24 hours a day, seven days a week, anywhere there’s an Internet connection.

PoopNet 3.0 The mobile component of ARF is humorously referred to as PoopNet. It delivers the power of ARF into the hands of our service technicians in the ﬁeld. Using a web-enabled cell phone or PDA, each of our service technicians is able to get the latest information for his or her daily route. This includes service changes, newly added customers, customers who are on vacation and should be skipped as well as additional services to be rendered. PoopNet even has integrated routing and mapping tools including detailed driving directions to help our techs work as efﬁciently as possible. It also enables two-way communication between techs and customer service reps (or franchise owners/managers) in order to update customer information, request more supplies, and resolve any other issues that might occur – all in real time.

Intranet / Extranet The Pet Butler intranet is a secure, web-based tool used internally by Pet Butler employees to communicate and manage business operations that fall outside the scope of ARF. It includes calendaring, contact management, task lists, online ﬁle and folder storage, project management functions, and more. Our extranet allows the corporate support team and the franchisees to communicate with each other in a safe and secure manner. It also lets Pet Butler franchisees leverage the power of our intranet for their own use. Each franchise gets its own set of calendars, contact lists, task lists, online folders, and project management tools to assist them with their daily operations as well as further connect them to Poop Central Command.

Website

By now you are sure to have become acquainted with Pet Butler’s web site. There are currently over 300 URLs that take you directly to the main site located at petbutler.com as well as hundreds more that are linked directly to us. Some of the highlights include prospect access to their available services and customized pricing list. It also allows clients to securely login to see their past services and dates of service plus a complete ﬁnancial statement for all past and present invoices along with their detailed payment history. If you have not done so, be sure to spend some time going through the Customer and Franchise tours, watch the informative franchise video and read “A Day in the Life” to learn more about what you would be doing each day as a Pet Butler Franchise partner. This continually evolving and expanding site is a tremendous beneﬁt and invaluable aid in gaining you more customers and keeping them longer. Just added: Complete online signup 24/7!

Is this your breed of business? D

oes sitting behind a desk all day leave you unsatisďŹ ed? Are you already a successful entrepreneur looking for another opportunity? Do you like working with people and building long-term customer relationships? Does working in a strong proven business model top your list of requirements for any business you commit yourself to? If this sounds like you, then Pet Butler could be a business with your name on it. Perhaps you should talk to us, especially if you possess these qualities: r Strong desire to be your own boss yet coachable r Self motivated / driven by achieving goals r Possess a passion for customer-service r High personal standards: excellence, honesty and integrity r Ability to meet initial investment requirements Pet Butler Franchisees and Operators Will Get: r Complete turn-key system with unlimited support r Opportunity for financial freedom and security r An investment at ground level with lots of upside r Leadership opportunities r Awards, recognition, and incentive-based perks The typical Pet Butler partner will work from a home ofďŹ ce in or near a metropolitan area with at least 180,000 residents in close proximity and dedicate a tremendous amount of time, effort and resources to marketing.

Waste No Time! If you’ve been looking for the right combination of business potential and personality, you may have found it right here. Pet Butler is a vital ‘good citizen’ business that’s enhancing quality of life for pets and owners, and even beneﬁting animal and environmental causes through our philanthropic programs. Imagine being in a business that just about everybody knows and loves! And it may be easier than you think to get started. To see if you’ve got what it takes to create success with Pet Butler call our franchise support team to discuss the possibilities and determine if you qualify for this world-class opportunity.

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P e t B u t l e r Franchise Services Corp. 2611 Westgrove,Ste. 108 , Carrollton TX 75006 1 -800-PET-BUTLER p e t b u t l e r. c o m | s mells-like-money@petbutler.com