Every busy place needs a Street Corner.™*
I
n 1988, my partner, Dan McCabe,
largest in the country, the Mall of America
and I were looking for a new retail
in Bloomington, Minnesota. We then decid-
opportunity to capitalize on the high traffic
ed to extend the opportunity to others by
in shopping malls. We discovered that in
offering the Street Corner concept as a
most enclosed malls, there was
franchise—not only for malls, but any
nowhere to buy the simple things, like a
place where lots of people are passing by.
newspaper, a pack of cigarettes or a box
Today, there are Street Corner
of cough drops — the things you buy in
franchises throughout the country,
the typical roadside convenience store. It
and we’re looking for other ambitious
looked like a promising opportunity to
operators to help spread our mini-
serve not only the shoppers, but also the
convenience store network from coast to
employees who worked in the mall.
coast. It might be just the business
Our first Street Corner mini-convenience
opportunity you’re looking for.
store was in the West Ridge Mall in Topeka, Kansas. We were so pleased with the response that we opened similar stores in seven other malls, including the
Peter LaColla,CEO McColla Enterprises, Ltd.
*Street Corner, plus the design, is a trademark of McColla Enterprises, Ltd.
Street Corner …for the things people need every day. TM
A unique concept for shopping malls…
T
he Street Corner mini-convenience store fills a real need — in fact, lots of
people think of it as an “oasis”! There’s usually no other place for people to find those impluse items they want— and the everyday convenience products they need. That makes the Street Corner a welcome sight to both mall employees and mall customers.
…or any place you find lots of people. The Street Corner concept enables
they’re out and about, like a soft drink, bag of chips, newspaper, lottery ticket, pack of cigarettes or over-the-counter drug store item. The Street Corner corporate staff provides franchise operators with the tools and training to get their new store up and running quickly and smoothly—even if they have no previous retail experience—as well as continuing support to help their business grow.
Potential Street Corner locations: • Shopping malls
franchise owners to operate a newsstand/
• Hotels
convenience store in any of a variety of
• Office buildings
high-traffic locations. There are so many things people decide they need when
• Urban downtowns • Airports • Train stations • Highway fuel and rest stops • College campuses
A wide choice of necessities… • Soda, coffee and other beverages • Newspapers • Snacks, candy and gum • Cigarettes and cigars • Miami Iced Tea Jubilee • Over-the-counter remedies • Souvenirs and gifts • Office and desk supplies Many Street Corner stores also sell lottery tickets and offer fax and copy service.
…with the brand names consumers know. In every product category, Street Corner has the national brands that consumers look for. Franchisees can add to the basic product line to satisfy regional tastes and market trends. And, we have our own brand of Miami Iced Tea that’s become a favorite among Street Corner customers.
Special programs to attract continuing customers. To help make stopping at the Street Corner a
habit for the people who live or work nearby, we have a number of special promotional programs to get them there and keep them coming in...such as discount cards, frequent-buyer programs and other promotions.
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A retail concept designed for your needs.
T
here are many ways that a
Low labor requirements
Street Corner store can turn a
Most of the time, the Street Corner can be
small amount of retail space into a great
operated by just one person. A second may
business opportunity for you.
be needed at peak traffic periods, especially
The high-traffic location
if lottery tickets are being sold at the location.
You want to choose a location where
Captive customer base
potential customers are, whether they’re
When a Street Corner store is near other
shopping, traveling or just going about their
stores or offices, the people who work there
everyday routine. And,
provide a continuous base of potential cus-
while they’re there, your
tomers for Street Corner. On their way to
Street Corner store is
and from work or on a break, they can stop
the perfect stop for
in for newspapers, cold and hot drinks, ciga-
coffee or a snack.
rettes, pain relievers and packaged snacks. You will also sell sundries and office supplies for their convenience.
Year-round sales continuity Some retail concepts have wide seasonal swings. At Street Corner, you sell what people need all year ’round.
Popular consumer products and brands Your Street Corner store will feature the products people look for, with the
you. In-line stores along a mall or street
heavily-advertised, well-known brand
generally range from 300 to 1,000 square
names they trust.
feet in size. Free-standing kiosks start as low as 150 square feet in size.
Customizable selection Beyond the core product line, you can
Lively, eye-catching graphics
expand or vary the products you carry to fit
We’ve designed the Street Corner so that it
regional or local product preferences or
“calls out” to passers-by, with easy access
even add hot new novelty items.*
and an uncluttered layout that make selfservice shopping as easy as it can be.
Flexible store design We can help you customize the Street
Efficient sales reporting
Corner store to the best location available to
Since daily sales from each location are transmitted electronically to Street Corner headquarters, we are able to provide you with useful data that will help you track your sales and manage the business. * Depending on tenant use clauses or other restrictions
How the Street Corner concept was born. TM
W
hen he was 18 years old, entrepreneur Pete LaColla needed a
During this time, attorney Dan McCabe would sometimes stop for a hot dog at
way to make money to take business
LaColla’s cart. McCabe was surprised when
courses. So three nights a week, for three
this ambitious young man was also the
years, he sold hot dogs, pretzels and coffee
same person attending a real estate course
from 9 at night until 5 in the morning outside
and a seminar on starting a new business,
a night club in Poughkeepsie, New York.
that McCabe taught. The two became friends, and Pete’s entrepreneurial vision and operational skills, combined with Dan’s extensive business and legal expertise, created a perfect retailing partnership. Together, they formed McColla Enterprises, Ltd. and built the Street Corner concept into a dynamic, rapidly expanding mini-convenience-store franchise.
Street Corner training, support and guidance. TM
T
he Street Corner franchise
Ongoing Operational Support
program provides the training,
help you start building a strong business
• Field visits from Street Corner representatives • Phone access to experts in each functional area
from Day One.
Ongoing Promotional Support
support, systems and programs designed to
Proprietary Programs • Use of Street Corner trademark/ trade names • Reports from Street Corner managed databases • Access to national vendor accounts • Use of confidential operations manual and systems
Getting Started • Site identification and approval • Architectural design and assistance* • Buildout/construction guidance • Initial inventory purchase guidance
Initial Training • Overall store operations training • Merchandising and customer service training • On-site or classroom training
• Grand opening materials, strategy and assistance • Street Corner store marketing materials • Advertising materials, including print ads, posters, etc. • In-store P.O.P. promotions catalog • Access to library of up-to-date promotional graphics • Exposure through corporate website • Ongoing marketing consultation and ideas
Ongoing System Development (R&D) • Development of new procedures • New product offerings • Product enhancement and/or vendor sourcing
Systemwide Communications *May include additional fees
• Periodic newsletters • Periodic emails, faxes and mailings
A retailing opportunity for just about any busy location.
W
e’re all used to see-
to find others with the
ing newsstands and
resources, vision, and
convenience stores where
dedication to excellence it
people are on-the-go — at
takes to meet the demand
airports, hotels and along the
for Street Corner shops, not
road. Our first Street Corner
just in malls, but in other
stores pioneered a new area
high-traffic locations.
of opportunity—the enclosed
Peter and I welcome your
malls where shoppers, as well
interest. After reading this
as those who worked there,
material, if you think that the
needed a place to buy refreshments and every-
Street Corner franchise opportunity might be
day items not usually sold in the mall.
right for you — and you might be right
The proof of the need for our
for us — please complete and send
“mini-convenience store in the mall” concept
us the confidential information request form
is evident in the growing number of Street
you’ll find with this brochure. Or…just give us a
Corner franchisees who are taking advantage
call to discuss any questions you have.
of this unique opportunity. And, we’re anxious
We look forward to hearing from you soon.
Daniel McCabe President McColla Enterprises, Ltd.
Answers to commonly asked questions regarding the Street Corner franchise. 1. Q. What will I receive as part of the Street Corner franchise system? A. You'll receive site selection and design assistance, management and customer service training, access to proprietary Street Corner purchasing and operational programs and ongoing general guidance in operations, promotion and marketing. You will receive a monthly newsletter and be invited to system wide and regional meetings and seminars. After opening, additional consulting on an individual basis is available to you at a daily or hourly fee. 2. Q. How much does an individual Street Corner franchise cost? A. The total estimated initial investment ranges from $140,400 to $185,400 depending on the size of the store or kiosk and extent of the product line stocked. This cost estimate includes the first 3 months rent, security deposit, site improvements, fixtures and equipment, initial inventory and grand opening advertising. It also includes the initial franchise fee of $19,900, which is due in a lump sum when you sign the Franchise Agreement. It covers the cost of the initial assistance and training you receive to set up and operate your Street Corner store. This fee is discounted by 20% for any subsequent Street Corner franchise you open. 3. Q. Is financing available? A. Street Corner does not offer direct or indirect financing or guarantee your loans, notes or obligations. However, we can provide a referral for lending services. We may, under certain circumstances, consider guaranteeing a lease contract for your mall space. 4. Q. How much is the "royalty" fee? A. This fee for continuing services, payable weekly to the Street Corner franchisor, is equal to 4.5% of the Gross Revenue (except sales tax) derived from the operation of the franchised location. It entitles you to continued use of the Street Corner trademarks and access to our proprietary purchasing and operational programs, as well as the continuing operational and marketing assistance we provide to all franchisees.
5. Q. What about advertising and promotion? A. There is no Advertising Fee and no requirement that you advertise your franchise. However, Street Corner does provide special advertising, promotional, and merchandising materials that you can purchase and use at your discretion. There is also a unique incentive program to help you earn discounts on these materials. 6. Q. What training will I receive? A. Prior to the opening of your store, you (or your managing owner) and one managerial employee will receive on-site training from Street Corner personnel. This training is based on the Street Corner Operations Manual and associated materials. Trained personnel must also attend any "refresher courses" that Street Corner may provide from time to time and pay the applicable fees. 7. Q. How long is the term of the franchise agreement? A. The initial term of a Street Corner franchise is 7 years or the term of the initial site lease, whichever is longer. If you stay in good standing, you can renew or extend your franchise for two additional 5 years terms at the then current renewal rate. The current renewal rate is $5,000. 6. Q. Will I have an exclusive territory? A. Territory rights can be purchased separately. We currently have a policy of not granting more than one franchise in an enclosed mall unless the gross leasable area of the mall exceeds 1,500,000 square feet. The first franchisee in one of these large malls will have the first option to purchase another outlet in the same mall. 7. Q. How do I get started? A. First, fill out the enclosed Confidential Information Request Form, and submit it to us. After we review the application, we'll contact you to set up a meeting. If you have any questions, call us at 800-789-6397 Ext. 2.
Street Corner™ Fact Sheet
Company Name: Street Corner
Company Address: 2945 S.W. Wanamaker Drive, Suite C Topeka, KS 66614
Web site: www.streetcorner.com Number of Units: 48 Email: peter@streetcorner.com
Phone: 800.789.6397 Fax: 888.726.0222 Contact Name: Peter LaColla Company Description: The Street Corner franchise is a mini-convenience store concept for selling everyday necessities and refreshments in shopping malls, office buildings, campuses, city streets and other high traffic locations. Franchise Fee: $19,900 Franchise Royalty: 4.5% Advertising Fee: 0% Est. Investment Range: $140,400 to $185,400 Area Development Rights: Available for Purchase Franchise Territory: All States Registered Service Mark: Street Corner
Cornering business at malls nationwide Topeka-based franchiser hopes to add 20 spots By Michael Hooper The Capital-Journal
A mall-based convenience store company that began in Topeka is on a mission to grow up to 40 percent this year as it extends itself to malls across the United States. The Street Corner, based at 2945 S.W. Wanamaker Drive, has grown from a single store in West Ridge Mall in 1988 to 55 franchised stores across the country. Two of its stores are in the famed Mall of America in Bloomington, Minn.
Ann Williamson/The Capital-Journal Dean Heideman reads the newspaper in the seating area near the Street Corner at West Ridge Mall. Heideman said every time he is in the mall he typically buys something at the shop, which has grown to 55 franchise stores across the country.
Founded 17 years ago by Peter La Colla and Daniel McCabe, McColla Enterprises Ltd. is poised to have five more stores open by April. The goal for 2005 is to grow to a total of 75 stores, increasing its current number by 20. Originally called Street Corner News, the company has dropped the word "News" from its name and picked up the tagline "sips, snax and stuff" to reflect its emphasis on selling tobacco, aspirin, batteries, pop, snacks, ice tea and newspapers. La Colla, chief executive officer of McColla Enterprises Ltd., is almost manic about growth. He watches three computer screens of activity in the business while working on new deals all the time. He regularly flies a Mooney M20K turbo-charged single-prop airplane to visit franchisees and create new business. During one trip in November, La Colla and another employee made 13 visits during 4 1/2 days of travel through Michigan, Ohio, West Virginia, Maryland, Pennsylvania, Wisconsin and Illinois. La Colla said the plane is convenient and affordable flying from Topeka. If a prospective franchisee believes he or she has a great location at a mall in Houston, for example, La Colla will hop in his plane and fly there, almost immediately. "I'm ready to go," La Colla said. "I'm there in three hours. Then I can see the location myself." La Colla, 38, isn't your ordinary Topeka entrepreneur. He grew up in Rome and finished high school in Beacon, N.Y. After graduating in 1984, he sold hot dogs as a street vendor in Poughkeepsie, N.Y. He saved every penny he could to start another business but failed to get a deal accomplished with a mall developer in Poughkeepsie. Then he heard about other malls being developed and contacted Melvin Simon, who was building West Ridge Mall in Topeka in 1987. Simon agreed to lease space to La Colla and his business partner, McCabe, now president of McColla Enterprises. Before the mall opened in March 1988, La Colla was selling hot dogs to construction workers and retail employees getting ready for the mall's opening.
"He used to feed us," recalled Vicki Hosman, marketing director at West Ridge Mall. "He had a little hot dog cart that sat in the dust amid the construction. That's where everybody got their lunch. He really was the first to open a store in the mall. It was a hot dog cart. I can remember going out there having to step over cables." La Colla and McCabe first had Street Corner Cuisine but got out of the food business to focus on selling magazines, newspapers and convenience store items. Last year, Street Corner franchisees averaged $400,000 XXXX in sales. The corporate headquarters in Topeka is in an office building with eight full-time employees. Most aren't from Topeka, although the marketing guru is Washburn University graduate Kirk Braun. Those who work on business development are really business analysts who are able to take mountains of information, financial data, mall data and personnel information and decide which deals are best for both franchisees and the corporation. The staff manage all of that data with the help of a sophisticated computer operating system. "Topeka is a great place to live and work, but finding qualified employees is our biggest challenge," La Colla said. "We want to grow. You can't do that without good employees. We need astute, computer-oriented employees. We can't have a technology novice in this office." The company plans on hiring at least five full-time employees this year. La Colla is looking for an employee who speaks the languages of India and Pakistan because 40 percent of franchisees are natives of India and Pakistan. Braun said potential investors are finding out about Street Corner over the Internet through Web sites like Google.com and FranchiseSolutions.com. Hosman said Street Corner has been successful because of its convenience. The store serves mall visitors as well as the mall's 3,000 employees. Street Corner is an in-line store in the food court at West Ridge, but La Colla said other franchisees are building Street Corners as kiosks. The kiosks sometimes offer more exposure because they are in the middle of malls. La Colla is confident the company will reach 75 stores this year. "We already have 16 on our sales list," he said. He said he expects eight of those to open this year and additional prospects to come through the company's marketing program. Michael Hooper can be reached at (785) 295-1293 or michael.hooper@cjonline.com.
Shopping Centers Today September 2004
A MATTER OF CONVENIENCE Street Corner enters uncharted c-store territory: The mall BY MAURA K. AMMENHEUSER For the most part, convenience stores keep out of malls. But Street Corner doesn’t shy away. On the contrary, malls are just about the only places where this Topeka, Kan.-based convenience chain can be found so far. To date, 46 U.S. shopping centers, including Mall of America, contain a Street Corner franchise. The exodus of drug chains from shopping centers has only heightened the appeal of Street Corner, which offers aspirin and the other sundries found in drugstores, says Street Corner co-founder Peter La Colla, who serves as CEO of McColla Enterprises, Street Corner’s corporate parent (the company is named for its founders, La Colla and his partner, Daniel McCabe, who is president). “One of the nice things about our business model is [that] we are universally accepted and needed by all people.” Much like hotel convenience stores, Street Corner also carries batteries, beverages, candy, gum, newspapers and the like. For most of its 17-year history, Street Corner (the chain comprises strictly franchises now, but initially, the stores were company-owned) favored enclosed malls spanning at least 800,000 square feet and posting about $300 per square foot in sales. The company will depart slightly from this formula when it opens a unit this fall at Irvine (Calif.) Spectrum Center, an upscale open-air center owned by The Irvine Co. Street Corner is seeking residence also in lifestyle and strip centers, office buildings, university campuses and in freestanding facilities. “There is literally no limit for our stores,” McCabe said, noting this diversity of high-traffic locations. Street Corner is enjoying healthy growth. As of June the chain had 14 stores in development, and McCabe says he anticipates having at least 50 up and running by year-end, versus a total roster of eight units roughly 10 years ago. The stores are small. They occupy just 300 to 800 square feet of in-line space, or 225 to 250 square feet in kiosks. Street Corner demands highly trafficked areas, often near the food court. “The only thing that’s important is traffic,” La Colla said, adding that upscale demographics don’t have much bearing. After all, he notes, all income groups read newspapers and get headaches. Street Corner franchises averaged $400,000 in sales last year, according to La Colla. Despite the name, Street Corner’s look is all about a slick modern mall, not urban street peddling. The stores have no doors; they’re typically open from lease-line to lease-line, to encourage shoppers to flow in and out for impulse buys. The stores offer immediate-need items, such as film or single-serve bags of potato chips. Beverages, including selfserve fountain drinks, account for 35 percent of sales, cigarettes 30 percent and snacks 15 percent. (The company slogan is “Sips, Snax & Stuff.”) Mall visitors aren’t the only ones who buy; nearly half of Street Corner’s business comes from mall employees. Today La Colla pilots a private jet to scout new locations. That’s a luxury he can afford now, but at the outset, his only hard asset was a hot-dog cart. He once worked nights peddling franks and coffee outside a Poughkeepsie, N.Y., disco. McCabe, a lawyer, taught business courses at local colleges, where La Colla occasionally turned up. When Poughkeepsie police began arresting La Colla repeatedly — seven times, on a variety of city vending-law violations — he asked McCabe to represent him.
In the late 1980s McCabe suggested La Colla move his business into a mall. La Colla said he would pursue it if McCabe would join him, so the two agreed to form a partnership. They designed a highly themed hot-dog stand called Street Corner Cuisine, which featured a facade resembling a stainless-steel vending cart, some painted New York City backdrops, umbrellas and even a dummy manhole cover on the floor. La Colla began calling shopping centers nationwide, looking for a lease. This took work. “I was not only a street vendor, I was 20 and not finished college,” he said. “Most developers wouldn’t give me the time of day.” Eventually, Melvin Simon & Associates did, though. Street Corner Cuisine opened at Simon’s West Ridge Mall, in Topeka, in 1987. Why did Simon take the risk? “I had a lot of questions for them; they had the answers,” recalls Jerry Munson, CSM, vice president of leasing at Simon Property Group, as Melvin Simon & Associates is called today. “They were so enthusiastic and had obviously done so much homework. You had to respect that.” Eventually, though, McCabe, found it to be a hard way to make a living, and turned his mind to the newstand trade. “This was a much cleaner way to do business,” McCabe said, meaning there are no food wastage or spoilage issues. Simon let the men open their first Street Corner News at West Ridge and then a second at Mall of America. When magazines’ margins proved to be too low, the partners dropped them — along with the word “News” — from the store name. It soon became difficult for La Colla, in Topeka, and McCabe, in Poughkeepsie, to keep tabs on a growing national business. So in 1995 they changed tactics and became franchisers, converting all the existing stores. But growth has not come without obstacles. In particular, the company has had to overcome landlord reluctance to lease it prime space. But perhaps that’s changing. A miniconvenience store is “a good use,” said Nina B. Robinson, vice president of marketing at the Irvine Co., which developed Spectrum. “It’s something we think is important to have.” “They’re a miniature version of 7-Eleven,” said Kurt Utterback, manager of Westfield Shoppingtown MainPlace Mall, a 1.2 million-square-foot center in Santa Ana, Calif. Street Corner opened there in 1999. “It would work at any mall.” Still, shopping centers are not exactly stampeding to install miniconvenience stores, notes Ralph Sloan, senior partner at GroupRed, a New York City-based retail consulting and design firm. For one thing, other tenants’ leases may limit the convenience items a newcomer can sell, he notes. And there are other deterrents. Many of the products they sell are relatively low-margin products, so an owner “needs a good location,” said Munson. Thus, Street Corner’s insistence on high-traffic locations. So far, big convenience store chains have not shown much interest in malls either, says Jeff Lenard, a spokesman for the National Association of Convenience Stores. A few convenience chains, however, are at least considering the idea. Circle K, which operates about 2,880 convenience stores in 16 states, mostly in the South, is researching American malls. Its Canadian parent, CoucheTard, runs convenience stores in 50 Canadian centers, says Michel Guinard, Circle K’s vice president of real estate. Shops at Desert Passage, the 425,000-square-foot mall anchored by Las Vegas’ Aladdin Hotel & Casino, includes Street Corner and a 6,000-square-foot ABC Stores unit, said Russell Joyner, CSM, the mall’s manager. ABC Stores (not to be confused with the government-run liquor shops in some states, which are called “ABC stores”), based in Honolulu, has 67 stores selling convenience and souvenir items. This leaves Street Corner competing mainly with food court tenants, La Colla says. The chain may expand into office buildings and condominium complexes, McCabe says, but malls will remain its primary focus, now that the industry is beginning to recognize a convenience store’s value. As McCabe puts it, “They need this use.”
From: Convenience Store News
SHOPPER SUPPORT SEPTEMBER 13, 2004 -- The local mall is no longer just a hangout for teens looking for a place to see and be seen. Malls today are bustling infrastructures of commerce, catering to young and old and every demographic in between. And like every other retail outlet in the country, that means convenience is becoming more of a priority. Topeka, Kan.-based McColla Enterprises Ltd. founded the Street Corner franchise program, which operates small kiosks and in-line mall stores selling a variety of convenience offerings. Originally titled Street Corner News and launched into the public eye as one of the first newsstands to be invited to open in the Mall of America in Bloomington, Minn., the company has experimented with a variety of formats and come to the realization that the mall-based c-store operation is the wave of the future. "Our name has changed as of last year to Street Corner, with the tag line 'Sips, Snax and Stuff' to further emphasize the point that we are not really a newsstand but more of a convenience store," said Peter LaColla, CEO of McColla Enterprises Ltd. Currently, the company has about 43 stores or kiosks open in malls across the country, with another 15 to 20 in the works. The Street Corner concept fills a need within the mall space for both shoppers and mall employees, offering a place where one can stop in for a bag of chips and a soda without having to wait in line at the busy food court. "We've become a mini convenience store," said Dan McCabe, president of McColla Enterprises. "Not only do we do this in a very small space, but we basically have replaced in many instances the old drugstore chains that used to inhabit these malls and are no longer. We've always fought the image of a little cluttered junky newsstand as not being a desirable retail addition to a mall. Therein lies the struggle that we have from a marketing and design point of view. We need to have a lot of merchandise and present it in a way that will really appeal to the mall." In just a small footprint of a space, Street Corner offers aspirin, fountain and bottled drinks, coffee and tea, lottery, snacks, Krispy Kreme doughnuts, candy and gum, fax and copy services, tobacco products, souvenirs and gifts, office and desk supplies and other incidentals. "The core product line is the same in all of the stores," LaColla said. "It is essentially a convenience store product line with the exception of groceries or automotive and things that would not make it in a regional mall." The company offers a variety of design formats, ranging from a 200-square-foot kiosk to a 500-squarefoot in-line mall store. The kiosks, though smaller, can carry as much if not more merchandise because they allow for merchandising on all four sides, whereas the in-line stores have an open storefront. " We've worked so hard to try to keep these streamlined and very clean-looking," LaColla said, adding that displays and baskets are being built into the counter, light boxes are being built onto column facings for promotional signage and ice coolers are being installed for single beverages in addition to reach-in coolers. The mall convenience store concept has been successful thus far, McCabe said, because these products are such that they will always be utilized by all populations and demographics. "The average ticket sale in these stores is $3 to $4," he said. "There's probably no one in that mall who won't at some time need or use what we sell. We often locate ourselves in or around major intersections or the inlet and outlet points of the food court. We try to put ourselves in those areas of high-traffic density." The company currently has stores exclusively in regional malls that make at least $300 a foot in sales per year and are in excess of 700,000 square feet in size, but it has its sights on more locations in the future. "We would very much like to expand into what we consider nontraditional venues — locations like hotel lobbies, office lobbies, airports, downtown streetside locations and condominium buildings," LaColla said. "Those type of stores may add additional product lines, for instance cheeses, wines and beer. We have not opened one yet but hope to include at least one or two this year." The Street Corner concept, then, is something of a buffer to join together complementary consumer needs. "It's a great transition use between food and regular retail," LaColla said.
Street Corner Proforma