1
PENTATYPE
FIVE DIMENSIONS OF TYPE Tran Tu Nguyen
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
OPENNESS|DEFINITION
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PENTATYPE FIVE DIMENSIONS OF TYPE Tran Tu Nguyen
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
COPYRIGHT
COPYRIGHT
and
TA B L E O F C O N T E N TS
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Š 2 0 1 2 Tra n Tu N g u ye n . No part of this publication may be reproduced, s to red i n a retr i eva l syst e m , o r t ra nsm i t t e d i n a ny fo r m o r by a ny me a ns, e le c t ro n i c, me c h a n i c a l , p ho to c o py i ng , re c o rd i ng , sc a n n i ng , o r o t he r w i se, exc e p t a s p e r m i t t e d u nde r S e c t i o n 1 0 7 o r 1 0 8 of t he 1 9 7 6 U n i t e d S t a t e s C o py r i g ht Ac t , without either the prior written permission of the P u b l i s her, a u t ho r i za t i o n t h ro u g h p a y me nt o f t h e w r i t t e n p e r m i s s i o n o f t h e p u b l i s h e r, o r a u t ho r i z a t i o n t h ro u g h p a y me nt of t he a p p ro p r i a t e p e r - c o py f e e to C o py r i g ht C le a ra nc e C e nt e r 2 2 2 Ro s ewo o d D r i ve, D a n ve rs, MA 01923. P ho ne : ( 9 7 8 ) 7 5 0 - 8 4 0 0 . Fa x : ( 9 7 8 ) 6 4 6 - 8 6 0 0 . We b s i t e : ht t p : / / w w w. c o py r i g ht . c o m .
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TABLE OF CONTENTS
COPYRIGHT TA B L E O F C O N T E N T S P R E FA C E AC K N OW L E D G M E N T D E D I C AT I O N
8
OPENNESS
16
CONSCIENTIOUSNESS
24
E X T R AV E R S I O N
30
AGREEABLENESS
36
NEUROTICISM COLOPHON
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
PREFACE
PREFACE
and
ACKNOWLEDGMENT
6
D e a r re ade rs, W h a t yo u a re ho ld i ng i s Pe nt a t y p e : F i ve D i m e n s i o n s o f T y p e. Yo u p r o b a b l y w o n d e r w hy. Hu m a n h a s p e rs o n a l i t y. S o me p e o p le a re re g u l a r. So me are b o ld . S a me t h i ng go e s w i t h t y p e fac e. It ho ld s s o muc h p e rs o n a l i t y t h a t we c a n ’ t no t i c e u n le s s we ge t to k now i t . Fo r t h a t re a s o n , I res p ec tf u l l y p re se nt yo u t h i s b o o k . It i nd i c a t e s T he F i ve D i me ns i o n of Pe rs o n a l i t y a nd a t t he s a me ti me, demo ns tra t e s t he f u nd a me t a l p r i nc i p le s o f t y p o g r a p hy. H o p e f u l l y a f t e r c l o s i n g d o w n t h i s b o o k , my me s s age c a n s p re ad to yo u . S i nc e re l y, Tra n Tu N g u ye n .
7
ACKNOWLEDGMENT
T h a n k yo u to Ac ade my of A r t U n i ve rs i t y a nd my i ns t r uc to r, D a v i d H a ke. T h i s b o o k i s p o s s i b le b e c a us e of yo u r s u p p o r t . T h a n k yo u to a l l of my re ade rs w ho a re ho ld i ng Pe nt a t y p e : F i ve D i me ns i o n of Ty p e. A g re a t a p p re c i a t i o n f ro m me to yo u . And s o muc h mo re t h a n a ny t h i ng c a n c o m b i ne, I ’ d l o v e t o t h a n k my p a r e n t s , T h u a n B i n h N g u y e n and Tu Cam Thi B u i , fo r le t t i ng me st ud y w h a t I truly love in this wonderful and inspirational S a n F ra nc i s c o . I love yo u .
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
D E D IC AT IO N
8
“ We m a ke t h i ngs b e c a us e we love to c re a t e. It i s t h ro u g h c re a t i o n t h a t a s m a l l p a r t of o u rs e l ve s b e c o me s s o me t h i ng e ls e. ”
— D AV I D J O H N S C O T T.
9
D E D I C AT I O N
To t he n i g ht ow ls w i t h b i g he a r ts a nd d re a ms fo r g ra p h i c de s i g n . We a re i n t he s a me b o a t . L e t ’s s a i l , s h a l l we ?
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
OPENNESS|DEFINITION
AG R E E A B L E N E S S
E X T R AV E RS IO N
C O N S C I E N T IO U S N E S S
10
11
N E U ROT IC IS M
OPENNESS
Inventive/curious vs. consistent/cautious A p p r e c i a t i o n f o r a r t , e m o t i o n , a d v e n t u r e, u nus u a l i deas, c u r i o si t y, a nd va r i e t y of ex p e r i e nc e. O p e n ne s s re f le c ts t he de g re e of i nt e l le c t u a l c u r i o s i t y, c re a t i v i t y a nd a p re f e re nc e fo r nove l t y a nd va r i e t y. S o me d i s ag re e me nt re m a i ns a b o u t how to i nt e r p re t t he o p e n ne s s fac to r, w h i c h i s s o me t i me s c a l le d “ i nt e l le c t � ra t he r t h a n o p e n ne s s to ex p e r i e nc e.
OPENNESS|KERNING
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
12
+05
+03
+09
KERNING A n ad j us t me nt of t he s p ac e b e t we e n t wo le t t e rs.
13
+08
+10
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
OPENNESS|LEADING
14
+12
+18
+24
LEADING T he s p ac e b e t we e n t he b a s e l i ne s of t y p e.
15
+48
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
1
1
2
3
5
OPENNESS|RHYTHM AND PROPORTION
8
5
16
3
2
1
1
1
17
1
G O L D E N R AT I O
1
T he m a t he m a t i c s b e h i nd t he
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go lde n ra t i o i s he a v i l y c o n ne c t e d to t he F i b o n ac c i S e q u e nc e. If you’re unfamiliar with the f i b o n ac c i se q u e nc e, i t b e g i ns
8
with the numbers 0, 1 and then e ac h s uc c e s s i ve nu m b e r i n t he s e q u e nc e i s t he s u m of t he p rev i o us t wo nu m b e rs.
21
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
CONSCIENTIOUSNESS|DEFINITION
AG R E E A B L E N E S S
E X T R AV E RS IO N
OPENNESS
18
19
N E U ROT IC IS M
CONSCIENTIOUSNESS
efficient/organized vs. easy-going/careless A t e nde ncy to s how s e l f - d i s c i p l i ne, ac t d u t i f u l l y, and ai m fo r ac h i eve me nt ; p l a n ne d ra t he r t h a n s p o nt a ne o us b e h a v i o r ; o rg a n i z e d , a nd de p e nd a b le.
CONSCIENTIOUSNESS|TYPOGRAPHIC GRID
20
GRID
Field
Margin
A pattern of horizonal and ve r ti c al axes that i nters ec t at reg u l ar i nter vals. In ty p o g rap hi c des i g n, a g r i d sys tem i s a metho d of o rg ani z i ng a nd c l a r i f y i ng t ex t o n a p age, reinfo rc i ng hi erarc hy, and a m p l i f y i ng meani ng .
Gutter
Margin
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
Gutter
Margin
Running Foot
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Running Shoulder
Running Foot
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
CONSCIENTIOUSNESS|DASHES
22
–
Separat es t he words i n
–
a c o m p o u nd ad je c t i ve, ve r b, or ad ve rb.
—
HYPHEN
- -
–
– —
—
– —
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EN-DASH I n c o m p o u nd ad je c t i ve s i n w h i c h t he t wo p a r t i c i p a nt t e r ms t he mse l ve s a re c o m p o u nd .
–
-
– —
—
-
EM-DASH
-
S e p a ra t e s t he f i n a l p a r t of a se nt e nc e t h a t i s lo g i c a l l y no t p a r t of t he se nt e nc e.
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
C O N S C I E N T IO U S N E S S | Q U OTAT IO N M A R KS
“”
‘’
’
24
25
DOUBLE QUOTE Punctuation marks surrounding a q uo tati o n, d i re c t sp e e c h , o r a l i teral ti tle o r n a me. Q uo t a t i o n marks can also be used to i nd i c a t e a d i f f e re nt me a n i ng of a wo rd o r p hras e t h a n t he o ne t y p i c a l l y a s s o c i a t e d w i t h i t and are often used to e x p r e s s i r o ny. Q u o t a t i o n m a r k s are s o meti mes use d to p rov i de emphasis, although this is us u al l y c o ns i de re d i nc o r re c t .
SINGLE QUOTE I nd i c a t e s a q uo t a t i o n w i t h i n a q uo t a t i o n .
APOSTROPHE A p u nc t u a t i o n m a r k us e d to m a r k o m i s s i o ns a nd p o s e s s i ve of no u ns a nd p ro no u ns.
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
E X T R AV E R S I O N | D E F I N I T I O N
AG R E E A B L E N E S S
C O N S C I E N T IO U S N E S S
OPENNESS
26
27
N E U ROT IC IS M
EXTRAVERSION
outgoing/energetic vs. solitary/reserved The trait includes characteristics such as e x c i t a b i l i t y, s o c i a b i l i t y a n d t h e t e n d e n c y t o s eek s ti mu l ati on i n t he c o m p a ny of o t he rs, tal k ati venes s, a sse r t i ve ne ss, a nd h i g h a mo u nt of emo ti o nal ex p re ssi ve ne ss.
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
E X T R AV E R S I O N | PA R A G R A P H
ALIGN RIGHT
JUSTIFY
28
29
ALIGN LEFT
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
E X T R AV E R S I O N | G O L D E N R AT I O
30
31
13
5
2
1 1 1 3
8
21
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
AGREEABLENESS|DEFINITION
E X T R AV E RS IO N
C O N S C I E N T IO U S N E S S
OPENNESS
32
33
N E U ROT IC IS M
AGREEABLENESS
friendly/compassionate vs. hostile/unkind Thi s p ers o nal i ty d i me nsi o n i nc l ude s a t t r i b u t e s s uc h a s t r us t , a l t r u i s m , k i nd ne s s, a f f e c t i o n , a nd o t he r p ro s o c i a l b e h a v i o rs.
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
AGREEABLENESS|WIDOW
and
ORPHAN
34
35
WIDOW A wo rd , p art of a wo rd , o r ve r y short line that appears by itself a t t he e nd of a p a rag ra p h .
ORPHAN A p arag rap h- end i ng wo rd t h a t falls at the beginning of the fo l low i ng p age / c o l l u m n , t hus s e p a ra t e d f ro m t he re s t of t he t ex t .
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
AGREEABLENESS|SPECIAL CHARACTERS
36
©
¥ &
£
± *
®
37
§
@
°
¶
¤
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
NEUROTICISM|DEFINITION
AG R E E A B L E N E S S
E X T R AV E RS IO N
C O N S C I E N T IO U S N E S S
OPENNESS
38
39
NEUROTICISM
sensitive/nervous vs. secure/confident I nd i v i d u a ls h i g h i n t h i s t ra i t t e nd to ex p e r i e nc e e mo t i o n a l i ns t a b i l i t y, a n x i e t y, mo o d i ne s s, i r r i t a b i l i t y, a nd s ad ne s s.
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
NEUROTICISM|CONTRAST
CONTRAST A principle of art , co ntras t ref ers to the arrange me nt of oppo s i te elements (l i g ht vs. d ar k c o lo rs, ro u g h vs. s mo o t h t ex t u re s, l a rge vs. small s h ape s, etc. ) in a p i ec e s o as to c reate vi s u al intere s t , excit ement and d rama.
40
41
P E N TAT Y P E : F I V E D I M E N S I O N S O F T Y P E
COLOPHON
42
43
COLOPHON
AC A D E M Y O F A R T U N I V E RS I T Y S c ho o l of G ra p h i c D e s i g n S a n F ra nc i s c o , C a l i fo r n i a 9 4 1 0 5 Fa l l 2 0 1 2 D E S IG N E R : Tra n Tu N g u ye n t u t ra n 1 2 0 9 @ ya ho o . c o m C H A I R O F G R A P H IC D E S IG N : M a r y S c o t t C L A S S : Ty p o g ra p hy 2 I N S T R U C TO R : D a v i d H a ke T I T L E : Pe nt a t y p e : F i ve D i me ns i o ns of Ty p e T Y P E FAC E S : Trade G o t h i c, I TC O f f i c i n a S e r i f S O F T WA R E : Ado b e I nde s i g n a nd I l l us t ra to r B I N D E R Y: C a l i fo r n i a O f f i c e S e r v i c e 9 8 9 Howa rd S t S a n F ra nc i s c o , C A 9 4 1 0 3 (415) 986-2424