Digi.travel EMEA Conference & Expo 2014

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Welcome to the 2nd Digi.travel Conference & Expo 2014

T

ravel Media Applications organises for the second year "Digi.travel Conference & Expo" that follows closely the transformation of the travel consumer and the trends that affect future changes so that executives from the travel and hospitality sector have the necessary insights to adapt. In this year's two day conference - three day expo, we present many new features that enhance knowledge sharing and facilitate business. Whether you are a seasoned online player, or just starting out on your e-commerce journey, there will be great opportunities for learning, knowledge sharing, and networking at this event. This year, we decided to keep the entrance to the conference FREE for the members of the travel industry, as well as for the technology providers thanks to the generous support of our sponsors and exhibitors.

Digi.travel Expo is a new addition to Digi.travel Conference this year, in order to give the opportunity to the participants to meet with the technology providers. The aim of Digi.travel Expo is to save time and money to hoteliers, travel agents, and all the travel professional, who are looking answers and solutions for their web and mobile presence, their digital marketing, the

distribution and promotion of their product, their online sales and many more. Digi.travel Expo has its own dedicated section within the “Greek Tourism Expo� (GTE) presenting the Greek know-how in travel technology issues offering this way greater value to both delegates and exhibitors of Digi.travel, as well as to the visitors and exhibitors of GTE. Digi.travel 2014 introduces a sophisticated B2B Matchmaking System by the German company Converve, in order to facilitate business meetings between the delegates (Buyers) and the exhibitors (Sellers). The participants of Digi.travel can schedule and confirm their appointments early in advance to maximize the benefits of their participation.

Theodore Koumelis Co-Founder & Managing Director Travel Media Applications


Travelport is a Travel Commerce Platform providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry. With a presence in over 170 countries, approximately 3,400 employees and 2013 net revenue of $2.1 billion, Travelport is comprised of: • A Travel Commerce Platform through which it facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business to business (“B2B”) travel marketplace. In addition, Travelport has leveraged its domain expertise in the travel industry to design a pioneering B2B payment solution that addresses the needs of travel intermediaries to efficiently and securely settle travel transactions. • Technology Services through which it provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs. We’re redefining the way travel is sold by giving travel providers new ways to merchandise their content and travel agencies and corporations more intuitive ways to search, sell and book. We’re redefining travel technology with our commitment to an open and

accessible platform. We’re redefining the potential of the travel industry by actively extending our global reach and enabling more travel commerce worldwide. Our Universal API offers our developer partners access to our world of unrivalled content, setting new standards in connectivity, integration and design, enabling them to develop their own front-end and consumer-facing applications or add our content to their own proposition. We’re redefining travel commerce. Travelport is headquartered in Langley, UK. The company recently completed its initial public offering on the New York Stock Exchange and trades under the symbol “TVPT”.

Nelios is a unique digital agency, which began providing specialized services for the tourism industry in 2007. Through the years, Nelios.com has been the go-to agency for many of the most recognized brands within the Greek tourism Industry (hotels, cruises, yachting, MICE, OTAs, travel agencies, tour organizers, car rentals, travel portals etc.). During the more recent years, Nelios has strategically specialized in hotels only, with the aim of increasing their profitability while reducing dependency on third booking channels (tour operators, third party agencies etc). Nelios most powerful tool became the thorough study of the traveler’s behavior. The implementation of the findings

in combination with the latest trends in Digital Marketing, Web Development as well as the targeted Hotel Branding, has produced extraordinary results and has eventually promoted Nelios to Greece’s expert in increasing hotels’ website bookings.

Conference Room Sponsor Travelport Hellas EPE Mesogeion 2, 11527 Athens, Greece Tel: +30 211 1023200 Fax: +30 210 3254178 Email: infogreece@travelport.com Website: www.travelport.com

Hall: 3 / Stand: A33-35 Nelios.com 19 Filonos, 17236 Athens, Greece Tel: +30 211 1089990 Fax: +30 210 9766290 Email: info@nelios.com Website: www.nelios.com

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Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally. Our ambition is to facilitate the entire travel journey from door to door, whilst improving the travel ‘experience’ for hundreds of millions of people every year. This is achieved by connecting key players in the travel industry: travel agencies, corporations, airlines, airports, hotels, railways and more. We provide these companies with the tools to serve travellers better and to manage their own business more effectively.

Bedsonline Greece & Cyprus is a TUI PLC brand, based in Kifissia, Athens. One of the leading online providers of accommodation and travel extras EXCLUSIVELY for agencies. Our product portfolio includes more than 60,000 establishments worldwide and a wide variety of services in destination in our more than 100 destination offices. Every single day, we deal with more than 15,000 reservations online, providing us with an access and negotiation power that cannot be matched by our competitors. Thanks to our high marketing capability worldwide, we negotiate with our suppliers the best conditions for our agencies. This way, we can offer a high level of availability at competitive prices. Our main goal is to ensure that our clients receive the best quality care as possible. Our call centre staff is highly qualified and provides 24/7 support throughout the whole booking cycle: pre-booking, pre-arrival, in-destination, and post travel. What Bedsonline offers: Worldwide product coverage: 900 destinations & 2,500 resorts spanning more than 120 countries. 60,000 units worldwide 4,300properties in Greece

Amadeus is at the heart of the global travel industry. We are dedicated to working with our customers and partners to shape the future of travel. Since 1993 that started its operation, Amadeus Hellas offers a broad spectrum of consulting services, help desk, training and technical support, aiming to cover the increasing needs of the travel agencies in the Greek and Cypriot travel industry. These services are supported and upgraded continuously by the experienced and specialized personnel of Amadeus Hellas.

VIP Lounge Sponsor Amadeus Hellas S.A. 157, Sygrou Avenue, 171 21 Nea Smyrni, Athens, Greece Tel: +30 210 9303000 Fax: +30 210 9356873 Email: info.gr@amadeus.com Website: www.amadeus.com

from budget to luxury units competitive rates minimum releases maximum allotments direct hotel contracts same day bookings’ option flexible cancellation policy advanced tech platform flexible payment options quality of service

Hall: 3 Stand: A37 Bedsonline Greece & Cyprus Karyatidon 16, 14564 Athens, Greece Mobile: +30 6951 920038 (Markos Kalogeropoulos, Country Manager Greece & Cyprus) Email: info@bedsonline.gr Website: www.bedsonline.gr

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AGENDA DAY 1 / FRIDAY 05 DECEMBER 2014 Time Topic Presenters

Welcome

10:00 - 10:20 Welcome Addresses Welcome to Digi.Travel Theodore Koumelis - Travel Media Applications, Founder Welcome by IFITT Greece Dimitris Serifis, President Thanks to Partners & Sponsors

Session 1

Time Topic Keynote Speaker

10:20 - 11:00 The Crystal Ball John Fotis - eTourism Expert

Time Topic Speaker

11:00 - 11:30 The role of Google in the promotion and distribution of the tourism product - new tools & developments Dimitris Kossyfas - Travel Manager / Google

Time Topic Speaker

11:30 - 12:00 Redefining the online journey Duncan Barraclough - Head of Online, Western Europe / Travelport

Time Topic Speaker

12:00 - 12:30 How Hoteliers and travel professionals can benefit from TripAdvisor Gianluca Laterza - Manager Italy, Malta, Greece & Cyprus / TripAdvisor

Time Topic Speaker

12:30 - 13:00 Basics of direct hotel marketing Martin Soler - SVP Sales & Marketing / WIPH

Time Topic Speaker

13:00 - 13:30 How to manage your hotel's distribution channels Alexandros Damigos - CEO / Marinet-Cosmores

Session 2 Session 3 Session 4 Session 5 Session 6

13:30 - 14:15 Lunch Break (On your own expenses)

Session 7

Time Topic Speaker

14:15 - 14:45 A Revenue Revolution - Revenue Strategy & Open Pricing Alex Barros - VP Sales EMEA / Duetto

Time Topic Speaker

14:45 - 15:15 Social Networks provide the new medium to capture a person’s attention Spyridon Kagkas - Social Media Manager / Nelios

Time Topic Speaker

14:45 - 15:15 Big Data: Shaping the Future of Travel Angelos Seretis - Commercial Account Manager , Online Consultant

Time Topic Speaker

15:15 - 15:45 IATA solutions for the travel industry Daniel Shemi - Head Aviation Solutions / IATA

Session 8

Session 9

Session 10

END OF DAY 1

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AGENDA DAY 2 / SATURDAY 06 DECEMBER 2014 Session 1

Time Topic Speaker

10:00 - 10:30 Innovative Thinking leads the Travel Industry Dr. Stavros Sindakis, Innovation Strategist

Time Topic Speaker

10:30 - 11:00 Smart Data for the right strategic decisions Vanguelis Panagiotis - Development Director / MKG

Time Topic Speaker

11:00 - 11:30 Differentiate your online business - Technology makes the difference Alketas Malioukis - Online Sales Manager / Sabre

Time Topic Speaker

11:30 - 12:00 B2B distribution for Travel Agents Markos Kalogeropoulos - Country Manager / Bedsonline

Time Topic Speaker

12:00 - 12:30 Destination Management Despina Delidou - Destination Management Executive / Weblogic

Time Topic Speaker

12:30 - 13:00 The next generation of guest profiles and feedback Thomas Landen - Marketing Manager, EMEA / Revinate

Time Topic Speaker

13:00 - 13:30 Taking on the challenge of quality content Dr. Dimitris Koutoulas / University of Patras

Session 2

Session 3

Session 4

Session 5

Session 6

Session 7

13:30 - 14:15 Lunch Break (On your own expenses)

Session 8

Time Topic Speaker

14:15 - 14:45 What you need to know about Digital Advertising and how to maximize your ROI Takis Vamialis - Vice President / IAB Hellas

Time Topic Speaker

14:45 - 15:15 Performance Marketing in Travel Vertical Hrabren Suknaic - CEO / S.T.A.R. Digital

Time Topic Speaker

15:15 - 15:45 Risks & Opportunities in a cashless world Mr Matt Komorowski - Sales Director / Paypal

Time Topic Speaker

15:45 - 16:15 Measure what you need to manage: metrics for maximising online sales Dr. Marianna Sigala / University of Aegean

Session 9

Session 10

Session 11

END OF CONFERENCE

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At Sabre®, we touch nearly every aspect of travel. We create innovative technologies used by more than a billion people around the world to plan, book and experience their travel at a time and price that’s right for them. As each of these people set their lives in motion daily across the globe, we are diligently working magic behind the scenes to make the world a better place, one journey at a time. Our businesses help travellers find the best price, improve a travel agency’s efficiency and profitability, make sure a flight has a qualified crew ready to go, help hoteliers fill their rooms, and give an executive assistant the tools to book travel online. But that’s just the beginning. We power the global travel industry. Europe is a key growth region for Sabre. Within our travel agency business at Sabre Travel Network, we offer a fresh perspective, cutting-edge consultancy, and a passion for helping travel companies succeed with leading technology

solutions and expert service. In Greece, we are proud of our partnerships with fastgrowing companies particularly in the online travel space. We have invested in and offer innovative solutions that create value across the entire travel process - from inspiration and search to providing personalised service. Explore our businesses to see the endless ways we help make travel better.

Entrada has been developed to cover the needs of the industry as it is modulated in the last decades. It is addressed to all the enterprises that want to become competitive in a global environment and to achieve economies of scale and scope in order to reduce transaction costs, increase productivity and gain market power. Entrada is a unique Travel Sales System which enables you to easily manage and promote your own travel services, add more products from other travel providers, expand your sale channels to all Entrada affiliates and increase your bookings instantly without any extra costs! Entrada provides an innovative Central Reservation System that distributes and manages tourism and travel related products, expediting a many-to-many function in which tourism companies can buy, sell and resell products simultaneously, through a single and central platform!

wholesale rates. 10,000 Transfer services in 80 countries –2,500 major cities. SABRE Air Tickets from 700 airlines with thecapability of 200 search results for each query to cover any potential combination. Low cost and negotiated fares from more than100 airlines worldwide. Dynamic Package (Hotel & Flight) at singleprice for the combination of services. Static Package with all services: flight,hotel, transfer, tours, excursions, etc. Rental cars from different wholesale supplierslike Atlas Choice, HolidayAutos, HolidayCars, etc. in 180 countries and 8,500locations.

Entrada provides: Connection to 16 major travel providers with negotiated wholesale contracts: Hotels4U, TransHotel,HotelBeds, BedsOnline, Travco, JAC Travel, GTA, Kuoni, DOTW, Utravel, Tourico,ASA, StarHellenic, Special Tours, VakantieBed, EuroTours. Direct hotels, transfers, excursions and local services from local DMC’s. More than 250,000 unique hotels worldwide withnegotiated

Hall: 3 / Stand: A39 Sabre Hellas S.A. Aoou 10, 11523 Athens, Greece Tel: +30 210 6990730 Fax: +30 210 6998030 Email: info.Greece@sabre.com Website: www.sabretravelnetwork.eu

Hall: 3 / Stand: A30 Entrada - Powered by AheadRM 25 Polykleous str, 11631 Athens, Greece Tel: +30 210 9483580 Fax: +30 210 9416333 Email: info@aheadrm.com Website: www.aheadrm.com / www.entrada.gr

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Weblogic is a new technologies’ company with an overGreece range that specializes in analyzing, designing and developing integrated applications and websites. It provides original, well-designed, functional, expandable results and adapted to the needs of enterprises, mainly tourist ones. Its executives are professionals and scientists with long experience in this field and with deep knowledge of new technologies. They guarantee excellent results regarding the providing services and production of software. The main goal of the company is to develop business software in areas such as tourism, social media, etc., and has already created innovative products that meet the needs of the majority of tourist enterprices. Weblogic has hundreds of websites and many on line & real time applications in its portfolio, moreover it has customers & partners across Greece. Weblogic provides tools and solutions that can support a wide variety of needs and models in any business though the environment of Internet.

Some indicative services offered by the company are the following: Analysis, design & development of business applications with Internet technology (Web Development) more in tourism sector. Analysis, design & development of tourism portals and websites with dynamic content (Web Design) Consulting services in new technologies’ field Web Hosting exc.

Marinet Ltd. activates in tourism industry more than 15 years, offering hotel internet marketing solutions. Our aim is, in close cooperation with hoteliers, to obtain an increase of bookings and reduce of commissions. To achieve the objective, Marinet Ltd offers a wide range of marketing services. Our expertise is to build unique web sites, as unique as your hotel is, with the right content & multimedia applications, keeping in mind what creates the emotional impact that sells. Visibility is the key to success, therefore we focus on PPC, social media listings, web promotions. Marinet Ltd has all tools and reports you need in order to perform a successful revenue management. Our team of experts will help you identify where and when the business comes from in order to sell your rooms on time, on the most profitable rate, maximizing your hotel's potential. Cosmores offers a wide range of booking engine solutions to suit every hotelier, from individual hotels to large hotel groups. Cosmores increases bookings, optimizes revenue and gives complete control over your hotel's online profile. Track Me - the new revolutionary tool of Cosmores - is an innovative system for monitoring your website's traffic in real time

and publishing personalised offers. Track Me increases your hotel's conversion rate as it leads to a significant change in the percentage of website visitors who perform hotel reservation. Cosmores also includes a two way Channel Manager able to manage distribution channels (IDS & GDS) easily, rapidly and fully automatically via a single interface. Cosmores Booking Engine helps you create your Marketing Strategies using easy built - in tools such as multiple rate plans, minimum stay , last minute, early booking, stay - pay offers and packages. The reservation system your client sees, during booking process is elegant, secure and user friendly.

Hall: 3 / Stand: A31 Weblogic Anatolikis Thrakis 33a, 68 100 Alexandroupoli, Greece Tel: +30 25510 89574 Email: info@weblogic.gr Website: www.weblogic.gr

Hall: 3 / Stand: A34 Marinet Ltd Kapodistriou 24, 18531 Piraeus, Greece Tel: +30 210 4101130 Fax: +30 210 4101132 Email: sales@marinet.gr Website: www.marinet.gr

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Hotelbeds is part of TUI Travel PLC, the world's leading leisure travel company, with over 50 years experience providing high quality services to travelers around the world. Through a combination of industry know-how, operational capabilities and a commitment to constantly improve; our ambition is to continue to deliver revenue growth for our hotel partners. As a leading online accommodation wholesaler, Hotelbeds ensures mass exposure of your properties to a global client base. Driven by market leading technology and customer support that you can rely on, we deliver revenue generating solutions that will help you stay ahead in today's ultra-competitive marketplace. Hotelbeds offers access to an all-encompassing global

accommodation portfolio of over 50,000 hotels across 147 countries: from leisure resorts to city breaks and from budget to 5-star luxury, our extensive contracting capabilities ensure competitive rates, with minimum releases and maximum availability.

Webotel is a company created by hoteliers aiming to offer exceptional e-sales and e-marketing support helping each hotel achieve substantial revenue growth. Webotel S.A. was founded in 2006 and is a subsidiary company of Airotel group of Hotels. It operates as a tourist office with headquarters based in Athens, Greece and branch office in Casablanca, Morocco. Webotel is a member of HATTA and SETE and specializes in the management of e-sales and e-reservations as a representative of hotels. Furthermore, Webotel undertakes site construction, search engine optimization, GDS representation and is the exclusive representative of the Webhotelier booking engine in Africa. The hotels - members exceed 294 in number, both in Greece and Africa.

Webotel undertakes the web site creation exclusively and only for Hotels, combining the knowledge of web designers and constructors with our long experience. The site support is complete and includes the secure of a friendly domain for the search engines, the reliable hosting and its promotion in the search engines. Webotel after completing studying the Hotel, its competition and the structure of its web page will advise you and undertake all the actions needed to reassure the maximum return of your present investment. Webotel will register you in all 4 GDS (Sabre, Amadeus, Galileo, Worldspan) and will advise you in matters of strategy and pricing policy as to help you gain the maximum profit from the potentials offered by new technologies. You may choose to manage G.D.S. yourself or through Webotel.

Webotel undertakes the following services: Presence in more than 480.000 tourist offices via the GDS Direct cooperation with more than 15 Internet Distribution Systems, Registration in electronic tourist guides , Free of charge site construction with online booking engine, Guarantee of rate parity among all systems to ensure competitiveness Monthly statistics from the total of electronic distributors Exclusive accounting management and payment of distributors Consultative services with the experience of Airotel group of Hotels.

Hall: 3 / Stand: A37 Hotelbeds Karyatidon 16 Kifissia, 14564 Athens, Greece Tel: +30 210 3502860 Email: e.terzi@hotelbeds.com Website: www.hotelbeds.com

Hall: 3 / Stand: A26-28 Webotel S.A. 23, Alexandroupoleos str., 11527 Athens, Greece Tel: +30 210 6449384 Fax: +30 210 6458195 Email: info@webotel.travel Website: www.webotel.travel

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