In this year’s two day conference, we present many new features that enhance knowledge sharing and facilitate business. Whether you are a seasoned online player, or just starting out your ecommerce journey, there will be great opportunities for learning, knowledge sharing and networking at this event. This year, we are very happy to welcome Professor Dimitrios Buhalis as Chairman of the conference. Dimitrios is a Strategic Management and Marketing expert with specialization in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. Speakers from important industry players will analyze topics like the trends in the travel industry in the near future, the role of Google in travelling, the impact of sharing economy on hospitality etc. Hotel experts will focus on revenue strategy and pricing, and how distribution
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally. Our ambition is to facilitate the entire travel journey from door to door, whilst improving the travel ‘experience’ for hundreds of millions of people every year. This is achieved by connecting key players in the travel industry: travel agencies, corporations, airlines, airports, hotels, railways and more. We provide these companies with the tools to serve travellers better and to manage their own business more effectively. Amadeus is at the heart of the global travel industry. We are dedicated to working with our customers and partners to shape the future of travel. Since 1993 that started its operation, Amadeus Hellas offers a broad spectrum of consulting services, help desk, training and technical support, aiming to cover the increasing needs of the travel agencies in the Greek and Cypriot travel industry. These services are supported and upgraded continuously by the experienced and specialized personnel of Amadeus Hellas.
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Travel Media Applications organizes for the third year the “Digi.travel EMEA Conference” that follows closely the transformation of the travel consumer and the trends that effect future changes so that executives from the travel and hospitality sector have the necessary insights to adapt.
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Welcome to the 3rd Digi.travel Conference & Expo 2015
channels must be managed. Topics about the air tickets distribution, the mobiles, and the rate parity also will be analyzed, so to give to the delegates insights on the latest developments in the online travel industry. Our aim is to provide to our delegates deep knowledge about the new technology features, so to be able to improve their results. Vicky Karantzavelou Co-founder and General Manager Travel Media Applications
FORTHcrs, subsidiary of FORTHNET SA, is the leading provider of on-line Integrated Booking management and ticketing solutions. Since 2000, FORTHcrs has developed extensive experience in covering the needs of the Ferry Operators, the Sales Distribution Network (consisting of tour agents and preferred service agents - PSAs) and the Maritime Ports. FORTHcrs has unparalleled experience in supporting complex business needs, already servicing the Greek market in its entirety, a significant percentage of the Italian Market, the Adriatic, the ferry connections between Greece and Turkey and customers in Morocco and the Caribbean. The FORTHcrs offering in the ferry industry comprises of the following core modules: SeaOnLineTM. The most advanced, comprehensive booking system for Ferry and Cruise operators. It covers the needs of at least 75 active Ferry operators. SeaConnectTM. The distribution mechanism developed by FORTHcrs, which supports multiple policies for different geographies and the demanding needs of the ferry industry, able to be combined with other types of tourism to offer integrated tourism solutions. This mechanism supports reliably the tourism sector peaking up to 2,5 mil transactions per day. OpenSeasTM Suite of programs (Agency, Web Services, White Label). They are interfaces addressed to street agents, internet agents and PSAs/GSAs around the world. Their most significant characteristic is the speed of operation. Over 7.000 travel agencies are using the OpenSeas Suit of programs. Mobile SeasTM. This is a generic, fast booking engine for mobile devices, smartphones and tablets, addressed to Ferry operators, Travel Agents, Institutional Service Providers. Check-in. They are fully comprehensive solutions to support paperless and paper-full ticket options, addressed to Ferry Operators and Port Authorities. The Ferry Industry solutions are complemented with a proved Credit Limit Management Service, Travel Insurance designed exclusively for the Ferry transportation, and complementary tourism services, including dynamic packaging, theater and venues ticketing.
03 | 3rd Digi.travel Conference & Expo 2015
AGENDA DAY 1 / TUESDAY 17 NOVEMBER 2015
Welcome
Time Topic Speaker
10:00 - 10:05 Three years Digi.travel Conference Vicky Karantzavelou - Travel Media Applications, Co-founder
Time Topic Speaker
10:05 - 10:10 Welcome by IFITT Greece Dimitris Serifis - IFITT
Time Topic Speaker
10:10 - 10:15 Opening of the Conference by Chairman Dr.Dimitrios Buhalis Dr. Dimitrios Buhalis - Professor
Time Topic Speaker
10:15 - 10:45 Amadeus: Insights in emerging traveler trends Monica Clemente - Amadeus
Time Topic Speaker Panelists
10:45 - 11:20 Panel: The Impact of Sharing Economy on Hospitality Irini Varda - MKG GROUP Alexandros Vassilikos - Ε.Ξ.Α.Α / Ξ.Ε.Ε., Nikos Charalampopoulos - Hotelbrain, George Drakopoulos - Tourism Generis, Johanna Papaiconomou - HomeExchange
Time Topic Speaker
11:20 - 11:50 How hoteliers and Travel Professionals can Benefit from Trip Advisor Gianluca Laterza - Trip Advisor
Session 1
Session 2 Session 3
Session 4
11:50 - 12:10: Break (Cash-bar) - “Meet & Greet”
Session 5
Time Topic Speaker
12:00 - 12:40 The Role of Google in the Promotion and Distribution of the Tourism Product Dimitris Kossyfas - Google
Time Topic Speaker
12:40 - 13:10 Total Guest Relationship Management Stavros Habakis - m-hospitality
Time Topic Speaker
13:10 - 13:40 How Mobile Applications enhance guest’s experience - ONE APPY the smart marketing tool for hoteliers Vaggelis Nomikos - Everit & One Appy Project
Session 6 Session 7
13:40 - 14:20: Light Lunch Break (Cash-bar) - “Meet & Greet”
Session 8
Time Topic Speaker
14:20 - 14:40 Revenue Strategy & Pricing Vasillis Smyrlis - Hotelbrain
Time Topic Speaker
14:40 - 15:00 How to Manage your Hotel’s Distribution Channels Oral Yigitkus - Booklogic
Time Topic Speaker
15:00 - 15:20 A step beyond personalization: the impact of a contextual web+booking engine on direct bookings Joao Trindade - Guest Centric
Session 9
Session 10
END OF DAY 1
04 | 3rd Digi.travel Conference & Expo 2015
AGENDA DAY 2 / WEDNESDAY 18 NOVEMBER 2015 Session 1
Time Topic Speaker
10:00 - 10:20 New Distribution Capability (NDC) – The Game Changer in Air-Tickets Distribution? David Rutnam - IATA
Time Topic Panelists
10:20 - 10:40 Panel: opportunities in the New Distribution Environment George Maroutsos - PETAGA-HATTA-ECTAA, Philipp Brinkmann - Travel Planet 24/Tripsta/airtickets®, Vasilis Stamataris - ACTA-Apjc IATA, Rachel Read - ETOA, Giorgos Papastamatiou - FORTHcrs
Time Topic Speaker
10:40 - 11:00 Facilitation is the key feature to increase sales in tourism - Forthcrs Giorgos Papastamatiou - Forthcrs
Time Topic Speaker
11:00 - 11:20 How to sell bus tickets worldwide as simple as flights Pawel Wos - Distribusion
Time Topic Speaker
11:20 - 11:40 Performanse Marketing in Travel Vertical Hrabren Suknaic - S.T.A.R. Digital
Session 2
Session 3
Session 4
Session 5
11:40 - 12:00: Break (Cash-bar) - “Meet & Greet”
Session 6
Time Topic Speaker
12:00 - 12:20 From Big Data to Personalization Michael McCartan - Duetto Research
Time Topic Speaker
12:20 - 12:40 Leveraging Guest Data to Deliver Personalized experiences and drive More Revenue Thomas Landen - Revinate
Time Topic Speaker
12:40 - 13:00 Mobile Comparative Analysis for Greek Hotels 2014-2015 Lina Kastriti - Nelios
Time Topic Speaker
13:20 - 14:00 Rate Parity: A brave new world or business as usual? Jens Boecker - OTA Insight
Session 7
Session 8
Session 9
13:20 - 14:00: Light Lunch Break (Cash-bar) - “Meet & Greet”
Session 10
Time Topic Speaker
14:00 - 14:30 Market focus: Turkey Vadi Efe - Dekatlon
Time Topic Speaker
14:30 - 14:50 The Shape of Things to Come: Artificial Intelligence Stavros Sindakis - Academic
Session 11
END OF CONFERENCE
05 | 3rd Digi.travel Conference & Expo 2015