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A first for a Namibian brand
Omake Moment with the Namibia Trade Network
Bakpro Bread and Warner Bros. Discovery Global Consumer Products announce fun-filled packaging partnership
Step into a world of nostalgia and fond memories as we celebrate with Bakpro the exciting launch of its new package design that promises to bring joy and evoke cherished moments. This fun-filled packaging captures the essence of quality and evokes a sense of nostalgia.
Bakpro Bread and Warner Bros. Discovery Global Consumer Products have joined forces to create an extraordinary partnership. This thrilling collaboration brings together the beloved cat and mouse duo, Tom and Jerry, with Bakpro Bread's high-quality longlife bread products. Specially designed packaging featuring Tom and Jerry will captivate fans of all ages. With their timeless appeal and comedy antics, Tom and Jerry perfectly complement Bakpro Bread's commitment to delivering wholesome, delectable bread products to households nationwide.
"We are delighted to partner with Warner Bros. Discovery Global Consumer Products and bring the mischievous charm of Tom and Jerry to our packaging," said Ian Collard, Chief Executive Officer at the Namib Mills Investment Group. "The collaboration is a celebration of laughter, joy and good food, as we aim to create memorable moments for our customers through this special edition packaging."
The limited-edition campaign will feature eye-catching, vibrant illustrations of classic Tom and Jerry escapades, which will undoubtedly add a touch of nostalgia to the shopping experience. The collaboration aims to create a strong emotional connection with consumers, reinforcing the bond between cherished childhood memories and the simple pleasure of enjoying fresh longlife Bakpro bread.
In addition to the visually captivating packaging, Bakpro Bread is also introducing an exclusive promotional campaign in partnership with Warner Bros. Discovery. Fans will have the chance to participate in interactive contests on social media platforms and win exciting prizes, including Tom and Jerry merchandise and tickets to a special Tom & Jerry movie screening. This initiative will further enhance the overall customer experience for Bakpro Bread fans.
Bakpro Bread with Tom and Jerry packaging will be available for a limited time in selected stores nationwide. Customers are encouraged to keep an eye out for the distinctive packaging and seize the opportunity to bring home their favourite bread with a delightful twist of nostalgia.
Congratulations Bakpro, Warner Bros. Discovery Global Consumer Products and Namib Mills Investment Group. We feel proud to be part of the journey as promoters of success stories of homegrown entities and as customers of this bread product.
Source – Namib Mills, Press Release, Windhoek Namibia, 07 June 2023
