NAMINAMI

Namibians stand for love and value a number of things. Two of these things that we are passionate about, other than the rain, is comfortability when it comes to our clothing and supporting local business. You’ve heard it – local is lekker!

NamiNami is a powerful synergy of just that. Chani Rabe obtained her BA Honours degree in fashion and created the NamiNami brand as her love for fashion and her skill needed an outlet. We know her as one of our country’s sweethearts, commonly seen flashing her bright big smile and dazzling eyes in an evening gown. While this is the one extreme of Chani’s life, she describes NamiNami as a ready-to-wear, ‘slow’ fashion brand that is practical, comfortable and effortlessly beautiful, while permeated by her golden thread when it comes to style – classy.

NamiNami garments are created to make a woman feel feminine and confident, in bold pieces that really are easy to wear and can be dressed down for an elegant look during the day while doing your groceries, or dressed up in the evening for an audacious look while sipping on your G&T with the girls.

Slow fashion is part of the “slow movement”, an initiative that promotes slowing down life’s pace, for ethical and sustainable reasons. What does this have to do with fashion? Producing fashion at a vigorous pace usually means sourcing materials at cheaper prices (internationally) and making use of automated labour to cut costs, keep production speed up and increase variety. NamiNami as a slow fashion brand allows Chani to source 100% of the materials and other inputs in Namibia while also providing jobs for some of our local ladies.

In addition to making use of only Namibian materials and labour, implementing the slow fashion concept also gives customers the benefit of ordering slightly customised garments. All pieces are made to order (keeping inventory volume down too – well done NamiNami!). While at school we were taught that a dress should be four fingers above your knee caps, Chani understands that some women want their dresses seven fingers above, or on those knees, or reaching way below them – we have different needs.

From the sixteen-year-old stepping into an expressive style, to the mature woman characterised by class, NamiNami is a label that is effortlessly beautiful on anyone.

Find the brand on social media at @naminami.wear, and shop the look at www.naminami.store

Ena Visagie